start earning good profits: https://www.youtube.com/shorts/sZsRpd-D9kM

Apple to Report Q4 2026 Earnings on November 2, 2026

Good luck and GOD bless,

Apple Shares Fall 1.9% Following Reported Cuts to iPhone 18 Pro Component Orders Apple (NASDAQ:AAPL) shares declined 1.9% in US premarket trading on Friday following reports that the company had reduced component orders for its recently introduced iPhone 18 Pro and iPhone 18 Pro Max models amid weaker-than-expected demand and rising production costs. According to Nikkei Asia, which cited multiple sources familiar with the situation, Apple has instructed some suppliers to scale back production of components used in its latest premium smartphones. The report indicated that Apple had adopted a more cautious approach to shipment expectations since early September, with component orders for October reduced by approximately 15% to 20% compared with initial projections. Apple shares were trading 1.9% lower in premarket dealings as of 05:15 ET (09:15 GMT), reflecting investor concerns about demand for the company’s newest devices. The reported adjustments come as smartphone manufacturers face higher component costs and uncertainty over consumer spending. Rising Component Prices Put Pressure on iPhone Demand The reported reduction in component orders follows indications that demand for Apple’s latest premium smartphones has fallen short of earlier expectations. According to Nikkei Asia, rising prices for memory chips and other electronic components have increased manufacturing costs, contributing to higher retail prices for some devices. These price increases may be affecting consumer purchasing decisions, particularly in markets where smartphone replacement cycles have lengthened. The report suggested that Apple had become more conservative in its production planning as it assessed initial demand for the iPhone 18 Pro and Pro Max. A reduction in component orders can indicate changes in expected sales volumes, although it does not necessarily translate directly into an equivalent decline in finished-device shipments. Manufacturers regularly adjust procurement schedules to account for inventory levels, product availability and changes in production requirements. Nevertheless, the reported cuts have raised questions about the strength of demand for Apple’s premium smartphone range during the current sales period. Revised iPhone Launch Schedule May Also Explain Order Changes Nikkei Asia also indicated that Apple’s revised product launch strategy could be contributing to the reduction in component demand. Unlike previous release schedules, the company introduced its premium iPhone 18 models first, launching the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo in September. The standard iPhone 18 and an upgraded iPhone Air are scheduled to follow in early 2027. This staggered launch approach could affect the timing of component orders and production volumes across Apple’s smartphone portfolio. Rather than preparing for simultaneous releases across the entire product range, suppliers may be adjusting their manufacturing schedules to reflect separate launch periods. The report noted that the standard iPhone gained popularity with the iPhone 17 generation last year. Demand for the upcoming base iPhone 18 could therefore provide an additional source of sales when the device becomes available. However, the commercial impact of the revised launch schedule will depend on customer preferences, pricing and overall smartphone market conditions. AI Industry Demand Contributes to Memory Chip Shortages The reported production adjustments also highlight broader supply pressures affecting the consumer electronics industry. Demand for memory chips and other electronic components has increased substantially as technology companies invest in artificial intelligence infrastructure. The expansion of AI data centres requires significant quantities of advanced memory and semiconductor products, placing additional pressure on manufacturing capacity. As suppliers allocate resources to meet demand from AI-related applications, consumer electronics manufacturers face tighter availability and higher prices for certain components. These conditions can increase production costs for smartphones, computers and other electronic devices. Recent comments from memory chip manufacturer Micron indicated that supply constraints could persist well into 2027. If shortages continue, manufacturers may face further challenges in balancing product pricing, production volumes and profitability. For Apple, the ability to manage component procurement costs will remain important as it prepares additional iPhone launches. Investors Assess Implications for Apple’s Smartphone Business The reported reduction in iPhone 18 Pro component orders has introduced additional uncertainty surrounding Apple’s near-term smartphone sales performance. Premium iPhone models are an important part of the company’s product portfolio, making demand trends relevant to revenue and profitability expectations. However, the reported 15% to 20% reduction applies to certain component orders for October rather than Apple’s total iPhone production or overall sales forecast. The distinction is important because supplier orders can fluctuate for reasons unrelated to final consumer demand, including inventory management and changes to manufacturing schedules. Apple’s staggered release strategy also complicates comparisons with previous iPhone launches. The introduction of the standard iPhone 18 and upgraded iPhone Air in early 2027 could shift some sales activity into a later period. Investors will therefore be monitoring further indications of demand, supplier production trends and Apple’s financial results to assess the impact of the reported adjustments. Friday’s premarket decline reflected concerns about weaker demand for premium devices and the effects of rising component costs, although the full implications for Apple’s smartphone business remain uncertain. Apple stock price Original: Apple Shares Fall 1.9% Following Reported Cuts to iPhone 18 Pro Component Orders

