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Visualant, Inc. (VSUL)

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About Visualant
We develop low-cost, high speed, light-based security and quality control solutions for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection and process control applications. Our patent-pending technology uses controlled illumination with specific bands of light, to establish a unique spectral signature for both individual and classes of items. When matched against existing databases, these spectral signatures allow precise identification and authentication of any item or substance.

This breakthrough optical sensing and data capture technology is called Spectral Pattern Matching (SPM). SPM technology can be miniaturized and is easily integrated into a variety of hand-held or fixed mount configurations, and can be combined in the same package as a bar-code or biometric scanner. As of March 31, 2011, we had three family patent applications with the U.S. Patent Office and one patent pending in Japan.

Through our wholly owned subsidiary, TransTech, we provide security and authentication solutions to security and law enforcement markets throughout the United States.

Visualant was incorporated in 1998 and is currently headquartered in Seattle, Washington. The company's common stock trades on the OTCBB Exchange under the symbol VSUL.OB.

Acquisition of TransTech
We closed the acquisition of TransTech of Aurora, OR on June 8, 2010 and recorded the results from June 8, 2010 to March 31, 2011.

TransTech, founded in 1994, is a distributor of access control and authentication systems serving the security and law enforcement markets. With recorded revenues of $10 million in 2009, TransTech has a respected national reputation for outstanding product knowledge, sales and service excellence.

This acquisition is expected to accelerate market entry and penetration through the acquisition of well-operated and positioned distributors of security and authentication systems like TransTech, thus creating a natural distribution channel for products featuring our proprietary SPM technology.

Our strategy for the next 18 to 24 months is to generate substantially increased revenues through the further acquisition of other high quality companies complementary to TransTech, growth of TransTech and the sale and license of SPM products.

License Agreement with Javelin
On January 3, 2011, we signed a Commercial License Agreement ("License Agreement") with Seattle based Javelin for development of environmental diagnostic applications of our SPM technology.

The License Agreement, which is exclusive for environmental applications, is perpetual and lasts until the Visualant IP expires. It provides for payments of 5% of Javelin's revenues, market-rate royalties of $15,000 in year one (which was prepaid) and increasing to $47,407 in year five and profit sharing of 25% of license or transfer of technology. Javelin has certain performance milestones by year 2 and 3. The License Agreement can be terminated by Visualant for failure of Javelin to meet the performance milestones and by Javelin with thirty days notice.

Proposed Acquisition of RATLab
On October 1, 2010, we signed a Letter of Intent to acquire all Visualant related assets of the RATLab.

The RATLab is a Seattle based research and development laboratory created by Dr. Tom Furness, founder and Director of the HITLab International, with labs at Seattle, University of Canterbury in New Zealand, and the University of Tasmania in Australia. The RATLab is guided by Dr. Tom Furness and Dr. Brian Schowengerdt, a research scientist in the field of optics and vision science, who developed the Spectral Pattern Matching ("SPM") technology under contract for Visualant.

With this acquisition, we will consolidate all intellectual property relating to the SPM technology in the Company. In addition to its current authentication and security applications of SPM, we will now own all other applications including the important fields of medicine, agriculture, and the environment and begin the creation of the Visualant Laboratory.

Upon the closing of this asset acquisition transaction, Dr. Tom Furness and Dr. Brian Schowengerdt will continue to provide technology leadership to us, under terms that are still subject to negotiation.

On November 28, 2010 and January 31, 2011, the parties signed Extensions of the Letter of Intent. The acquisition is expected to close May 1, 2011.

Proposed Acquisition of Eagle
On January 24, 2011, we signed a Letter of Intent to acquire Eagle ( of Brea, California. On April 1, 2011, we signed an Extension to the Letter of Intent. The acquisition is expected to close by June 30, 2011.

Eagle, founded by card industry leaders Greg and Ryan Hawkins and Jeff Fulmer in 2008, has rapidly emerged as the premier provider of blank PVC and polyester composite cards to the identification market. Eagle will provide an immediate additional $1 million in annual revenue to Visualant and is projected to grow to $3 to $4 million in revenues over the next two years as Eagle increases the range and technical sophistication of its product line.

With this acquisition, we will continue with its strategic initiative to consolidate relevant security and authentication assets. At the same time, we will provide Eagle and its management the human and capital resources necessary to rapidly accelerate its growth. Upon the closing of this acquisition, the Eagle team will continue to manage Eagle with full profit and loss responsibility.

