LiveWire Energy Chews Now Available at The Vitamin Shoppe(R)
YORBA LINDA, CA--(Marketwired - Apr 30, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) CEO Bill Hodson today announced the distribution of LiveWire Energy™ chews into over 600 Vitamin Shoppe stores (Vitamin Shoppe Inc.) (NYSE: VSI) throughout the USA. The Vitamin Shoppe is a national chain with locations in 44 states, Washington D.C., and Puerto Rico.
LiveWire CEO Bill Hodson stated, "We are excited to have the Vitamin Shoppe as a national retail partner and look forward to growing our functional food offerings among the faithful Vitamin Shoppe customer base."
The Vitamin Shoppe stores are known for being a trusted resource for providing nutritional supplements that encourage a healthy lifestyle.
"The national footprint of the Vitamin Shoppe gives us the reach we have been looking for with our products for a long time. LiveWire Energy chews 4 packs will be available at the counters in the stores and we will be looking to participate in promotions and sampling throughout the Vitamin Shoppe network," continued Hodson.
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LiveWire Ergogenics, Inc. Announces Purchase of Majority Stake in Apple Rush Company, Inc. and Apple Rush Company Inc. to Be Renamed LiveWire Herbaceuticals, Inc.
LiveWire Moves to 60,000 Square Foot Production Facility; Investor Conference Call to Be Held on Thursday, March 6, 2014 at 1:30PM PST
YORBA LINDA, CA--(Marketwired - Mar 6, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) announced today that it has signed a Memorandum of Understanding to
purchase a controlling interest in Apple Rush Co, Inc. (PINKSHEETS: APRU). Terms of the purchase include the payment of cash and shares, and upon completion Apple
Rush Co, Inc. will be renamed LiveWire Herbaceuticals, Inc. and remain publicly traded.
LiveWire will acquire the "CANNA RUSH" and CANNA BLISS" brands along with the formulas, intellectual property and applied-for trademarks. The acquisition will also
include the licenses for the Apple Rush and Ginseng Rush brand held by RushNet Inc.
"LiveWire and its partners offer a complete manufacturing solution for chews, powders, bars and drinks. We sell our chews through a strong network of distributors and
retailers. This transaction adds to our family of brands and expands our product line to include cannabidiol (CBD) and other industrial-hemp based products," said Bill Hodson,
CEO of LiveWire.
"We are excited to join the LiveWire family," commented Robert Corr of Apple Rush. "Their products and strategy to revolutionize functional consumer products complements
our established brand names. There is a great deal of excitement about the future of medical marijuana, and we want to partner with someone who can produce high quality,
precision-dose, legal CBD products. At the appropriate time, once federal regulations change, we will be positioned for THC products as well."
Additionally LiveWire Ergogenics, Inc. recently moved into a 60,000 square foot manufacturing facility in Yorba Linda, CA. LiveWire, along with its manufacturing partner, now
has the ability to provide full product development from concept to full scale commercial production for both the LiveWire family of brands, as well as established brands and
private label companies.
LiveWire Ergogenics, Inc. Announces National Television Advertising Campaign Titled "Start You Up"
YORBA LINDA, CA--(Marketwired - May 28, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) announced today the company has signed a national advertising agreement with Adaptive Media, Inc. to provide 100,000 thirty (30) second commercial spots to be shown on over 132 cable television systems. This advertising package will introduce LiveWire Energy chews to millions of consumers with fan-developed content showing how LiveWire helps "Start You Up."
LiveWire commercials will be shown on the most watched cable television networks including: ESPN, CNN, FOX News, Discovery Channel, SPIKE, AMC, TBS, Lifetime, A&E, Comedy, TV Land, Nickelodeon, Travel Channel, ESPN 2, USA, HLN, BET, MTV, SyFy, TLC, TNT, and FX.