~bought more 10/30 $400 calls…average now .04c

~well bought some 10/30 $400 calls @.06c…maybe it’ll break this outta this channel before earnings

I SEE 290

WHEN STARLINK PHONE HITS MARKET HOW AAPL Jefferies Sees Signs of Softer iPhone 18 Demand in Resale Pricing Jefferies said resale pricing for Apple’s (NASDAQ:AAPL) latest high-end...

Jefferies Sees Signs of Softer iPhone 18 Demand in Resale Pricing Jefferies said resale pricing for Apple’s (NASDAQ:AAPL) latest high-end iPhones in Hong Kong is below levels recorded for comparable models last year, which the broker said could indicate softer demand for the iPhone 18 Pro and Pro Max. According to the analysts, the iPhone 18 Pro was trading at discounts to Apple’s official pricing across almost all storage configurations. Resale premiums for the iPhone 18 Pro Max declined sharply on launch day and subsequently remained low or moved lower. The 256GB iPhone 18 Pro Max was the only version retaining what Jefferies described as a meaningful resale premium, trading around 8% above Apple’s official price. Higher-capacity versions were priced lower, with the 2TB model trading HK$1,049 below its official price as of 5 p.m. on September 27. Jefferies attributed part of the difference to price increases of $400 and $500, which the analysts said may be high relative to consumers’ perceived value of the new models. The broker also pointed to Apple’s use of lower-cost QLC NAND rather than TLC NAND in the 1TB and 2TB versions. Jefferies said the change could affect the relative appeal of the higher-capacity models based on storage performance. As of September 27, resale premiums for the iPhone 18 Pro Max were below those recorded for the iPhone 17 Pro Max at the equivalent point a year earlier across all storage configurations except the 256GB version, according to Jefferies. Delivery Lead Times Show Mixed Picture Delivery lead times provided a less consistent indication of demand. Jefferies said lead times for the iPhone 18 Pro and Pro Max shortened across most markets early in the previous week before increasing again towards the weekend. The analysts cautioned that the later increase could reflect tighter availability as Apple increases production of its DUO device ahead of deliveries scheduled to begin October 23, rather than an increase in underlying demand. As of September 27, iPhone 18 Pro Max lead times were longer than a year earlier in Hong Kong, China and the United States, shorter in Britain and Germany, and unchanged in Japan. For the iPhone 18 Pro, lead times were longer year over year in Hong Kong and China, shorter in the United States and Germany, and unchanged in Britain and Japan. Jefferies Flags China eSIM Considerations for DUO Pre-orders for Apple’s DUO device are scheduled to begin October 16. Jefferies said adoption in China could face a constraint because the device is eSIM-only and supports two eSIM numbers in the country, compared with support for as many as eight on eSIM-compatible iPhones in Hong Kong. The broker said this limitation could affect Chinese consumers who use multiple telephone numbers for work, personal purposes or international travel. According to Jefferies, users who have already reached the two-number limit and want to add a travel eSIM after arriving in China may need to suspend one of their domestic numbers through an in-person visit to a mobile operator. Reactivating the number would require another visit. Jefferies said these restrictions may have a limited effect on early adopters but could become more relevant to broader demand. The analysts also cited the possibility that some consumers could wait if they expect Apple to introduce a second-generation regular-sized foldable device in 2027. Jefferies maintained its Underperform rating on Apple. The report cited the shares at $341.07. Apple stock price Original: Jefferies Sees Signs of Softer iPhone 18 Demand in Resale Pricing

