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DNA Brands, Inc. (DNAX)

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Last Post: 10/4/2015 2:24:33 PM - Followers: 334 - Board type: Free - Posts Today: 5

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!!! DNA Energy Drinks Now Available Online !!!


Who is DNA Brands®, Inc. (DNAX.OB)?


DNA was formed by a group of individuals who are just like you. We are athletes, artists, musicians and everyday people. We got tired of all these giant companies cashing in on our lifestyle. So we decided to come up with our own brand of products which are better tasting, better priced and more effective from the everyday heroes of the world, to the working class, to the pro athletes. DNA embraces you because you are an individual. Live outside the box!


Company Overview and History

DNA Brands, Inc. was incorporated in the State of Colorado July 6, 2010.  In July of 2013, we re-launched our brand with a completely new look, logo, can design and simultaneously introduced three new flavors to complement our award winning Citrus energy drink. We currently produce, market and sell a proprietary line of five carbonated blends of DNA Energy Drink®, Cellular Citrus, Cellular Citrus Zero Calories, Cryo-Berry, Molecular- Melon and DNA Original.

We also have added three new coffee energy drinks containing omegas to our portfolio. DNA Cellular Citrus (f/k/a/ DNA Citrus) was 

named the best tasting energy drink two out of the last three years by the World Beverage Competition.


Management Profiles


Darren M. Marks - Founder

As our Founder,  Mr. Marks has and maintains strong ties to the action sports community. He has been instrumental in the development, production and marketing of the Company's initial product offering. He has been responsible for developing all our relationships in the action sports community as well as helping to create the image that we want to convey in the marketplace. As Executive Vice President of Royal Strategies and Solutions, Inc., our affiliated broker/distributor/consultant for the food, beverage, medical and health & beauty care industry, Mr. Marks has repeatedly demonstrated his ability to launch and grow new products. In his former capacity as a consultant and employee for East Coast Beverage Corp from 1999 to 2001 Mr. Marks helped raise $11 million to fund its operations. From 1991 to 1997, Mr. Marks served as founder and Vice President of Sims Communications, Inc., a publicly-traded NASDAQ telecommunications company, and was responsible for the creation, design and funding of a national telecommunication program for clients such as Alamo Rent-a-Car and the American Automobile Association. He is married and has 5 Children.

Melvin Leiner - President; Director and Co-Founder

In his capacity as Founder and Executive Vice President, Mr. Leiner is responsible for Company operations. From 2001 - 2005 Mr. Leiner served in an executive capacity for Royal Strategies and Solutions and is currently its President. Mr. Leiner has over 35 years of entrepreneurial and management experience in developing, initiating, and operating companies in a broad range of industries including the beverage industry. He has served in an executive capacity and consultant for numerous privately held and public companies in the beverage and telecommunications industries. After attending Marshall University, he founded, operated and sold Falcon Forwarding Co., a successful customs house, brokerage and freight-forwarder that is still in operation today after 30 years. Mr. Leiner was also the founder, Chairman and CEO of Sims Communications, Inc., a NASDAQ-traded telecommunications company and former financial consultant with several firms specializing in new ventures. He is married and has 3 children.

Geoff Armstrong - Vice President of Marketing

Mr Armstrong was promoted to VP of Marketing in 2008 but has been with DNA Brands since its beginnings as a consultant. He has used his ties to the action sports community to forge the deep relationships that DNA has with its athletes and the sports community. In addition, Mr Armstrong is an active team manager at Fox Head Inc. which is one of the largest and most respected action sports clothing brands in the world. Prior to his position at Fox, Mr Armstrong was a team/marketing manager at Ezekiel Clothing. His experience and exposure to the market puts him at the forefront of industry trends and ideas.

Ralph Sabella - Chief Operations Officer

Mr. Sabella became Vice President of Operations in January 2008. Mr. Sabella brings with him more than 20 years of distribution, retail wholesale experience on a management level. Prior to taking over operational duties for DNA Mr. Sabella was C.O.O. for Royal Strategies and Solutions, Inc. a consumer products company specializing in obtaining retail shelf space for its customers. Prior to that he headed up operations for East Coast Beverage Corp. and founded Coastal Beverage Corporation, a Florida-based beverage distributor. Prior to his founding of Coastal Beverage, Mr. Sabella held managerial positions at New Jersey-based Bed Bath & Beyond, Rhode Island based CVS Drug Store Corp., and New York-based Showtime Video.

