monthly double-digit growth rates"
Since the launch of the Movie & Music Network website and ROKU application March 6th, the Company has seen an approximate 10% increase in subscribers and roughly 15,000 downloads of its application. The simultaneous launch of four new channels brings the total to sixteen channels offered by The Movie & Music Network. Plans are for adding a minimum of ten channels per quarter.
The Movie & Music Network is geared towards a niche audience and caters to older folks, parents, music lovers, and Movie Buffs.
With the launch of the ROKU app "we'll be in front of the Roku viewer as the, "all-in-one app." Roku now numbers approximately seven million households, and is increasing by approximately two million new installs per quarter...... we believe that we will see the next stage of growth that could dwarf what we are currently enjoying!" CEO Martin W. Greenwald
CEO Martin W. Greenwald, "All of us at the Movie & Music Network have worked long hours to launch of our new network. The result means that our programming is available to over seven million Roku owners."
CEO Martin W. Greenwald, "15,000 households have downloaded our app, and we will get additional subscribers from that universe. We've also raised our price for the network from $4.99 to $5.99 per month for all 56 of our channels. With over 5500 current titles and more being added weekly.
CEO Martin W. Greenwald, "I am pleased to see Roku's geographic impact on our base. Since launch, we have signed subscribers from around the world. Brazil, Argentina, Australia, New Zealand, England, Ireland and others are joining our widening fan base."
CEO Martin W. Greenwald "The company has committed to an aggressive marketing campaign set to begin in three weeks." Explains Greenwald, "The bulk of our marketing investment targets multiple social media platforms (Facebook, Twitter, etc) and online advertising on the Roku site, which ensures exposure to millions of viewers. With marketing initiatives, channel and title growth and a fast-growing industry, I am confident we will continue to see monthly double-digit growth rates."
Bryan Subotnick was recently appointed to The Digital Development Group (DIDG) Board of Directors. He is a media industry veteran is currently CEO at The Subotnick Group, a firm specializing in incubation, seed, and growth-stage investments in private and public companies. As VP of Big City Radio from 1995 to 2004, he led a raise of over $33 Million in an IPO. He was founding partner of the entertainment law firm Shanker & Subotnick, as well as VP and General Counsel of at Papamarkou & Company, an SEC-registered asset management firm. He holds a B.S. in Finance from Syracuse University and a J.D. from the Brooklyn Law School.
GREAT INTERVIEWS WITH CEO OF DIDG:
6-25 CEO (MARTY GREENWALD) INTERVIEW
7-18 CEO INTERVIEW PART 1
7-18 CEO INTERVIEW PART 2
7-18 CEO INTERVIEW PART 3