CCI Joins Forces With InfoNow to Provide Expanded Software Offerings to Channel Marketing Professionals
NOVATO, Calif., Aug 22, 2008 /PRNewswire via COMTEX/ -- CCI, a leading provider of enterprise software and professional services, announced today that they have formed an alliance with InfoNow, a provider of channel data management solutions, adding the benefits of sell-through reporting to CCI solutions for channel marketers.
InfoNow's ChannelInsight is an on-demand channel data management solution that delivers unprecedented access to accurate and timely point-of-sale and inventory data. ChannelInsight provides enterprise companies with the timely and accurate data needed to effectively measure sell-through assignments as well as accurately manage incentive and commission programs. Through the alliance, the sell-through data provided by InfoNow will supplement the program and promotion management solutions provided by CCI. For clients, the benefit is a complete picture of their sales channel and program effectiveness, allowing for more informed business decisions.
"Depending on the industry, supporting sales channel programs and promotions can cost as much as 50% of the cost of sales. Through the combined offering of our solutions, these programs can benefit from enhanced reporting which measures the impact on sales without having to go outside the system to provide comprehensive analytics," says Craig DeWolf, Vice President of Sales and Marketing for CCI. "Evaluating the performance of sales and marketing programs using actual sell-through performance data in near real-time is a dream come true for our clients." In addition to more robust reporting, data captured through ChannelInsight will automatically validate sales transactions and streamline program management for incentive payments, lead routing, and other channel sales programs. DeWolf adds: "InfoNow was selected as an ideal partner to help us deliver this vision because of their experience in the industries we service and the quality of their data."
Keith Knowles, vice president of marketing at InfoNow agrees that the arrangement is mutually beneficial. "CCI has been in the business of serving channel marketers for 25 year. Together, our solutions will help companies more accurately and effectively manage their channel marketing operations."
Software and services for sales channel management that benefit from this alliance are available immediately from CCI in 8 different solutions, including: incentive management, opportunity management and partner management applications.
About CCI: CCI provides enterprise software and services to help manufacturers manage, measure and optimize marketing programs for their distribution partners and retailers. CCI's client roster includes such blue-chip companies as Avaya, Autodesk, Sony Playstation, Qwest, and many more. Founded in 1983, CCI is based in Novato California. Learn more about CCI and their solutions for business at http://www.channelmanagement.com
InfoNow is a pioneer in software-as-a-service channel data management solutions, and a technology leader for companies that sell through direct and indirect channels, such as resellers and distributors. Based in Denver, Colorado, InfoNow offers a comprehensive suite of applications that enable companies to leverage existing point-of-sale and inventory data to more effectively and efficiently manage their sales channel. For more information, visit http://www.infonow.com.