ExoLifestyle, Inc. (Formerly P.F. Hospitality Group) is a management firm which creates, develops and operates innovative and healthy brands within the retail health and wellness industry, and restaurant markets. Anchoring ExoLifestyle’s retail health and wellness division is EXO: a designer and producer of active wear brands offered in national fitness retailers throughout the U.S. Leaning on its resources and retail experience, ExoLifestyle is actively pursuing partnerships with brands that share a vision to provide a compelling value proposition so that new and unique concepts may be developed and operated with the customer, environment, and bottom line profitability in mind.
As the creator, current advisor and strategist of the global, eco-friendly, all-natural and organic pizza franchise, Pizza Fusion, ExoLifestyle leadership also oversees the franchise’s locations throughout the United States, Saudi Arabia, and the United Arab Emirates.
At ExoLifestyle, we believe that successful investing begins with providing a compelling value proposition paired with a unique and innovative concept, to all business constituencies. Leaning on the extensive resources and depth of our team members, we are actively partnering with brands that share this vision so that new concepts may be created, incubated, developed and operated with the customer, environment, and bottom line profitability in mind.
Founded by Vaughan Dugan and Randy Romano on April 5, 2005 and is headquartered in Boca Raton, FL.
136 Northwest 16th Street
Boca Raton, FL 33432
Web url: www.exolifestyle.co Share Structure a/o January 2017: Shares Out.: 97,415,411
MANAGEMENT & EXOL TEAM
CEO/Co-Founder Vaughn Dugan
(From EXOL website) "an eco-entrepreneur and creative visionary who thinks without the box. Bringing a broad experience in branding and marketing to EXOlifestyle, Vaughan is a titan in the worlds of strategy and relationship-building. Since 2006, when he launched his first global food service franchise, hehas been committed to corporate sustainability and has served as a leader in socially responsible business. Vaughan is an expert in developing innovative action plans, strategies, and relationships, carrying with him a professional background as senior project management and as a published graphic designer. He oversees everything under “strategic marketing” from art direction to branding, graphic design to team building and motivation. He considers himself a “fan of social media” and an all-around fun guy." Mr. Dugan was the Chief Executive Officer and founder of Pizza Fusion, a franchisor of fast casual restaurants which offers a healthy alternative to traditional pizza restaurants. Mr. Dugan currently serves as the vice chairman on the Florida Atlantic University College of Education Advisory Board. He has also served as vice-chairman of the City of Boca Raton’s Green Living Advisory Board since 2011.
Personal Website/Blog: http://www.vaughandugan.com
Crossfit Member Account: https://games.crossfit.com/athlete/16647
President/Co-Founder/CFO/CAO Randy Romano
(From EXOL website) "Romano’s affinity for deal brokering paired with more than 20 plus years of experience has made him a maverick in developing and expanding businesses through franchising. Always a visionary with remarkable foresight, Randy founded American College Planning Service, Inc. in 1984, which provided college financial aid planning to families. In 1986, the company began franchising its college planning centers throughout the United States and established 32 franchised locations servicing over 10,000 families annually by 1992. During this time, Randy also developed and managed his own general insurance agency with the North Atlantic Life Insurance Company, proving he is not only nimble, but one rapid-moving mogul. Randy now brings this knack for being an early adaptor and conscientious world citizen to his work at Exo Lifestyle, Inc"
Director of PR Nicole Biscuiti
(From EXOL website) "In the expansive public relations scene, Nicole Biscuiti stands out with an elegant, specific approach: Create the statement; avoid the sell. With more than 15 years of experience in PR, strategy, marketing and crisis management, Nicole’s sophisticated, high-energy style garners attention—and results. For EXOlifestyle Group, Nicole has leveraged her natural social intelligence, knack for creative problem solving and ability to deftly handle communications management to the benefit of the company and its shareholders alike."
