Fidelity SPDR Advertisement
Home > Boards > US OTC > Food - Beverages >

DNA Brands, Inc. (DNAX)

Add DNAX Price Alert      Hide Sticky   Hide Intro
Moderator: No Moderator trader53, stockdarockk, trademaster101, Ed the Trader, RastaOzMonstah
Search This Board:
Last Post: 10/25/2014 11:24:29 PM - Followers: 293 - Board type: Free - Posts Today: 0

How Bad Do You Want






Sign up for 'DNA Brands, Inc. ' E-Mail List


!!! DNA Energy Drinks Now Available Online !!!


Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 

named the best tasting energy drink two out of the last three years by the World Beverage Competition.


Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.

Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities


DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area


DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing

Brian Brown Teams Up with DNA


DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest

 Beverage Competition




!!! DNA Energy Drinks Now Available Online !!!

For Investor Relations Information:

For our Investor
Relations contact:

954-970-3826 Ext. 6

Melvin Leiner

954-970-3826 Ext. 107

Melvin Leiner
has assumed the role of interim President and CEO.

Mr. Leiner is a founder of DNA
and has held the title of
Executive Vice President, Secretary and Director
of the Company since its inception.

DNA Brands Executive VP and COO
Melvin Leiner
President and CEO
Darren Marks
expect significant growth for the company.

Low Floater

Share Structure

Market Value1..........$393,493
a/o Oct 24, 2014

Authorized Shares 6,000,000,000 a/o Sep 02, 2014

Shares Outstanding..786,986,716 a/o Sep 02, 2014

Float................ 234.3M

Par Value 0.001




0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007



  • 1D
  • 1M
  • 2M
  • 3M
  • 6M
  • 1Y
  • 2Y
  • 3Y
  • 5Y
Current Price
Bid Ask Day's Range
#16743  Sticky Note WHY DNAX IS A BAD CHOICE TO PURCHASE Ed the Trader 10/21/14 02:28:43 PM
#16411  Sticky Note DNAX - Targets 0.0018 / 0.003 / 0.0047 trader53 10/17/14 06:56:32 AM
#15666  Sticky Note Company files Form 15-12g, to "go dark"from investors. stockdarockk 08/26/14 12:39:50 PM
#7840  Sticky Note ******I WILL SAY ONE THING...DR PEPPER IS IN...PLANO/TEX****** M0NEYMADE 06/16/14 01:12:32 PM
#16873   DNAX will breakout anytime now. EmptyBones 10/25/14 11:24:28 PM
#16872   "7 or 8 close today..?"As you now know Ed the Trader 10/25/14 09:05:27 PM
#16871   HaHa !!! Good one EZmoney- 10/25/14 08:38:26 PM
#16870   DNAX How did you make all that Money, Olie? trader53 10/25/14 08:34:32 PM
#16869   DNAX Ready to EXPLODE ! trader53 10/25/14 08:27:08 PM
#16868   DNAX Rumored Buyout by Dr Pepper Snapple Group, trader53 10/25/14 08:22:57 PM
#16867   DNAX Time & Sales trader53 10/25/14 08:20:44 PM
#16866   DNAX Fibonacci retracement levels trader53 10/25/14 08:15:42 PM
#16865   DNAX phone number - Give them a Call trader53 10/25/14 08:13:58 PM
#16864   DNAX Heavily shorted stock, poised for a big trader53 10/25/14 08:12:58 PM
#16863   DNAX News of Merger/Acquisition/Buyout = 0.0047 to 0.007 trader53 10/25/14 08:12:02 PM
#16862   DNAX Bears gonna get Beat-Up, but good! trader53 10/25/14 05:37:58 PM
#16861   DNAX Gonna get its Ask Slapped at 9:30am trader53 10/25/14 05:36:28 PM
#16860   DNAX Company Web-site Got Energy? trader53 10/25/14 05:35:28 PM
#16859   DNAX Grab an Energy Drink, you'll need it trader53 10/25/14 05:33:01 PM
#16858   DNAX Mr. Leiner, a founder of DNA, trader53 10/25/14 05:31:37 PM
#16857   Holy DNAX Sky Scrapers Batman, trader53 10/25/14 05:30:48 PM
#16856   DNAX Melvin Leiner interim President and CEO trader53 10/25/14 05:29:42 PM
#16855   DNAX Energy drinks’ target audience trader53 10/25/14 05:28:57 PM
#16854   DNAX All Aboard the Money Train !! Got trader53 10/25/14 05:28:11 PM
#16853   DNAX is BREAKING OUT !! trader53 10/25/14 05:27:21 PM
#16852   Holding. 7 or 8 close today..? iReapZzYy 10/24/14 01:04:18 PM
#16851   Adding and holding here. viking1065 10/24/14 12:31:42 PM
#16850   Looks like the uptrend has started before news EmptyBones 10/24/14 12:25:30 PM
#16849   Will hold my shares and see what happens Chakumudzi 10/24/14 12:20:12 PM
#16848   Barchart is now showing a buy signal Martin11 10/24/14 12:13:52 PM
#16847   6s GONE !! baggers 10/24/14 12:12:43 PM
#16846   iReap...candle chart indicates go time!:) walkaxp 10/24/14 11:24:22 AM
#16845   DNAX - DAILY CHART iReapZzYy 10/24/14 10:30:18 AM
#16844   DNAX - Buyout Speculation/Targets iReapZzYy 10/24/14 10:28:27 AM
#16843   DNAX looking better lately. Big move coming here VictoryTrader 10/24/14 08:43:55 AM
#16842   Mel loves his shareholders. (: EmptyBones 10/24/14 12:51:07 AM
#16841   ma(200) @ .0087 walkaxp 10/23/14 11:21:12 PM
#16840   Walk... I'm holding for the .007's. I have EmptyBones 10/23/14 11:05:40 PM
#16839   DNAX 0.0006 - Targets 0.0018 / 0.003 / walkaxp 10/23/14 10:56:17 PM
#16838   "and that "news will be out ASAP". ???IT Ed the Trader 10/23/14 10:18:15 PM
#16837   I completely agree and no I haven't spoken Mr. Obvious 10/23/14 07:50:44 PM
#16836   I agree 100% Bones ... EZmoney- 10/23/14 07:45:34 PM
#16835   nice day! :) polkat 10/23/14 06:34:27 PM
#16834   Way too low.. .003 for sure. EmptyBones 10/23/14 06:32:44 PM
#16833   HOPING FOR .0014 RUN:)) ORCA 10/23/14 05:31:17 PM
#16832   Big day here before the news. This is EmptyBones 10/23/14 05:12:18 PM
#16831   Nice trading day. Slowly. Gutts2318 10/23/14 04:32:15 PM
#16830   and that "news will be out ASAP". ORCA 10/23/14 04:25:20 PM
#16829   Good analysis, looks like a sinking ship IMO boston79 10/23/14 02:41:48 PM
#16828   "Who cares about A/S. I've seen dead stocks Ed the Trader 10/23/14 02:41:12 PM
#16827   Why buy: (STICKY THIS PLZ) walkaxp 10/23/14 02:36:24 PM
#16826   Trader53 picked this stock = good sign: iReapZzYy 10/23/14 02:28:07 PM
#16825   "Any dilution here?"The A/S was raised a few Ed the Trader 10/23/14 02:23:03 PM
#16824   "Last of convertibles were sold out. Per transfer Ed the Trader 10/23/14 02:11:10 PM