~every little bit counts haha

I got my average down to 4 1/2 cents lol

Apple iPhone 18 Pro China Launch-Week Sales Rise 12%, Counterpoint Says Apple’s (NASDAQ:AAPL) iPhone 18 Pro series recorded a 12% year-on-year increase in China sales during its first week of availability, helping the company take the largest share of the country’s smartphone market, according to Counterpoint Research. Apple accounted for 33% of smartphone sales in China during Week 38, covering September 14 to September 20, despite the iPhone 18 Pro series being available for only the final three days of the period. The launch performance came against a weaker overall smartphone market, with Counterpoint reporting that weekly sales in China have been declining at double-digit annual rates since July. Apple Takes 33% Share of China Smartphone Sales Counterpoint said softer consumer demand and higher memory costs have weighed on China’s smartphone market in recent months. New smartphone launches during September are expected to support a sequential improvement in sales, although the broader market remained below year-earlier levels during the iPhone 18 Pro’s launch week. Counterpoint’s tracker showed that total Chinese smartphone sales during Week 38 were 17% lower than in the comparable week of 2025. The iPhone 18 Pro series nevertheless recorded year-on-year sales growth during its initial launch period, allowing Apple to account for one-third of smartphone sales during the week. Delayed Standard iPhone 18 Launch May Have Supported Pro Models Counterpoint Senior Analyst Ivan Lam said the delayed introduction of the standard iPhone 18 may have encouraged some customers to choose the higher-priced Pro models instead. Pricing developments among competing Chinese flagship smartphones may also have affected the relative positioning of Apple’s Pro devices. Counterpoint said price increases of more than $200 across many Chinese flagship smartphones may have improved the relative value proposition of the iPhone Pro series. The combination of the delayed standard iPhone 18 and higher prices for competing flagship devices coincided with the 12% increase in launch-week sales for Apple’s Pro models. Higher Memory Costs Push Up Chinese Flagship Smartphone Prices Apple’s latest launch took place as Chinese smartphone manufacturers introduced their own flagship devices ahead of the country’s National Day holiday. Higher memory costs have contributed to increased prices for models offering larger memory capacities and for smartphones using 2-nanometer chips. Counterpoint said these higher prices could affect smartphone demand later in the year. The research firm expects the latest generation of Chinese flagship smartphones to record lower fourth-quarter sales than their predecessor models. Huawei Introduces Pura X View Huawei has also introduced the Pura X View, a wide-screen slab smartphone featuring a 16:9.5 display ratio. Counterpoint said the device is targeted at consumers seeking a larger display without the cost or additional bulk associated with a foldable smartphone. The research firm said the Pura X View’s pricing and flagship specifications have supported its initial sales performance. The launch forms part of a broader series of new flagship introductions from Chinese smartphone manufacturers ahead of the National Day holiday. Broader Chinese Smartphone Market Remains Lower Year on Year Despite the initial performance of Apple’s iPhone 18 Pro series and the introduction of new models from Chinese manufacturers, overall smartphone demand in China remained below year-earlier levels. Counterpoint’s data showed that Week 38 smartphone sales were 17% lower than during the equivalent week in 2025. The research firm said weekly smartphone sales have been declining at double-digit year-on-year rates since July, reflecting softer consumer demand and higher memory costs. September’s new product launches are expected to provide some sequential support to the market, while Counterpoint expects higher device prices to remain a factor affecting sales during the remainder of the year. Apple stock price Original: Apple iPhone 18 Pro China Launch-Week Sales Rise 12%, Counterpoint Says

Apple and Amazon Face UK Consumer Lawsuit Over Marketplace Sales Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) will face part of a UK consumer lawsuit alleging that restrictions on sellers of Apple products on Amazon’s UK marketplace reduced competition and increased prices. Britain’s Competition Appeal Tribunal on Monday allowed claims concerning Apple products purchased through Amazon’s marketplace to proceed, while rejecting broader claims covering products bought directly from Apple and other retailers. The lawsuit alleges that Apple and Amazon reached an agreement in 2018 restricting which sellers could offer Apple and Beats-branded products through Amazon’s UK website. The claimant alleges that the arrangement reduced competition and resulted in higher prices. According to the claimant, the portion of the case permitted to proceed could be worth between £289 million ($383 million) and £306 million, including interest. Tribunal Allows Amazon Marketplace Claims to Proceed Judge Kelyn Bacon said claims concerning purchases made through Amazon’s marketplace were “plausible, credible and grounded in the facts”, but rejected the wider claims involving purchases from other retailers because they relied on a “complex and speculative theory of harm”. The ruling allows the allegations concerning Amazon marketplace purchases to move forward and does not constitute a finding that Apple or Amazon breached competition law. The tribunal said there was a realistic basis for arguing that restrictions on resellers could have resulted in consumers paying higher prices for Apple products purchased through Amazon. However, it found there was insufficient evidence at this stage to support allegations that the conduct also raised prices for Apple products purchased directly from Apple or through other retailers. Lawsuit Refiled With New Proposed Consumer Representative The Competition Appeal Tribunal declined last year to allow a largely similar lawsuit brought by consumer law academic Christine Riefa to proceed, citing concerns relating to the proposed class representative and litigation funding arrangements. The claim was subsequently refiled by Justin Le Patourel, who replaced Riefa as the proposed representative of consumers. The latest decision permits only part of the consumer claim to proceed, with the allegations concerning purchases outside Amazon’s marketplace excluded from the case. Original: Apple and Amazon Face UK Consumer Lawsuit Over Marketplace Sales