Bill Hodson, Chief Executive Officer of LiveWire Ergogenics, stated, "The 'Start You Up' campaign is an important step for LiveWire to support our aggressive expansion plans as we continue to increase our nationwide footprint. The time is now for us to launch an integrated, national advertising campaign to introduce America to fantastic benefits of LiveWire Energy chews. In addition to tagging the ads with the names of retail stores where the product is available, we will also invite consumers to LiveWireEnergy.com to purchase our products. We expect to drive sales and significantly raise awareness of the LiveWire brand by launching this major campaign. Delivering 100,000 ad spots to 900,000 households is a very exciting development for the company."
Michael Heil, CEO of Adaptive, commented, "We will run the 30-second spots before approximately 900,000 households and campus residents across 40 states. We will also use our social media initiatives, including Twitter and
YouTube, to raise LiveWire brand awareness
Medical Marijuana Inc. and LiveWire Ergogenics Inc. Sign Memorandum of Understanding to Develop HempWire, LLC
Companies Enter $200+ Billion Global Market With First-Ever CBD-Rich Hemp Oil-Infused Functional Foods; Domestic Launch Through Thousands of Retailers, Wholesalers,
SAN DIEGO, CA--(Marketwired - Mar 20, 2014) - Medical Marijuana Inc. (PINKSHEETS: MJNA) is pleased to inform shareholders and the general public it has signed a
memorandum of understanding (MOU) to develop a joint venture with LiveWire Ergogenics, Inc. (OTCQB: LVVV) under the name of HempWire, LLC. This MOU enters Medical
Marijuana Inc. into the functional foods market with immediate distribution through LiveWire's extensive chain of existing convenience store retailers, grocery stores,
and pharmacy chain stores. Research indicates that the overall global functional foods market is valued at $221.58bn in 2014.
The supply chain will begin with HempMedsPX™, a corporate portfolio company of Medical Marijuana, Inc. and the contracted marketing company that distributes non-
psychoactive cannabidiol (CBD)-rich hemp oil products nationwide. LiveWire will purchase these hemp oil products from HempMedsPX™ then manufacture and package CBD-rich
hemp oil-infused functional foods. These first-of-their-kind functional food products from HempWire will include a CBD-rich hemp oil taffy-like consistency chewable
square. HempWire will distribute this new product leveraging both LiveWire's and Medical Marijuana, Inc.'s existing network of retailers, resellers, wholesalers and
"LiveWire has extensively researched the medical marijuana industry, and we find Medical Marijuana, Inc. to have the greatest credibility," said Bill Hodson, CEO of
LiveWire Ergogenics, Inc. "We believe our collaborative effort to develop HempWire has the potential to reshape functional foods. We provide precise dosage,
consistency and world class manufacturing. Medical Marijuana, Inc., in our opinion, has the best research, industry experts, and regulatory compliance officers. The
manufacturing will be done through LiveWire Ergogenics, and we will manage our distribution portion of HempWire through our Herbaceuticals division."
"Signing the MOU to develop HempWire with LiveWire begins the process to create an entirely new market for CBD-rich hemp oil-infused functional foods," commented
Michelle Sides, Chief Operating Officer of Medical Marijuana, Inc. "As we continue to develop new products for emerging markets, establishing an appropriate
manufacturing relationship for this new market was the natural next step in the process. Medical Marijuana, Inc. selected LiveWire because they are an established
manufacturer that can provide our customers with the same consistency and quality that they have come to expect from our company."
LiveWire Ergogenics, Inc Completes Acquisition of Majority Stake in The Apple Rush Co. Inc. and Announces Intention to Change Apple Rush Company Name to Applied Herbaceuticals, Inc.
YORBA LINDA, CA--(Marketwired - May 20, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) is pleased to inform its shareholders that it has finalized the majority acquisition of The Apple Rush Co. Inc. (PINKSHEETS: APRU) and has announced its intention to change the name of Apple Rush Company to Applied Herbaceuticals, Inc. and continue to trade under the symbol APRU.
