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OldPro

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OldPro

Re: None

Friday, 10/05/2007 10:19:38 AM

Friday, October 05, 2007 10:19:38 AM

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The SOYO + HONEYWELL story explained...

THE AMAZING HONEYWELL DEAL - Read It All!

STEP 1: The SEARCH by Honeywell
Honeywell was on a mission to enter the consumer electronics market - primarily for LCD TV's and Computer Monitors. They went on a hunt for a company to partner with and selected SOYO. They approached SOYO and the two companies negotiated and arrived at the current deal.

Honeywell is widely recognized as an LCD technology innovator, has several LCD patents, and licenses technology to all world class makers of LCD displays. Honeywell has a history of LCD innovations and SOYO has stated that they were selected in part due to their ability to quickly incorporate new technologies and adapt to a dynamic and fast moving technological environment. That indicates that Honeywell has some new LCD innovations to bring to the market and will likely incorporate these into the TVs and monitors. Further implies that Honeywell not only plans to have some new features in the first TVs that hit the market, but intends to add new innovative improvements as they uncover them in their research and development.

SOYO has stated that the LCD TVs will have new features and that these features are confidential business information that they will not disclose. The TVs will be designed to compete with the state-of-the art, top-of-the-line models available anywhere in the world.

A misconception is that SOYO approach Honeywell – which is not the case. The odd thing is that SOYO will pay Honeywell a license fee and percent of profits. I believe this is because Honeywell has agreed to assist in sales and marketing and Honeywell has agreed to provide SOYO with its latest technological innovations in the LCD field. This technology will set the Honeywell-SOYO products apart from others on the market IMO. The company indicates that Honeywell sales and marketing are playing an active role and that the new features in the Honeywell TVs are extremely confidential and closely guarded.
From 10Q: “Features of the larger screen TV are considered confidential, and will not be released to the public until the television is ready for launch.”

STEP 2: THE DEAL BETWEEN SOYO AND HONEYWELL
Honeywell licenses brand name for flat-panel televisions
By Bob Sechler
March 5, 2007
Honeywell International Inc. (HON: NYSE: 47.34) may be best known for its thermostats and aircraft engines, but flat-panel televisions soon will bear the company's name as well. Honeywell-branded TVs are expected to go on sale this year under a licensing deal between the Morris Township, N.J., conglomerate and SOYO Group Inc., a small electronics manufacturer

The deal marks Honeywell's first foray into the consumer-electronics sector, although Honeywell has an active brand-licensing program for portable home air filters and other products. SOYO will design and distribute the liquid-crystal-display TVs and pay Honeywell royalties. In addition, the deal eventually may result in Honeywell-branded computer monitors and displays, although executives of the two companies declined to elaborate.

They wouldn't release sales forecasts or other financial details, beyond saying that the six-and-a-half-year agreement will provide a minimum of $3.84 million in royalties for Honeywell. The sum is inconsequential compared with Honeywell's $31.4 billion in 2006 sales. But company executives are intrigued by the market regardless.
"We're always looking for opportunities to expand the brand," said Loria Yeadon, chief executive of Honeywell Intellectual Properties Inc. "We think consumers will appreciate having Honeywell-branded (electronics) because they know that there's quality" in the name. Yeadon said she isn't concerned that the move could be a stretch for the Honeywell brand. The company is well known as a technology innovator, she said, and many of its patents are already used in various consumer devices.

STEP 3: HONEYWELL FILES LAWSUIT
Honeywell sues myriad of LCD TV makers for anti-flicker technology
March 23, 2007 by Darren Murph
* If you think LG has a mess on its hands, it's suddenly not alone, as six other manufacturers touching one point or another in the LCD TV supply chain are now facing a patent lawsuit from Honeywell. In what smells awfully like another patent instance of patent trolling, Honeywell is suing Acer, AU Optronics, BenQ, Chunghwa Picture Tubes, Renesas Technology, and Denmos Technology as it claims that a patented "method of stopping liquid-crystal displays from flickering" has been unrightfully used. The firm has reportedly "sustained damages and will continue to sustain damages in the future," which they feel should translate into receiving incredible amounts of cash in order to resolve the situation. Reportedly, five of the six outfits under the lawsuit said that they "had not been informed" about the issue just yet, but we doubt it'll be too much longer before it floats to their respective legal departments.
http://www.engadgethd.com/2007/03/23/honeywell-sues-myriad-of-lcd-tv-makers-for-anti-flicker-technol....