Personal Website/Blog: http://nicolebiscuiti.com
CrossFit Member Profile: https://games.crossfit.com/athlete/47364
She is also a CrossFit athlete
& CEO/Inventor of "Chestee"- a PATENT PENDING women's padded workout top that protects collarbones when lifting
20K+ Followers https://www.instagram.com/thechestee/
EXCLUSIVE "CHESTEE" BEING SOLD ON EXOL's WEBSITE:
Director of Marketing Rachel Wolfson
(From EXOL website) "a strong idea generator with the ability to develop and execute integrated marketing programs for EXOlifestyle’s brands to meet strategic goals. She has supervised successful marketing and political campaigns involving a range of initiatives. She spearheads the yearly “No Kid Hungry” campaign in South Florida, and helped to raise over $10,000 for the Mustache Movember event in Boca Raton in 2014. Her heart and passion for animals drove her to help locate homes for more than 100 abandoned canines in the Florida Everglades area, while her no-nonsense approach to grassroots political campaigns aided in launching a Florida District Attorney and District Court Judge into office. Proficient in Conversational Spanish, Rachel also enjoys weight training, nutrition, music and any type of comedy. From fundraising and social media to positioning strategies and special event planning, Rachel’s strength in the marketing arena have benefitted a wide range of organizations locally and nationally, which she now brings to EXOlifestyle."
EXOL BRANDS: EXO was developed by seasoned Crossfit Athletes who were looking for better training products. After months of competition and training beta-testing, we decided to put our findings to good use. EXO IS BEING SOLD ONLINE IN TWO OF THE BIGGEST RETAILERS IN CROSSFIT/FITNESS PRODUCTS:
Our Mission is to provide a quality, functional and stylish products that will stand up to our athletes’ training and competition protocol, day in and day out. It is our intent that our carefully manufactured products will enhance sport performance and muscle recovery for every athlete who puts on an Exo product.
Whether you are completing a back squat super set, attempting a Clean & Jerk PR, doing thrusters in your workout, or testing out 100 burpees for time, Exo will be there to ensure your comfort, style and safety is not comprised.
EXO Founder Sloane McComb (On far left)
EXO seeks to position itself as a top consumer brand of choice within the functional fitness market riding the wave of a worldwide fitness industry growth phenomena. One example of this growth is CrossFit, a now multi-million dollar brand with revenue reaching $100M, according to Forbes Magazine article: (http://www.forbes.com/sites/mikeozanian/2015/02/25/how-crossfit-became-a-4-billion-brand/)( https://www.forbes.com/video/4078395263001/) which boasts more than 11,000 fitness facilities as of February, 2015. The global fitness and health club industry focused on the millennial-age customers generates more than $77.5 billion in revenue according to the 2014 International Health, Racquet & Sportsclub Association (IHRSA) Global Report. Taking a nod from the revenue growth within this market, and having a strong understanding of this shared customer group from years of experience within the restaurant and hospitality space, Exo Lifestyle, Inc. is developing and identifying for acquisition brands within its portfolio for an eventual franchise proposition. The Company believes this strategy offers greater potential for company and shareholder value. Following this acquisition, Exo Lifestyle, Inc. plans to expand its retail health and wellness division through strategic, complimentary acquisitions within the same space. Knee Sleeves:
Assortment of Varieties/Colors https://www.youtube.com/watch?v=0pej58LqYDA KNEE & WRIST WRAPS:
Assortment of Varieties/Colors APPAREL:
Chestee, Shirts, Compression Shorts, Leggings, Sports Bras ***NEW PRODUCT LINE ANNOUNCED FEBRUARY 2017:***
https://wodsuperstore.com/products/exosleeve-knee-sleeve-black As well as in many other U.S. & International retailers...
http://www.raiselower.co.nz EXO ALSO HAS BIG NAME BRAND AMBASSADORS IN CROSSFIT/FITNESS/SPORTS WORLD:
"Saving the Planet, One Pizza at a Time" http://pizzafusion.com
Trip Advisor Reviews: https://www.tripadvisor.com/Restaurant_Review-g34467-d4787289-Reviews-Pizza_Fusion_naples_fl-Naples_Florida.html 11 Franchise Location in the U.S. and Arab Emirates Pizza Fusion locations proudly serve up delicious, gourmet pizza in its purest form – untainted by artificial additives, preservatives, growth hormones, pesticides, nitrates and trans fats (to name a few). While the brand is famous for its pizza, the 75% organic menu features an eclectic variety of gourmet sandwiches, salads, desserts, beer and wine.