Industry Overview
Visualant's SPM technology resides in the general marketplace for spectroscopy (measurement of light according to its spectrum) and spectrometry (the measurement of the chemical or atomic components as a function of light reflected or absorbed by them). These analytic tools are typically fragile and expensive often costing tens or hundreds of thousands of dollars. The Visualant SPM technology is flexible, sturdy and has a very low cost.

The Visualant SPM technology can be used to create low cost, ubiquitous analytic devices that can be used in numerous applications. There is no room for error in security and authentication, hence the industry requires layers of redundancies in order to provide hoped for failsafe security. The security and authentication industry uses numerous tools in its pursuit of security. These include RFID chips and holograms for access control cards, threads and holograms in currency, and other means of marking to thwart counterfeiting. Visualant SPM technology provides a level of redundancy without the addition of any specific marking. The SPM technology simply sees the colors present and determines those colors accuracy as against the prescribed standard. In this case, Visualant SPM technology exists in the broad industry of component providing solutions for security and authentication.

A Transformative Technology with Unlimited Potential
Visualant actively seeks working partners to deploy its technology in the security and authentication fields. While the core focus of Visualant is on authentication and security-related activities, the Company is licensing its transformative technology for applications in areas outside of this core focus as well.

Visualant offers the simplest, fastest and most inexpensive means to document unique non-visible signatures from nearly any kind of product or surface. With Visualant, you can see the future of security and authentication.

Management Team

About Our Team

Ronald P. Erickson
CEO, President and Chairman of the Board.

Mr. Erickson has been a director and officer of the Company since April 24, 2003. He currently serves as the Company's Chairman, Chief Executive Officer and President. He was appointed to the positions of CEO and President on November 10, 2009. Earlier, he was appointed President and Chief Executive Officer of the Company on September 29, 2003, and resigned from this position on August 31, 2004 at which time he was appointed Chairman of the Board. A seasoned executive with more than 30 years of experience in the high technology, telecommunications, micro-computer, and digital media industries, Mr. Erickson was the founder of Visualant. In addition to his Visualant responsibilities he also serves as Chairman of ivi, Inc. a streaming media company and eCharge Corporation an Internet based transaction processing company. He is formerly Chairman, CEO and Co-Founder of Blue Frog Media, a mobile media and entertainment company; Chairman, CEO and Co-founder of GlobalTel Resources, a provider of telecommunications services; Chairman, Interim President and CEO of Egghead Software, Inc. the large software reseller where he was an original investor; Chairman and CEO of NBI, Inc.; and Co-founder of MicroRim, Inc. the database software developer. Earlier, Mr. Erickson practiced law in Seattle and worked in public policy in Washington, DC and New York, NY. Additionally, Mr. Erickson has been an angel investor and board member of a number of public and private technology companies. Mr. Erickson has a BA from Central Washington University, a MA from the University of Wyoming and a JD from the University of California, Davis. He is licensed to practice law in the State of Washington and the District of Columbia.

Mark Scott
Chief Financial Officer

Mr. Scott has served as Chief Financial Officer, Secretary and Treasurer since May 2010. He has significant financial, capital market and relations experience in public microcap companies. Mr. Scott continues to serve as Chief Financial Officer of IA Global, Inc., a position he has held since October 2003. Previously, he held executive financial positions with Digital Lightwave; Network Access Solutions; and Teltronics, Inc. He has also held senior financial positions at Protel, Inc., Crystals International, Inc., Ranks Hovis McDougall, LLP and Brittania Sportswear, and worked at Arthur Andersen. As a member of the National Association of Corporate Directors, Mr. Scott is a certified corporate director. Mr. Scott is also a certified public accountant.

Yoshitami Arai
Visualant Board of Directors.

Mr. Arai has served as an independent director since October 8, 2008. Mr. Arai brings strategic experience, a broad global business network, and sophisticated business acumen to the board. He has performed in many professional and civic capacities throughout Japan and abroad, and has served as Director and Senior Executive of international organizations including 7-Eleven, Tokyu Hotels, Systems International, Catalina Marketing and Sony.

Paul Bonderson
Visualant Board of Directors.

