East Coast Diversified Corp (fka ECDC)

[JJL]

Plan of Operation from 10k

Since April of 2010, and the acquisition by EarthSearch, ECDC has embarked on developing its technology operations and improving product offering to the market.

The four years since acquisition the company was in R&D phase. During this period we developed three distinct technology divisions. Completed the development of two proprietary technologies; Wireless communications between GPS &RFID (comprising of several GPS, RFID and Cargo locking devices) and, "nVite" a proprietary environment sharing application for our social media division, we also developed an entire group of web assets, comprising of five proprietary "Software" for the operation and management of our businesses.

On Febraury 15, 2014, we created a prototype for a modified less expensive version of our Halo device called Halo2 which we believe will allow us be more competitive in 2014. We plan to deploy the product globally for small business applications. Our goal is to reenergize the EarthSearch business with this product and create a mass market solution for small business. We believe the product will allow us to be more competitive globally where cheaper Chinese products have created significant competition for our business.

Once the product is deployed we plan to reorganize the sales operation for EarthSearch to push this product both from direct sales and increase efforts to establishing new distribution networks for the Halo2.

We plan on the Halo 2 costing approximately $70.00 per unit.

StudentConnect began commercial deployment in the first quarter of 2014. In February 2014, we deployed StudentConnect on school buses in school districts in Georgia, Arkansas, Kentucky, California, and South Carolina. In addition, Texas, Florida and North Carolina engaged us to implement systems on their school buses. Our objective is to secure as many schools as we can through the end of the current school year and the summer break. We plan to expend a significant amount of resource over the same period to train and deploy products for these schools. Our objective is to have enough school districts in place to generate revenue for the 2015 school year. We plan for our advertising team to continue to strengthen relationships with local chambers of commerce to enhance revenue in all of the districts we plan to offer services. We plan to launch our StudentConnect mobile application this quarter and plan to implement a mobile advertising platform that we believe will also help enhance revenue for StudentConnect. We launched a licensing program for exclusive distributorship that would allow for rapid deployment of StudentConnect in key US markets. In May 2014, we plan to deploy our product on carrier networks which we believe will allow the carriers commercial sales team to commence the marketing of StudentConnect.

Vir2o, our social media division, has launched is first marketing campaign in the US and North America. We executed a promotional agreement with CBS local Atlanta Radio Station WVEE as the first beta test for our marketing strategy for North America. We expect the Radio campaign to commence on April 15, 2014. If successful we will introduce a similar strategy to key markets in North America to allow us to compete even more effectively in the social media space.

We plan to introduce commercial content and ecommerce into social media space. We have entered into agreement with Amazon, College books.com and fanatics.com an online retailer of sporting goods.

We believe strongly, that the ability to deliver movies, music, shopping, in a live, engaging and interactive way, for users, their friends and family is the future of social media. Our goal is to join the next wave of innovation to transform social media. We plan to deliver content on mobile and cross platform that integrates mobile and desktop. We believe Vir2o brings everything web to social media including online games, video, movies, shopping, and music and live broadcast. It is imperative that we form strategic alliances with content providers for our strategy to be successful.

Proprietary software:

Vir2o - Social media platform

StudentConnect - Student Transportation Safety technology

GATIS - Global Asset Tracking and Identifications System - Logistics business

CARAS - Customs And Revenue Authority System - Ports and revenue collection

SCAAP - StudentConnect Advertisement Aggregation Platform.

LogiBoxx- Wireless Communication between GPS & RFID

Our Businesses

EarthSearch

EarthSearch, based in Atlanta, Georgia, has created the world's first integration of RFID and GPS technology. EarthSearch is an international provider of supply chain management solutions offering real-time visibility in the supply chain with integrated RFID/GPS and other telemetry products. These solutions help businesses worldwide to increase asset management, provide safety and security, increase productivity, and deliver real-time visibility of the supply chain through automation.

Some of the solutions offered by the company include oil tanker monitoring, transit cargo solution, military logistics etc. EarthSearch has partners and distributors in over 6 countries including the US where it expects to begin generating revenue for the EarthSearch operation.

We experienced a sudden reversal of our revenue growth in the 4th quarter of 2008 as the real estate market and global economy came to a halt. A significant number of our customers declared bankruptcy or defaulted on their account. New business opportunities ceased and our sales plummeted. These events forced us to take dramatic steps and business decisions that resulted in substantial reductions of revenue for the years 2009 and 2010.

Based on our internal research, the board and management made the decision to change the business focus and product portfolio. We concluded that simply offering GPS devices, which we believed would become a commodity, exposed the company and its shareholders to potential failure. We accelerated R&D operations and began the development of wireless communication between GPS and RFID devices. We shut down most of our commercial operations due to the economic conditions and expanded R&D.

In March 2013 we reconstituted our sales team for EarthSearch. We brought on a new Director of Sales and a team of outside sales executives.

We are currently engaged in numerous pilot projects with several organizations, including but not limited to the following partners and customers: Kenya Revenue Authority, Tanzania Revenue Authority (both still in bidding process), we are going through certification of our container tracking supplication with the Uruguay customs authority and Conctena in Switzerland, Our business with each of the aforementioned organizations consists of the following:

Tanzania Revenue Authority through Utrack:

The RFP of "Request For Proposal" issued by the Tanzania revenue authority is now in the bidding status. We await update with our local partner Utrack

Conctena in Switzerland :

The pilot testing with Conctena is still ongoing.

