MetAlert Inc (MLRT)

[holter]

GTX Corp Comments on 2013 Performance and Positioning for 2014
Los Angeles, Calif. – April 16, 2014 – GTX Corp. (OTCQB: GTXO), a leading
provider of personal location wearable technologies, announced today commentary
on the Company’s performance for last year and what shareholders can expect as it
moves into the future.
2013 Milestones:
? Began R&D of GPS and BLE SmartSoles – the next generation of wearable
technology
? Hired German based engineering firm
? Introduced wireless inductive charging
? Signed a manufacturing agreement with Atlantic Footcare
? Signed a European distribution agreement with Swiss based Tracker.com
? Strengthened our intellectual property position in wearable technology, with
now over 80 patents and new trade mark filings
? Secured institutional financing to support our business
2013 was a transformative year for GTX as it planned its transition from licensing
its technology platform to bringing it back in house in order to control all aspects of
product design, manufacturing, sales and distribution. The milestones achieved in
2013 positioned the Company to capitalize on the growing opportunities that are
now presenting themselves in the first half of 2014 and will carry forward well into
2015. A recent study by IDC indicates that sales of wearable devices are expected
to grow significantly in the next 5 years, from approximately 19 million units in
2014 to nearly 112 million units by 2018.
“As we move into 2014, our focus has completely shifted into product development
and market penetration for our core suite of wearable technology solutions,” stated
Patrick Bertagna, GTX Corp CEO.
“To understand the significance of where the Company is today, it’s worth noting
our products and business model. In the simplest of terms, our products help find
people and things and our business model involves selling those tracking products
along with a monthly service plan. By offering three distinct product lines, through
as many different channels, we can best monetize our tracking and monitoring
platform and its associated monthly service plans. We measure our own
performance by the number of tracking products deployed in the field, and
subsequently the number of those products that have active subscribers providing
monthly recurring revenues. It’s the razor/razor blade model.”
Mr. Bertagna continued, “In 2014, GTX will focus on clearly marketing our three
commercial ready base product lines: Embedded, All purpose, and Digital in both
B2B and B2C channels across the globe.
The ‘embedded’ category includes products where our technology is hidden within a
consumer friendly form factor. The best example of this implementation was our
GPS Smart Shoe which evolved into our flagship next generation SmartSole line of
insoles, where we offer GPS and Bluetooth tracking solutions for the cognitive
memory disorder markets (Alzheimer’s, Autism, Dementia, and TBI) all of which
have high tendencies to wander. Currently there are 100 million people worldwide
who are part of this group and that number is expected to reach 277 million by
2050. We continue to believe that the approach of delivering wearable technologies
to this challenged growing population, which are subtle to the user and seamless to
the caregiver, by being embedded in consumer friendly wearable’s like shoes, is the
most effective way to make sure the product is ready and available when its
needed most. It’s ‘sticky’ where no other product is. We are seeing validation of
our approach across the board, from the most recent media attention the
SmartSoles have garnered, to the interest from assisted living facilities, and the
recommendation of our products by Alzheimer’s and Autism organizations along
with law enforcement agencies that end up responsible for tracking down
wanderers.
In our ‘all purpose’ category, we offer a myriad of miniaturized low power
consumption tracking devices that can be used as desired by consumers or
businesses seeking to track something or someone of value. Our recently
announced VL2000 (the Take Along Tracker) is our most advanced and flexible unit
to date. Our all purpose products are used to track drones, shipping containers,
medical cargo, vehicles, pets and people, among other uses. We continually
evaluate new applications and markets for our products and provide customization
as needed for our user’s requirements.
On the ‘digital’ side, we offer apps and web products that allow people or
organizations to track their persons of interest by using hardware they already own
– namely, Smartphone’s and tablets. Our Track My Workforce product is a prime
example, which enables businesses to track employees in the field in real time and
even monitor their mileage expenses without having to invest in hardware or high
monthly service plans. The TMWF app comes with plans starting as little as $2 per
month and because of this, we have seen significant traction in this division with
new deployments across the world. We have increased our investment in this
division to capitalize on multiple opportunities and are currently in development of a
new e commerce engine which will fully automate the on boarding process of this
app, making it very easy for new businesses all over the world to try the App and
service and sign up. The potential in this market is very significant on three fronts:
first the sheer size of the market is in the hundreds of millions (currently 3 billion
smart phones and tablets on the market expected to grow to 5 billion) second
because its digital, the app can be delivered anywhere in the world in an instant,
eliminating the cost of manufacturing and logistics, third this makes for a low cost
of goods with a high margin return.”
Whether GTX sells a SmartSole, VL2000 Take Along, or the TMWF App, the
Company receives a monthly service fee for use of its patented tracking, monitoring
and alerting platform portal, thereby increasing contractual monthly service
revenues and cash flow.
It’s no secret that wearable technologies are the next big thing in the tech industry.
Most everyone wants to know where someone or something of value is and as a
pioneer in the space, we have positioned ourselves at the right time in the right
place to capitalize on this trend. From our products to our alliances to our
significant and strategic intellectual property library, we believe we have hit a major
inflection point and are thrilled about the prospects for our business for 2014 and
beyond.”
About GTX Corp
GTX Corp (GTXO) is a pioneer in wearable technology and a leader in enterprise 2 way GPS real-time
personal location based services. Founded in 2002, headquartered in Los Angeles, California and
known for its game-changing and ward-winning patented GPS Smart Shoe, its block buster
Smartphone GPS Tracking App, and GPS SmartSole, GTX provides solutions that answer the “where
is” question: where is my mother, child, pet, vehicle and high value assets.
Through a robust enterprise platform and licensing business model the Company offers a complete
end to end solution of location based hardware, middleware, apps, connectivity and professional
services. Letting you know where or how someone or something is at the touch of a button, delivering
security and peace of mind in an instant. GTX Corp also owns and operates LOCiMOBILE, Inc which
develops applications for smart phones and tablets and Code Amber Alertag. The Company has a
comprehensive intellectual property strategy and owns an extensive portfolio of patents, patents
pending, registered trademarks, copy rights and URL's.
http://www.facebook.com/gtxcorpcom -http://www.twitter.com/gtxcorp
Product and licensing e mail - [e-mail] or http://www.gtxcorp.com/about/licenseinquiry
Investor Relations [e-mail]
Disclaimer: GTX Corp does not warrant or represent that the unauthorized use of materials drawn from the content
of this document will not infringe rights of third parties who are not owned or affiliated by GTX Corp. Further GTX
Corp cannot be held responsible or liable for the unauthorized use of this document’s content by third parties
unknown to the company.
Forward Looking Statements
This news release contains forward-looking statements. The terms and phrases “expects”, “would”, “will”,
“believes”, and similar terms and phrases are intended to identify these forward-looking statements. Forwardlooking
statements are based on estimates and assumptions made by GTX in light of its experience and its
perception of current conditions and expected future developments, as well as other factors that GTX believes are
appropriate in the circumstances. Many factors could cause GTX’s actual results, performance or achievements to
differ materially from those expressed or implied by the forward-looking statements. Certain risk factors that may
cause actual results to differ are set forth in GTX’s Annual Report on Form 10-K filed with the U.S. Securities and
Exchange Commission (which may be obtained at http://www.sec.gov). These factors should be considered
carefully, and readers should not place undue reliance on GTX’s forward-looking statements. GTX has no intention
and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new