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DNA Brands, Inc. (DNAX)

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!!! DNA Energy Drinks Now Available Online !!!


Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 

named the best tasting energy drink two out of the last three years by the World Beverage Competition.


Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.

Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities


DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area


DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing

Brian Brown Teams Up with DNA


DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest

 Beverage Competition





!!! DNA Energy Drinks Now Available Online !!!

For Investor Relations Information:

For our Investor
Relations contact:

954-970-3826 Ext. 6

Melvin Leiner

954-970-3826 Ext. 107

Melvin Leiner
has assumed the role of interim President and CEO.

Mr. Leiner is a founder of DNA
and has held the title of
Executive Vice President, Secretary and Director
of the Company since its inception.

DNA Brands Executive VP and COO
Melvin Leiner
President and CEO
Darren Marks
expect significant growth for the company.


Low Floater

Share Structure

Market Value1..........$393,493
a/o Oct 24, 2014

Authorized Shares 6,000,000,000 a/o Sep 02, 2014

Shares Outstanding..786,986,716 a/o Sep 02, 2014

Float................ 234.3M

Par Value 0.001



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


Company Web-site


DNA drink pictures proof in stores!




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Current Price
Bid Ask Day's Range
#17780  Sticky Note Is DNAX going to pot? Ed the Trader 01/07/15 05:36:38 PM
#22029   Thanks Phonz, this is really encouraging. Hopefully DNAX_Crusader 07/06/15 10:05:59 AM
#22028   Wondering if DNAX has secured adequate funding yet? DNAX_Crusader 07/06/15 10:02:43 AM
#22027   Are they planning a R/S? just a learner 07/06/15 12:45:44 AM
#22026   Well obviously DNA already has AN AWARD WINNING varmit 07/05/15 06:51:19 PM
#22025   phonz that would be great you never know farmer6 07/05/15 03:06:34 PM
#22024   This is why $DNAX$ needs a merger or Phonz 07/05/15 02:33:05 PM
#22023   How does a THC drink benefit the US Mr. Obvious 07/03/15 11:04:55 AM
#22021   you never know im sure one will pop farmer6 07/03/15 09:52:02 AM
#22020   I doubt it because it says they're already rnkriis 07/03/15 09:49:53 AM
#22019   Could this be the mystery clinical partner. It's DDE 07/03/15 09:11:13 AM
#22018   If you're going to play a lotto stock STKGPS 07/03/15 06:13:48 AM
#22017   im not quite sure what your talking about farmer6 07/02/15 01:37:34 PM
#22016   How do you make up this kind of BlaqBeard 07/02/15 01:15:44 PM
#22015   DNAX Daily Targets .0003 .0005 .0010 walkaxp 07/02/15 12:51:59 PM
#22014   my zombie stock; note to self. mantisforce 07/02/15 12:40:27 PM
#22013   pepsi has 14 billion dollar beverage brands including farmer6 07/02/15 09:35:50 AM
#22012   I believe something is in the works IMO! BizManCali 07/02/15 12:52:09 AM
#22011   Make that $.1.00 IMO. Dnax will be half Phonz 07/01/15 10:38:25 PM
#22010   DNAX IF THEY SUCEED IN WEED DRINK MEDIDRINK varmit 07/01/15 12:01:34 PM
#22009   CBD THC DRINK COMING SOON PRICE OF DNAX varmit 07/01/15 11:59:39 AM
#22008   Do believe he is all the above, cheerleader, zepilot 07/01/15 10:06:44 AM
#22007   DNAX new drink about ready! :) walkaxp 07/01/15 08:08:17 AM
#22006   to make new investors aware iReapZzYy 07/01/15 07:30:19 AM
#22005   Dude, We've all seen the letter to shareholders. BackintheMarket 07/01/15 01:07:07 AM
#22004   DNAX reassurance of news release by August. iReapZzYy 07/01/15 12:31:49 AM
#22003   nope, have not given up. If you look einrad 06/30/15 01:38:30 PM
#22002   Seems like DNA has.. nothing from them in JRF21 06/30/15 12:32:32 PM
#22001   Waiting on DNAX to quench ohmyohmy 06/30/15 12:09:45 PM
#22000   I don't think so at all. It's just BlaqBeard 06/30/15 11:58:00 AM
#21999   It sure as hell seems like it. What's Mr. Obvious 06/30/15 11:57:50 AM
#21998   Were snooze in until we get some news in zepilot 06/30/15 11:57:00 AM
#21997   Has everyone just given up? dbutler 06/30/15 11:33:42 AM
#21996   Someday hopefully JRF21 06/29/15 02:52:10 PM
#21995   Always a no bid DieselJoe 06/29/15 12:30:03 PM
#21994   No bid :( Mcdarmit 06/29/15 11:25:55 AM
#21993   News this week? Lets hope so! obeop 06/28/15 10:06:52 PM
#21992   Dnax better get on them D SNAX!!! Mcdarmit 06/26/15 06:19:14 PM
#21991   Sure why not the citrus sounds great Bobafett1986 06/26/15 10:02:47 AM
#21990   We've had it before. BizManCali 06/25/15 10:09:16 PM
#21989   0 volume today is not encouraging. rnkriis 06/25/15 09:02:28 PM
#21988   Wake up DNAX it time to run . Moe money 02 06/25/15 07:54:27 PM
#21987   The time frame was 6-9 months for the BlaqBeard 06/25/15 05:32:01 PM
#21986   Dnax napping today. TraderChef 06/25/15 03:02:48 PM
#21985   news??? walkaxp 06/25/15 01:36:43 AM
#21984   They've had a lot on their plate the BizManCali 06/24/15 04:21:29 PM
#21983   He can't say much but at least he einrad 06/24/15 04:11:38 PM
#21982   Mel also emailed me a couple days back. bong747 06/24/15 03:47:43 PM
#21981   Think what you want dbutler 06/24/15 02:23:44 PM
#21980   yep, I basically received the same response a einrad 06/24/15 02:13:26 PM