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Friday, 08/17/2007 8:17:55 PM

Friday, August 17, 2007 8:17:55 PM

Post# of 17023
Where Is Rambus??


In early August, Mark LaPedus, the EETimes Editor, wrote an Op-Ed piece suggesting the Semiconductor IP business was a bust.

http://www.eetimes.com/showArticle.jhtml?articleID=201202521

He received so many responses suggesting he interview some of the top IP firm executives, he invited Semi IP firms to send him a Commentary or Letter To the Editor on the subject.

http://www.eetimes.com/news/semi/showArticle.jhtml;jsessionid=E045S5PZ3T3FYQSNDLRCKHSCJUNN2JVN?artic....

Imagine Rambus doesn't think of itself as a Semiconductor IP firm, so decided not to respond (let's assume some Executive at Rambus read the Op-Ed piece and Mr. Hughes was made aware of the EETimes Editor's attitude about the semi IP sector, it was discussed among the Hughes Team, and it was decided not to respond for whatever reason).

Also, imagine the EETimes readership includes the customers and potential customers of Rambus. So you would think Rambus would be eager to address the remarks made by Mr. LaPedus, if for no other reason that it is an IP company serving the semiconductor sector, among others.

What is the downside to defending your business model in an industry rag? Put a kinder way, what is the downside to demonstrating some leadership on behalf of the IP sector in correcting the misguided Mr. LaPedus?

Can only imagine Mr. Hughes is too busy ramroding Mr. Rishi to finish the restatement to find an hour to respond to the EETimes Editor. And, Ms. Holt must be too busy signing licenses to write a letter to the Editor defending the IP business model. Mr. Lavelle? He doesn't seem to have much to say at all, but he must be busy negotiating with Messers Tate, Mooring, and Davidow to get back the excess shareholder equity they received as a result of backdated option sales. Hey, what about Mr. Messegee?? He is the Corporate Marketing Manager. No doubt he is busy, too, but perhaps he can steal a few minutes to write a letter to Mr. LaPedus on behalf of Rambus?? How about it, Mr. Hughes?

At least Team Hughes could make an effort to send the industry a strong forecast for the IP business, and the advantages of doing business with Rambus for its customers and potential customers, not to mention showing its shareholders it is paying attention to its place in the world.

Leadership makes the difference. Always does.

http://www.eetimes.com/ipdebate/;jsessionid=XZFND4YDI45IEQSNDLRCKHSCJUNN2JVN

Just my opinion.

Threejack
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