mktg, inc., through its subsidiaries, operates as an integrated sales promotional and marketing services company. The company develops, manages, and executes sales promotion programs utilizing both online and offline media channels to help clients promote their goods and services directly to retailers and consumers. Its services include experiential and face to face marketing, event marketing, interactive marketing, ethnic marketing, and various elements of consumer and trade promotion. The company was formerly known as CoActive Marketing Group, Inc. and changed its name to mktg, inc. The company was founded in 1972 and is headquartered in New York, New York.