~bought more of the 10/09 $400 calls.. average now .05c 

Apple iPhone 18 Pro Delivery Times Lengthen in Second Week, JPMorgan SaysSeptember 21, 2026 6:20 AM
IH Market News Estimated delivery times for Apple’s (NASDAQ:AAPL) iPhone 18 Pro models increased substantially during their second week of orders, bringing waiting periods broadly into line with those recorded for the iPhone 17 series last year, according to a JPMorgan note published on Sunday. The bank reported that average delivery times for the iPhone 18 Pro rose to 23 days from seven days in the first week. Waiting times for the iPhone 18 Pro Max increased to 30 days from 19 days. Delivery estimates in the United States, United Kingdom and Germany are now broadly comparable with those seen during the previous product cycle. China remains the only major market with shorter waiting periods than a year earlier. US and European Delivery Estimates Rise In the United States, estimated delivery times for the iPhone 18 Pro increased to 21 days from two days in the first week. The Pro Max rose to 28 days from 22 days. Germany recorded similar increases, with delivery estimates reaching 22 days for the Pro and 29 days for the Pro Max, compared with five and 16 days, respectively, a week earlier. In China, waiting periods climbed to 27 days for the Pro and 33 days for the Pro Max, from 13 and 21 days in the first week. Despite the increases, Chinese delivery estimates remained below the 30 days and 37 days recorded for the corresponding iPhone 17 models last year. JPMorgan also noted that the iPhone 18 Pro Max was unavailable for in-store collection in China. According to the bank, China accounts for approximately 19% of iPhone shipments, while the United States represents around 34%. JPMorgan Identifies Third-Week Trends as Key Demand Indicator The latest increases follow shorter initial delivery estimates for the iPhone 18 series compared with last year’s launch. JPMorgan previously suggested that some customers could be delaying purchases while waiting for Apple’s new foldable iPhone Duo, which will not be available for pre-order until 16 October. The bank compared the current changes with last year’s launch, when delivery times increased by nine days for the iPhone 17 Pro and seven days for the Pro Max between the first and second weeks. “While this implies that the current pace of demand over the past few days for the Pro lineup exceeds that of the previous year’s cycle, with the iPhone Duo not open for pre-orders until October 16, the key data to watch will be the extent of the moderation of delivery times in the third week,” JPMorgan analysts said. The analysts added that subsequent feedback from Apple’s supply chain on changes to production plans, generally expected in November, would provide the “most decisive signal of demand.” Delivery times measure the period between an order being placed and its estimated arrival. Although longer waiting periods can indicate stronger demand, they may also reflect inventory availability, supply constraints or production schedules. Apple introduced the iPhone 18 Pro series earlier in September alongside its first foldable model, the Duo. The new devices feature upgraded specifications and higher prices, with the increases attributed to rising component costs. Apple stock priceThe post Apple iPhone 18 Pro Delivery Times Lengthen in Second Week, JPMorgan Says appeared first on US Editors. Original: Apple iPhone 18 Pro Delivery Times Lengthen in Second Week, JPMorgan Says

