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About AeroGrow International, Inc
The Story of AeroGrow
Growing fresh food and flowers lifts the spirit and nurtures the soul. But for most people, the nurturing ends when winter begins. AeroGrow founder Michael Bissonnette said, "Wouldn't it be great to have fresh herbs, flowers and veggies growing in your home, any time of year?". So he and a group of like-minded innovators married that notion to aeroponics, a highly efficient gardening technology in which plants grow in water, nutrients and air.
After four years, dozens of prototypes, and hundreds of seed evaluations, the AeroGarden was born and today there are over 500,000 enthusiastic AeroGarden customers. Michael is awed by the response. "It's amazing", he says. "We grew some basil, and started a revolution."
AeroGrow is the creator, manufacturer, and marketer of the AeroGarden line of indoor gardens for consumer markets worldwide.
The AeroGarden line is sold primarily through our direct-to-the-consumer efforts via our own catalog, the web, and through TV commercials and infomercials. In addition, AeroGardens are sold through retailers worldwide, including Amazon, Ace and Canadian Tire and TV home shopping networks including QVC.
All of our gardening products feature our proprietary technology which allows consumers to garden indoors, year round, with no dirt, no weeds, and no green thumb needed. AeroGardens are complete indoor gardening systems with built-in, full spectrum grow lights, custom time-release nutrients, auto-feed, water and lighting systems, and "smart garden" consumer alerts for guaranteed success.
Since launching our first product in March 2006 we have sold almost 1 million AeroGardens and have expanded our product line to include multiple gardens with different form factors, price points, and consumer benefits.
AeroGrow also develops, manufactures and markets a variety of consumable products for use in its gardens. These seed kits, lights, nutrients and accessory products provide ongoing, repeat sales to the Company and generate continued engagement and interest from our user base. These repeat sales now account for approximately 35% of corporate revenues.
AeroGrow was founded in July 2002 and became a publicly-traded company on February 24, 2006. AeroGrow is headquartered in Boulder, Colorado and employs approximately 45 people.
Mike Wolfe Greg Clarke John Thompson
CEO CFO VP Sales and Marketing
Mike Wolfe joined AeroGrow in April of 2006 as Vice President of Operations, was promoted to Chief Operating Officer in January 2010, and to Chief Executive Officer on March 31, 2011. Mr. Wolfe has over 20 years of senior level operations experience in the field of consumer products - with particular emphasis in direct marketing, order fulfillment, and customer service/telemarketing.
As Chief Operating Officer of Concepts Direct, Inc., Mr. Wolfe oversaw the launch, development and operation of seven independent catalogs (along with associated e-commerce sites) including the highly successful Colorful Images, Snoopy, Etc. and Linda Anderson brands. In addition, he was responsible for a fulfillment operation that managed 15,000+ SKUs and processed over 3 million orders per year. He held this role from the company's inception in 1992 and throughout its rapid growth to sales of over $80 million in just six years. The company's major catalog assets were later sold to the Taylor Corporation.
Prior to this, Mr. Wolfe served as Vice President of Wiland Services, Inc., a database management company that builds and maintains the databases of many top-flight direct marketing companies, including Sears, Dell Computer, Lillian Vernon and Prudential. Wiland was sold and became a division of EDS in 1992. He has also served as a consultant and as a Board member both to corporations as well as non-profit organizations.
Mr. Wolfe holds a BS degree in Finance and Marketing from the University of Colorado and received his MBA from the University of Denver.
H. MacGregor (Greg) Clarke is a high-performance, hands-on business leader with an exceptional record of achievement, impact, and success in senior executive roles at large multinational and middle market companies. Mr. Clarke brings to AeroGrow an extensive background in finance, operations, and strategy, as well as consumer product experience, having served as President, CEO and CFO at a number of high-growth companies during his career.
Most recently, Mr. Clarke worked at Ankmar, LLC, a private equity-owned, nationwide garage door manufacturer, distributor, and installer, first as CFO and later as CEO, where he successfully restructured the company's operations and managed the sale of Ankmar to strategic buyers.
Prior to Ankmar, Mr. Clarke served as Vice President and General Manager at Johns Manville Corporation, a $2.2 billion building materials subsidiary of Berkshire Hathaway Inc., where he was responsible for all operations and financial performance for the Building Insulation Division. Previously, Mr. Clarke served as Vice President, Corporate Treasurer and International Division CFO at The Coleman Company, Inc., a $1.3 billion NYSE-listed recreation products company, where he served during a period of substantial top-line growth. Mr. Clarke also worked for nine years at PepsiCo, Inc., most recently as Director, Corporate Strategic Planning, where he led strategy and planning for the worldwide beverage sector.
Mr. Clarke holds an MBA in Finance from Columbia University Graduate School of Business and a BA in Economics from Amherst College.
John Thompson helped found AeroGrow in July 2002 and was promoted to Senior Vice President, Sales, and Marketing in January 2010. Mr. Thompson was involved in all aspects of fund raising, product development, marketing and sales in the early days of the company. Mr. Thompson brings AeroGrow over 20 years of experience in management, direct marketing, sales management, and advertising.
Prior to AeroGrow, Mr. Thompson was a Director of Marketing for Productivity Point International (PPI), a $150 million dollar a year direct marketing and direct sales company in the consumer and business training industry.
Prior to PPI, Mr. Thompson was Sales and Marketing Manager for CareerTrack, a local, high profile, direct marketing company with $80 million in revenues, known for using innovative direct mail and telesales methods to sell personal and professional growth products to the consumer and business markets. For ten years Mr. Thompson was a key player, holding senior management positions in sales and marketing during CareerTrack's high growth years, when the company skyrocketed from $40 to $80 million dollars in sales in just 4 years.
In addition, Mr. Thompson was the founder and President of Innovative Marketing Solutions, a marketing consulting agency to entrepreneurial and high-tech companies.
Corporate Address and Phone Number
6075 Longbow Drive
Boulder, CO 80301
Incorporated In: NV, USA 2002
OTC Market Place: OTCQB
CIK code: 0001316644
Company name: Aero Grow International, Inc.
Business Description: AeroGrow is the creator, manufacturer and marketer of the Miracle-Gro AeroGarden line of indoor gardens for consumer markets worldwide. Headquartered in Boulder, Colorado, AeroGrow International, Inc. is the leader in the rapidly growing indoor gardening market with a commitment to "Grow Anything... Anytime... Guaranteed."
AERO share structure
| ||Market Value1 ||$21,607,417 ||a/o Jul 06, 2016 |
| ||Authorized Shares ||750,000,000 ||a/o Jul 06, 2016 |
| ||Outstanding Shares ||8,574,372 ||a/o Jul 06, 2016 |
| ||-Restricted ||Not Available || |
| ||-Unrestricted ||Not Available || |
| ||Held at DTC ||Not Available || |
| ||Float ||5,318,061 ||a/o Jul 06, 2016 |
| ||Par Value ||0.001 || |
AERO extra DD links
## STOCK DETAILS ##
After Hours Quote (nasdaq.com): http://www.nasdaq.com/symbol/AERO/after-hours
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## COMPANY NEWS ##
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## STOCK ANALYSIS ##
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## FUNDAMENTALS ##
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## HOLDINGS ##
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## SOCIAL MEDIA AND OTHER VARIOUS SOURCES ##
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