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Saddle Ranch Media Inc. (SRMX)

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Saddle Ranch Media

Saddle Ranch Media, Inc. is an advanced media company operating three divisions, Saddle Ranch Pictures, Saddle Ranch TV and Saddle Ranch Digital.


Besides producing films under its own label including “Grooming Giselle.” “Rock and Roll: The Movie" and “Dream in American,” Saddle Ranch Pictures is a partner in Troika Pictures, Inc. which produced “The Call” with Academy Award winners Halle Berry and Abigail Breslin, “The Road Within” with Zoe Kravitz and Dev Patel, and the soon to be released “Careful What You Wish For” starring Nick Jonas with Isabel Lucas, Dermot Mulroney and Paul Sorvino.


Saddle Ranch TV has produced two recent documentaries, “Getting to the Point: The Truth about Vaccines” and “Swallow This” Navigating the Dietary Supplement Industry.”


Saddle Ranch Digital ("SRD") is a partner in PetCARE TV, LLC which airs over 100 educational programs in veterinary waiting and exam rooms  and a web-based network at  SRD produces all the award-winning educational content for place-based media networks, KidCARE TV, PetCARE TV, and Women’s HealthCARE TV.  This programming airs daily in thousands of physician offices. SRD also services clients such as Jet Blue, Sears and Metro-PCS with creative digital video production.



Saddle Ranch Pictures produces genre films primarily intended for youth audiences (ages 13-30). Focusing on comedies and action films in the $5-25 million budget range.



Saddle Ranch TV produces  original content in reality, scripted and documentaries.  SRTV’s mission is to bring the most compelling characters to traditional television, as well through alternative distribution models.



Providing interactive and dynamic digital signage solutions. With cutting edge technology and award winning content we provide the best solutions for your digital signage needs.


Saddle Ranch Media !  An advanced media company.




© 2015 Saddle Ranch Media. All rights reserved.




Saddle Ranch Media !  An advanced media company.



Although known for being an investor, director, producer and executive producer of over 1000 films, TV shows and digital video programs Philip Cohen has a rich entertainment marketing background. Philip began his career in the entertainment industry when he was recruited by 20th Century Fox Film Corporation to be a member of their six-man home entertainment marketing group. In this position he was first tasked to help introduce home video entertainment products to the American consumer. Phil was assigned to various merchandising, marketing and promotional positions within Home Entertainment before being promoted to Director of Special Markets at Fox Film Corporation. As director of Special Markets, Phil managed a guerilla marketing team moving between 20th Century Fox departments and subsidiaries identifying licensable properties and characters for ancillary sale and distribution. It was during this period that Phil learned the various production aspects of directing TV, film and videotape.


Following successful product distribution and licensing tie-in promotions for the final episode of the “MAS*H” television series, as well as the “Star Wars” and “Porky’s” film series, Phil became President of the Ambassador Group, a marketing consulting agency contracted to Fox, as well As Warner’s, First Star, Screenplay, and Elite, for new market development. Ambassador successfully launched a number of programs for Fox and other studios, specifically of licensed product, prerecorded videotapes, and electronic videogames. During this period he directed the investment in a slate of over a dozen feature films as well as distribution of home video product, licensing and merchandising. After joining the Ambassador Group, Phil saw it acquired twice and subsequently became president of both acquiring companies.


In 1987, after working with Vetcare Videos, a place based waiting room network for veterinarians, The Ambassador Group was acquired by PCA, Inc. to establish a joint venture with Grey Advertising Agency and the Alexco Venture Capital Group. This joint Venture was a place based media company called HealthCare Television Network.


As President/CEO, as well as producer and director of all content, Phil took this startup, advertiser supported, closed circuit television network and subscribed thousands of doctors’ offices paid for by advertisers such as Proctor & Gamble, Shering-Plough, Johnson & Johnson and others. In 1990, after selling HCTV to Whittle Communications division of Time-Warner, PCA, Inc. joint ventured with EVRO Corp. to duplicate the effort and developed the Good Health Channel. Following the sale of GHC, PCA, Inc. was acquired by The Nightwing Group, Inc. Phil’s 5-year employment contract as president of Nightwing expired in March of 2000 and he began serving as a consultant to a number of the company’s clients.


