Winning Brands Corporation (WNBD): KIND™ Fabric Softener is one of th...

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Re: AMERICAN_PSYCHO post# 2321

Friday, 12/28/2007 1:36:41 PM

Friday, December 28, 2007 1:36:41 PM

KIND™ Fabric Softener is one of the products in the
KIND™ Laundry Products range to go retail in April 2008 at
Toronto’s Green Living Show.

“Bunny Soft” is the slogan of KIND™ Fabric Softener,
in keeping with the brand’s gentleness mandate.

KIND™ Laundry Products Go Retail at Green Living Show
Environmental Showcase Provides Consumers with Positive Choices for Green Living

(November 30, 2007) Barrie, Ontario, Canada - Winning Brands Corporation (WNBD: Pink Sheets) http://www.WinningBrands.ca reports that the retail phase of the launch of its KIND™ Laundry Products will commence April 25-27,2008 at Toronto’s Green Living Show. This completes a planning process that began in early 2007. KIND™ had been shown to buying groups during 2007 as preparation for distribution to begin 2008. The start of retail sales for the KIND™ Laundry Products line is a breakthrough for Winning Brands Corporation because the company had been relying solely on its Winning Colours® Stain Remover brand to build awareness amongst North American national retail chains since 2006. Commencement of retail sales of KIND™ Laundry Detergent, KIND™ Fabric Softener and KIND™ Laundry Stain Remover is expected to accelerate Winning Brands’ consumer recognition, sources of cashflow and operational development. The company will announce its initial KIND™ retail partners at the Green Living Show. http://www.GreenLivingShow.ca

The Green Living Show is Toronto's only consumer show dedicated to all things “green”. Everything consumers need to green-up their life is presented in a highly innovative show environment at Toronto’s Direct Energy Centre, Exhibition Place. The 2007 inauguaral Green Living Show featured former U.S. Vice-President & Nobel Prize winner Al Gore and other leading voices in matters affecting environmental awareness. The 2007 event generated over 67,000,000 media impressions and was attended by 20,000 people - expecting to double in attendance for 2008.

KIND™ Laundry Products are very highly concentrated liquids which diminish the use of packaging and reduce wasteful transporation of the excess water contained in conventional products. The products are also more compact in the home and easier to lift. They do not contain enzymes, flourescent whitening agents, EDTA, NTA, phosphates, artifical dyes, artificial fragrance and other traditional detergent ingredients. KIND™ Laundry Products are the culmination of years of research and regional testing in a variety of settings. The goal was to create aditional options for consumers who are oriented to the environmental consequences of their purchases, without sacrificing cleaning performance. Market research indicates that demand for eco-products is growing rapidly, creating an opening for new high quality products to attain widespread distribution. The KIND™ Laundry Products’ mascot bunny appearing on KIND™ retail products is emblematic of the product line’s philosophy of kindness. Winning Brands National Sales Manager Patricia Miles puts it this way – “I loved being part of the emergence of this new brand for reasons that I hope consumers will share – I feel as good about using KIND™ as I feel about the cleaning results. It’s very safisfying”.

Professional versions of Winning Brands’ laundry products have already become popular in the garment care industry. The SMART™ Wet Cleaning System, for example, is becoming established as an alternative to the solvent Perchloroethylene used in Dry Cleaning. Winning Brands Corporation was the only manufacturer of “next generation” Wet Cleaning solutions (designed specifically to replace Perc) to make a submission to the Toronto Board of Health May 14, 2007 during the Board’s public deliberations on how to phase out the use of Perc by Toronto’s Dry Cleaners. Winning Brands SMART™ Wet Cleaning System was subsequently installed at Toronto’s Glenforest Cleaners in August 2007 to prove its effectiveness. Since conversion to Perc-free operation, Glenforest Cleaners has expereinced decreased costs, increased customer satisfaction and higher sales – with a lower carbon footprint due to reduced utility use and the elimination of toxic waste. The knowledge of professional garment care inherent in these cleaning processes enabled Winning Brands to bring domestic KIND™ Laundry Products to consumers for their household washables. The equipment used in the SMART™ Wet Cleaning System is manufactured by Miele® and Veit®.