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DNA Brands, Inc. (DNAX)

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Last Post: 12/18/2014 12:26:11 AM - Followers: 276 - Board type: Free - Posts Today: 1

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!!! DNA Energy Drinks Now Available Online !!!


Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 

named the best tasting energy drink two out of the last three years by the World Beverage Competition.


Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.

Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities


DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area


DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing

Brian Brown Teams Up with DNA


DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest

 Beverage Competition




!!! DNA Energy Drinks Now Available Online !!!

For Investor Relations Information:

For our Investor
Relations contact:

954-970-3826 Ext. 6

Melvin Leiner

954-970-3826 Ext. 107

Melvin Leiner
has assumed the role of interim President and CEO.

Mr. Leiner is a founder of DNA
and has held the title of
Executive Vice President, Secretary and Director
of the Company since its inception.

DNA Brands Executive VP and COO
Melvin Leiner
President and CEO
Darren Marks
expect significant growth for the company.


Low Floater

Share Structure

Market Value1..........$393,493
a/o Oct 24, 2014

Authorized Shares 6,000,000,000 a/o Sep 02, 2014

Shares Outstanding..786,986,716 a/o Sep 02, 2014

Float................ 234.3M

Par Value 0.001



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


Company Web-site





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Current Price
Bid Ask Day's Range
#17245  Sticky Note DNAX NEWS RELEASED!!! iReapZzYy 11/14/14 09:20:10 AM
#16743  Sticky Note WHY DNAX IS A BAD CHOICE TO PURCHASE Ed the Trader 10/21/14 02:28:43 PM
#16411  Sticky Note DNAX - Targets 0.0018 / 0.003 / 0.0047 trader53 10/17/14 06:56:32 AM
#15666  Sticky Note Company files Form 15-12g, to "go dark"from investors. stockdarockk 08/26/14 12:39:50 PM
#17572   So can i buy it at -0 EmptyBones 12/18/14 12:26:11 AM
#17571   ORCA is in the house! iReapZzYy 12/17/14 05:51:20 PM
#17570   exactly...they are valuing dnax at 0 bigmunnie 12/17/14 01:44:33 PM
#17569   Email you address private please and I will whittenhalljr 12/17/14 10:35:09 AM
#17568   If the press release is good I will einrad 12/17/14 10:30:14 AM
#17567   Lmao.Let's hope this goes to .01 again in 2015:)) ORCA 12/17/14 10:22:53 AM
#17566   Thank you for clarifying that. Archived in the Mr. Obvious 12/17/14 10:15:39 AM
#17565   I'm not looking to be believed... I just whittenhalljr 12/17/14 10:13:31 AM
#17564   We already know from previously posted photos that Ed the Trader 12/17/14 10:06:48 AM
#17563   going to try to average down a bit, einrad 12/17/14 08:44:35 AM
#17562   Of course any investor here appreciates a stop Mr. Obvious 12/17/14 06:33:56 AM
#17561   Ahh What. Most products are sold out of EmptyBones 12/16/14 10:43:44 PM
#17560   I for one appreciate you stopping by. It einrad 12/16/14 10:19:39 PM
#17559   When was the last time you where there? einrad 12/16/14 10:16:19 PM
#17558   you guys can believe anything you want whittenhalljr 12/16/14 10:06:32 PM
#17557   Nice Mr. obvious. Expect PR soon. iReapZzYy 12/16/14 08:44:50 PM
#17556   Awesome! DNAX update soon. iReapZzYy 12/16/14 08:42:19 PM
#17555   Ahh excellent pic and info... We get an EmptyBones 12/16/14 07:05:30 PM
#17554   UPDATE. Just Drank the CELLULAR CITRUS. I'm old EmptyBones 12/16/14 06:59:35 PM
#17553   Where are the pictures? I've been to the Mr. Obvious 12/16/14 06:45:11 PM
#17552   The Mocha is AWESOME and my fav of Mr. Obvious 12/16/14 06:28:57 PM
#17551   I admit it is great product. The only einrad 12/16/14 06:24:35 PM
#17550   Omg I just bought some DNAX product... I EmptyBones 12/16/14 05:57:11 PM
#17549   Thankyou for stopping by there. Yes, Very sad einrad 12/16/14 04:07:37 PM
#17548   I did... Guy with the European accent said whittenhalljr 12/16/14 02:59:59 PM
#17547   YES YES they are alive and well. Warehouse EmptyBones 12/16/14 02:57:56 PM
#17546   wow, you are kind of close. Good luck! einrad 12/16/14 02:08:24 PM
#17545   I am getting ready to drive there right whittenhalljr 12/16/14 02:06:14 PM
#17544   Me too. I was actually surprised he answered mellis1969 12/16/14 02:04:18 PM
#17543   Hopefully it will be positive. I still own einrad 12/16/14 02:00:42 PM
#17542   I got an email from Mel Leiner saying mellis1969 12/16/14 01:33:00 PM
#17541   Update from the company. Mr. Obvious 12/16/14 11:06:21 AM
#17540   Thanks...could you post it I want to find whittenhalljr 12/16/14 09:10:37 AM
#17539   The marketing email bounces back. I emailed the einrad 12/16/14 09:01:54 AM
#17538   For what it's worth, Mel's email works, the Mr. Obvious 12/16/14 08:51:29 AM
#17537   I will try to stop by the whittenhalljr 12/16/14 08:45:28 AM
#17536   Dnax has potential $$$$ davidrt888 12/15/14 08:08:24 PM
#17535   Dnax $$$ davidrt888 12/15/14 08:07:09 PM
#17534   I agree, we just need to know what einrad 12/15/14 07:38:47 PM
#17533   I agree there's potential here but some work Mr. Obvious 12/15/14 06:41:13 PM
#17532   HTD*S, BKM*P, LVG*I, PLK*D are all stocks that iReapZzYy 12/15/14 06:29:07 PM
#17531   But to sum up why others are buying. Mr. Obvious 12/15/14 03:34:42 PM
#17530   Valid point! DieselJoe 12/15/14 03:30:04 PM
#17529   I've posted plenty of pics when I stopped Mr. Obvious 12/15/14 03:28:34 PM
#17528   Personally does not provide any sort of facts DieselJoe 12/15/14 03:26:06 PM
#17527   I've talked to Mel personally plenty of times Mr. Obvious 12/15/14 03:23:59 PM
#17526   They respond DieselJoe 12/15/14 03:22:40 PM
#17525   How are their financials any better? I put Mr. Obvious 12/15/14 03:21:53 PM
#17524   MELY is one. **Sorry just proving a point DieselJoe 12/15/14 03:18:40 PM
#17523   Would you seriously expect anything different with a Mr. Obvious 12/15/14 03:17:30 PM