ATTD Announces Significant Increase in its Online Sales
PALM BEACH GARDENS, Fla., March 8, 2012
PALM BEACH GARDENS, Fla., March 8, 2012 /PRNewswire/ -- Attitude Drinks (OTC.BB: ATTD.OB) (OTCQB: ATTD.OB), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, today announced that online sales of Phase III® for 2012 have already surpassed the total online sales for all of 2011.
Roy Warren, CEO of Attitude Drinks, commented, "There are several factors at work that have assisted with our increased online sales. First and foremost, our sales staff has done a tremendous job of getting our story and product out to the masses. The increased awareness via our new distribution deals throughout the Southeast is also a major factor. Social media and YouTube have also played a part in this impressive sales growth. In addition, we are so pleased with the feedback and inquiries received via our website. We will continue to be proactive in communicating with our investors and consumers through our site, www.attitudedrinks.com. For those that have not visited our site, we encourage them to do so and leave their feedback."
Contact:
Roy WarrenCEOAttitude Drinks, Inc.561.227.2727roy@attitudedrinks.com www.attitudedrinks.com Contact for SmallCapVoice.com:Stuart T. Smith512-267-2430info@smallcapvoice.com
SOURCE Attitude Drinks Inc.
ATTITUDE DRINKS INC. (OTCQB & OTCBB: ATTD) IS A FULLY-REPORTING, REVENUE POSITIVE, GROWTH STOCK WITH SOLID AND RAPIDLY INCREASING MOMENTUM.
Attitude Drinks Inc. - a premium performance and dairy beverage innovator - is both on the move (e.g., ATTD accomplished a 2,856% increase in revenues 2nd quarter over the prior year and a 2,498.0% revenue increase from 3rd quarter this year over last) and continues to develop and provide delicious, refreshing, top-shelf, performance recovery beverages that meet the uncompromising high standards of our ever-increasing, dynamic, happy customers. Attitude Drinks Inc.'s solid market inception coupled with focused revenue and profit growth strategies drive our entire team to create and capitalize on market opportunities. These opportunities began back in early 2008 with Vis Viva™, our first developed, trademarked, and marketed product brand. With Attitude Drinks' sights set on capturing significant market share in both the premium energy drink and functional dairy beverage market categories, Vis Viva™ opened doors for subsequent Attitude Drink products. Our state-of-the art, milk-based products continue to capture increased market share in the performance beverage category or work their way through our innovative and thorough exploration, research, and development stages.
Attitude Drinks Inc. now enjoys unprecedented sales success with our latest performance beverage: Phase III® Recovery Drink. Phase III results from cutting-edge scientific, culinary, exercise and sport science work by the experienced, highly skilled, and ever energetic Attitude Drinks Inc. research and development team. In Phase III, the team successfully enhanced and bolstered the natural proteins, electrolytes, and nutrients that compliment lean low fat milk through newly created, patented, and trade secret processing and production techniques - including a brilliant, proprietary product packaging designed specifically to maintain opitimal freshness in Phase III while concurrently maintaining an all but invisible footprint on the environment. The result? A clean, light, refreshing, real milk-based product - perfectly infused with tantalizing and refreshing chocolate or vanilla taste notes, accompanied by a 29% sugar-reduced, lactose filtered, double-protein enhanced, nutrient-balanced, premium performance recovery beverage.
PhaseIII Facebook Link:
https://www.facebook.com/pages/Phase-III-Recovery/126977713979204?sk=wall
Above pic of World Champion Kelly Clark & World Snowboarding endorsement
^ PhaseIII in coolers alongside Pepsi / Coke / and Red Bull ^
Below Another Walgreen's
NY City pic
Boston Marathon Finish Line Pics
Boston College Race to Educate pic
Nationwide Relay For Life pic
Cohasset Mass Triathilon pic
PURCHASE PHASE III® RECOVERY DRINK AT
http://www.smarthealthshop.com/attitude-phase-iii-recovery-vanilla-14-5oz-12ct.html
&
http://www.smarthealthshop.com/attitude-phase-iii-recovery-chocolate-14-5oz-12ct.html
See also http://www.amazon.com/Phase-III-Vanilla-Protein-Bottles/dp/B004LOGRIK/ref=sr_1_3?ie=UTF8&qid=1323218256&sr=8-3 & http://www.amazon.com/Phase-III-Chocolate-Protein-Bottles/dp/B004AWD1CS/ref=sr_1_2?ie=UTF8&qid=1323218256&sr=8-2 .
