I did a search for VaporVite, and Yahoo, along with bringing up some results, suggested "Vaporites" as well. I checked it out. It's not our company, but I found it very interesting that on this page, this company sells a vaporizer similar to the one our company is selling, for about $120 retail. At $89, FRTD's unit comes in at a fair price, allowing a 25% markup to be at the same price retail as the competitor. Here's the site address, highlight it with your mouse, right click and select "open link in new tab". And by the way, besides the unit for $120, this company also has another one for about $150 that's also about the same size.
www.vaporite.net
As far as retail markups, I used to work in a drug store when I was a kid back in the 70's as a stock clerk. I learned that this particular store marked up there overall stock by about 30% above wholesale. But they were also a market in a more well-to-do neighborhood. So I think 25% is about right. It will be much better for the retailer to extend the order for the extra $10 discount.
And it's a $60 markup, but once you figure in the cost of overhead, shipping, receiving, salaries, etc, then once in full production, the net capital gain on a company of FRTD's size should get them about 15-20% of the sale cost, or $13-$18 which ain't bad! That's using the infamous WAG formula and is only my opinion.
