Stage Stores, Inc. (Stage Stores) is a specialty department store retailer that offers brand name and private-label apparel, accessories, cosmetics and footwear. As of January 29, 2011, the Company operated 786 stores located in 39 states. The Company operates its stores under the five names of Bealls, Goody’s, Palais Royal, Peebles and Stage. Its average store size is approximately 18,700 selling square feet and approximately 87% of the Company's stores are located in strip shopping centers. An additional 10% of the Company's stores are located in local or regional shopping malls, while the remaining 3% are located in either free standing or downtown buildings. The Company's principal focus is on consumers in small and mid-sized markets. During the fiscal year ended January 29, 2011 (fiscal 2010), the Company opened a total of 33 new stores and reopened a tornado-damaged store, which had been closed earlier in the year. The Company closed five stores during fiscal 2010.