62 Atlanta metro area stores with PhaseIII:
https://docs.google.com/spreadsheet/ccc?key=0AhWhBo2o0fchdGs3dGE2dUZQdDQ3RFdFTmRIZ09KT0E#gid=0
Attitude Drinks Inc. has since tabled the above-referencedVis Viva™ for the time being with the potential reintroduction of that product in a new, revamped format as a "focus" or "debut" drink product in 2012. Other exciting changes are also underway; for example, where we are a still a developing company, we have had negligible product sales to date. Nevertheless, we proudly report that Attitude Drinks, Inc. achieved a remarkable 2,765% increase in our 2011 Second/Third Quarter Combined Revenues over our 2010 Second /Third Quarter Combined Revenues. Furthermore, we enjoyed our first two combined-quarters gross profit margin as a result of that well-earned revenue increase! Our major sources of working capital have come from various convertible note financings and other short-term bridge loans, which our growth and progress now allows us to supplement or offset (and concordantly reduce) through incoming revenues generated by the continually increasing Phase III® Recovery Drink sales. Our current plan of operation for the coming four quarters (i.e., Fourth Quarter 2011 through Fourth Quarter 2012) focuses on the continued development and distribution of our non-alcoholic, single serving beverage business - specifically the developing and marketing of tasty, refreshing, and healthy milk-based products. In pace with our own growth, our market target will include two of the fastest growing industry segments: sports recovery and functionally nutritious dairy beverages. In a calculated and successful strategy to avoid costly overhead (e.g., a large employee force, management and inherent liabilities associated with hundreds of manufacturing/production employees, product manufacturing liability, FDA culinary manufacturing compliance management, oppressive industry start-up expenses, etc.), we do not actually manufacture or produce our trademarked products. Instead we outsource the manufacturing and production processes to very select third parties, each with outstanding credentials in the production of milk-based products. Bottom line: so far so good with nothing but good on the horizon for Attitude Drinks, Inc.!
PHASEIII VIDEOS:
The following video links may need to be copy/pasted.
http://www.youtube.com/watch?v=Etus8oh-o3M&feature=player_embedded
FANTISTIC!! CAT'S KNOW REAL MILK. PHASEIII VIDEO:
http://www.youtube.com/watch?v=q9Fm87Vuna8
Kelly Clark World Snowboard endorses PhaseIII
http://espn.go.com/action/xgames/winter/2012/story/_/id/7499201/kelly-clark-wins-winter-x-2012-women-snowboard-superpipe
"Fitsique Body&Mind" Kelly LaCasse video PhaseIII and lifestyle:
http://blip.tv/yournextboldmove/building-a-fitness-business-5785860
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ATTITUDE DRINKS INC.
A DELAWARE CORPORATION
10415 Riverside Drive, Suite 101
Palm Beach Gardens, Florida 33410
877.799.5053
www.attitudedrinks.com
PHASE III® RECOVERY PRODUCTS AVAILABLE IN EAST COAST STORES & AMAZON.COM WITH FREE SHIPPING!!