Citi Survey Points to Shorter Smartphone Replacement Cycles and Potential Apple Market Share GainsSeptember 16, 2026 6:03 AM
IH Market News Consumers are planning to replace their smartphones more frequently, with artificial intelligence features emerging as a factor in purchasing decisions, according to survey results released by Citi on Tuesday. The survey found that expected smartphone ownership periods had shortened to between 2.1 and 2.7 years across all regions, compared with previous replacement cycles of 2.9 to 4.3 years. Citi identified demand for AI-enabled devices as a potential contributor to the change, particularly among owners of older iPhones interested in accessing Apple Intelligence features. Purchase consideration for Apple (NASDAQ:AAPL) exceeded its current ownership share across the markets surveyed. Citi interpreted the difference as an indication of potential market share gains, although stated purchase intentions do not necessarily translate into completed sales. AI Features Influence Smartphone Purchasing Intentions The survey identified particularly high interest in AI-enabled smartphones in China and the United States. Foldable devices also attracted consumer interest, especially in the US and UK markets. Citi reported increased penetration of Apple Services among surveyed users, indicating broader adoption of the company’s services within its existing customer base. The findings suggest that AI functionality and access to related software features are becoming considerations in smartphone replacement decisions. Mac Purchase Intentions Increase Across Regions Citi’s survey also examined consumer preferences in the personal computer market. Purchase intentions indicated potential market share gains for Apple’s Mac computers across all surveyed regions, alongside interest in AI-enabled PCs. Demand for AI PCs was particularly pronounced in China and the United States. Citi viewed these trends as favourable for major PC manufacturers, including Lenovo (USOTC:LNVGY), Dell (NYSE:DELL), Apple and HP (NYSE:HPQ). Despite the increased consideration of Mac computers, Windows remained the dominant operating system in the PC market. iPad Maintains Position in Tablet Market Consumer preferences in the tablet category showed relatively limited changes. Apple’s iPad maintained its leading position in the survey, although Samsung (USOTC:SSNHZ), Google (NASDAQ:GOOG), Xiaomi and Huawei recorded increased purchase consideration in certain markets. Overall, Citi’s findings indicate that consumers are considering shorter smartphone replacement cycles and showing greater interest in AI-enabled devices across smartphones and PCs. The survey reflects reported consumer intentions rather than confirmed future purchases or market share changes. Apple stock price Lenovo Group stock price Dell stock price HP stock price Samsung stock priceAlphabet stock priceThe post Citi Survey Points to Shorter Smartphone Replacement Cycles and Potential Apple Market Share Gains appeared first on US Editors. Original: Citi Survey Points to Shorter Smartphone Replacement Cycles and Potential Apple Market Share Gains

