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Thursday, July 12, 2007 10:56:01 AM
![](http://online.wsj.com/public/resources/images/HC-GE600_Mackey_20051012163415.gif)
Whole Foods Is Hot,
Wild Oats a Dud --
So Said 'Rahodeb'
Then Again, Yahoo Poster
Was a Whole Foods Staffer,
The CEO to Be Precise
By DAVID KESMODEL and JOHN R. WILKE
July 12, 2007; Page A1
In January 2005, someone using the name "Rahodeb" went online to a Yahoo stock-market forum and posted this opinion: No company would want to buy Wild Oats Markets Inc., a natural-foods grocer, at its price then of about $8 a share.
"Would Whole Foods buy OATS?" Rahodeb asked, using Wild Oats' stock symbol. "Almost surely not at current prices. What would they gain? OATS locations are too small." Rahodeb speculated that Wild Oats eventually would be sold after sliding into bankruptcy or when its stock fell below $5. A month later, Rahodeb wrote that Wild Oats management "clearly doesn't know what it is doing .... OATS has no value and no future."
![](http://online.wsj.com/public/resources/images/OB-AM900_podwho_20070712091257.jpg)
The comments were typical of banter on Internet message boards for stocks, but the writer's identity was anything but. Rahodeb was an online pseudonym of John Mackey, co-founder and chief executive of Whole Foods Market Inc.
http://online.wsj.com/article/SB118418782959963745.html
Whole Foods CEO John Mackey's wacky Web rants
OK, we've always considered Whole Foods CEO and co-founder John Mackey, a man who manages to be both an organic food-loving vegan and a hugely successful anti-union capitalist, to be something of a freak. But now we're wondering how the man ever finds time to sleep. The Wall Street Journal is reporting that for eight years, John Mackey, the CEO and founder of Whole Foods, posted "voluminously" in Yahoo stock market discussion forums under the pseudonym Rahodeb, an anagram of his wife's first name, Deborah.
The news came to light in a Federal Trade Commission filing made available online on Tuesday as part of the FTC's antitrust suit attempting to prevent Whole Foods' proposed purchase of competitor Wild Oats. But the filing only includes one of Mackey's many posts.
http://www.salon.com/tech/htww/2007/07/11/whole_foods/index.html
http://online.wsj.com/public/resources/documents/mackey-ftc-07112007.pdf
http://www.cnbc.com/id/19700361
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