Artificial Life Inc. (ALIF): ARTIFICIAL LIFE SIGNS LICENSE DEAL WITH...

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Friday, 05/16/2008 8:27:37 PM

Friday, May 16, 2008 8:27:37 PM

ARTIFICIAL LIFE SIGNS LICENSE DEAL WITH FAMOUS GERMAN SOCCER CLUB: FC BAYERN MUNICH

Hong Kong, April 14, 2008 - Hong Kong based Artificial Life, Inc. (OTC BB: ALIF) a leading full service provider of award winning mobile technology and applications, today announced the signing of two license agreements with Germany's leading soccer club FC Bayern Munich.

FC Bayern Munich was founded in 1900 and is based in Bavaria, Germany. FC Bayern Munich is one of the most successful clubs in football history in the world and Germany’s best known soccer club. It has won: 2 world cups for club teams, 4 European Champions League titles, 1 UEFA Cup title, 1 European Cup Winners' Cup title, 20 national championships and 13 German Cups. FC Bayern München e.V. is a membership based club and with over 140,000 members, the third largest in the world. The professional team is externalized in a stock corporation (FC Bayern München AG). This stock corporation is owned 90 percent by the membership based club and 10 percent by adidas AG.

Several Bayern Munich players have won European Player of the Year awards; Gerd Müller (1970), Franz Beckenbauer (1972 and 1976, who is also the current chairman of the club) and Karl-Heinz Rummenigge (1980 and 1981, the current CEO). Several Bayern players have been named German Footballer of the Year, winning 16 titles, more than any other club. Gerd Müller has been the season's top goalscorer in the German Bundesliga 7 times, even winning the Golden Boot for the top goalscorer in any European league twice.

The current squad consists of such famous players as: Oliver Kahn, Franck Ribery, Luca Toni, Miroslav Klose, Lucio and Ze Roberto. Ottmar Hitzfeld is the current coach of the club. He is the most successful Bayern coach of all times. He will hand over his responsibilities in July 2008 to Juergen Klinsman, also a famous former player of the club and former coach of the German national soccer team during the world cup of 2006.

Artificial Life has signed two license agreements with the club. The first agreement covers the rights to develop a series of mobile games, the second is for SMS Galaxy and special live interactive mobile entertainment formats for the Allianz Arena, the clubs famous stadium, to entertain the fans during the half-time breaks of the games.

Karl-Heinz Rummenigge (CEO): "The partnership with Artificial Life helps us to reach the leading position among the football clubs worldwide in the mobile business. We are sure that our fans will love these new mobile games and mobile services provided by Artificial Life.

"It is an honor to work with Germany’s most successful soccer club ! FC Bayern Munich has one of the highest brand recognition values in Germany. Pretty much everybody in Germany and every soccer fan in Europe knows the club. We are looking forward to working with the club and its fans to develop some cool and fun to play mobile soccer games as well as to entertaining the fans in the Alliance Arena with our SMS Galaxy during the games in the half time breaks with some interactive mobile games", said Eberhard Schoneburg, Artificial Life’s Chief Executive Officer.

About Artificial Life, Inc.
Artificial Life, Inc. (OTC BB: ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: www.artificial-life.com; and our m-commerce portal: www.botme.com).

Press Contact Artificial Life, Inc:
Ada Fong
Tel: (+852) 3102 2800
e-mail: ir@artificial-life.com

Press Contact: FC Bayern Munich:
Bayern Munich press department.
Tel: +49/89/699 31 7400
e-mail: media@fcbayern.de

Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

http://www.artificial-life.com/alife/index.php?cat=news&getpg=press_20080414_en&t=en