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Idle Media, Inc. (IDLM)

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IDLM - Idle Media, Inc. -- Idle Media, Inc. is a social media technology company that delivers cutting-edge content and online gaming through its wholly-owned operating companies, including Dat Piff, Hip Hop Early, Prison Block, Backyard Buddies, and others.  Idle Media went public via a reverse merger into National Golf Emporium (NGLF) on Feb 24th, 2010.  Idle Media, LLC was formed on September 29th, 2008 operating the Dat Piff website.  


Share Structure

IDLM currently has this existing share structure as of August 15, 2013:


Authorized Shares:          100,000,000
Outstanding Shares:         60,746,743
Restricted Shares:            47,213,493
Public Float:                       13,533,250



Globex Transfer, LLC
780 Deltona Blvd., Suite 202, Deltona, FL 32725





Market Value of Float:     $3,917,475 @ $0.30 per share
                                             $5,223,300 @ $0.40 per share
                                             $6,529,125 @ $0.50 per share



 878K Facebook Fans!   Datpiff Facebook Page

             120K Facebook Fans!    Hip Hop Early Facebook Page

            IDLM has uplisted to the OTC/QB exchange now that they are current again!

IDLM selling at a 95 percent discount to Zynga based on P/E or web traffic valuations!

ZERO debt!

ZERO warrants!

ZERO preferreds!
IDLM Executives own 46M restricted common shares - huge incentive to increase stock price!
Company repurchased 4M common shares from a previous owner
CEO Options to purchase over the next three years at $0.50, $1.00, and $2.00 (shows where the stock is going)
COO/CFO restricted common shares become saleable over the next three years only if performance metrics are met

Impressive revenue growth, margins, and cash balance!

            Exclusive releases by major Artists: Lil Wayne, Whiz Kalifa, Young Jeezy, Mac Miller, Fabolous, Tyga,
                    Gucci Mane, Meek Mill, Jadakiss, Rick Ross, Drake, Curren$y, and   50 Cent !



Key Links: Messageboards & Forums


Daily Chart:

Weekly Chart:

Research Report - Speculative Buy Rating - Price Target $1.83
$1.83 Valuation per Equity Research Report conducted by Westport Strategic Partners (Download Report)

SEC Filings

Filings are listed with most recent at the bottom:

Filing Type Link
Form 8-K - Notification of form 15-15D FORM 8-K
Form 15-15D - De-Registration with SEC FORM 15-15D
Form 10 - Registration with SEC
Form 10Q - Q3 Ending 6/30/2012


Press Releases

PLEASE NOTE :: Idle Media is not going to release press releases until their registration is approved by the SEC, anticipated no later than 60 days after the posting of the Form 10-12G. (Around August 13th) 


Business Model

Idle Media earns revenue through four different means, (1) 3rd Party Advertising, (2) Paid Subscriptions, (3) Advertising Sponsorships, and (4) Purchases of Premium Deliverable Content in our Online Games.  

Dat Piff  -

Dat Piff is the flagship website of the company and primary source of revenue, utilizing banner, video, and pop-up advertising.  Idle Media has entertained sponsorships from many national retailers including a full page background animated ad by NIKE.  Dat Piff is also has an established mobile phone app available on iPhone, Android, Palm webOS, Blackberry, and Windows Phone, with over 400,000 downloads (Android Stats, Palm Stats).  Dat Piff is very often referred to in press releases for different artists as the main source to find their new mix-tape.  (Example)  At the end of 2010, Dat Piff partnered with Vibe Magazine to release their list of top mix-tapes of 2010 (datpiff link, vibe link).  The top mixtape had over 400,000 listens on the Dat Piff website. (screenshot).  In 2011, the most popular mix-tape release so far is Mac Miller's "The Best Day Ever".  This mix-tape generated enough buzz to crash the website during the countdown to release.  There were 350,000 views, 120,000 streams, and 80,000 downloads in the first 24 hours.  (screenshot)  They also featured advertising in 2011 from sources such as VH1(screenshot) and the Movie Big Mommas (screenshot).  Here are some other sponsored mixtapes for 2011 (RedCafe, True Diamonds, Translee, Goons United, )


