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DNA Brands, Inc. (DNAX)

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!!! DNA Energy Drinks Now Available Online !!!

Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 
named the best tasting energy drink two out of the last three years by the World Beverage Competition.

Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.


Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities

DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area

DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing
Brian Brown Teams Up with DNA

DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest Beverage Competition


Authorized Shares 400,000,000
Outstanding Shares = 213,183,424 (as of 5/20/2014)

  • 1D
  • 1M
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  • 3M
  • 6M
  • 1Y
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Current Price
Bid Ask Day's Range
News News Alert: Amended Statement of Ownership (sc 13g/a) 07/31/2014 11:22:50 AM
#7840  Sticky Note ******I WILL SAY ONE THING...DR PEPPER IS IN...PLANO/TEX****** M0NEYMADE 06/16/14 01:12:32 PM
#1281  Sticky Note DNAX Chart Townie 05/27/14 11:49:31 AM
#11324   Just curious...which convenience store? Tia @itsfinest408 07/31/14 07:26:24 PM
#11323   Strong close today!! Komando Robot 07/31/14 07:24:26 PM
#11322   For all intents and purposes there was no ChitownMike 07/31/14 07:20:19 PM
#11321   Not sure about there will be a big ///M3 07/31/14 07:18:58 PM
#11320   Make sure u buy on the dip...There is Tha Part Time Er 07/31/14 07:16:37 PM
#11318   Yep...dump time in the am. slef 07/31/14 07:05:02 PM
#11317   Don't worry..We are ready..we know how to kiss Nadendla 07/31/14 06:57:33 PM
#11316   Got too excited today and sold to take StockBull 07/31/14 06:50:43 PM
#11315   Awesome, thanks for the intel! ChitownMike 07/31/14 06:42:08 PM
#11314   I plan on buying DNAX tomorrow, but I -Aries- 07/31/14 06:32:20 PM
#11313   This is reminding me of that run .... ///M3 07/31/14 06:21:06 PM
#11312   Back to .04 cents get ready it's Gona Stocksftw 07/31/14 06:02:26 PM
#11311   Very possible, trip ChitownMike 07/31/14 06:00:18 PM
#11310   Back to .01 $DNAX TRIPIL7Z 07/31/14 05:59:05 PM
#11308   Yes, that was the awaited catalyst. A press ABCtrader1027 07/31/14 05:56:58 PM
#11307   Penny run #2 getting started? MJ moneymaker 07/31/14 05:55:35 PM
#11306   This will go insane tomorrow!!!!! Stocksftw 07/31/14 05:52:54 PM
#11305   The doors are always open...mahalo EmptyBones 07/31/14 05:48:33 PM
#11304   Oh noo!!! Not a clay trader video. alabama96 07/31/14 05:44:45 PM
#11303   Very nice trade EB. High Times 07/31/14 05:41:15 PM
#11302   ASHER ENT. only held 10,496,050* shares. High Times 07/31/14 05:38:00 PM
#11301   Picket it up on my scanner at .0014.... EmptyBones 07/31/14 05:37:21 PM
#11300   Above .004 imo davidaames 07/31/14 05:37:08 PM
#11299   I see you got in right after the High Times 07/31/14 05:35:06 PM
#11298   DNAX Open over .0031+ IMHO BRICKY 07/31/14 05:34:21 PM
#11297   This will test highs soon... Patience... EmptyBones 07/31/14 05:30:38 PM
#11296   WOW 800 POSTS TODAY +-. High Times 07/31/14 05:25:59 PM
#11295   Why would ASHER close their position before DR. High Times 07/31/14 05:24:10 PM
#11294   DNAX is in my DNA... just can't help Nitwit 07/31/14 05:22:01 PM
#11293   OS LESS THAN 450M M0NEYMADE 07/31/14 05:21:55 PM
#11292   You got THAT right! samplescave 07/31/14 05:21:22 PM
#11291   Lol :) hopefully strong day tomorrow davidaames 07/31/14 05:15:14 PM
#11290   USE CAUTION FOLKS!!! DNAX JUST GOT THE KISS samplescave 07/31/14 05:15:00 PM
#11289   Let the shorting begin! DallasInvest 07/31/14 05:14:51 PM
#11287   * * $DNAX Video Chart 7-31-14 * * ClayTrader 07/31/14 05:11:46 PM
#11285   Great day........way to make that paper buddy..............congrats to ospreyeye 07/31/14 04:57:44 PM
#11284   Well today's-news was pretty-great, Asher-is-OUT of $DNAX !!! UserAlias1 07/31/14 04:56:00 PM
#11283   This has copper written all over it. No-brainer ctrades 07/31/14 04:55:18 PM
#11281   traded like if news were coming tomorrow ABCtrader1027 07/31/14 04:49:09 PM
#11280   Major upside especially with the RSI @55 ....http://stockcharts.com/c-sc/sc?s=DN @itsfinest408 07/31/14 04:46:25 PM
#11279   Part time er where you at? We made TheInvincibleBull 07/31/14 04:45:53 PM
#11277   It should be expected that some will take Soco54 07/31/14 04:35:07 PM
#11276   Strong close here. Just the beginning. ctrades 07/31/14 04:34:28 PM
#11275   Your all so screwed if you buy at slef 07/31/14 04:33:30 PM
#11274   My orders in a .0026 shroomalien 07/31/14 04:33:04 PM
#11273   For sure, after a mega gap though. Pwm31 07/31/14 04:30:46 PM
#11271   a morning dip possible and then new highs ursa 07/31/14 04:29:13 PM
#11269   BYE BYE Asher. $$$DNAX Pixyel 07/31/14 04:25:03 PM