Russ Rickon - Vice President of Sales

Mr. Rickon will strategically develop the Southeast territory of DNA by bringing in new distributor relationships and retailers together to insure full territorial coverage. From July 2006 to September 2007, Mr. Rikon was the Southeast Divisional Manager with Xyience, Inc., makers of Xyience energy drinks. He was responsible for all aspects of the territory's growth in nine states and over 30 distributors. From January 1999 to June 2005, Mr. Rikon was Southeast Chain Manager with Arizona Beverage Company. He was responsible for building sales in the territory particularly with larger chain retailers such as Publix, Albertson's, Walmart, Target, Circle K, and RaceTrac. He was also responsible for the successful execution of new Arizona product offerings in all accounts. From 1984 to 1995 Mr. Rikon owned and operated his own manufacturing plant that produced fruit juices selling to retailers the likes of Wal-Mart, Kroger and Publix.

Ismael A. Llera - Vice President of Administration

Mr. Llera comes to DNA Brands Inc. directly from FPI, Inc. a financial consulting company, where he served as director of operations. In additions, Mr. Llera also served as a financial consultant with Merrill Lynch and has over twenty five years of banking experience, holding such positions in management, lending and operations management.

Key Employees, Consultants and Advisors

Chris Mack - Graphic Design

Mr. Mack is a true pioneer of the wakeboard community directly involved in its imaginative look, feel and steeze (style). Chris Mack and Scott Byerly (wakeboad's founding father) came up together and their vision and creativity has fueled the sports current popularity. Also recognized as an extremely gifted body artist, Chris is often sought out to create and design products for some of the most cutting edge companies (recent projects include Peter Grim Hat Designer to the Stars and Erie Surf Boards, arguably the East Coast's largest surf board manufacturer). Chris is also the exclusive designer of all DNA products and promotional materials.

Distribution Opportunities


DNA Brands Press Releases:

DNA Brands Introduces Its New Energy Coffee Line to the Memphis, Tennessee Area


DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing

Brian Brown Teams Up with DNA


DNA Energy Products to be Available in 52 Illinois Counties

DNA Brands Announces Texas Expansion with Premier Distributor

DNA Brands Signs Distribution Agreement with Cumberland Gap

DNA Brands Third Quarter Revenue Increases

DNA Brands Management Agrees to Waive Accrued Salaries

DNA Brands Continues Southeast Expansion

Southern Illinois/St.Louis Launch

Four New Distributors Covering Five States

Launching Rebranding Campaign

DNA Beverage Corporation Wins 1st Place Platinum Award at the World's Largest

 Beverage Competition





!!! DNA Energy Drinks Now Available Online !!!

For Investor Relations Information:

For our Investor
Relations contact:

954-970-3826 Ext. 6

Melvin Leiner

954-970-3826 Ext. 107

Melvin Leiner
has assumed the role of interim President and CEO.

Mr. Leiner is a founder of DNA
and has held the title of
Executive Vice President, Secretary and Director
of the Company since its inception.

DNA Brands Executive VP and COO
Melvin Leiner
President and CEO
Darren Marks
expect significant growth for the company.


Low Floater

Share Structure

Market Value1..........$393,493
a/o Oct 24, 2014

Authorized Shares 6,000,000,000 a/o Sep 02, 2014

Shares Outstanding..786,986,716 a/o Sep 02, 2014

Float................ 234.3M

Par Value 0.001



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007



0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


0.001 / 0.002 / 0.0027 / 0.003 / 0.0047 / 0.007


Company Web-site


DNA drink pictures proof in stores!




