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RSuave25020

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RSuave25020

Re: Brophtron post# 5821

Monday, 04/21/2014 1:00:21 PM

Monday, April 21, 2014 1:00:21 PM

Post# of 17078
Items go on sale because of the psychology behind it. items generally DO NOT go on sale because they are not selling ...on the contrary...they go on sale to induce buying and curiosity about a new product or to invigorate the purchase of an old product and to get you to spend more since you saved some money.


http://www.foodpsychology.cornell.edu/pdf/permission/1990-2000/Benefit_Congruency_JM_2000.pdf


Read Pages 68 and 69



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