________________________________________________________________________________________
ATTD FINANCIALS & SHARE STRUCTURE Latest 10Q for period ending Dec. 31, 2011
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8425436
Latest 8K for period ending Feb. 22, 2012
http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8433830 From the Transfer Agent, the current Share Structure as of 3/2/12
Authorized: 1,000,000,000
Issued/Outstanding: 657,148.,969
Restricted: 23,019,760
You can verify with the company if you wish. They are:
Pacific Stock Transfer
4045 South Spencer Street
Suite 403
Las Vegas, NV 89119
Tel: (702) 361-3033
Fax: (702) 433-1979
E-mail: info@pacificstocktransfer.com | STOCK TRADING INFORMATION |
| Authorized Shares a/o 11.21.11: | 1 Billion1 |
| Outstanding Shares a/o 11.16.11: | 131.1 Million2 |
| Estimated Float a/o 11.16.11: | 47.2 Million3 |
| Common Stock Equity a/o 9.30.11: | $0.13 Million4 |
| Pref. Stock Equity a/o 9.30.11: | $9,000.00 |
| Common Stock % Held by Insiders a/o 9.30.11: | 8.2%6 |
| Shareholders of Record a/o 6.30.11: | 2,311 |
| OTC Markets Trading Tier: | OTCQB |
| | |
| VALUATION MEASURES |
| Market Cap a/o 11.16.11: | $0.45 Million |
| Price/Sales (Trailing 12 Mos.): | 3.49 |
| EPS (ttm) a/o 11.16.11: | -0.18 |
| Beta a/o11.16.11: | 1.84 |
| Net Income Last Six Months a/o 9.30.11: | $16.7 Million5 |
| | |
| FINANCIAL HIGHLIGHTS |
| Fiscal Year Ending Date: | March 31 |
| Third Quarter Ending Date: | Sept. 30, 2011 |
| Third Quarter Revenue Growth over 2010: | 2,498.0% |
| Second Quarter Ending Date: | June 30, 2011 |
| Second Quarter Revenue Growth over 2010: | 2,855.7% |
| Net Revenue (Second & Third Quarters Comb.): | $91,455.007 |
| Gross Profit (Second & Third Quarters Comb.): | $1,515.008 |
| Net Revenue (ttm) a/o 9.30.11: | $105,895.00 |
1 Figures obtained from the Attittude Drinks Inc. SEC Form 10-Q Quarterly Report filed on November 21, 2011 for the three-month and sixth-month period ending November 21, 2011 ("2011 Third Quarter 10Q").
2 2011 Third Quarter 10Q at 1, ¶ last.
3 2011 Third Quarter 10Q at 1, ¶ last minus 2011 Third Quarter 10Q at 39, ¶(c).
4 2011 Third Quarter 10Q at 3.
5 Id. at 4.
6 Id. at 39, ¶(c).
7 Id. at 4.
8 Id.
_________________________________________________________________________________________
ATTD ONE-YEAR CHART
__________________________________________________________________________________________
ATTD NEWS HIGHLIGHTS
Attitude Drinks Announces Authorization in Walgreens Stores Within State of Florida
PALM BEACH GARDENS, Fla., Jan. 24, 2012 /PRNewswire/ -- Attitude Drinks (OTC.BB: ATTD.OB - News) (OTCQB: ATTD.OB), an innovative brand beverage development company and creator of the Phase III® Recovery brand, today announced a sales agreement with Walgreens, of Deerfield, IL.
The brand will be distributed to Walgreens stores throughout the majority of the state. This represents over 800 stores within the chain. Walgreens, a company built around the concept of one stop shopping, has now increased their focus into the health & wellness arena. They are striving to become the first choice for "health & daily living" in promoting what they refer to as a "well experience."
Roy Warren, CEO of Attitude Drinks commented, "The introduction of Phase III® into the authorized Walgreens locations throughout the state of Florida is a great indicator of brand growth and reception within the beverage community. The selling of Phase III® into these Walgreens stores, a chain recognized as one of the strongest drug and convenience stores in the country, is exciting and flattering. We intend to support this fantastic new relationship in raising the sales to their fullest potential."
"We are excited about the authorization of Phase III® Recovery in the Florida Division of Walgreens. It is clear that Florida consumers are looking to purchase Phase III® and now that it is available in Walgreens--problem solved," commented Jack Shea, Executive Vice President of Sales for Attitude.
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.
About Walgreens:
Walgreens (www.walgreens.com) is the nation's largest drugstore chain with fiscal 2011 sales of $72 billion. The company operates 7,818 drugstores in all 50 states, the District of Columbia and Puerto Rico. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in the communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.
Contact:
Roy Warren, CEO
Attitude Drinks Inc.