Hip Hop Early
Hip Hop Early was acquired for $25,000 in August of 2010.  "Adding to our portfolio allows us to touch the music the fans of Dat Piff love in a much different way," stated Mr. Marcus Frasier, Idle Media, Inc.'s President and CEO. "This acquisition is just another step in our strategy to continually expand our on-line presence in both the social gaming and hip hop niches. We've taken an established site with respectable user traffic, breathed new life into it and immediately integrated it into our business without incurring any additional expense. The revenue from these types of acquisitions basically flows straight through to the bottom line."  Like Dat Piff, Hip Hop Early has begun to release mobile apps, initially releasing an Android OS app.  (Screenshots)

Clip Cartel -
Clip Cartel was created by Idle Media from the ground up and was released in February 2012.  The site features a wide selection of video clips from major recording artist music videos, interviews, and viral internet videos.  The site is also featured on under the videos section, where it shows "powered by clipcartel".  Mobile apps are in development for the site, per a facebook post in February.  

Prison Block
Prison Block was acquired in July 2010 for $40,000.  Prison Block was an established MMORPG (Massive Multiplayer Online Role Playing Game) that had 50k users.  Since acquiring, they have cleaned out inactive users a few times and as of January 7th 2011, there are over 72,000 users.  In Prison Block, the online gamer is playing the 'role' of an inmate. The inmate has to survive and thrive in the prison by joining or creating a gang and otherwise maneuvering to stay alive. "Most companies in this space drive revenues by allowing for the purchase of premium items. In Prison Block for example you can buy 'respect' or 'favors' from the warden, which can then be exchanged for items within the game, like a flat screen television for your cell," added Mr. Frasier.

Mafia Block -
Mafia Block was acquired at some point in 2010 or 2011 (originally Island Mafia) and was recently re-released in May 2012 after a complete overhaul.  Since that release, new flash "mini-games" have been added to the site (blackjack, slots, and high-low) where mafia players can gamble with their in-game cash.  Users have the ability to purchase "VIP" status which earns them advantages to enhance their gameplay.  A one-month VIP pack is $8.  Users can also purchase "Diamonds" that they can use to train their character to better compete with other players.

Down On The Farm -

 Down on the Farm is Idle Media's first attempt at educational apps for children, released on April 5th, 2012.    


Monster Doctor is an educational app for kids!

Your child will have fun learning during their internship with Frank M.D. (Monster Doctor). While treating a variety of monstrous ailments they'll learn Color and Shape Matching, Counting and more. What's most important, is that they'll have fun doing it!


Backyard Buddies -
Backyard Buddies was acquired in August 2010 for the express purpose of attaining the source code for programming Facebook social media games.  Backyard Buddies is a casual game where you take care of your virtual "backyard" and the animals in it. You buy food to lure animals to your yard. Once there, you feed them and play with them to keep them happy. You also clean and decorate your yard to keep the animals content. The happier an animal is, the more "goodies" it brings. Goodies can be sold for gold to buy more food, decorations, scenery etc. You can also clean your friends' yards and feed their animals as well.  Once acquired, the IDLM team took on redesigning the UI (user interface) for the game and some of the basic game features.  What followed was a much cleaner version of the game that was faster, better graphics, and more user-friendly.  They applied several small updates after the initial re-release in October 2010.  In January 2011,  they released a major revision update, including 27 in-game "achievements" that allow users to "share" their accomplishments to their Facebook wall.  This allows their friends to see the accomplish and provides a link for their friends to add the game.  This should foster viral growth of the game.  (Initial Release Screenshots, Update/New Animals, Major Revision Screenshots)  Idle Media began some early Facebook advertisements in December as a test, then rolled out more advertising in January.  (Screenshot of Ad

Backyard Buddies was re-released again after a major overhaul in June of 2012 with many game enhancements.

Other Acquisitions
ChixRUs was acquired for $4,000.  TweetVibe was acquired for $1,000.  

Each of Idle Media's acquisitions were made with CASH. The company has NOT diluted any stock since inception, demonstrated by no changes in the share structure.


