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Wednesday, 01/16/2008 3:45:55 PM

Wednesday, January 16, 2008 3:45:55 PM

Post# of 202893
Eternal Image Completes Form “SB2” and Submits it to the SEC
The SB2 is Now Available for Viewing in the SEC EDGAR System

FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Eternal Image, Inc. (OTC:ETIM.PK), a public company engaged in the design, manufacturing and marketing of licensed brand image funerary products such as caskets, urns, monuments and vaults, today announced it has completed the compilation of its SB2 registration and has submitted it to the SEC. The SB2 registration document is Eternal Image’s first major step towards submitting application for acceptance as an Over the Counter Bulletin Board (OTC:BB) traded stock.

“Hitting the ‘go’ key to upload the application to EDGAR was a major milestone for our company,” said Jim Parliament, CFO, Eternal Image. “We have worked extremely hard to make this event possible. We have said all along that our goal is to be a company with a very long horizon; that we are here for the long haul, so to speak.”

“While we have been offering basic financial reporting as a Pink Sheet company, moving to the OTC:BB will allow us to formally become a fully reporting company. This will only make the stock more transparent for our increasingly sophisticated shareholders. It is the next step in what we believe will be a consistent series of steps to grow the company in size and maturity,” he added.

The application and the accompanying exhibits are available for viewing by the public in the SEC EDGAR system.

The process of completing the SB2 document is long and complex, and includes the coordination of SEC attorneys, auditors, professional accountants and transcription services. In addition, an array of supplemental exhibits has also been organized in support of the SB2.

“The internal process to build the SB2 registration statement required a long and involved six months,” said Parliament. “Now the SEC will begin its process, which we are told usually runs three to six months. We expect it will involve a good deal of back-and-forth between the SEC and EI as we answer questions and provide additional documentation and clarification. It is our goal to be on the OTC:BB this summer.”

“We are thrilled as a company to have reached this significant milestone,” says Clint Mytych, CEO of Eternal Image. “This is a completed milestone in our master strategic plan which positions us for tremendous future growth and access to necessary growth capital,” he adds. Clint also says that “Eternal Image will continue executing on the fundamentals such as product development, brand license acquisition, broadening our distribution base, and increasing sales while the SEC considers our application.”

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, Precious Moments™ and the Vatican Library Collection™, as well as pet urns featuring the American Kennel Club™. For more information about EI, visit www.EternalImage.net or call 1-888-6-CASKET.

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as “may”, “will,” “should,” “could,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “forecasts,” “potential” or “continue” or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.


Contacts
Eternal Image, Inc.
Investor Relations Contact:
Cambridge Investor Relations
Tony Fazio, 781-214-9038
or
Media Relations:
a.s.a.p.r.
Robbie Tarpley Raffish, 410-883-2000
Cell: 410-430-9705


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