Kenya Revenue Authority

We are in the certification phase for our product with the Kenya Revenue Authority and await updates from our local partner

Uruguay Custom and Revenue

We began certification process with Uruguay Custom authority on April 8 2014 and awaits updates from our local partner.

Other EarthSearch Development

In other to reenergize our GPS business and to remain competitive locally and internationally with cheaper Chinese products we created a modified cheaper version of our basic GPS product in 2013 called Hallo2 the product will sell for under $70.00 and allow us to enter the GPS small business mass market

StudentConnect

StudentConnect launched its school transportation technology division in April 2013 using ECDC proprietary wireless communication between GPS and RFID to monitor students getting on or off the School bus. The system provides instant notification to schools and parents about students riding on the school buses, anomaly such as student getting off the bus on or off the bus at the wrong location is instantly detected. Solution is delivered to schools and parents at no cost. The messages are funded through advertisers who sponsor each message sent to the parent about their child. The first pilot installation of StudentConnect was installed at Gordon County School District in Georgia in April 2013.

We entered 5 year agreements with several school districts in 2013 and 2014.including schools districts in California, Texas, South Carolina, Louisiana, Arkansas and Kentucky. We are continuing pilot test and contract negotiation with additional schools in GA, California, Louisiana and Arkansas.

We have successfully secured the support of several local chambers of commerce is getting local businesses commitments and participation is advertising sponsorship for StudentConnect.

We executed a marketing agreement with Verizon wireless that would allow its Schools Sales division to market StudentConnect as part of their portfolio. We are still in the process of converting our LogiBoxx devices to work on the CDMA network which would allow our devices to run on the Verizon Platform, upon completion of this step Verizon will commence marketing StudentConnect.

We have deployed devices on school buses on all schools currently under contract and are in the training phase for school transportation administrators. We expect the full and complete use of our system will commence with the new school year of 2014.

We executed a 5 year licensing agreement with Neuva Tech LLC granting exclusive territorial rights for the State of California.

We executed a 5 year licensing agreement with Smart1st in Lebanon granting it exclusive territorial rights to market StudentConnect in Lebanon

The company has expanded its sales force to introduce StudentConnect to school districts nationwide through a network of sales professional specializing on marketing and sales of services to school district nationwide.

We will launch the StudentConnect Mobile app on April 25 2014. The application will be available on iOS and Android platforms. Our goals is to secure several additional school district agreements over the summer break for deployment in the 2014 school year.

WetWinds/Vir2o

On April 5, 2013, ECDC launched its third division, Vir2o an interactive social media platform. The company entered the social media space with a proprietary technology called "nVite" which would allow users to engage each other interactively. The Company's primary objective is to create a more engaging social media platform with relevance to commerce on the internet. Vir2o is the first social media platform with fully integrated ecommerce solution allowing multiple users to congregate in a marketplace and shop together or allow family and friends to go to the movies, play music, watch concerts or view photos together regardless of distance or location.

We executed a representative agreement with HotSauce a major digital advertising agency in Nigeria where we intend to launch our first international version Vir2o in May 2013.

In 2014 we executed agreement with Smat1st to launch Vir2o in Lebanon.

We filed patent non-provisional application with the US Trade and Patent Office (USPTO) for the protection of our "NVite" technology. We plan to file non provisional license in April 2014.

We deployed mobile apps for Vir2o on iOS, Android and Blackberry in October 2013. We believe we aggressively introduced the platform to Nigeria, India, Brazil.

We plan to launch our first US campaign to promote vir2o in April 2014. To accomplish our goals we executed 6 months promotional agreement with CBS Atlanta Radio WVEE and secured exclusive endorsement by WVEE Radio personality Greg Street to introduce the platform to audiences in Atlanta. WVEE has over 1.2 million listeners in the local market.

We are in final stages of negotiations with Fuga Inc. a music licensing organization to license music for VMaestro our music service program which would offer advertisement sponsored free music channels to users on the platform.

We are in final stages of negotiation with CESMMA sports and CESBoxing to bring both live events and video on demand programing to Vir2o movie and video rooms.

We executed retailer publishing agreements with Fanatics.com a sporting gear retailer which will feature sporting gears on Vir2o market place

We executed agreement with Campus Books Rental a college online books store to offer discounted books on Vir2o.

We have executed a retailer agreement with Amazon.com to resell product offered by Amazon on Vir2o.com. This agreement was a one sided reseller agreements. We had to apply to be approved as a retailer and we had to accept the terms if suitable for our business.

Disputed Operation

We discontinued our participation in the operation of Rogue Paper as of November 12, 2012 to focus our resources on the operation of businesses developed internally. As of February 1, 2013, after review of the status of the Rogue Paper operation and technology and upon notification of the CEO's intention to resign our review of the Rogue Paper operation and technology, management concluded, taking control of the operation will result in disruption to our business and significant losses to the Company. Management concluded it the best interest of the Company to severe all interests in the Rogue Paper operation and recognize losses for ownership interest and the investment in Rogue Paper. We have not included the Rogue Paper financial statement in our reports due to lack of financial reporting from Rogue Paper management.

http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=9922197