Charles E. Morrison
Mr. Morrison is formerly the Executive Vice President and General Manager of Client Services for UniWorld Group Inc. (“UniWorld”).He is principally responsible for the Ford/Lincoln account on behalf of UniWorld. It is his intention to have Ford/Lincoln as an exclusive client for Urban Sports, as it pertains to multi-cultural marketing.
Prior to joining UniWorld, Mr. Morrison was Executive Vice President/Partner at D.C.A.,
an advertising agency in Detroit, Michigan, where he worked on such accounts as Daimler/Chrysler, Kmart, General Mills, Ameritech, Carson Products, Western Union and Miller Brewing Co.
Mr. Morrison was Vice President of Multicultural Marketing for Coca-Cola USA, where he developed and managed domestic efforts targeting these growing consumer segments, with significant results. Under his leadership, Coca-Cola USA realized dramatic growth in volume, profit and share in all three major ethnic segments.
Mr. Morrison has more than 25 years of extensive marketing experience, including Account Director for Burrell Advertising Inc. where he was instrumental in developing McDonald’s and Carnation’s successful ethnic marketing programs. In addition, he served in various Brands, Sales and Promotions positions with Proctor & Gamble and the Schlitz Brewing Company. An award-winning marketer, nationally renowned for his work, Mr. Morrison has been the recipient of 18 CEBA (Communications Excellence to Black Audiences Awards), 2 Clio’s, 2 Addy’s and 2 U.S. Television Festival Awards. Considered a leader in the field of ethnic marketing, Mr. Morrison has been featured in numerous national media outlets, including the Wall Street Journal, Ad Age, Black Enterprise, Ebony, Essence, the New York Times, The Washington Post, The Chicago Tribune and in several books.
In addition to his marketing activity, Mr. Morrison also spends considerable time assisting with a number of civic organizations, including the National Urban League, Southern Arts Federation, Boys & Girls Club, YMCA and U.S. Youth Games.
Mr. Morrison has personally been responsible for providing Urban Sports with some of its largest corporate sponsorship alliances over the past 15 years, and has maintained a close relationship with the company and its present owner Tom Grabowski.
Mr. Morrison is a graduate of Bishop College and holds honorary Doctorate degrees from Grambling State University and Rust College.
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