Destiny Media Tech Inc (DSNY)

[dsny2014]

Per CEO:

"Shazam has a database that associates the digital fingerprint of a song with the meta data associated with the song. Meta data would be things like the song title, artist, beats per minute, geography, etc.

They need to initially enter the meta data and fingerprint in the database, or they can't identify the song later. Historically, either they or the record label have done that manually, often weeks later than the song release.

We are the first third party to get much new music. For example, when the new Michael Jackson song came out after his death, there were only a few people in all of Sony that had heard it, but it was in our database for a few days before it came out. We offer Shazam extremely accurate data at the earliest point it becomes available to the public.

We charge Shazam a token amount in year one for the data, but are hoping / expecting that this will be a good source of revenue for us in year two and beyond. Initially, they are evaluating the value we provide to them.

We're involved in that in many cases it is our data (actually label data they entered into our system) being sold to Apple, but we don't get a piece of that revenue stream today.

The value to us besides the token revenue stream is that our customers want to be in Shazam's database. Especially independents, who might miss out, can ensure they are in the database by using us. They can use us as cheaply as a $250 minimum, so it is a no brainer.

Majors see the value that their content is in the database more quickly and it is guaranteed to be accurate as it is the same data they sent out to radio through us and is not manually entered later."