561.227.2727
roy@attitudedrinks.com
www.attitudedrinks.com
Phase III® Recovery Drink to be Sold in Sam's Mart Stores; Distributed by Choice USA in NC, SC and Savannah Distributing in GA
PALM BEACH GARDENS, Fla., Jan. 19, 2012 /PRNewswire/ -- Attitude Drinks (OTC.BB: ATTD.OB - News) (OTCQB: ATTD.OB - News), an innovative brand beverage development company and owner of the Ready-to-Drink (RTD) real milk recovery drink, Phase III® Recovery, announced today that Sam's Mart, Incorporated has authorized the sales of Phase III®. The recovery drink will be merchandised in all Sam's Mart stores in North Carolina, South Carolina and Georgia.
Jack Shea, Executive VP of Sales at Attitude, commented, "We are excited about the authorization of Phase III® in Sam's Mart. We expect to repeat the initial success of Phase III® in the Southeast as we have done in New England. The authorization in Sam's Mart is a big step in that direction."
"Our expansion into the North Carolina, South Carolina and Georgia region represents continued brand acceptance throughout the country, a gratifying and continuously inspiring accomplishment. Sam's Mart, Choice and Savannah Distributing are perfect examples of the relationships and quality partners that keep us excited as we begin the growth of the Phase III® brand," commented Roy Warren, CEO of Attitude.
Phase III® will be distributed to Sam's Mart by Choice USA Beverage, Inc. based out of Lowell, NC and Savannah Distributing Co., stationed in Savannah, GA.
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.
About Sam's Mart Incorporated
Sam's Mart is headquartered in Matthews, N.C., and has annual sales in excess of $1 billion. The owner and employees of Sam's Mart opened the first store in June 1991, and the company has grown steadily over the ensuing years, largely through acquisitions. As of today, Sam's Mart operates a chain of 150 stores in Georgia, North Carolina and South Carolina.
This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.
Contact:
Roy Warren, CEO
Attitude Drinks, Inc.
561.227.2727
roy@attitudedrinks.com
www.attitudedrinks.com
AUSTIN, Texas, Jan. 17, 2012 /PRNewswire/ -- SmallCapVoice.com is pleased to announce that it has been retained by Attitude Drinks (OTC.BB: ATTD.OB) (OTCQB: ATTD.OB), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery to handle the corporate communications and investor relations for the Company.
Roy Warren, CEO of Attitude Drinks, commented, "We have done work with SmallCapVoice in the past and know that they will effectively communicate the Attitude Drinks and Phase III® Recovery business philosophy and story to our new and existing shareholders for this exciting time on our development."
"We are very pleased to have the chance to work with Attitude Drinks again. We have always had a great relationship with ATTD and now that the sales of the Phase III line is about to go to the next level, we are excited to get back to work on the program," Stuart Smith CEO of SmallCapVoice.com noted.
SmallCapVoice is a recognized corporate investor relations firm, with clients nationwide, known for its ability to help emerging growth companies build a following among retail and institutional investors. SmallCapVoice utilizes its stock newsletter to feature its daily stock picks, audio interviews, as well as its clients' financial news releases.
SmallCapVoice also offers individual investors all the tools they need to make informed decisions about the stocks they are interested in. Tools like stock charts, stock alerts, and Company Information Sheets can assist with investing in stocks that are traded on the OTC QB, OTC QX and OTC Pink. To learn more about SmallCapVoice and their services, please visit http://www.smallcapvoice.com/services.html.
To sign up for the free small cap stock newsletter, The Small Cap Daily, please visit http://smallcapvoice.com/newsletter.html
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative beverage brand development company with pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.
Forward-Looking Statement
This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.
Contact:
Roy Warren
CEO
Attitude Drinks, Inc.
