Hweb- JVA
going back to Cliffs question about profits. Hweb, is there no relationship between higher coffee prices and JVAs profits ? I looked at the 10K to understand what they do better, and it seems they aren't just a middleman for wholesale coffee beans, so I would think margins might go up with higher coffee prices ? Here is out of the 10K...
Products and Operations. We are an integrated wholesale coffee roaster and dealer in the United States. Our core products can be divided into three categories:
? Wholesale Green Coffee: unroasted raw beans imported from around the world and sold to large and small roasters and coffee shop operators;
? Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that want to have their own brand name on coffee to compete with national brands; and
? Branded Coffee: coffee roasted and blended to our own specifications and packaged and sold under our seven proprietary and licensed brand names in different segments of the market.