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Current Price
Bid Ask Day's Range
#24855  Sticky Note PENDING LAWSUIT LINK john_djr 10/01/15 09:19:33 PM
#24570  Sticky Note BUYERS BEWARE!!! They raised the A/S from 400 stockdarockk 09/28/15 09:18:10 AM
#24472  Sticky Note DNAX is taking all the necessary steps to Mr. Obvious 09/24/15 11:11:28 AM
#22745  Sticky Note Just talked to Melvin NO LIE. SANTIOWNZ 08/18/15 02:12:26 PM
#24931   $DNAX just keeps on getting better and better,when farmer6 10/04/15 02:24:33 PM
#24930   If the company(ies) involved are big, which I BackintheMarket 10/04/15 12:41:10 PM
#24929   2 times best energy drink award.. DNAX john_djr 10/04/15 11:52:37 AM
#24928   Let's go DNAX.. Big run coming john_djr 10/04/15 11:52:05 AM
#24927   GO DNAX $$$$ moneybagsclay 10/04/15 11:11:05 AM
#24926   If there is an was a pull WallllStreetMyWay 10/03/15 09:24:34 PM
#24925   Look at the past year. For every sell BackintheMarket 10/03/15 09:19:40 PM
#24924   mass accumlations? barely any volume all week. mjzrsb 10/03/15 08:47:17 PM
#24923   $DNAX yes we will make it to the farmer6 10/03/15 08:26:09 PM
#24922   Our stock is set to surge our stock WallllStreetMyWay 10/03/15 07:54:59 PM
#24921   I am sure Mel attorneys are in the john_djr 10/03/15 07:25:34 PM
#24920   Yes, it should be stick on top of john_djr 10/03/15 07:24:07 PM
#24919   $DNAX moneybagsclay 10/03/15 06:26:58 PM
#24918   I see that the Fowlers are in a BackintheMarket 10/03/15 03:04:00 PM
#24917   John, your post with the link to the BackintheMarket 10/03/15 03:01:17 PM
#24916   I agree and when that news hits this moneybagsclay 10/03/15 02:26:07 PM
#24915   I'm sure Mel is getting closer to some john_djr 10/03/15 01:48:05 PM
#24914   When news hits this will be huge!!! moneybagsclay 10/03/15 12:00:18 PM
#24913   Yes, lawsuit can finish any day. john_djr 10/03/15 09:19:30 AM
#24912   nice chart again PP 02opida 10/03/15 08:55:56 AM
#24911   $DNAX lawsuit could bring some big up side farmer6 10/03/15 08:54:21 AM
#24910   Not many know about DNAX. I john_djr 10/03/15 08:40:54 AM
#24909   Nice to see you here Pete. john_djr 10/03/15 08:38:56 AM
#24908   Hopefully today's action helps to get my credibility WallllStreetMyWay 10/03/15 01:04:54 AM
#24907   Financing will happen. Not sure when our stock WallllStreetMyWay 10/03/15 12:08:18 AM
#24906   I see the .0001s just keep getting added. ronny19612000 10/02/15 09:30:17 PM
#24905   $DNAX Daily & Weekly Chart After Market Closed[/b $Pistol Pete$ 10/02/15 09:04:02 PM
#24903   $DNAX enjoy your weekend also, get rested for farmer6 10/02/15 07:13:54 PM
#24902   Enjoy your weekend. Can't wait for john_djr 10/02/15 07:07:07 PM
#24901   $DNAX yup thats right this is going to farmer6 10/02/15 05:49:33 PM
#24900   THE CALM BEFORE THE STORM! GET YOUR SHARES NOW!!! Pitman33 10/02/15 04:56:33 PM
#24899   yep, imo they just need some sweet financing/partnership einrad 10/02/15 03:41:45 PM
#24898   $DNAX you bet load em up,going to be farmer6 10/02/15 03:41:38 PM
#24897   DNAX ready to run john_djr 10/02/15 03:36:49 PM
#24891   "It seems like an admission of guilt. The Ed the Trader 10/02/15 01:09:34 PM
#24890   DNAX put it in their last update to BackintheMarket 10/02/15 01:05:47 PM
#24889   Or will the Judge decide that maybe the BackintheMarket 10/02/15 01:04:01 PM
#24888   Has anyone see if any companies are involved? einrad 10/02/15 12:59:38 PM
#24887   It's a trick his attorney has up his Fedmax123 10/02/15 12:57:36 PM
#24886   We are on the break out board GO DNAX!!!! moneybagsclay 10/02/15 12:57:33 PM
#24885   He can't but will be forever in dept Fedmax123 10/02/15 12:55:28 PM
#24884   His attorney basically told him, "Dude, you are BackintheMarket 10/02/15 12:53:22 PM
#24883   I'm assuming that a criminal case would just Fedmax123 10/02/15 12:53:13 PM
#24882   The Lawsuit is real. For the longest BackintheMarket 10/02/15 12:50:48 PM
#24881   It appears that this is what his attorney Fedmax123 10/02/15 12:49:36 PM
#24880   No your not wrong at all! It's these Fedmax123 10/02/15 12:36:58 PM
#24879   $DNAX im sure theres insurance in there some farmer6 10/02/15 11:54:49 AM
#24878   Appears it just the one guy. How much hoss180 10/02/15 11:51:47 AM
#24877   Patience here friend $$$DNAX$$$ CASH IS K1N6 10/02/15 11:17:31 AM
#24876   I slowly been buying more and more of DieselJoe 10/02/15 11:17:27 AM