Mr. Bonderson has served as an independent director since June 8, 2010. Mr. Bonderson has more than 30 years of technical experience in the computer industry, spanning both hardware and software engineering, engineering management, and product development. Prior to co-founding Brocade, Bonderson held engineering management positions at industry leading companies including Intel Corporation and Sun Microsystems, Inc. Since retiring from Brocade, Bonderson has been an active philanthropist. He is a member of the Board of Trustees of the Wetlands America Trust, Inc., the organization responsible for managing the endowment and land holdings of Ducks Unlimited. He is also a Senior Advisory Vice President and Board Member of Ducks Unlimited. Additionally, Mr. Bonderson serves on the Advisory Committee of the School of Engineering and the Foundation Board of California Polytechnic State University, San Luis Obispo, California.

James Gingo
Visualant Board of Directors.

James Gingo has served as an independent director since June 8, 2010. TransTech was founded in 1994 and has been led by Mr. Gingo as its President and founder since then. TransTech is a distributor of access control and authentication systems serving the security and law enforcement markets. Mr. Gingo's guidance, experience and great depth of knowledge combined to make TransTech a respected national reputation for outstanding product knowledge, sales and service excellence. James Gingo is a highly regarded industry veteran and one of the early members of the Document Security Alliance, an organization co-founded by the United States Secret Service and concerned industry representatives after the events of 9/11. He sits on the Board of the Security Industry Association.

Marco Hegyi
Visualant Board of Directors.

Marco Hegyi has served as an independent director since February 14, 2008. Mr. Hegyi has been a principal with the Chasm Group since 2006, where he combines his expertise in, and passion for helping companies expand their businesses with innovative technologies and collaborative partnership strategies using mobile and wireless platforms, service business models and Internet marketing programs.

Prior to working as a strategic advisor, Mr. Hegyi served as Senior Director, Global Product Management, at Yahoo Search Marketing during 2006. Prior to Yahoo, Mr. Hegyi was at Microsoft leading program management for Microsoft Windows and Office beta releases aimed at software developers from 2001 to 2006. While at Microsoft, he formed new service concepts and created operating programs to extend the depth and breadth of the company's unparalleled developer eco-system, including managing offshore, outsource teams in China and India, and being the named inventor of a filed Microsoft patent for a business process in service delivery.

Mr. Hegyi earned a Bachelor of Science degree in Information and Computer Sciences from the University of California, Irvine, and has completed advanced studies in innovation marketing, advanced management, and strategy at Harvard Business School, Stanford University, UCLA Anderson Graduate School of Management, and MIT Sloan School of Management.  

Dr. Masahiro Kawahata, Ph.D.
Chair of Scientific Advisory Committee.
Visualant Board of Directors.

Dr. Kawahata has served as an independent director since April 19, 2006. Dr. Kawahata is the former Director of the Fujitsu Research Institute. He is known in Japan as "the father of multimedia" for his work as National Program Director in developing the nationwide fiber optic network. Early in 2005, the U.S. Government officially acknowledged him as "Non-U.S. Scientist of Extraordinary Ability". Dr. Kawahata has taught at Tokai University, is a Consulting Professor at Stanford University, Provost's Distinguished Professor at the University of Southern California and Visiting Professor at the University of Washington. He has served as a Director of numerous technology companies, and has received several prestigious awards in the United States and Japan.

Jon Pepper
Visualant Board of Directors.

Jon Pepper has served as an independent director since April 19, 2006. Mr. Pepper is the co-founder of Pepcom [], an industry leader at producing press-only technology showcase events around the country. Prior to that Pepper started the DigitalFocus newsletter, a ground-breaking newsletter on digital imaging that went to leading influencers worldwide. Pepper has been closely involved with the high technology revolution since the beginning of the personal computer era. He was formerly a well-regarded journalist and columnist; his work on technology subjects appeared in The New York Times, Fortune, PC Magazine, Men's Journal, Working Woman, PC Week, Popular Science and many other well known publications. Pepper was educated at Union College in Schenectady, New York and the Royal Academy of Fine Arts in Copenhagen.

Bradley E. Sparks
Visualant Board of Directors.

