Tiger Media, Inc. is a leading
nationwide multi-platform media
company and one of the largest
operators of LCD screen,integrated
outdoor billboard, advertising
networks in China.
LUXURY MALL LCD OUTDOOR BILLBOARD HOME INN AD SPACE
Tiger Media is building a new network Tiger Media represents a network of Tiger Media is establishing a variety
of large format LCD screens at prominent outdoor billboards, which are mostly of advertising formats including
entry points of high end shopping centers built on rooftops and with good visibility billboards, elevator advertising and
located at major central business district from long distances. lobby advertising at certain existing
locations in Shanghai. Home Inn locations and future new
Tiger Media,Inc., formerly known as SearchMedia Holdings Limited, was formed in 2005, and with a nationwide coverage in many cities throughout China and Hong Kong, Tiger Media operates one of the largest outdoor advertising networks in China
Tiger Media's LCD screen, outdoor billboard media network provide a multi-platform, "one-stop shop” services that enable us to attract a highly diversified advertising base of national and international clients, in addition to a broad client list of local advertisers. These advertising clients are from industries ranging from telecommunications, insurance and banking, to automobiles, real estate, electronics and fast moving consumer goods
On October 30, 2009, SearchMedia completed a merger with Ideation Acquisition Corporation and became a public company. We were listed on the New York Stock Exchange under the name of SearchMedia Holdings Limited. On December 14, 2012, SearchMedia Holdings Limited changed its name to Tiger Media, Inc. (NYSE MKT: IDI)
Tiger Media's goal is to own and operate the leading integrated out-of-home media network in China with a focus on existing and emerging media platforms with low capital requirements and high returns. Tiger Media will achieve these goals by pursuing the following strategies:
- Solidify our leadership position through increased penetration of existing markets and expansion into new markets
- Diversify and increase media offerings and optimize our portfolio
- Continue to implement an integrated sales approach and engage in cross-selling efforts
- Continue efforts to strengthen brand name
- Pursue strategic alliances and acquisitions and integrate acquired businesses
Luxury Mall LCD Screens
Tiger Media is building a new network of large format LCD screens at prominent entry points of high end shopping centers located at major central business district locations in Shanghai, mainly located along the Huai Hai Road and Nanjing West Road vicinity.
Screens for the network are approximately 70 inches in length, allowing advertisers to promote their brands with large digital billboards in high impact locations with prominent street level views. Advertisements are broadcast in intervals which attract more attention to the screens. In addition, many of the screen locations are located adjacent to subway stations and busy intersections, providing an even wider consumer reach.
The LCD project will acquire the rights to many prestigious high end shopping centers in prime locations in Shanghai including CITIC Plaza, Cloud Nine Mall, Grand Gateway Mall, Hong Kong Plaza, Jiu Guang Emporium, K11 New World Malls, Metro City, Printemps China, Raffles City, The 6th Goods Shopping Mall and Xin Tian Di. Tiger Media will thus establish a very strong presence in heavily trafficked, Grade A shopping centers.
Advertisers strongly desire access to these prominent locations with high scarcity value, especially since these LCD displays are very close to the point of purchase.This Luxury Mall LCD project will provide a very attractive long term advertising solution for many international, national and local advertisers, especially luxury good brands.
This network will be built out first within Shanghai and then be expanded to other Tier I and Tier II cities throughout China.
Tiger Media, Inc. is a leading nationwide multi-platform media company and one of the largest operators of integrated outdoor billboard, LCD screen and transit advertising networks in China.
Tiger Media represents a network of outdoor billboards, which are mostly built on rooftops and with good visibility from long distances.
Tiger Media’s target audiences for these advertisements are mid- to high-income shoppers, pedestrians and car-driving consumers. Our billboard sites are mostly in high traffic locations and strategic commercial districts that maximize the catch of eyeballs and media exposure. Our billboard advertisements can increase our advertising clients’ brand awareness with high efficiency