Vector VestAdvertisement
Home > Boards > US OTC > Food - Beverages >

DNA Brands, Inc. (DNAX)

Add DNAX Price Alert      Hide Sticky   Hide Intro
Moderator: No Moderator stockdarockk, davidrt888, Mr. Obvious, Ed the Trader, RastaOzMonstah
Search This Board:
Last Post: 1/30/2015 8:21:48 AM - Followers: 296 - Board type: Free - Posts Today: 2

How Bad Do You Want
DNA home Page
ESM Girls




Sign up for 'DNA Brands, Inc. ' E-Mail List


!!! DNA Energy Drinks Now Available Online !!!


Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 

named the best tasting energy drink two out of the last three years by the World Beverage Competition.


Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.

Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities


DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area


DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing

Brian Brown Teams Up with DNA


DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest

 Beverage Competition





!!! DNA Energy Drinks Now Available Online !!!

For Investor Relations Information:

For our Investor
Relations contact:

954-970-3826 Ext. 6

Melvin Leiner

954-970-3826 Ext. 107

Melvin Leiner
has assumed the role of interim President and CEO.

Mr. Leiner is a founder of DNA
and has held the title of
Executive Vice President, Secretary and Director
of the Company since its inception.

DNA Brands Executive VP and COO
Melvin Leiner
President and CEO
Darren Marks
expect significant growth for the company.


Low Floater

Share Structure

Market Value1..........$393,493
a/o Oct 24, 2014

Authorized Shares 6,000,000,000 a/o Sep 02, 2014

Shares Outstanding..786,986,716 a/o Sep 02, 2014

Float................ 234.3M

Par Value 0.001



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


Company Web-site





  • 1D
  • 1M
  • 2M
  • 3M
  • 6M
  • 1Y
  • 2Y
  • 3Y
  • 5Y
Current Price
Bid Ask Day's Range
#18337  Sticky Note TO DNAX ADMIN TEAM : MANY MMs AND davidrt888 01/20/15 04:15:15 PM
#17780  Sticky Note Is DNAX going to pot? Ed the Trader 01/07/15 05:36:38 PM
#17671  Sticky Note 2015 - NEW DNA PRODUCT COMING SOON? Mr. Obvious 01/06/15 08:28:57 AM
#15666  Sticky Note Company files Form 15-12g, to "go dark"from investors. stockdarockk 08/26/14 12:39:50 PM
#18529   that is my thoughts too. Right now I einrad 01/30/15 08:21:48 AM
#18528   One positive press release dnax blows sky high! MasterHugeProfits 01/30/15 08:19:25 AM
#18527   500k buy at .0002 followed by a 5.4m StockBull 01/29/15 03:45:42 PM
#18526   The buy was at .00015 It was MMs playing Psyduck 01/29/15 02:25:49 PM
#18525   500k i think, flash in the pan is all skills3 01/29/15 02:20:59 PM
#18524   I missed it, how big was the buy? einrad 01/29/15 02:18:49 PM
#18523   Did i just see a buy at 2????? skills3 01/29/15 01:50:56 PM
#18522   Finally a decent bid! Let's grow it. Psyduck 01/29/15 01:40:40 PM
#18521   The ask has decreased and it just a OptimusPrime 01/29/15 01:36:58 PM
#18520 02opida 01/29/15 12:54:49 PM
#18519   That would be great dbutler 01/29/15 12:23:35 PM
#18518   We could hear from the company by next Martin11 01/29/15 11:38:28 AM
#18517   Where is the news? dbutler 01/29/15 11:08:51 AM
#18516   Says who? Your little genie in the bottle? fingers 01/29/15 07:04:18 AM
#18515   Exactly but it's going higher than that.DNAX=$$$$$$$ MasterHugeProfits 01/29/15 06:21:24 AM
#18514   Product can hold it's on zepilot 01/28/15 01:45:55 PM
#18513   The issue isn't the ask. The problem is no Psyduck 01/28/15 01:15:44 PM
#18512   I AGREE. Let the flippers flip. Cause you fingers 01/28/15 01:08:17 PM
#18511   "Peeps stop trying for a one tic flip. Ed the Trader 01/28/15 01:05:22 PM
#18510   Very nice!! OptimusPrime 01/28/15 12:26:16 PM
#18509   I am holding tight to my 15 million einrad 01/28/15 12:25:11 PM
#18508   Peeps stop trying for a one tic flip. OptimusPrime 01/28/15 12:03:08 PM
#18507   Not sure... I have tried to call Mel OptimusPrime 01/28/15 01:27:27 AM
#18506   When do you think dnax will have news? MasterHugeProfits 01/28/15 01:26:04 AM
#18505   The first bit of news should move use OptimusPrime 01/28/15 01:23:12 AM
#18504   When you thinking?I'm waiting on the sidelines with..35million..shares.DNAX=$$$ MasterHugeProfits 01/28/15 01:20:40 AM
#18503   Tryna make money gotta take risks marketing plan AlmightyLu 01/27/15 05:24:45 PM
#18502   Lmao yea im lookin to hold on until AlmightyLu 01/27/15 05:21:47 PM
#18501   Wrong board... Dinokio 01/27/15 11:19:06 AM
#18500   cool! I better pick some more up before einrad 01/27/15 11:01:25 AM
#18499   time to slap some 0,0002s..could start jumping into green. Castratrix 01/27/15 10:54:16 AM
#18498   BKRT is totally gone now!! OptimusPrime 01/27/15 10:23:09 AM
#18497   Bkrt totally gone!!! OptimusPrime 01/27/15 10:04:48 AM
#18496   Break 3 and game on IMO!!! OptimusPrime 01/27/15 09:52:16 AM
#18495   I am buying what I can lol. I einrad 01/26/15 02:08:39 PM
#18493   Looking BKRT almost ran out and ran to .0003. OptimusPrime 01/26/15 01:45:13 PM
#18492   Been here since the Trenton Coca Cola incident Cybermancer13 01/26/15 01:04:26 PM
#18491   HOLY COOOOOOOOOOOOOOOOOOOOOOOW!!!!!!!!!!!!!!!! DNAX$$$$$$$$$$$$$$$$$$$!!!!!!!!!! sailorboy1 01/26/15 11:57:16 AM
#18490   Definitely seems like dilution has stopped here. Now we Psyduck 01/26/15 11:54:32 AM
#18489   Nice job ZzYy ohmyohmy 01/26/15 09:46:12 AM
#18488   BKRT moved ASK to .0003 and NO VFIN! iReapZzYy 01/26/15 09:34:34 AM
#18487   It's going to be when he'll of a OptimusPrime 01/26/15 09:00:11 AM
#18486   Same here, I am continuing to load when einrad 01/26/15 08:58:50 AM
#18485   Loading all the way to .0003 maybe more.. OptimusPrime 01/26/15 08:35:22 AM
#18484   Lets hope so! Anyone talk to Mel lately? einrad 01/26/15 08:33:10 AM
#18483   Power forward DNAX... Waiting for news and this OptimusPrime 01/26/15 08:26:26 AM
#18482   THERE IT IS AND IT'S A FACT!FEELING IT!COLORADO..NO..DOUBT..ABOUT..IT!DNAX=$$$$$$$ :-) MasterHugeProfits 01/26/15 01:33:03 AM
#18481   penny coming iReapZzYy 01/25/15 10:42:37 PM
#18480   Hello doingfine, thanks for your message. But i ADVFN_franknstein 01/25/15 05:37:40 PM
#18479   Have to agree..Award winning energy drink and the doingfine 01/25/15 04:57:42 PM