Pointer Telocation Ltd. (Pointer) is a provider of advanced command and control technologies for the automotive and insurance industries. The Company conducts its operations, through two segments: Cellocator segment and Pointer segment. Through the Cellocator segment, Pointer designs, develops and produces mobile resource management (MRM) products, which include asset tracking, fleet management and security products for sale to third party operators providing MRM services in Europe, Latin America and Israel. Through its Pointer segment, the Company acts as an operator primarily in Israel, Argentina, Mexico, Brazil and Romania by bundling its products together with a range of services, including stolen vehicle retrieval services and fleet management services, and also provide roadside assistance services and emergency home repair services. In January 2014, the Company completed the acquisition of the 45.5% interest in Shagrir Systems Ltd.