561.227.2727
Email Contact
http://www.attitudedrinks.com
Contact for SmallCapVoice.com:
Stuart T. Smith
512-267-2430
info@smallcapvoice.com
"Ingles Markets to Sell Attitude Drinks' Phase III(R) Recovery Drink"
| Date : | 12/12/2011 @ 8:27AM |
| | |
Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, announced today that Ingles Markets, Incorporated has authorized sales of Phase III® Recovery Drink in Ingles' home market of Asheville, NC. Effective immediately, Phase III® Recovery will be merchandised in 30 Ingles Markets stores in the Asheville area. Roy Warren, CEO of Attitude Drinks, commented, "We are excited with the authorization of Phase III in Ingles in their home market. We expect to repeat the initial success of Phase III in the Southeast as we have done in New England. The authorization in Ingles is the first step in that process."
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative beverage brand development company with pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.
About Ingles Markets, Incorporated
Ingles Markets, Incorporated is a leading supermarket chain with operations in six southeastern states. Headquartered in Asheville, North Carolina, the Company operates 203 supermarkets. In conjunction with its supermarket operations, the Company also operates 70 neighborhood shopping centers, all but 12 of which contain an Ingles supermarket. The Company's Class A Common Stock is traded on The NASDAQ Stock Market's Global Select Market under the symbol IMKTA. For more information, visit Ingles' website at www.ingles-markets.com.
This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.
Contact:
Roy Warren
CEO
Attitude Drinks, Inc.
561.227.2727
Email Contact
www.attitudedrinks.com
ATTITUDE DRINKS INC. ACHIEVES REMARKABLE 2,765% YEAR OVER YEAR SIX-MONTH REVENUE INCREASE
Newswire - November 21, 2011 - Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD) today released its 2011 Third Quarter 10Q report - a quarterly report that strongly suggests ATTD remains on the move and focused on executing its business plan with impressive results. Attitude Drinks Inc., a Development Stage Company, still managed to score $91,455.00 in revenues from its increasingly popular Phase III® Recovery beverage products over the six-month period ending September 30, 2011. That accomplishment resulted in a most impressive 2,765% increase over the same six-month period in 2010. Moreover, Attitude Drinks even managed to eek-out a 1.6% gross profit - its first gross profit in any six-month period since its first product sales back in 2008. If ATTD continues its trend of cutting-edge product development, intense marketing efforts, and distribution/sales growth at even one-tenth of this recent 2,765% increase - that same six-month period for 2012 will produce over a quarter-million dollars ($252,873.00) in sales for this enthusiastic rising star.
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit www.attitudedrinks.com.
This news releases contain forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.
Contact:
Roy Warren, CEO
Attitude Drinks, Inc.
561.227.2727
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ATTITUDE DRINKS' CEO MR. ROY WARREN INTERVIEWED ON STOCK LEGENDS INTERNET RADIO SHOW
Newswire - November 15, 2011 - Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), announced today that its CEO, Mr. Roy Warren, was interviewed on Stock Legends Radio Show. You can download and listen to the Interview at: http://www.mediafire.com/?d0bijkbrws04t34 . The interview will be published on both the Attitude Drinks website (www.attitudedrinks.com) and the Stock Legends website at www.stocklegends.com for future reference. The interview discusses a brief history of Attitude Drinks, management's experience in the beverage industry, current and future plans for the company, and the company's short and long-term objectives. Also discussed is current distribution agreements, endorsements for the company's premiere product Phase III® Recovery Drink, financials, the company's place in the beverage industry and the future outlook for the company over the next few months and years ahead.
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ATTITUDE DRINKS APPOINTS PREFERRED BEVERAGE DISTRIBUTORS TO SERVICE NEW YORK CITY MARKET
Newswire - November 14, 2011 - Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD) today announced that it has appointed Preferred Beverage Distributors (PBD) as its distributor for its Phase III Recovery Drink in the New York City market . PBD will service the entire five boroughs of New York City. Lou Ferraro, President of Preferred, said, "We are extremely excited to be handling Attitude's Phase III Recovery Drink in all of New York City. Recovery drinks are a fast growing segment of the beverage industry, and Attitude's milk-based recovery drink stands alone from the competition. Phase III is the right product at the right time." Jack Shea, Executive VP of Sales for Attitude, said, "We are also extremely excited that PBD will be selling Phase III in the NYC market. PBD is a fast growing distributor in this competitive market, and now Phase III can grow along with them."