In June 2001 Phil founded PetCare Television Network, a place-based television / DVD programming network in veterinarian office throughout North America. PCTV, a hybrid of the HCTV and GHC concepts is currently subscribed to by over 6,000 veterinarians. In 2003 Phil launched KidCARE TV, a similar concept in pediatricians offices. In 2007 both networks began converting to broadband distribution from DVD and in 2008 launched Women’s HealthCARE TV for Ob/GYN waiting rooms. All three networks operate under the banner of CARE Media Holdings Corp ( In 2008 Phil also founded America's Minority Health Networks in the same digitally delivered format. Operating one as the African American Medical Network and the other as the Spanish Language Medical Network, these digital programming networks air 8 hours each day on over 3,700 minority medical waiting rooms to a monthly audience of over 5 million viewers.


In 2009 Philip became the third partner with Michael Helfant and Robert Stein in Troika Pictures.




Philip M Cohen

Chairman and Chief Executive Officer

Alan Bailey was the Senior Vice President and Treasurer of Paramount Pictures Corporation , a Viacom wholly-owned subsidiary, and served in Paramount Pictures from September 1,1975 through March 31,2009.


Alan commenced with Paramount as its Financial Controller of Paramount Pictures International based in Amsterdam, The Netherlands ( 1975-1979). Alan became its Treasurer with Paramount Pictures in New York in 1980. Alan continued in this capacity when Paramount Pictures relocated its corporate organization to Hollywood, California in 1986.


At that time Alan was promoted to Senior Vice President where his responsibilities  included  managing Paramount's individual and film slate financing, asset  securitization, key deal analysis and financial planning, worldwide cash  operations and bank management, corporate tax planning/corporate structuring , disaster recovery/business resumption planning  and internal audit operations.


Prior to joining Paramount Pictures Alan was Vice President , Finance for Gulf & Western Industries in Bermuda;  Senior Audit Director  of the Bermuda affiliate of Ernst & Young and Senior Manager for Grant Thornton in England. Alan is  a Fellow of the Institute of Chartered Accountants of England and Wales.


Alan Bailey

CFO, Secretary and Treasurer

Currently employed at Saddle Ranch Pictures since 2004, Kate has served as a Producer, Director, 1st Assistant Director, Segment Producer, Production Coordinator…or much more efficiently titled, “Filmmaker”.


After graduating from high school at age 16, she enrolled in the University of South Florida where Ms. Cohen studied business and film. During college she began producing B-Roll and field segments for KCTV and WHC-TV. After graduation from the University of South Florida, Kate moved to Los Angeles to pursue her career in film.  She was given the opportunity to 1st Assistant Direct a feature film, and then was immediately hired on salary to 1st Assistant Direct and later on to Produce for Saddle Ranch Productions.  Kate has also been a host for PetCARE TV, KidCARE TV and Women's HealthCARE TV since 2004. Always studying production techniques while on set, Ms. Cohen has 1st Assistant Directed and/or Produced over 100 projects of all types including feature films, TV shows, short films, webisodes and commercials. She has also Produced, Directed, or 1st Assistant Directed over 1,800 Industrial and Education video segments.


Kate R Cohen

Film Production & Acquisition


Steffanie Siebrand is a Los Angeles based Director, Producer, Actor, Writer & TV Host.  She recently directed two documentaries, “Swallow This:  Navigating the Dietary Supplement Industry” and “Injected!  The Truth About Vaccines”.  In addition, she was the Producer of the romantic comedy, “Grooming Giselle”, as well as co-Executive Producer of the dramatic ensemble, “Dream In American”.  Her most recent project has been a producer on Jed Rigney’s “Nowhere Girl”.


Steffanie has over 20 years experience in the Entertainment industry from the entertainer side to the production side. After graduating from UCLA, and working for President Ronald Reagan, as well as for a congressman on Capitol Hill, Siebrand returned to Los Angeles, and attended a prestigious two year Meisner acting school, Joanne Baron/D.W. Brown Studio in Santa Monica, CA.  After graduation, she began working for an upstart cable channel, TFN, The Football Network where she soon became Vice President of Programming and Production.  In addition, she produced and hosted a variety of programs for the network, and for national syndication including The Pac-10 Preview.


Siebrand is currently the host of KidCARE TV & Women’s HealthCARE TV which can be currently seen throughout the country.  She can also be seen as the host in the documentary “Injected!  The Truth About Vaccines”.  She also hosted the paintball show, “Splatter Factor” which aired on Fox Sports World.


Since 2001 she has produced and/or directed over 500 hours of digital signage programming that can be currently seen throughout the country on PetCARE TV, KidCARE TV, Women’s HealthCARE TV, and America’s Minority Health Network, as well as numerous Corporate Videos, EPK’s, and Commercials.  Siebrand was also personally chosen to lead the official production crew for 2012 Presidential hopeful, former Speaker of the House, Newt Gingrich.


