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Wednesday, 04/09/2014 9:16:12 AM

Wednesday, April 09, 2014 9:16:12 AM

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Huge news Alkaline Water Co. Now Available Through SUPERVALU

Alkaline Water Co. Now Available Through SUPERVALU
Company Headed for National Distribution Ahead of Schedule

SCOTTSDALE, AZ--(Marketwired - Apr 9, 2014) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, has achieved a major component of its national marketing strategy through the announcement today of product orders with SUPERVALU INC.

SUPERVALU INC. is one of the largest grocery wholesalers and retailers in the U.S. offering expertise in grocery, pharmacy, independent business and supply chain operations with annual sales of approximately $17 billion. SUPERVALU serves customers across the United States through a network of 3,358 stores composed of 1,834 independent stores serviced primarily by the Company's food distribution business, 1,334 Save-A-Lot stores, of which 954 are operated by licensee owners; and 190 traditional retail grocery stores. Headquartered in Minnesota, SUPERVALU has approximately 35,000 employees. For more information about SUPERVALU visit www.supervalu.com

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., comments, "I am extremely proud of the fact that we have achieved so much in such a short period of time. We have worked hard, and today the fruits of that labor are paying off with our ability to announce that Alkaline88 is well on its way to becoming available from coast-to-coast. The relationship with SUPERVALU is huge for us, and completely validates the mainstream appeal and growth in the 'healthy choice' sector in general and our product in particular."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

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