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit www.attitudedrinks.com.
This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.
Contact:
Roy Warren, CEO
Attitude Drinks, Inc.
561.227.2727
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ATTITUDE DRINKS ANNOUNCES IT WILL BE FEATURED ON THE BILL CHIPPAS SHOW
Palm Beach Gardens, FL - November 8, 2011 -Attitude Drinks (OTCBB: ATTD) (OTCQB:ATTD) today announced it will be featured on The Bill Chippas Show. Bill Chippas released the following statement: "We have a Great Show planned for Tuesday, Nov 8th, 2011 featuring 'Attitude Drinks' (ATTD) CEO Roy Warren. Watch Live at 10:05 A.M. ET on WPSLTV.com www.wpsltv.com or listen live on internet radio at www.billchippasshow.com. Call in your questions ahead to 772-340-1590 or email them to bill@billchippasshow.com. "An Audio Podcast will be available for Download after the Show at www.billchippasshow.com. Happy trading!"
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.
These news releases contain forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.
Contact:
www.attitudedrinks.com
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ATTITUDE DRINKS EXPANDS ITS MULTI-LEVEL GO-TO-MARKET STRATEGY WITH SINGLE LARGEST ORDER TO DATE
Palm Beach Gardens, FL - November 3, 2011 - Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III(R) Recovery, announced today that it is expanding its multi-level Go-to-Market strategy which is currently underway and producing impressive results in South Florida and the Northeastern United States. White Quartz Bottling out of Dawsonville, GA has ordered a truckload of Phase III and is shipping, along with their Q Premium American Artesian Water (the 2011 Beverage World Gold Star Winner) to about 10 of their distributors immediately. White Quartz Bottling products are distributed by more than 30 beverage distributors in 7 southeastern states. The twenty pallets, which is 3080 x 12 count cases, is Attitude's largest single order to date.
In discussing this strategy, Jack Shea (EVP Sales) stated: "One level of the strategy entails partnering with other brand owners in terms of logistics. By combining resources and sharing customers, various brands can be consolidated into cost effective truckloads at a designated distribution point and then shipped to distributors. Working with our partners at Pro-Form, we have already established this brand partner which we believe will attract important new distribution partners soon."
"We are extremely happy that Q Premium and Phase III Recovery will now be brand partners," said Bob Hearn, Director of Sales and Marketing. "It affords us an opportunity to offer our distributors another quality product in a substantial and growing beverage category. We are very excited about our alliance with Attitude Drinks." Attitude Drinks successfully instituted this strategy in South Florida and New England in the spring. Partnering with White Quartz, Attitude is now expanding beyond South Florida to the remaining ten states that make up the southeast region of the US. Roy Warren, CEO, said: "This multi level strategy enables us to present Phase III directly to chain accounts and offers retailers a choice between direct shipments to the chain or service through a direct store delivery (DSD) partner."
These news releases contain forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.
Contact:
www.attitudedrinks.com
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ATTITUDE DRINKS BRINGS PHASE III® TO LONG ISLAND MARKET UNDER AGREEMENT WITH BASELINE BEVERAGE DISTRIBUTING LTD.
Palm Beach Gardens, FL - July 25, 2011 - Attitude Drinks (OTCQB: ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, announced today that it has signed a distribution agreement with Baseline Beverage Distributing, Ltd. ("Baseline") of Deer Park, New York. Under the terms of the agreement, Baseline will distribute Phase III ® Recovery drink in Nassau and Suffolk Counties, which are part of the Long Island, New York metropolitan area. A major New York market lying east of Manhattan, Long Island is home to over 7.5 million people, with approximately 3 million concentrated in the Nassau and Suffolk counties (source: 2010 U.S. Census).