Pursuant to the transaction, LiveWire owns approximately 77% of APRU as well as the CANNA Bliss and CANNA Rush trademarks. Additionally, APRU has entered into a long-term license agreement whereby APRU shall be the exclusive worldwide licensee of the Apple Rush and Ginseng Rush branded products.
"We chose Applied Herbaceuticals to differentiate our brands and maintain the goodwill attributed to our flagship LiveWire Energy chew brand," said Bill Hodson, Chief Executive Officer for LiveWire Ergogenics. "Applied Herbaceuticals will focus on distributing the branded CBD-based products CANNA Rush and CANNA Bliss. We look forward to working closely with our joint-venture team and distribution partners to introduce branded and private-label products to our customers through Applied Herbaceuticals."
Tony Torgerud, CEO of Applied Herbaceuticals, stated, "I see an excellent opportunity with Canna Bliss and Canna Rush along with the re-launch of the Apple Rush and Ginseng Rush brands. We are building a strategy to introduce and re-invigorate these products."
Over the next 30 days, LiveWire will launch a new corporate website, LiveWireErgogenics.com that will provide a clear and concise explanation of corporate structure.
Details of the transaction can be found in Form 8K filed by LiveWire on May 20, 2014.
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ORANGE, CA--(Marketwired - Nov 4, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) CEO Bill Hodson announced today an important strategic move for the company. By relocating its headquarters the company has been able to combine manufacturing, fulfillment, and management under one roof, which is a huge logistical advantage for the company. This move will allow the company to streamline the manufacturing process, rapidly introduce innovative new products, and enter private label manufacturing of non-competing chewable supplements.
The manufacturing equipment includes all batching and wrapping machinery required to produce its energy chews as well as additional manufacturing capabilities to more rapidly bring new products to the market.
Stated LiveWire CEO Bill Hodson, "Control of manufacturing sets us on an exciting path toward future growth and provides the company a strong competitive advantage. LiveWire is committed to developing leading chewable products that help consumers improve their lifestyles by combining functional ingredients with portability and convenience. It's my firm belief the soft chew category will soon explode."
This move will allow LiveWire to dramatically improve its ability to introduce new proprietary products that complement its existing product line as well as manufacture other products for non-competing chewable products. LiveWire will also be able to help define the 4-pack as the universal packaging format for the chewable category. LiveWire's strategic move will also allow for a reduction in overhead expenses through a higher utilization of manufacturing equipment while controlling its own slotting for timely delivery to its customers.
"This alignment of our strengths confirms our commitment to the chewable supplement delivery system and provides us with an ideal solution for our expansion needs," said Hodson. "Having the capacity to produce over one million chews per day all under one roof will help us maximize the growth of our chewable products."
LiveWire Ergogenics, Inc. Announces Formation of LiveWire Herbaceuticals and Appointments to Advisory Board
ORANGE, CA--(Marketwired - Feb 3, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) is pleased to announce the formation of a new division, LiveWire Herbaceuticals.
LiveWire's proprietary method adds a precise amount of THC and CBD to a flavored matrix resulting in a chew that has little or no aftertaste. LiveWire then uses an independent laboratory to verify the dosage. This product will be manufactured and distributed through dispensaries in states where it is legal.
LiveWire Herbaceuticals was formed to solve the most pressing issue in the legal medical marijuana industry which is dose and consistency control.
"The initial response to this technology has been overwhelming. We have our first order, and subject to legal approval, we should be in production by the end of the month. We believe that medical marijuana provides significant health benefits to consumers, and as this is adopted nationwide, we want to give consumers the ability to responsibly manage their dose. To provide precision in this product is an important key to success," said Bill Hodson, CEO of LiveWire Ergogenics, Inc.
For more information about LiveWire Ergogenics, Inc., or to find a LiveWire Territory Manager near you, please visit www.livewireenergy.com.