Sunday, January 13, 2008 3:00:32 PM
KIND(TM) Laundry Products are very highly concentrated liquids which diminish the use of packaging and reduce wasteful transporation of the excess water contained in conventional products. The products are also more compact in the home and easier to lift. They do not contain enzymes, flourescent whitening agents, EDTA, NTA, phosphates, artifical dyes, artificial fragrance and other traditional detergent ingredients. KIND(TM) Laundry Products are the culmination of years of research and regional testing in a variety of settings. The goal was to create aditional options for consumers who are oriented to the environmental consequences of their purchases, without sacrificing cleaning performance. Market research indicates that demand for eco-products is growing rapidly, creating an opening for new high quality products to attain widespread distribution. The KIND(TM) Laundry Products' mascot bunny appearing on KIND(TM) retail products is emblematic of the product line's philosophy of kindness. Winning Brands National Sales Manager Patricia Miles puts it this way -- "I loved being part of the emergence of this new brand for reasons that I hope consumers will share -- I feel as good about using KIND(TM) as I feel about the cleaning results. It's very safisfying."
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