'the recent decline in SP is mainly due to the fact that the figures have shown that Martha Stewart is proven not to be the cash cow she was supposed to be.'
This is a ridiculous statement. This partnership, production and distribution has just gotten started. Q1 results haven't been posted. If the same numbers occurred for the next 5-8 quarters then you could make such a statement. Their is no way you can make a correlation between MS sales and current share price. Apparently you have no understanding of the product development, operations scale and distribution process.
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