Intel Corp (INTC)

[wbmw]

We don't even see Merrifield, how do you expect to see Broxton in less than 1 year?!?

I'm with you, David. Intel needs to get the Atom train back on the rails before we can expect to get to the next destination. Broxton seems more like a 2016 product, based on current execution. 2015 will be Cherry Trail for mainstream tablets, Cherry Trail VMS for value tablets, Moorefield for mainstream phones, and SoFIA for entry phones. Heck - I'll be happy if Intel gets these shipping in the first quarter of 2015, given where we are with Bay Trail and Merrifield this year! Intel will not unseat Qualcomm, Apple, or Samsung from premium devices anytime in the visible future.

That said, I can see them growing Atom volumes based on the above products, and cut the losses from the mobile group from a billion dollars this year, to probably half that next year. It's not a bad strategy for Intel to grow from the bottoms-up, given their current product line. The losses are large, but their core business is still strong enough to soften the blow. If they get 40 million units this year and double that next year, then I think they will have a strong MSS position from which to grow. And the market is not punishing them for this strategy - by the way. Rather, the stock seems to be going quite strongly.

Ashraf - if you hold your shares, do it because you believe the PC ecosystem is stabilizing, and you think mobile might be an interesting (very...) long-term play for Intel. But don't base your shares on Broxton. It's just silly.