August 23, 2007 (Deer Park, New York) – SLM Holdings Inc. (SMHI.PK)SLM Holdings, Inc. Acquires Assets of VerticalFalls Software, Inc. SLM Holdings, Inc. (SMHI.PK), a web based software provider, announces its acquisition of selected assets of VerticalFalls Software, Inc., a producer and distributor of desktop based software ("VerticalFalls"). Under the agreement, SLM Holdings, Inc. ("SLM") purchased assets of VerticalFalls, including all trademarks, trade names and copyrights to the name VerticalFalls Software, Inc. The consideration for such purchase involved both stock in SLM Holdings, Inc. as well as the assumption by SLM of certain debt currently owed VerticalFalls.
Under the terms of the agreement between the parties, VerticalFall's Chief Executive Officer, Jon Finkelstein, has also agreed to serve as SLM's Chief Operating Officer upon the execution of the agreement.
About VerticalFalls Software, Inc.: Located in Reston, Virginia VerticalFalls has developed a Contact Relationship Manager (CRM) solution for brokers in the financial services industry. The software is targeted at Registered Representatives and financial organizations that desire to incorporate the niche-specific tools into their business. It provides the broker a comprehensive business management and compliance assurance tool. The software company has approximately 15,000 licenses in place with several "top tier" financial services organizations. The tool significantly enhances the most widely accepted CRM product currently being utilized in the financial service industry. Jon Finkelstein, Founder and CEO of VerticalFalls, said, "This product is extremely and increasingly successful in all types and sizes of financial services firms. By joining forces with SLM, and integrating top tier supporting tools and services, such as the Gazoota lead management system and VoIP auto dialing, we will offer an unrivaled end-to-end business management solution to the financial services industry."
About SLM Holdings, Inc.: Located in Deer Park, New York, SLM is short for Software Leveraged Marketing. SLM provides customized software products to financial professionals intended to lower their costs and increase their productivity; these products are offered in Software as a Service (SaaS) environment. To date SLM offers five (5) products that can be sold individually or as a package:
1. Gazoota.com: Web based data source
2. The Brokers e-Vantage: CRM design specifically for financial professionals
3. SLM Auto Dialer: Utilizing Voice over Internet Protocol (VoIP) and custom built applications we enable our customers to dial from their computer, with a click of the mouse.
4. Federal Do Not Call Compliance: Offers customers the ability to protect themselves from violations pertaining to the Federal DNC list as well as their internal DNC list.
5. Custom Designed Email Marketing Campaigns: Customized emails for SLM customers to market to their existing and prospective customers.
Jason Bishara, Executive Chairman and CEO of SLM Holdings, said "We are extremely excited to begin working with Jon and his Staff. This acquisition will allow SLM to offer financial professionals, in an enterprise environment, a choice between our current web-hosted solutions or a more traditional software-based solution. Additionally, we will market and integrate all of SLM's products to all of the customers currently using the VerticalFalls software product which should enable SLM to generate a significant amount of residual revenue from VerticalFalls customers."
The ox is slow,but the earth is patient.