This success has been accomplished with relatively minimal paid advertising, instead relying on word of mouth growth and internal advertising on their own sites.  Marcus Frasier said, "I commented in an earlier press release that as long as we met our benchmarks, that consistent, monthly growth should lead to substantial annualized gains in traffic. This is in fact what has happened. Our growth in traffic over the past twelve months has been manageable, which has allowed us to focus our efforts on maximizing revenues and profitability."  Mr. Frasier also added, "We realize that we have to continue to innovate and grow our portfolio of sites, as well as exploit opportunities that we have to increase revenues through continued growth in advertising. As I have stated previously, when we begin to implement our paid advertising campaigns and more aggressive outreach to attract additional customers, we expect that both traffic and revenues will increase significantly."

IDLM Portfolio Summary



  Industry leading free Hip Hop mix-tape sharing and downloading website Dat Piff facebook
Hiphopearly   Hip Hop / Rap / R&B music singles listening site Hiphopearly facebook
Prison Block   Browser Based social media prison game with 100k+ users Prisonblock facebook
Backyard Buddies   Facebook Game purchased for FB source code, 30k+ users BYB facebook
ChixRus   Gaming site for girls ChixRUs facebook
Pre Themer   Customized backgrounds and themes for Palm Pre phone Pre Themer twitter
Tweet Vibe   Customized themes / backgrounds for your twitter page TweetVibe twitter



On March 30th, IDLM released an 8-k filing (LINK TO FILING) stating that revenues were understated by $213,000 in FY 2009 and $255,000 in FY 2010.  Full financial restatements are expected to be released before the end of April, 2011.  Until that point, all financial information listed in the tables below cannot be relied upon.


Fiscal Calendar

The company is deliquent on their filings, and investors are awaiting a restatement of numbers from 2009-present.

Annual Financial Summary

  FY2009 10K FY2010 10K
Net Revenue $624,964 $1,425,523
Net Income $223,805 $746,523

*These values to not reflect the forecasted adjustments from the 8k released 3/30/2011



Website Statistics

Annual Website Statistics


12 Months Ended December 31 2009

12 Months Ended December 31 2010

Rate of Increase

Unique Visitors








Page Views




PV / Visit




Quarterly Website Statistics









Unique Visitors















Page Views







Page Views / Visit








Share Structure History

This chart details the changes in the share structure, as tracked through the filings provided to the SEC by both NGLF and IDLM.  

Reference Points








May 2009




Before 9/09




Post 9/09 (23:1 FS)




Merger Effect



No Change

Post-Merger SS






IDLM is very undervalued compared to other highly rated websites, one of which recently went public was (Z) and has a $1 billion market cap.



Daily Chart

Weekly Chart

Hourly (60min) Chart

Chart thanks to "$-LL-$"

Compiled January 9th, 2011 by Hokiefan95.  Financial data compiled by Wadi Rum.
Rev: 1/12/11 - Updated charts, verified share structure with T/A and adjusted "as-of" date.

Disclaimer:  Information, opinions or ratings contained in the reports are submitted solely for information purposes. The information used and statements of fact made have been obtained from sources considered reliable but neither guarantee nor representation is made as to the completeness or accuracy. The document author accepts no liability whatsoever for any direct or consequential loss or damage arising from any use of this report or its content. Such information and the opinions expressed are subject to change without notice. This report or study is not intended as an offering or a solicitation of an offer to buy or sell the securities mentioned or discussed.  Investors should conduct their own due diligence before investing in any companies covered. No compensation was provided to the authors for this document.  The authors own shares of IDLM.