Siebrand thoroughly enjoys being behind the camera, as much as she enjoys being in front of it.  As an actor, she can be seen in “Grooming Giselle”, “Dream In American”, and “Rock & Roll:  The Movie”, as well as in the short, “Stuck”, to name a few.



Steffanie Siebrand

Television Production & Acquisition

Kimberly is a savvy Sales and Marketing executive with over 20 years of experience managing sales and production for television. Recruited out of the University of Central Florida where she majored in Business with a focus on Corporate Organization and Development while also being a member or ARMY ROTC and fulfilling her duties as Miss UCF 1993. Sarubbi was charged with the responsibility of establishing the trade show sales program for the newly emerging "My Pet TV" (MPTV). MPTV, a producer of pet programming based at Universal Studios in Orlando, Florida put a half dozen TV series, including the highly successful "Petsville Shopping Club on QVC", into syndication during her tenure. Each of these TV series was sponsored by anchor advertisers secured by Sarubbi. When MPTV was sold to a group of LA investors, Sarubbi relocated to Los Angeles, California to personally supervise a seamless transition for her advertisers. While directing this transition, Sarubbi sourced product for "Petsville Shopping Club" hosted by veterinarian Dr. Jeff Werber. "Petsville Shopping Club", which transitioned from its QVC roots to television syndication, boosted both advertising and product sales for its revenue lines.


2001, started a new endeavor for Ms. Sarubbi, her introduction to “Placed-based” media with Saddle Ranch Digital.  As President of Saddle Ranch Digital, Kim Sarubbi is recognized as a key thought leader in place based, out of home digital media. Ms.Sarubbi has evolved Saddle Ranch Digital from a company focusing on content production for a handful of medical networks into an award-winning advanced media firm with a roster of global clients.  Ms. Sarubbi also serves as Chair-Emeritus on the Executive Committee of the DSF, an organization that actively supports and promotes the common business interests of the world-wide digital signage industry, the interactive technologies industry and the digital out-of-home network industry. With 20 years of experience spanning film, television, digital signage, technology, sales and marketing, together with a tirelessly vibrant presence, Kim is a force both on and off the podium and has become a popular speaker and panel chair at leading industry events.


Kim Sarubbi

President Saddle Ranch Digital

SRMX Security Details
Share Structure
  Market Value1 $1,923,736 a/o Oct 21, 2016
  Authorized Shares 500,000,000 a/o Jun 30, 2016
  Outstanding Shares 87,442,551 a/o Jun 30, 2016
  -Restricted Not Available
  -Unrestricted Not Available
  Held at DTC Not Available
  Float 7,569,995 a/o Dec 31, 2015
  Par Value Not Available


