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DNA Brands, Inc. (DNAX)

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!!! DNA Energy Drinks Now Available Online !!!


Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 

named the best tasting energy drink two out of the last three years by the World Beverage Competition.


Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.

Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities


DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area


DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing

Brian Brown Teams Up with DNA


DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest

 Beverage Competition





!!! DNA Energy Drinks Now Available Online !!!

For Investor Relations Information:

For our Investor
Relations contact:

954-970-3826 Ext. 6

Melvin Leiner

954-970-3826 Ext. 107

Melvin Leiner
has assumed the role of interim President and CEO.

Mr. Leiner is a founder of DNA
and has held the title of
Executive Vice President, Secretary and Director
of the Company since its inception.

DNA Brands Executive VP and COO
Melvin Leiner
President and CEO
Darren Marks
expect significant growth for the company.


Low Floater

Share Structure

Market Value1..........$393,493
a/o Oct 24, 2014

Authorized Shares 6,000,000,000 a/o Sep 02, 2014

Shares Outstanding..786,986,716 a/o Sep 02, 2014

Float................ 234.3M

Par Value 0.001



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


Company Web-site


DNA drink pictures proof in stores!




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Current Price
Bid Ask Day's Range
#21333  Sticky Note Current Share Structure (PICTURE) Mr. Obvious 05/20/15 11:16:10 PM
#17780  Sticky Note Is DNAX going to pot? Ed the Trader 01/07/15 05:36:38 PM
#21390   well I just emailed him, lets see if einrad 05/27/15 10:09:48 PM
#21389   I had my product in a week shipping BizManCali 05/27/15 08:12:08 PM
#21388   Me too! BizManCali 05/27/15 08:09:11 PM
#21387   DNAX! Take the money and run! Mcdarmit 05/27/15 04:08:09 PM
#21386   Received my second website order last Friday and Netcool 05/27/15 03:46:29 PM
#21385   Got mine in the fridge. OptimusPrime 05/27/15 02:18:23 PM
#21384   I just bought the last cans of DNA Decarz 05/27/15 02:17:55 PM
#21380   What are you basing this off of? Magixx 05/27/15 01:02:02 PM
#21379   Mel is long gone!! The THC drink was Fedmax123 05/27/15 12:33:56 PM
#21378   So how do you explain my picture of Mikey Moneys 05/27/15 11:39:52 AM
#21377   Come on Mel, where is my news? dbutler 05/27/15 11:31:57 AM
#21376   It is when the 2nd person who verified obeop 05/27/15 10:59:44 AM
#21375   Lol posters on a board don't verify anything Mikey Moneys 05/27/15 09:53:51 AM
#21374   Lol not even verified..... Damn you are stubborn obeop 05/27/15 09:38:56 AM
#21373   Unfortunately it's more than 80 million. That 80 DieselJoe 05/27/15 08:50:58 AM
#21372   Yup, some idiot trader jamesthaman 05/26/15 12:05:10 PM
#21371   VFIN ASK @ .01. NITE is the only iReapZzYy 05/26/15 10:27:04 AM
#21370   GM DNAXers OptimusPrime 05/26/15 08:00:10 AM
#21369   Mike, See the list of moderators at the top Ed the Trader 05/25/15 09:52:34 PM
#21368   "They couldn't wait until the SS was confirmed??Some Ed the Trader 05/25/15 09:41:35 PM
#21367   "So who put that as a sticky??"In case Ed the Trader 05/25/15 09:37:30 PM
#21366   "So who put that as a sticky?? That's Ed the Trader 05/25/15 09:32:17 PM
#21365   Just wanted to let everyone know I changed .0001 Trader 05/25/15 08:21:41 PM
#21364   So who put that as a sticky?? That's Mikey Moneys 05/25/15 06:49:51 PM
#21363   "Hey ED ... Why don't you sticky my Ed the Trader 05/25/15 05:43:14 PM
#21362   "What makes this any different from any other Ed the Trader 05/25/15 05:32:10 PM
#21361   Hey ED ... Why don't you sticky my Mikey Moneys 05/25/15 04:15:40 PM
#21360   I guess you hit the nail right on DNAX_Crusader 05/25/15 03:06:25 PM
#21359   It's always good idea to hammer out what Mikey Moneys 05/25/15 02:16:13 PM
#21356   Did Mel leave Florida for good? I DNAX_Crusader 05/25/15 04:21:11 AM
#21355   What makes this any different from any other DNAX_Crusader 05/25/15 03:38:09 AM
#21354   DNAX ENERGY / coffee drink THC/ CANNIBANOID ????????? varmit 05/24/15 10:19:29 PM
#21353   Companies change their mind QUITE OFTEN SPECIALLY WHEN varmit 05/24/15 06:53:04 PM
#21352   RUMOR OF A THC COFFEE DRINK AWAITING MEDICAL varmit 05/24/15 06:51:16 PM
#21351   Yet just another bloated pig in the pinky dingdongrb 05/22/15 06:35:24 PM
#21350   EGGGGS SACTLY ED GUY !!! DNA BEHIND THE varmit 05/22/15 03:29:06 PM
#21349   DNA management has consistently made something very clear. Ed the Trader 05/22/15 02:40:50 PM
#21348   "maybe we will hear something next month." Ed the Trader 05/22/15 02:36:31 PM
#21347   I DO LOUD AND CLEAR YES SHOUTING DNA varmit 05/22/15 02:35:35 PM
#21346   "What happened... No on has anything to say Ed the Trader 05/22/15 02:31:11 PM
#21345   maybe we will hear something next month. mantisforce 05/22/15 11:56:53 AM
#21344   What happened... No on has anything to say Mikey Moneys 05/22/15 11:54:33 AM
#21342   I'll post the one Rhonda sent too.... Listen, Mikey Moneys 05/21/15 12:46:37 PM
#21341 Mikey Moneys 05/21/15 12:42:16 PM
#21340   "I'd be happy to post the pic but Ed the Trader 05/21/15 12:02:48 PM
#21339   Mike you are such a troll lol this obeop 05/21/15 12:01:37 PM
#21338   I'd be happy to post the pic but Mikey Moneys 05/21/15 11:54:59 AM
#21337   M Melissa Tampubolon Mikey Moneys 05/21/15 11:53:52 AM
#21336   This is what I received from Melissa.... Mikey Moneys 05/21/15 11:28:48 AM