Part of learning is accepting you have failed, then and if you have failed.
Admit it to others who trusted and invested you in your attempt(s).
The honesty of admitting your failure will build greater trust on your next attempt.
That's the whole thing I want to hear from Fsnr's CEO.
Like I said before, be honest and upfront with me, and if I think it's worth the buy in as I was led to believe with Encapsol, I'll back it like I did for Encapsol for many years.
Then if it fails, admit it, and no problem.
You were honest in your try, and honest in your failure.
But the trust will remain.