TubeMogul, Inc. is an enterprise software company for digital branding. The Company customers primarily include brands, which generally refer to companies, or product lines within companies, that control advertising budgets for a single marketing brand or a group of marketing brands, and the advertising agencies that serve the Company. Agency trading desks, ad networks and publishers also use its platform. The Company refers to its customers and other businesses that are engaged in purchasing digital marketing as advertisers. The Company makes its cloud-based platform available through two offerings: Platform Direct, which allows advertisers to run campaigns through a self-serve model, and Platform Services, which allows advertisers to specify campaign objectives and has its team execute on their behalf using its platform.