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Friday, 05/16/2008 8:39:42 PM

Friday, May 16, 2008 8:39:42 PM

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Artificial Life, Inc. Brings "Germany's Next Topmodel" to Mobile Extension of Contract from SevenOne Intermedia GmbH

Hong Kong, March 03, 2008 - Hong Kong based Artificial Life, Inc. (OTC BB: ALIF), a leading provider of award-winning mobile 3G technology and applications, announced that it won another exclusive contract from SevenOne Intermedia GmbH to bring ProSieben's most prominent reality TV series, "Germany's Next Topmodel" Season 3 to the mobile game arena.

In this mobile game, players will take on the role of one of the models from the "Germany's Next Topmodel" show and compete in different modelling challenges against other models from the show while exploring the fashion world on a quest to become "Germany's Next Topmodel". The release of the mobile game is scheduled in March to coincide with the new season of this hit reality TV show that will air in Germany, Austria and Switzerland.

The first episode of the third season of "Germany's Next Topmodel" airs February 28th, 2008 on the ProSieben network, which is German television's leading brand for the young media generation. ProSieben, along with SevenOne Intermedia, is a wholly-owned subsidiary of the media conglomerate ProSiebenSat.1 Media AG (MDAX:PSM).

This partnership is forged following the success of the "POPSTARS on Stage" mobile game collection, based upon another popular TV series which aired last year.

Christian Rymarenko, Head of ProSieben Multimedia with SevenOne Intermedia said, "We are very excited to be able to offer the viewers of 'Germany's Next Topmodel' a high-quality mobile game. With the game, we are able to extend the successful program to our mobile division whilst reducing the time our users and fans have to wait for the next episode of 'Germany's Next Topmodel."

"We are very excited to extend our partnership further with SevenOne Intermedia, who have been very supportive and have successfully built up a huge following for the show. On one hand, we continue to leverage the media power of the SevenOne Intermedia group to attract consumers' attention, while on the other hand, we focus on delivering the best quality games to customers. This has been a wonderful combination of both companies' strengths, and we hope to continue this successful formula for this upcoming project," said Eberhard Schoneburg, CEO of Artificial Life, Inc.



About SevenOne Intermedia GmbH
SevenOne Intermedia GmbH is a wholly-owned subsidiary of the media conglomerate ProSiebenSat.1 Media AG (MDAX:PSM). SevenOne Intermedia is one of the core companies in the ProSiebenSat.1 Group's Diversification segment. As a multimedia center of competence, SevenOne Intermedia handles a broad range of digital and interactive platforms, including teletext, the Internet, mobile services, games and costumer relationship management. For more information, please visit: www.sevenoneintermedia.de.


About Artificial Life, Inc.
Artificial Life, Inc. (OTC BB: ALIF) is a public US corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: www.artificial-life.com; and our m-commerce portal: www.botme.com).

Contact
Artificial Life, Inc.
Ada Fong
Tel: (+852) 3102 2800
e-mail: ir@artificial-life.com

Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

http://www.artificial-life.com/alife/index.php?cat=news&getpg=press_20080303_en&t=en