Bradley Sparks currently serves as a director. On November 12, 2009, Mr. Sparks resigned as the Company's Chief Executive Officer and President. He held these positions since November 2006. Mr. Sparks currently serves as the Chief Financial Officer for Laredo Oil, Inc. Before joining Visualant in 2006, he served as Chief Financial Officer of WatchGuard Technologies, Inc. from 2005-2006. Previous to WatchGuard, he was the founder and managing director of Sunburst Growth Ventures, LLC, a private investment firm specializing in emerging-growth companies. Earlier, he founded Pointer Communications and served as Chief Financial Officer for several publicly-held telecommunications companies, including eSpire Communications, Inc., Digex, Inc., Omnipoint Corporation, and WAM!NET. He also served as Vice President and Treasurer of MCI Communications from 1988-1993 and as Vice President and Controller from 1993-1995. Before his tenure at MCI, Mr. Sparks held various financial management positions at Ryder System, Inc. Mr. Sparks also serves on the Board of Directors for iCIMS, a privately--held software company and Comrise China, also a privately-held company. Mr. Sparks graduated from the United States Military Academy at West Point and is a former Army Captain in the Signal Corps. He has an MS in Management from the Sloan School of Management at MIT and is a licensed CPA in Florida.

The Visualant management team is comprised of seasoned professionals with many years of relevant experience in building international businesses, deploying technology, introducing new products to market and accessing the capital markets.

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DD Notes ~

##### recent news/filings ~ source:

Fri, 28 Jun 2013 13:27:41 GMT ~ VISUALANT INC Files SEC form 8-K, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance She
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Mon, 24 Jun 2013 13:27:50 GMT ~ VISUALANT INC Files SEC form 8-K, Change in Directors or Principal Officers
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Thu, 20 Jun 2013 06:00:15 GMT ~ VISUALANT INC Files SEC form 8-K, Other Events
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Wed, 19 Jun 2013 03:01:49 GMT ~ VISUALANT INC Files SEC form 8-K/A, Entry into a Material Definitive Agreement, Financial Statements and Exhibits
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Tue, 18 Jun 2013 13:18:57 GMT ~ VISUALANT INC Files SEC form 8-K, Entry into a Material Definitive Agreement, Financial Statements and Exhibits
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##### chart ~ source:

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##### company info ~ source:

Ticker: $VSUL
OTC Market Tier: OTCQB
CIK code: 0001074828
Company name: Visualant, Inc.
Company website:
Incorporated In: NV, USA

##### extra dd links

Edgar filings:
Latest filings:
Latest financials:
Latest news: -
Major holdings:
Insider transactions (1):
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Insider transactions (3):
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Corporation WIKI:" rel="nofollow" target="_blank">
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Corporate website internet archive:" rel="nofollow" target="_blank">*/

##### last known share structure ~ source:

Market Value: $11,409,610 a/o Jul 01, 2013
Shares Outstanding: 116,662,674 a/o May 28, 2013
Float: Not Available
Authorized Shares: 200,000,000 a/o May 28, 2013
Par Value: No Par Value

##### business description ~ source:

Visualant? is a public company whose shares trade under the stock symbol, VSUL. The Visualant Spectral Pattern Matching? technology directs structured light onto a substance, through a liquid/gas, or off a surface, to capture a unique ChromaID?. When matched against existing databases, a ChromaID can be used to identify, detect, or diagnosis markers invisible to the human eye. ChromaID scanner modules can be integrated into a variety of mobile or fixed-mount form factors. The patented technolog... read more:

