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DNA Brands, Inc. (DNAX)

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!!! DNA Energy Drinks Now Available Online !!!

Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 
named the best tasting energy drink two out of the last three years by the World Beverage Competition.

Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.


Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities

DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area

DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing
Brian Brown Teams Up with DNA

DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest Beverage Competition


Authorized Shares 400,000,000
Outstanding Shares = 213,183,424 (as of 5/20/2014)

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Current Price
Bid Ask Day's Range
#15318  Sticky Note DNA Energy has saturated the Dallas/Fort Worth Metroplex DCGoD 08/20/14 01:59:18 PM
#15170  Sticky Note Investor letter, and must read for any investor. stockdarockk 08/19/14 08:49:15 PM
#14423  Sticky Note *************DNAX Warehouse pics BOOOOOOOOOOOOM*************** M0NEYMADE 08/15/14 02:55:03 PM
#7840  Sticky Note ******I WILL SAY ONE THING...DR PEPPER IS IN...PLANO/TEX****** M0NEYMADE 06/16/14 01:12:32 PM
#1281  Sticky Note DNAX Chart Townie 05/27/14 11:49:31 AM
#15589   I built the ibox ...... can't recall where rcjes 08/22/14 05:50:07 PM
#15588   Can anyone tell me the original source of Ed the Trader 08/22/14 04:59:34 PM
#15587   Did you end up asking them where it R12 08/22/14 04:47:00 PM
#15586   Enlist them as street team members. w1104 08/22/14 03:41:52 PM
#15585   "Maybe DNAX samples need to be given out Ed the Trader 08/22/14 03:39:29 PM
#15584   Find a really good salesman to go sell w1104 08/22/14 03:34:41 PM
#15583   Approach fast food joints trying to get the w1104 08/22/14 03:30:10 PM
#15582   I think putting out samples is a good Exitech 08/22/14 03:25:14 PM
#15581   Maybe DNAX samples need to be given out DNAX_Crusader 08/22/14 03:03:45 PM
#15580   That POS is dead with no product and sjoseph 08/22/14 02:44:22 PM
#15579   I sure hope so! In Boca right now DCGoD 08/22/14 02:44:03 PM
#15578   Sure you did...Cant see one managements SOS distress stockdarockk 08/22/14 02:40:51 PM
#15577   QT in Rockwall. sjoseph 08/22/14 01:51:01 PM
#15576   Yep. Bought 5 million yesterday @14 and dumped sjoseph 08/22/14 01:49:14 PM
#15575   THEY ARE ALL SCAMS.THUS I SAID YOU ONLY ORCA 08/22/14 01:46:31 PM
#15574   "Just stop by the nearby QT and bought Ed the Trader 08/22/14 01:42:49 PM
#15573   Issue another Scam alert !. I like to sjoseph 08/22/14 01:37:04 PM
#15572   DEAD MONEY UNTIL 2015 IMO.I HAVE DECREASED MY ORCA 08/22/14 01:09:33 PM
#15568   If I were running the company I'd cut w1104 08/22/14 12:29:24 PM
#15567   Honestly, you should hope half of that isnt stockdarockk 08/22/14 12:19:17 PM
#15566   I want to see a stock trading at sjoseph 08/22/14 11:18:14 AM
#15565   Yup bashing doesnt bother me because i know klce 08/22/14 10:15:44 AM
#15564   Looking good bro... w1104 08/22/14 10:08:22 AM
#15563   This will be the next runner. Everybody is sjoseph 08/22/14 10:03:49 AM
#15562   What stocks at these levels don't have the Soco54 08/22/14 09:59:02 AM
#15561   Did someone say blood in the ocean? Yum x_pennydaytrader_x 08/22/14 09:51:33 AM
#15560   Awesome, there's 1! Keep em coming! DCGoD 08/22/14 09:46:41 AM
#15559   DNAX IS DEAD LOL. 1 TRADE SO FAR x_pennydaytrader_x 08/22/14 09:46:17 AM
#15558   We need more FEAR posts to get cheap-shares! DCGoD 08/22/14 09:45:57 AM
#15557   Having read the 'letter' and accepting it at TheHappyVulcan 08/22/14 09:39:51 AM
#15556   Ya, everyone should definitely sell all of their DCGoD 08/22/14 09:39:33 AM
#15555   DNAX still hasn't filed the Q2 financials. I-Glow 08/22/14 09:25:51 AM
#15554   Sporting DNA Gear All Weekend In Key West DCGoD 08/22/14 09:00:23 AM
#15553   I got my first case of Cellular Citris motorcityAce 08/22/14 08:14:29 AM
#15551   His example shows that a ticker with products DCGoD 08/22/14 07:30:22 AM
#15550   Depends on when you entered. I have all Soco54 08/22/14 07:15:02 AM
#15548   Exactly... I'd be spending all my time on DCGoD 08/22/14 07:07:27 AM
#15546   No trust for the management. Blood bath here scottdouthit 08/22/14 06:27:12 AM
#15545   Big money an be made here ONLY for angelicsatan666 08/22/14 05:36:21 AM
#15544   So getting a product to the market is thisismynuttoo 08/22/14 03:57:12 AM
#15543   Everybody makes mistakes (i.e. the company hiring Fowler IcePick06 08/22/14 12:23:00 AM
#15541   Crickets. That's what I thought. Daytrader2013 08/21/14 11:12:25 PM
#15540   If they have better revenue, you will be sjoseph 08/21/14 11:03:17 PM
#15539   Back to the question I glow....why should we Daytrader2013 08/21/14 10:58:37 PM
#15538   But DNAX has nothing - look at the I-Glow 08/21/14 10:55:26 PM
#15535   Well, for one I have a excellent track I-Glow 08/21/14 10:49:31 PM
#15531   Lol I totally agree I just like backing Daytrader2013 08/21/14 10:33:27 PM
#15529   You will be the first one to jump sjoseph 08/21/14 09:38:07 PM
#15528   Land of the pinks my man... Give us DCGoD 08/21/14 09:25:13 PM
#15527   What exactly is this epic run based on I-Glow 08/21/14 09:09:23 PM