A21 is a leading digital content marketplace for the professional creative community. Through SuperStock (www.superstock.com), a21 provides images distinguished by the quality of their photographers and the attention to the customer experience. a21 provides a whole new level of image access to the best photographers, artists, photography agencies and customers in the stock image business.
A21, Inc Business Information A21, Inc also does business as Saratoga Holdings .
|Location Type ||Headquarters |
|Annual Sales (Estimated) ||$23,306,000 |
|Employees (Estimated) ||150 |
|SIC Code ||7389, Business Services, NEC |
|NAICS Code ||541990, All Other Professional, Scientific, and Technical Services |
|Products, Services and Brands ||Information not found |
|State of Incorporation ||Texas |
|Years in Business ||12 |
a21, Inc., incorporated in October 1998, conducts its business through operating subsidiaries SuperStock, Inc. and ArtSelect, Inc. SuperStock aggregates visual content from photographers, photography agencies, archives, libraries and private collections and licenses the visual content to its customers. Its customer base consists of four major groups: creative (advertising and design agencies), editorial (publishing and media entities), corporate (in-house communications departments and outside corporate communications firms) and consumers (the general public). Its products are sold directly and through a global network of distributors. The Company provides subscription, compact disk - read only memory (CD-ROM) and individual royalty free images, as well as vector graphics and fonts, vehicle online templates, and print price guides for the worldwide graphics design, printing, sign making, advertising and publishing communities. ArtSelect supplies home and office framed and unframed wall décor to retailers, catalogers, membership organizations and consumers through both online and traditional retail and wholesale distribution channels.
SuperStock's images are available for delivery to its customers through online downloads or on CD-ROM and may be viewed on its Website. Certain of those images may also be viewed on its distributors' Websites. Customers typically search for images by using the search engine on its Website. Given any number of input parameters, which include keywords, subject matter, product type and image number, the search engine returns the appropriate images for the customer to peruse and select. The search can then be refined or repeated with modified input parameters. An image search is usually an iterative process. Upon request and for no additional cost to the client, the Company makes available the search capability of its in-house research team. SuperStock's collection of contemporary photography forms the largest part of its library. It is an offering of current and imagery in a variety of subjects, such as people and lifestyles, world travel and places, nature and wildlife, business and industry, sports and concepts. The bulk of SuperStock's vintage collection consists of the Devaney Collection, which includes commercial and advertising photography from the 1940's through the 1960's. SuperStock's offering of fine art imagery ranges from prehistoric cave paintings to modern and contemporary pieces from living artists, many artistic movements throughout history, religious and cultural works, and photographs of antiques and artifacts.
ArtSelect sells custom framed art print reproductions online through its own Website and through privately labeled sub-domains of its Website. ArtSelect's see it as you design it, virtual frame-shop functionality instantly shows shoppers how their finished framed art print would look under each of the selected pairings. Through ArtSelect's private labeled sub-domains, catalogers and retailers offer their customers ArtSelect's range of choice in wall décor in their own names, with no perception by their customers that they were not being served by the cataloger or retailer.
Through ArtSelect's Private Label Site (PLS) program, ArtSelect creates for its customer-partners branded sub-domains on ArtSelect's global Website. ArtSelect assigns an ArtSelect URL specific to the customer-partner's branded site. The customer-partner provides ArtSelect with its identifying graphic and ArtSelect prominently displays it on Web pages throughout the customer-partner's branded site. The customer-partner's identifying graphic also serves as the link to the partner's Website. Limited customization of the customer-partner's sub-domain is possible upon request.
ArtSelect's drop-ship wholesale customer-partners offer specific ArtSelect wall decor stock-keeping units (SKUs), on their Websites. Drop-ship wholesale is not linked to a privately labeled sub-domain on the ArtSelect Website. The customer-partner is responsible for all promotions, Web development, transaction processing, and customer interactions.
The Company competes with Getty Images, Corbis, Jupitermedia, Masterfile, Punchstock, Index Stock and Art.com.