Nassau Baseline currently distributes a variety of water, enhanced water and sports drinks to health clubs and convenience stores throughout Nassau and Suffolk countries. Baseline currently distributes the full line of Polar Beverage brands and O Water by Nantucket Nectars. "We are excited to have the opportunity to distribute Phase III Recovery. This one-of-a-kind beverage enables us to expand our presence within gyms and fitness clubs, as well the convenience store channel on Long Island," said Ken Rottkamp, COO of Baseline. "The good news is that reorders of Phase III Recovery are already strong, and we are just getting started." Roy Warren, CEO of Attitude, stated, "Baseline is an experienced beverage who has put Phase III in one of the nation's most densely populated regions of the U.S. We expect to continue to increase sales in the Mid-Atlantic region as a result of this key relationship."
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online.
This news releases contain forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.
Contact:
www.attitudedrinks.com ♦♦♦♦♦♦♦♦♦♦
ATTITUDE DRINKS APPLAUDS FDA'S FOCUS ON PROTEIN DRINKS LABELED WITH "MILK"
Palm Beach Gardens, FL - July 21, 2011 - Attitude Drinks (OTCQB: ATTD), the owner of the Ready-to-Drink (RTD) real milk recovery beverage brand Phase III ®, today commented on the U.S. Food and Drug Administration's recent letter issued to a major protein RTD brand owner, citing that their "milk" labels could be misleading to consumers. The FDA's primary concern is "that these product labels prominently feature the word "MILK", however these products contain no milk". The FDA cites that the Federal Food, Drug and Cosmetic Act provides a definition and standard of identity for milk which is a food. The FDA website www.fda.gov has additional information on the act and regulations.
"The FDA has sent a clear signal that misleading labels will not be tolerated in the protein RTD industry. We believe the fact that the FDA is bringing attention to this matter is an indication of the dramatic rise in demand for milk-protein based products. We applaud the FDA's decision," said Roy Warren, CEO of Attitude. "We've been educating consumers on the benefits of Phase III's real milk formulation since its early development. Phase III is the first RTD high protein recovery drink that meets the standard of identity of real milk," said Roy Warren, CEO of Attitude. Attitude recently announced clinical evidence from a study conducted by the United States Sports Academy that confirmed that Phase III outperformed a leading protein drink brand, among other beverages, in providing optimal exercise recovery. "We believe Phase III is ideally timed to capitalize on a vast window of opportunity to provide consumers the "real deal" - a real milk sports drink," concluded Warren.
Contact:
www.attitudedrinks.com
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ATTITUDE DRINKS' PHASE III ® CLINICAL TRIAL RESULTS PRESENTED AT THE NATIONAL STRENGTH & CONDITIONING ASSOCIATION CONFERENCE
Palm Beach Gardens, FL - July 14, 2011 - Attitude Drinks (OTCBB: ATTD), an innovative beverage brand development company, announced that on July 8, 2011, at the world-leading sports nutrition symposium, the National Strength and ConditioningAssociation (NSCA) Conference, Dr. Jordan R. Moon of the United States Sports Academy (USSA) presented his findings of a clinical study conducted on Attitude's Phase III ® Recovery Drink. Dr. Moon discussed the benefits of using Phase III in post-exercise recovery to dozens of researchers, coaches, and trainers at the NSCA conference. "This was the first study comparing practical recovery drinks with different blends of carbohydrates, proteins, and fats. The results clearly show the advantages of drinking Phase III over Gatorade, Chocolate Milk, or Muscle Milk," he said.
Key findings presented also included:
• Using practical servings, the study found that when subjects drank roughly one Muscle Milk, one chocolate milk, or 54 oz of Gatorade, one Phase III produced the optimal recovery by allowing subjects to exercise longer than any other drink.
• Phase III outperformed generic chocolate milk. Chocolate milk has emerged as an ideal recovery drink after exercise by demonstrating greater recovery compared to Gatorade and other sugar-based recovery drinks. Phase III, with a 1:1 carbohydrate to protein blend, was determined to enhance recovery beyond what the data has shown for chocolate milk.
• Athletes looking to get the most out of their training should consume a recovery drink within the first hour after exercise with the same ratio of carbohydrates to protein found in a Phase III recovery drink (1:1).
