Friday, April 18, 2014 4:31:33 PM
1000+ in the Community, Advertising, Launch Activity, Store Scenes
by Eric Lehner
The new look treatment of 1000+ Stain Remover as been well received for the regular sized bottles, so the new format has been carried over to the 4oz “Handy Size” (125 mL), with the first shipment out from the warehouse yesterday. It’s going to Lancaster Distribution in the USA. The Handy Size bottle benefits enormously from the bolder product name. It is easier to read from a distance, is simpler yet interesting, and now ties into the companion regular size for the first time. The Handy Size is usually displayed in stores in 12-pack merchandising cartons as an impulse item. The new look and former look are both shown below.
New Handy Size Label Treatment:
Former Handy Size Treatment:
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