A/S: 75 Million Encore Brands, Inc. (ENCB) has completed the acquisition of Firefly Brand Management
SANTA MONICA, CA/ ACCESSWIRE / January 12, 2015 / Firefly Brand Management is a prominent licensing and management agency for high profile Licensors, including; Entertainment companies and Corporate brandssuch as ABC/Disney, Hormel's Skippy Peanut Butter and SPAM, Famous Disney Artist -- Mary Blair, Tapatio Hot Sauce, lifestyle brands Laura Ashley and Anne Geddes, as well as classicevergreen properties Etch A Sketch and Mr.Bubble.
The acquisition of Firefly is an important next step for Encore Brands. It enables Encore to deliver full service brand management on a global basis and compliment their development capabilities. Firefly is coming off an extremely successful 2014 having secured a licensed clothing line for the hit ABC TV show SCANDAL, featuring actress Kerry Washington. Launching Tapatio Hot Sauce into the gaming and gambling categories with Slot Machines and Lottery Tickets in addition to expanding the brands presence in numerous categories including apparel, gift/novelty and Halloween Costumes.
Founder Cynthia Modders will continue as President of Firefly Consumer Products Group and Pamela Harris will manage the L.A. office as Executive Director of Licensing.
The group's management team has decades of experience in all facets of leveraging brand value. With a unique philosophy and proprietary strategic relationships, the firm focuses on sustainability and the belief that the best and most appropriate licensing is not solely about generating revenue for the properties they manage, but improving the long term equity of a brand for its owners.
"In addition to adding skills and capabilities to Encore Brands, the type of relationships Firefly has combined with the long term thinking of management is what made the company a good fit for us. Seeing their strategic thinking and experiencing their entrepreneurial spirit made for a compelling catalyst to help our companies grow," said, Gareth West Encore's Chairman.
Firefly Brand Management website: http://fireflybrandmanagement.com/brands.html
Firefly Brand Management represents these brands!!! Encore Brands completes acquisition of apparel manufacturer Northridge Mills
SANTA MONICA, CA / ACCESSWIRE / January 5, 2015 / Effective January 1st, Encore Brands' (OTC: ENCB) wholly owned subsidiary Encore Brands Apparel Group, Inc has completed its acquisition of Northridge Mills from Northridge Mills Holdings, Inc.
With annual revenue of 5 million US dollars in fiscal 2013, the apparel group will look to grow the Northridge business organically through its existing customer base as well as adding new relationships.
As the company's activities during the past year come to fruition and are combined with the operations of Northridge Mills, Encore looks forward to fully executing on it's brand development and management strategy in 2015.
Northridge Mills Photos:
From Northridge website:
- Active wear, Swim wear, Performance apparel
Knits, all types including synthetic, natural fiber and fire retardant
CAPACITY: In 2012 we will be embarking on a plan to build a solar array capable of producing enough electricity to power the more than 20,000 square feet of our buildings.
Average Northridge Mills Salaries: $37,000