LAWSUIT CONTINUED
March 23, 2007
Honeywell sues LCD TV companies over display tech
Honeywell has filed a lawsuit in Texas against several LCD TV producers, according to the Taipei Times. The American company claims that key manufacturers -- including ASUS, BenQ, and assembly firms such as AU Optronics -- have violated a patent it holds in the US relating to anti-flicker compensation. The infringment has caused "irreparable harm" to Honeywell's business, the suit reads.

If successful, the court action could severely damage the TV industry by forcing many sets off the market until the feature is changed or removed. AU Optronics in particular would suffer, says the newspaper, as it produces the screens used by larger companies such as LG and Samsung. None of the affected companies have been fully notified of the suit.
http://www.electronista.com/articles/07/03/23/honeywell.sues.lcd.makers/

STEP 4: DIGGING INTO THE DETAILS
Follow-up with SOYO
Excerpt from April 2007 company e-mail to shareholder:
--“I can’t disclose expected revenues. Just know that we did not enter into the deal to spend 3.8 million over 6 years nor is Honeywell looking just to make the $3.8 MM. “
--“We are working closely with Honeywell to deliver an amazing product our consumers will be proud to own. This is all we can say at this point.”

Honeywell & SOYO Connect Further
Former Honeywell VP of licensing and marketing joins SOYO.
11-Sep-2007
Change in Directors or Principal Officers
--Effective September 10, 2007, Mr. Jay Schrankler and Mr. Henry Song were appointed to serve as directors of the Company. Neither Mr. Schrankler nor Mr. Song:

Mr. Shrankler was a Vice President of Licensing and Marketing for Honeywell International Inc.'s Automation and Control Solutions Group from 2003 to 2007. From 2001 to 2003, he served as the Vice President of Environmental Controls for Honeywell International Inc.'s Automation and Control Solutions. He was Vice President and General Manager of the Honeywell International Inc. Home and Building Control from 1999 to 2001. Currently, he works at the University of Minnesota as an Executive Director in the Office for Tech Communications.

First Honeywell-SOYO Product Coming Soon
The roll out of the first Honeywell Branded products will take place in 2007 with the release of a line of Honeywell USB Hard Drives in at 1.8 inch format. The drives will be 80GB and 100 GB capacities, and will feature a metal alloy case, which eliminates heat and adds shock resistance. The Hard Drives will also offer password protected technology to keep your content protected.

Honeywell Monitors
In 2007, we plan to release a line of Honeywell Monitors. The line will initially include 19, 22 and 24 inch wide-screen monitors. The monitors will have four ranges of motion: tilt, swivel, rotate and height adjustment. The 19 inch monitor will also feature four independent USB ports, and the 22 and 24 inch monitors will feature three independent USB ports as well as a built in webcam and built in microphone. These will be Tier 1 monitors that will compete with Samsung, Dell, and Gateway, and will be offered at the enterprise level, large office chains, and some of our current channels.

Honeywell LCD HDTV’s
In 2008, we will release a line of Honeywell LCD full 1080P HDTV’s including 42, 47, 57, 65, 70 and 82 inch models. They will have multiple HDMI, 1080P, and will be designed to compete with LG, Samsung and Sony, with similar technology and a better price tag. We will target the big box retailers with this product on a selective rollout. While the Honeywell brand will be a part of 2007, we expect 2008 to be where we introduce more of the Honeywell CE lines. We look forward to communicating and sharing with you these plans as they further develop.