"Through Dr. Moon's research conducted at the world-renowned USSA, the benefits of Phase III were scientifically proven to outperform Gatorade, Muscle Milk and generic chocolate milk. We were thrilled that this data was presented to a broad spectrum of exercise scientists, sports practitioners, and health and fitness professionals. We believe Phase III represents a true breakthrough in sports exercise recovery," said Roy Warren, CEO of Attitude. Details of the study are available for review at www.attitudedrinks.com.
Contact:
www.attitudedrinks.com ♦♦♦♦♦♦♦♦♦♦
ATTITUDE DRINKS TAKES PHASE III ® RECOVERY DRINK TO THE 2011 BOSTON MARATHON FINISH LINE HOSTED BY 98.5 THE SPORTS HUB
Palm Beach Gardens, FL - April 15, 2011 - Attitude Drinks (OTCBB: ATTD), an innovative beverage brand development company, announced that today that its Phase III ® Recovery Drink will be promoted and sampled at The Finish Line Festival hosted by Boston's sport radio station, 98.5 The Sport Hub, during this year's Boston Marathon. The Boston Marathon is the world's oldest annual marathon and, by tradition, will be held on Patriot's Day, April 18, 2011. The year's race should draw 25,000 participant, cheered on by a half-million spectators, and viewed by many more thousands via digital and television broadcasts. The Finish Line Festival, free-to-attend, is located just steps away from the Boston Marathon Finish Line. 98.5 The Sport Hub - flagship radio station of the New England Patriots - will promote Phase III on-air throughout race day and will feature Phase III on their Finish Line Festival Jumbotron, which will capture live action from the finish line.
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ATTITUDE DRINKS TEAMS WITH CBS BOSTON RADIO TO LAUNCH MULTI-MEDIA MARKETING CAMPAIGN FOR PHASE III ® RECOVERY DRINK
Palm Beach Gardens, FL - April 13, 2011 - Attitude Drinks (OTCBB: ATTD), an innovative beverage brand development company, announced that today that its Phase III ® Recovery Drink will be further promoted to the New England market with the help of 98.5 The Sports Hub (www.cbsbostonsports.com). Through a promotional partnership with CBS Radio Boston, Phase III will be promoted on 98.5 The Sports Hub which is the flagship station of the New England Patriots, Boston Bruins, and the New England Revolution. Phase III will be introduced through a fully integrated marketing campaign, including www.cbsboston.com as well as radio commercials featuring former New England Patriots Quarterback Scott Zolak. Phase III will reach a core demographic of men 18-54 on the highly rated sports radio station, 98.5 The Sports Hub.
"We are excited to add CBS Radio Boston and 98.5 The Sports Hub to our current outreach initiatives within the greater Boston area. We believe that this will raise Phase III's brand awareness and further our efforts to support accounts such as Tedeschi's Food Shops as product distribution continues to ramp up throughout New England," commented Roy Warren, CEO of Attitude. "Through our partnership with CBS Radio Boston, Attitude will have an array of opportunities to promote Phase III across multi-media platforms, including online, on-site and on-air media. This program presents a great opportunity to target consumers who are fitness enthusiasts," commented Niki Fuller, Vice President, Brand Manager of Attitude.
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit www.attitudedrinks.com.
These news releases contain forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.
Contact:
www.attitudedrinks.com
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Safe Harbor Statement. The above press release(s) include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Non-historical facts and/or statements contained in the above release(s) may constitute "forward-looking" statements. We caution investors that forward-looking statements prove inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. We base any forward-looking statements on management's current expectations, which fall subject to certain factors, risks, and uncertainties that may cause actual results, events, and performance to differ materially from those referred to or implied by such statements. Moreover, actual results may differ materially from the anticipated results, depending on a variety of factors including, e.g., the following: (1) continued maintenance of favorable license arrangements; (2) success of market research identifying new product opportunities; (3) successful introduction of new products; (4) continued product innovation; (5) sales and earnings growth; (6) ability to attract and retain key personnel; and (7) general economic conditions affecting consumer spending. We caution readers not to place undue reliance on any forward-looking statements, which statements refer only to our current vantage point. We do not intend to update any of the forward-looking statements after the date of this release; thus, we shall not conform the above statements to actual results or to changes in expectations, except as the law might require.
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