Current Price
Bid Ask Day's Range
  • 1D
  • 1M
  • 2M
  • 3M
  • 6M
  • 1Y
  • 2Y
  • 3Y
  • 5Y
SRMX News: SkyFidelity Introduces the SMARTSURGE OUTLET. 08/16/2017 01:18:44 AM
SRMX News: SkyFidelity Introduces 4G/LTE Ultimate Wireless Gateway Hub. 08/02/2017 08:30:00 AM
SRMX News: Strengthened by Highly Successive Market Visibility, Sales Soar for the TriCascade's iBright7 Smart Surge Protector as Hi-Tech 06/28/2017 08:30:00 AM
SRMX News: SkyFidelity, Inc. Completes Merger with Saddle Ranch Media; Retains Financial Advisor 06/21/2017 08:30:00 AM
#12759  Sticky Note SRMX and AT&T DirecTV NOW Helter Skelter 08/17/17 10:29:58 AM
#12673  Sticky Note SkyFidelity Introduces the SMARTSURGE OUTLET. threewheeler 08/16/17 11:31:57 AM
#11426  Sticky Note SRMX links threewheeler 08/03/17 07:16:08 PM
#12953   That would equate to 10 dollar PPS Whoooa Ivegotanace2 08/22/17 09:55:14 PM
#12952   Updates should give us the jolt we need QuitinMyJob 08/22/17 09:49:15 PM
#12951   Would love to know what they really have. JEck017 08/22/17 04:36:11 PM
#12950   Not a bad day...the PPS is stabilizing and vinc 08/22/17 04:22:34 PM
#12949   Nice 100 share paint job lol Awl416 08/22/17 04:19:22 PM
#12948   agreed close back up SRMX threewheeler 08/22/17 04:10:09 PM
#12947   Tried to buy more shares and it only QuitinMyJob 08/22/17 04:02:08 PM
#12946   No one selling you shares before a Tuesday QuitinMyJob 08/22/17 03:29:15 PM
#12945   Selling has dried up here. Now is QuitinMyJob 08/22/17 03:27:51 PM
#12944   No love today. JEck017 08/22/17 02:55:22 PM
#12943   096s dropped to 50k all the way from JEck017 08/22/17 12:32:21 PM
#12942   Absolutely, these jackwagons have really effed this play Tarheel-Blue 08/22/17 11:55:22 AM
#12941   Some PiGS keep whacking the Bids mymymy 08/22/17 11:10:27 AM
#12940   No trades? Yikes Awl416 08/22/17 11:03:46 AM
#12939   sub .05-.10s is a steal, sub .01s fantastic threewheeler 08/22/17 09:42:03 AM
#12938   I was a very happy customer at .01 Ivegotanace2 08/21/17 08:01:19 PM
#12937   false, sales/buys volume and # of trades both threewheeler 08/21/17 07:29:30 PM
#12936   What worries me is that we had big vinc 08/21/17 06:17:52 PM
#12935   Stock hit .0382 on August 9th and hit Helter Skelter 08/21/17 06:11:37 PM
#12934   They need access to $2,000,000 from Boustead or Helter Skelter 08/21/17 06:04:01 PM
#12933   peabody has the controlling vote through the preferred Helter Skelter 08/21/17 05:59:46 PM
#12932   Not a pretty picture, vinc...however, the stock moves Helter Skelter 08/21/17 05:49:52 PM
#12931   Helter here is something to think about! QuitinMyJob 08/21/17 05:48:40 PM
#12930   Totally agree with you Helter...since the 9th august vinc 08/21/17 05:45:28 PM
#12929   Max Li (CEO TriCascade Inc) said to do Helter Skelter 08/21/17 05:36:15 PM
#12928   Get rid of the toxic scum (Northbridge). Helter Skelter 08/21/17 05:32:56 PM
#12927   SkyFidelity, Inc. Completes Merger with Saddle Ranch Helter Skelter 08/21/17 05:31:06 PM
#12926   Market cap a joke @ $498,000...(0083 x 60M Helter Skelter 08/21/17 05:12:42 PM
#12925   Lowest close (0083) since August 1 (0029)... Helter Skelter 08/21/17 05:00:54 PM
#12924   Debt has to be managed in a manner Helter Skelter 08/21/17 04:47:51 PM
#12923   2.8M @ bid, 740K @ ask... Helter Skelter 08/21/17 04:33:09 PM
#12922   Worse is that no one painted her back Helter Skelter 08/21/17 04:30:50 PM
#12921   Good paint down on their part for 30k JEck017 08/21/17 04:21:46 PM
#12920   waited to make sure no settlement trades, hopefully threewheeler 08/21/17 04:14:10 PM
#12919   695,581 traded for $8,814...previous day... Helter Skelter 08/21/17 04:09:12 PM
#12918   3.58M traded for $32,730... Helter Skelter 08/21/17 04:08:16 PM
#12917   No. You may if you'd like, guidelines... Helter Skelter 08/21/17 04:04:41 PM
#12916   Sometimes a company has do things they wouldn't QuitinMyJob 08/21/17 03:54:31 PM
#12915   3.5 mil average trading lately, we just need threewheeler 08/21/17 03:50:33 PM
#12914   I agree. More clarity is needed and QuitinMyJob 08/21/17 03:03:09 PM
#12913   RELAX - we will bounce to 2 cents guidelines 08/21/17 03:02:10 PM
#12912   did you send this as an email to guidelines 08/21/17 03:00:03 PM
#12911   As I said I hold my shares and vinc 08/21/17 02:58:00 PM
#12910   In my opinion I don't think you have QuitinMyJob 08/21/17 02:51:29 PM
#12909   It's getting worse and worse...if it continues I vinc 08/21/17 02:26:01 PM
#12908   Not out at all, Gan. I have new Helter Skelter 08/21/17 12:39:55 PM
#12907   Showing 20k on 0104 now JEck017 08/21/17 12:27:11 PM
#12906   Everyone knows the old saying when there is QuitinMyJob 08/21/17 12:24:19 PM
#12905   are you out completely? Gan 08/21/17 12:17:09 PM
#12904   ok MM CANT moved up bids stacking can threewheeler 08/21/17 12:16:35 PM