CEO Speaks
“We’ve set many goals for our Company this year. First and foremost, we want to launch our Honeywell Consumer Electronics Division and get the products into retailers nationwide. We also want to list on the American Stock Exchange. Currently, we fulfill all the requirements to do so, except for our share price. We want to increase our web presence by launching mini-showcase sites for our products. We are also in the process of updating and redesigning our current SOYO website. In addition, we plan to leverage our Honeywell Consumer Electronics Division and our relationship with Honeywell to build a significant Consumer Electronics presence. To do this, we will combine the Honeywell name along with our skill in the field.”

“Our Honeywell Brand will be the driving force behind the Honeywell Consumer
Electronics Division. Our high end line of Consumer Electronics products will include LCD Monitors, LCD HDTV’s, and Portable Storage, among others. They will be elegantly designed, have the latest technology and will have many new features. This brand will be offered at a fair, yet competitive price.”

POINTS TO PONDER
* Honeywell is obviously implementing strategic timing by setting up LCD deals with SOYO and then filing lawsuit against LCD manufacturers. Honeywell has years of LCD experience and massive research and development facilities.
* Announcement of Honeywell LCD TV’s and Monitors should make Headlines in topical publications.
* SOYO has not even had a specific press release on the Honeywell deal and has not yet released any Honeywell-SOYO products.
* Honeywell spends millions on research and development each year and SOYO is now a direct beneficiary of these efforts. SOYO does not spend on R & D, instead they rely on companies they have relationships with, such as Honeywell, to provide them with the latest developments.
* Honeywell has huge sales and marketing force and SOYO has stated they are working closely with them. There is a good chance that there will be a joint Honeywell-SOYO marketing campaign for the LCD TVs and monitors.
* SOYO has stated that they plan an aggressive marketing campaign for the Honeywell products - and Honeywell likely realizes that the TVs and monitors will be their fact to the general public - Honeywell has a lot at stake.
* SOYO has stated of goal of having Honeywell-SOYO TVs and monitors in homes and businesses worldwide.
*These new Honeywell/SOYO TVs will likely set themselves apart from all other TVs on the market with innovative Honeywell state-of-the-art technology. Honeywell tech geeks are playing a major role and, IMO, been waiting for the opportunity to show off some of their new technology for a while. Both companies have clearly stated these will be top of the line TVs. My hope and belief is that the product launch will make some noise nationwide in the TV industry. They should be able to make the claim that these TVs are the best in the world for picture clarity (clear, sharp colors and contrast) and quality (reduced glare and wide viewing angles) - and that's what it is all about in TV land. Best TVs on the planet!
Possible Key Features (gathering of key features from other Honeywell LCD products):
* Exceptionally Wide viewing angles for improved readability
* Easy to see even in bright sunlight - Sunlight readable reflective LCD
* Strikingly clear high definition color
* High resolution
* High brightness
* High contrast ratio
* Low response time
* Picture-in-picture and video-on-video display
* 3D comb filter
* De-interlace technology eliminates blurry image captures
* Four modes of video input
* Inbuilt stereo speakers
* Unique inbuilt 12VDC power output for powering a camera
* Scratchproof/shatterproof glass ensures safety
* Eight-language OSD display
* Convenient front-panel controls
* Power failure function provides auto turn-on in case of power failure
* NTSC / PAL auto-select and Universal power supply
* LCD panel rated for 50,000 hours
* Unique steel cabinet design
* Rack mountable with tilt option
* New Mystery Features Here – brought to you by Honeywell
* Honeywell-SOYO TVs should have noticeably clearer pictures in side-to-side comparisons with other TVs in retail stores nationwide.
* THE IMPLICATIONS OF THIS DEAL ARE AMAZING – IT’S GOING TO BE EXCITING!!!!

STEP 5: LAUNCH OF HONEYWELL-SOYO PRODUCTS – COMING SOON
That’s where we are right now – September 30, 2007.



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