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DNA Brands, Inc. (DNAX)

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!!! DNA Energy Drinks Now Available Online !!!


Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 

named the best tasting energy drink two out of the last three years by the World Beverage Competition.


Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.

Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities


DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area


DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing

Brian Brown Teams Up with DNA


DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest

 Beverage Competition





!!! DNA Energy Drinks Now Available Online !!!

For Investor Relations Information:

For our Investor
Relations contact:

954-970-3826 Ext. 6

Melvin Leiner

954-970-3826 Ext. 107

Melvin Leiner
has assumed the role of interim President and CEO.

Mr. Leiner is a founder of DNA
and has held the title of
Executive Vice President, Secretary and Director
of the Company since its inception.

DNA Brands Executive VP and COO
Melvin Leiner
President and CEO
Darren Marks
expect significant growth for the company.


Low Floater

Share Structure

Market Value1..........$393,493
a/o Oct 24, 2014

Authorized Shares 6,000,000,000 a/o Sep 02, 2014

Shares Outstanding..786,986,716 a/o Sep 02, 2014

Float................ 234.3M

Par Value 0.001



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


Company Web-site


DNA drink pictures proof in stores!




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Current Price
Bid Ask Day's Range
#23087  Sticky Note Something to notice: iReapZzYy 08/28/15 12:16:41 AM
#22745  Sticky Note Just talked to Melvin NO LIE. SANTIOWNZ 08/18/15 02:12:26 PM
#23191   "If u did any DD then you would Ed the Trader 09/01/15 02:58:37 AM
#23190   "Ed there are OTC STOCKS that run off Ed the Trader 09/01/15 02:44:38 AM
#23189   BTW ED, you don't need a lawyer to BackintheMarket 09/01/15 02:12:50 AM
#23188   If u did any DD then you would BackintheMarket 09/01/15 02:10:04 AM
#23187   DNAX can do what MDCN did. Run up Phonz 09/01/15 01:05:35 AM
#23186   Ed there are OTC STOCKS that run off Phonz 09/01/15 01:04:15 AM
#23185   " me Current Status would me worth 2¢ Ed the Trader 09/01/15 12:58:15 AM
#23184   "I think your conclusion that Mel is going Ed the Trader 09/01/15 12:38:06 AM
#23183   "You never know how the Market will respond Ed the Trader 09/01/15 12:06:23 AM
#23182 me Current Status would me worth 2¢ Phonz 08/31/15 11:37:13 PM
#23181   I agree. DNAX should be sitting at 2¢ Phonz 08/31/15 11:35:19 PM
#23180   Ed, as much as I enjoy and respect BackintheMarket 08/31/15 10:00:35 PM
#23179   exactly. Glty man iReapZzYy 08/31/15 09:22:50 PM
#23178   You never know how the Market will respond Phonz 08/31/15 09:15:32 PM
#23177   "I dont believe this.. why would the man Ed the Trader 08/31/15 07:16:18 PM
#23176   good time to buy before they become current farmer6 08/31/15 02:47:36 PM
#23175   When he gets financing this will zoom..i think motorcityAce 08/31/15 02:21:14 PM
#23174   Not a miracle. . $50,000k... if your a motorcityAce 08/31/15 02:16:58 PM
#23173   volumn picking up every day soon 1s will farmer6 08/31/15 02:14:30 PM
#23172   Hey brother, fair enough. Just when someone says Fedmax123 08/31/15 01:24:45 PM
#23171   Mel, The man let everyone know what motorcityAce 08/31/15 12:44:38 PM
#23170   I look at it like this .. like motorcityAce 08/31/15 12:38:45 PM
#23169   I agree with you MotorCity. He has not Phonz 08/31/15 12:23:32 PM
#23168   I dont believe this.. why would the man motorcityAce 08/31/15 12:18:43 PM
#23167   If and when those 2,s show up ohmyohmy 08/31/15 12:05:52 PM
#23166   C'mon DNAX - I know you have it missionaryman 08/31/15 11:53:16 AM
#23165   Ed, you're correct. Another website that I use Fedmax123 08/31/15 11:44:36 AM
#23164   Yes....Mel may drop some ground breaking news when Phonz 08/31/15 11:33:51 AM
#23163   Thought I would share this with you Phonz...I Fedmax123 08/31/15 11:27:08 AM
#23162   Should see a nickel with news, easy. deadboy 08/31/15 11:26:39 AM
#23161   "If only we could follow the lawsuit"DNA could Ed the Trader 08/31/15 11:25:11 AM
#23160   O yes,..BOOOOOOOOOOOOM :) Phonz 08/31/15 11:23:30 AM
#23159   It's BOOM Time baby! Go DNAX Go! DNAX_Crusader 08/31/15 11:04:26 AM
#23158   I told y'all. Current Status is almost here Phonz 08/31/15 10:43:10 AM
#23157   DNAX looking better a the time TraderChef 08/31/15 10:28:37 AM
#23156   Something is up. Volume is picking up. :) Phonz 08/31/15 10:05:42 AM
#23155   I seriously doubt it...Don't expect to get quick DNAX_Crusader 08/31/15 10:02:31 AM
#23154   There is, all you have to do is DNAX_Crusader 08/31/15 10:01:04 AM
#23153   nice volume this AM iReapZzYy 08/31/15 09:59:23 AM
#23152   If only we could follow the lawsuit jimmy051357 08/31/15 09:34:50 AM
#23151   That can drag on for awhile. hoss180 08/31/15 09:28:25 AM
#23150   agreed iReapZzYy 08/31/15 08:57:08 AM
#23149   I think Mel is waiting for the lawsuit AHKT456 08/31/15 07:56:13 AM
#23148   As I discussed with Mel, I would love Fedmax123 08/31/15 03:34:28 AM
#23147   What worries me a great deal is that Fedmax123 08/31/15 03:23:57 AM
#23146   Yes let's hear some great news that will Phonz 08/31/15 02:25:25 AM
#23145   Please don't remind me!! Lol Fedmax123 08/31/15 01:03:59 AM
#23144   Things are stirring up... Let hear some news. Mcdarmit 08/30/15 11:49:08 PM
#23143   Yes it will...and its only a few days Phonz 08/30/15 09:48:53 PM
#23142   Yes....Fowler is burnt toast and so are the Phonz 08/30/15 09:47:05 PM