DD Notes ~


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Current Price
Bid Ask Day's Range
VSUL News: Amended Current Report Filing (8-k/a) 10/20/2016 09:03:58 AM
VSUL News: Small Company Offering and Sale of Securities Without Registration (d) 10/13/2016 01:57:33 PM
VSUL News: Small Company Offering and Sale of Securities Without Registration (d) 10/13/2016 01:55:44 PM
VSUL News: Initial Statement of Beneficial Ownership (3) 09/20/2016 04:21:47 PM
VSUL News: Current Report Filing (8-k) 09/13/2016 08:08:55 AM
#1100   Some news is good news! Rickilbe 09/29/16 01:26:30 PM
#1099   VSUL news elimination of convertible debt! lukin4winners 09/27/16 10:04:45 AM
#1098   Look at the pps this dilution machine is starkd748 09/21/16 07:17:33 PM
#1097   I do not know anything about him being fekman 09/06/16 12:18:22 PM
#1096   Was he also the short seller? So why ss0722 09/05/16 01:33:50 PM
#1095   FORM S-1 DATED 9/1/16 NEAR END OF REPORT fekman 09/05/16 01:02:42 PM
#1094   Where to you find details of him investing ss0722 09/05/16 11:46:10 AM
#1093   Read my posts lots of convertibles unlocking this starkd748 09/05/16 10:35:46 AM
#1092   Clayton A. Struve who recently invested in VSUL fekman 09/02/16 10:05:40 AM
#1091   I don't understand all the details and financial ss0722 08/31/16 04:08:29 PM
#1090   Well: Looks like VSUL will have plenty fekman 08/27/16 07:27:11 PM
#1089   Good Lord what a diluting pig Mr. Erickson!! Doubledown22 08/23/16 08:54:05 PM
#1088   Just noticed that starkd748 has posted 8345 messages fekman 08/07/16 07:47:01 PM
#1087   Subpennies are coming what a pos starkd748 08/03/16 03:26:05 PM
#1086   I just did a follow up on this starkd748 08/01/16 09:09:35 AM
#1085   Just curious as to why you still post Matt_demar 08/01/16 08:27:18 AM
#1084   Yea i sold before rs lol...convertibles, warrants coming starkd748 07/31/16 07:58:51 PM
#1083   Did you sell your position? Matt_demar 07/31/16 06:57:23 PM
#1082   This pos is heading to subpennies then no starkd748 07/31/16 07:15:22 AM
#1081   Subpennies soon on this turd starkd748 07/26/16 05:09:32 PM
#1080   Who knows its a pos I sold before starkd748 07/25/16 06:00:05 PM
#1079   How long before delisted?? Matt_demar 07/25/16 05:20:13 PM
#1078   Over a yr later and this one is starkd748 07/20/16 03:28:51 PM
#1077   Yup, Up 30% on 4 times average zerotothemoon 06/30/16 05:07:19 PM
#1076   Look at the volume today and the gain fekman 06/30/16 04:25:52 PM
#1075   Seems to be setting up nicely for a SonofSquanto 06/27/16 05:56:49 PM
#1074   I was wondering the same thing but then Rickilbe 06/21/16 08:27:53 AM
#1073   Why would a trucking guy come along and zerotothemoon 06/20/16 06:29:54 PM
#1072   Finally! a glimpse of light at the end zerotothemoon 06/20/16 02:39:33 PM
#1071   Rickilbe 06/20/16 09:46:02 AM
#1070   It's hard to believe... feel like I'm in Cleveland! Rickilbe 06/20/16 09:42:58 AM
#1069   YES,YES,YES!!!!!! Rickilbe 06/20/16 09:31:53 AM
#1068   Here's your next op to double up Matt_demar 06/17/16 12:58:41 PM
#1067   Weeeeee, rollercoaster. Hands in the air as we Matt_demar 06/01/16 04:40:23 PM
#1066 Matt_demar 05/12/16 10:48:54 PM
#1065 Matt_demar 05/12/16 09:46:50 PM
#1064   TransTech Systems, Visualant Subsidiary, to Exhibit at the Matt_demar 05/02/16 09:07:20 AM
#1063   Add Chromal ID to the mix and they'll Rickilbe 04/29/16 07:45:22 AM
#1062   IDN nobody saw my post, sorry. swampboots 04/26/16 02:41:53 PM
#1061   It's important to always remember that we are Rickilbe 04/25/16 05:33:53 PM
#1060   I agree! Whoever is holding this stock short fekman 04/25/16 05:33:29 PM
#1059   Pumping? What pumping? I don't see any evidence zerotothemoon 04/25/16 04:18:00 PM
#1058   How is the stock being pumped - who fekman 04/25/16 02:38:51 PM
#1057   The only reason for this stock to climb knows best 04/25/16 12:25:46 PM
#1056   Don't know anything for sure but if I zerotothemoon 04/23/16 04:13:06 PM
#1055   Does anybody know why VSUL is going up? fekman 04/23/16 03:40:02 PM
#1054   Can anyone explain how the latest stock offering fekman 04/22/16 03:45:04 PM
#1053   IDN has daily money tubing in since that swampboots 04/19/16 08:22:37 PM
#1052   Thanks for following so closely. All your DD zerotothemoon 04/19/16 08:08:03 PM
#1051   IDN has had a nice pop since the Rickilbe 04/19/16 05:03:26 PM