Monster Beverage Corporation, formerly Hansen Natural Corporation, is a holding company. The Company develops, markets, sells and distributes alternative beverage. The Company’s category beverages brand names include Monster Energy, Java Monster, Monster Energy Extra Strength Nitrous Technology, Monster Rehab, Peace Tea, Hansen’s, Hansen’s Natural Sodas, Junior Juice, Blue Sky, X-Presso Monster, Vidration, Worx Energy, Admiral, Lost Energy, Hubert’s, Rumba, Samba and Tango. It has two segments: Direct Store Delivery (DSD), whose principal products consists of primarily energy drinks, and Warehouse (Warehouse), whose principal products consists of juice based and soda beverages. The DSD segment develops, markets and sells products primarily through a distributor network, whereas the Warehouse segment develops, markets and sells products primarily directly to retailers.