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DNA Brands, Inc. (DNAX)

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!!! DNA Energy Drinks Now Available Online !!!

Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 
named the best tasting energy drink two out of the last three years by the World Beverage Competition.

Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.


Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities

DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area

DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing
Brian Brown Teams Up with DNA

DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest Beverage Competition


Authorized Shares 400,000,000
Outstanding Shares = 213,183,424 (as of 5/20/2014)

  • 1D
  • 1M
  • 2M
  • 3M
  • 6M
  • 1Y
  • 2Y
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  • 5Y
Current Price
Bid Ask Day's Range
#7840  Sticky Note ******I WILL SAY ONE THING...DR PEPPER IS IN...PLANO/TEX****** M0NEYMADE 06/16/14 01:12:32 PM
#1281  Sticky Note DNAX Chart Townie 05/27/14 11:49:31 AM
#10528   I got a partial fill on my GTC stockdarockk 07/22/14 06:21:58 PM
#10527   Volume was slowwwwww today much better last week seconway05 07/22/14 05:18:00 PM
#10526   Don't know that one....i stay far away from M0NEYMADE 07/22/14 04:46:03 PM
#10525   Could be worse like pm©m they went from seconway05 07/22/14 04:43:51 PM
#10523   This could go down much lower, you will Chunky Salsa 07/22/14 04:37:44 PM
#10522   Load the boat when it does, I will seconway05 07/22/14 04:35:30 PM
#10521   I second that, this is going to the trips. Chunky Salsa 07/22/14 04:32:26 PM
#10520   Close at 0.0014, my bid at 0.0012 were davidrt888 07/22/14 04:07:51 PM
#10519   You said that on Sunday also for Monday. seconway05 07/22/14 04:01:19 PM
#10518   LOOKS LIKE IT IS ABOUT TO GO TRIPLE ORCA 07/22/14 03:49:28 PM
#10517   0.0012 davidrt888 07/22/14 03:43:51 PM
#10516   I know energy drink business, so I long davidrt888 07/22/14 01:25:00 PM
#10515   I long DNAX for sure ! go DNAX davidrt888 07/22/14 01:20:41 PM
#10514   They will,just a matter of timing.. go dnax davidrt888 07/22/14 01:20:02 PM
#10513   That was a firm Yes from you! I FaithtoDestiny 07/22/14 12:07:32 PM
#10511   It's very easy for Mr. Melvin to manipulate GoodReward 07/22/14 12:05:24 PM
#10510   Or the all loaded if you follow L2 seconway05 07/22/14 12:03:09 PM
#10506   Cricketzzz ... maybe everyone sold? GoodReward 07/22/14 11:39:58 AM
#10505   They're willing to take all the 0013s you GoodReward 07/22/14 11:24:18 AM
#10504   Come on... someone sell them .0013s so they GoodReward 07/22/14 11:12:24 AM
#10503   The .0015 ask is down from 4.5m yesterday, RJ Trotts 07/22/14 11:11:49 AM
#10502   There they go flooding the Ask with shares GoodReward 07/22/14 11:07:01 AM
#10501   oops... there goes your opportunity. GoodReward 07/22/14 11:03:38 AM
#10500   .0014s up Who want's to sell into them GoodReward 07/22/14 10:59:44 AM
#10499   How is it a given? GoodReward 07/22/14 10:51:48 AM
#10498   This is true. GoodReward 07/22/14 10:50:16 AM
#10497   Like all other pinks and their false statements right seconway05 07/22/14 10:48:16 AM
#10495   Well who knows what will come, no one seconway05 07/22/14 10:43:16 AM
#10494   I think that everyone here is banking on GoodReward 07/22/14 10:38:47 AM
#10493   A good PR puts this in copper land seconway05 07/22/14 10:23:12 AM
#10492   News will come that is a given, seconway05 07/22/14 10:22:32 AM
#10491   DNAX and fully agree. Chart and price flat Townie 07/22/14 10:17:31 AM
#10490   Next news release pops this right back into stockdarockk 07/22/14 10:11:27 AM
#10489   TELL US SOMETHING THAT WE DON'T KNOW... GoodReward 07/22/14 10:08:30 AM
#10488   Agree....we need a PR and we need it NOW! RJ Trotts 07/22/14 10:07:54 AM
#10486   It's pretty legit. I just learned about this AlchemistBen 07/22/14 09:46:25 AM
#10485   DNAX 5 Trades 5 Buys at .0015 Townie 07/22/14 09:41:49 AM
#10484   Good article seconway05 07/22/14 08:00:06 AM
#10483   If it does land on my lawn, seconway05 07/22/14 07:58:58 AM
#10482   Found some nice dd on DNAX here: http://bit.ly/1p9PL8D AlchemistBen 07/22/14 07:46:24 AM
#10481   Come on bounce DNAX Tradescott818 07/22/14 05:15:32 AM
#10480   Why do people keep talking about Costco?!!! You Fedmax123 07/22/14 01:36:00 AM
#10479   To answer your question, no. They aren't serious Fedmax123 07/22/14 12:40:28 AM
#10478   DOWN 13K$.MY ONLY LOSER RIGHT NOW.HUGE RED ON GoodReward 07/21/14 09:50:47 PM
#10477   If that is the case I can not thisismynuttoo 07/21/14 05:30:14 PM
#10476   News this week? I think it's due this seconway05 07/21/14 05:30:12 PM
#10475   Time & Sales RJ Trotts 07/21/14 04:22:06 PM
#10473   exactly right....it could be a distributor deal or RJ Trotts 07/21/14 04:17:43 PM