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Current Price
Bid Ask Day's Range
#21753   I agree..not a lot of employees in this the submariner 08/29/15 06:23:16 AM
#21752   Still holding. Eventually they'll get it together. Smallville 08/28/15 06:45:54 PM
#21751   No selling here. Long about 3 years. Whiplash_Investor 08/28/15 12:12:13 PM
#21750   The other amazing thing about IDLM is that wadirum1 08/28/15 09:51:34 AM
#21749   I agree whiplash,it has been a long road..but the submariner 08/28/15 09:45:16 AM
#21748   Best Buy and Ford Motors up and advertising the submariner 08/28/15 09:28:13 AM
#21745  Restored IDLM died folks! It's like throwing money at MIKEY501 08/27/15 09:45:54 AM
#21744   Hhahahahahah bid support at .02??? MIKEY501 08/27/15 09:45:06 AM
#21743   You keep saying that..but bid support shows differently. the submariner 08/27/15 09:44:35 AM
#21742   None of this is true. MIKEY501 08/27/15 09:38:34 AM
#21741   I agree 100%..last discussion I had with him the submariner 08/27/15 09:37:27 AM
#21740   Someone should explain to Marcus the difference between wadirum1 08/27/15 09:25:45 AM
#21739   Raggy..I hear ya..but all is hypothetical...what if idlm the submariner 08/26/15 06:01:01 PM
#21738   Money is going straight into Marcus Frasiers bank raggystrongman 08/26/15 04:54:04 PM
#21737   NO SELLERS...MAY HAVE TO RAISE MY BID. the submariner 08/26/15 02:28:35 PM
#21736   The problem with buying is that there are wadirum1 08/26/15 08:49:42 AM
#21735   Sounds great Wadi..thanks for the positive input...looking to the submariner 08/26/15 08:40:12 AM
#21734   I remain optimistic that IDLM will be bought wadirum1 08/26/15 08:27:21 AM
#21733   Nissan,Viking River Cruises,Sony Entertainment...all got ads running on the submariner 08/26/15 07:04:01 AM
#21732   I feel really bad for anyone selling down wadirum1 08/25/15 09:03:30 PM
#21731   Great day around here....VOLUME PICKING UP AND PPS the submariner 08/25/15 06:59:55 PM
#21728   This is all false! MIKEY501 08/25/15 09:22:10 AM
#21727   ITS ALL TRUE...READ THE FILINGS AND VIEW THE the submariner 08/25/15 09:21:42 AM
#21726   None of this is true! MIKEY501 08/25/15 09:16:45 AM
#21725   My money is alive and well...and I'm a the submariner 08/25/15 09:15:12 AM
#21724   Ummmm yeah I told everyone many many many MIKEY501 08/24/15 05:36:18 PM
#21723   I can't believe how far we have fallen...Not raggystrongman 08/24/15 05:34:23 PM
#21722   LOL! Look on the bright side, we are outperforming wadirum1 08/24/15 09:58:46 AM
#21721   Bummer not Marcus MIKEY501 08/24/15 08:26:51 AM
#21720   Pokémon World Championships: Boston Police Arrest 2 Men the submariner 08/24/15 07:58:33 AM
#21719   Somebody grabbing some cheap shares today! dc_dude 08/13/15 01:41:58 PM
#21717   The funnier part is the main ad on MIKEY501 08/07/15 02:33:25 PM
#21716   Yes we have...the market doesn't care. I like MIKEY501 08/07/15 02:28:33 PM
#21715   ROFL not even the IDLM employees including Marcus MIKEY501 08/07/15 02:20:52 PM
#21714   Have we even talked about this: silvernd 08/07/15 12:52:46 PM
#21713   At 1c, the market cap is only $600K. wadirum1 08/06/15 10:22:21 PM
#21712   Down to .015 today. ALL TIME LOW!! MIKEY501 08/05/15 04:05:46 PM
#21711   Dang not even a bid today at .02...all MIKEY501 08/04/15 01:43:56 PM
#21710   Some of us bought shares on the basis dc_dude 07/29/15 12:58:28 PM
#21709   One year this week since the following letter dc_dude 07/29/15 12:56:24 PM
#21708   UP 37%...YIPPEEEE the submariner 07/13/15 11:50:48 AM
#21707   $25M Whiplash_Investor 07/07/15 01:03:04 PM
#21705   Wait...give me a second guess. $12m? Smallville 07/06/15 06:47:48 PM
#21704   Not quite since that would require two things...a Whiplash_Investor 07/06/15 06:45:56 PM
#21703   I wish I were that lucky, but at Whiplash_Investor 07/06/15 06:43:33 PM
#21702 if I owned 10 million shares I Smallville 07/06/15 04:56:02 PM
#21701   Exciting right? MIKEY501 07/06/15 03:30:36 PM
#21700   Up 70%. Lol Whiplash_Investor 07/06/15 03:30:03 PM
#21699   Weeeeeeeee Nothing like some good ole illegal market manipulation MIKEY501 07/06/15 02:24:10 PM
#21698   UP 72%!!!!!!THIS BABY IS FLYING!!!! ;) the submariner 07/06/15 02:23:57 PM