Apple’s Outstanding Comedy Widow’s Bay triumphs as the most decorated freshman comedy in Emmy history and Apple TV leads as the most awarded network at the 78th Primetime Emmy AwardsSeptember 15, 2026 5:40 AM
Business Wire Apple TV sets record as home to the year’s most Emmy-winning series for the second consecutive year, and has its best-ever Emmy performance with 29 wins across celebrated series Widow’s Bay, Pluribus, Slow Horses, Margo’s Got Money Troubles, Palm Royale, and Mr. Scorsese Less than seven years since its launch, Apple TV achieves most awarded status faster than any other streamer This evening at the 78th Primetime Emmy Awards, Apple TV shatters records to become the most awarded network of the year, landing 29 wins overall, including Outstanding Comedy Series for Widow’s Bay as the breakout sensation sweeps all major categories with 14 wins in total and cements itself as the most Emmy-awarded freshman comedy series in history. Additionally, Widow’s Bay lands the most wins for a comedy series in a single season, as well as the most performance wins of any series in 2026. In addition to Outstanding Comedy Series, Widow’s Bay scores with wins for Outstanding Lead Actor in a Comedy Series for Matthew Rhys, Outstanding Supporting Actress in a Comedy Series for Kate O’Flynn, and Outstanding Supporting Actor in a Comedy Series for Stephen Root, alongside Outstanding Writing for a Comedy Series for Katie Dippold and Outstanding Directing for a Comedy Series for Hiro Murai. Global phenomenon Pluribus lands Outstanding Lead Actress in a Drama Series for Rhea Seehorn and Outstanding Writing for a Drama Series for Vince Gilligan, while acclaimed drama Slow Horses wins Outstanding Directing for a Drama Series for Saul Metzstein. With these wins, Apple TV reaches the status of the most Emmy-awarded network faster than any other streamer in just seven Emmy seasons, and stands as home of the most Emmy Award-winning series for the second year in a row following last year’s wins for Outstanding Comedy Series The Studio. Apple TV also makes history as the first and only streaming service to land back-to-back Outstanding Comedy Series awards, landing wins for four of the last six years with Ted Lasso, The Studio, and Widow’s Bay. Additionally, Widow’s Bay breaks records with the most Emmy wins for performances out of any other series this year, as director and executive producer Hiro Murai becomes first Asian ever to win in the comedy directing category. “Reaching milestones like these feels incredibly special for all of us at Apple, but what makes it especially meaningful is what it represents: the extraordinary storytellers we have the privilege of working alongside,” said Matt Cherniss, Apple TV’s head of programming. “There is nothing like the power of a great story to capture our imaginations, surprise us in unexpected ways, and remind us of what connects us. Widow’s Bay, Pluribus, and Slow Horses have done exactly that. Congratulations to all of the artists honored and thank you to the Television Academy.” Outstanding Comedy Series winner Widow’s Bay lands 14 wins, including Outstanding Lead Actor in a Comedy Series for star and executive producer Matthew Rhys, alongside an Outstanding Supporting Actress in a Comedy Series win for Kate O’Flynn and Outstanding Supporting Actor in a Comedy Series for Stephen Root, as well as Outstanding Writing for a Comedy Series for Katie Dippold and Outstanding Directing for a Comedy Series for Hiro Murai, who becomes the first Asian director to win in this category. Widow’s Bay also leads with the most performer wins of any series this year. These wins are in addition to the previously announced honors for Outstanding Guest Actress in a Comedy Series for Betty Gilpin; Outstanding Production Design for a Narrative Program (Half-Hour); Outstanding Casting for a Comedy; Outstanding Cinematography for a Series (Half-Hour); Outstanding Music Composition for a Series (Original Dramatic Score); Outstanding Music Supervision; Outstanding Sound Editing for a Comedy or Drama Series (Half-Hour) and Animation; and Outstanding Sound Mixing for a Comedy or Drama Series (Half-Hour) and Animation. Global hit Pluribus earns six wins including for Outstanding Writing in a Drama Series for creator Vince Gilligan and Outstanding Lead Actress in a Drama Series for star Rhea Seehorn. These are in addition to the previously announced wins for Outstanding Production Design for a Narrative Contemporary Program (One Hour or More); Outstanding Picture Editing for a Drama; Outstanding Original Main Title Theme Music; and Outstanding Sound Mixing for a Comedy or Drama Series (One Hour). Acclaimed spy thriller Slow Horses lands one win for Outstanding Directing for a Drama Series for Saul Metzstein. Apple’s acclaimed comedy Margo’s Got Money Troubles makes its Emmy debut with three previously announced wins, including Outstanding Contemporary Costumes for a Series, Outstanding Contemporary Hairstyling, and Outstanding Contemporary Makeup (Non-Prosthetic). Beloved comedy Palm Royale earns three Emmy Award wins, including Outstanding Choreography for Scripted Programming, Outstanding Period Costumes, and Outstanding Period or Fantasy/Sci-Fi Makeup (Non-Prosthetic). Apple TV also scored two wins on the first night of the 78th Emmy Awards: Outstanding Documentary or Nonfiction Series for Mr. Scorsese, and Outstanding Commercial for “I’m Not Remarkable.” Earlier this year, Apple scored 89 Primetime Emmy Award nominations across 15 programs, leading as the network with the most nominations in the Outstanding Drama and Outstanding Comedy series categories, respectively, nabbing top program nominations for comedies Widow’s Bay, Shrinking, and Margo’s Got Money Troubles, alongside dramas Pluribus, Slow Horses, and Your Friends & Neighbors. Widow’s Bay led as one of this year’s most-nominated programs with 19 nominations in total, and Pluribus landed 18 nominations following its global hit freshman season, as celebrated Apple Original Shrinking earned 10 nominations, Slow Horses was recognized with nine nominations, and Margo’s Got Money Troubles scored eight nominations in total. The record-breaking nominations followed Apple TV sweeping last year’s Emmy Awards with The Studio becoming the most winning freshman comedy in Emmy history and Severance leading as most winning drama. Winners were announced by the Television Academy at the Primetime Emmy Awards ceremony on Monday, September 14. To date, Apple Original films, documentaries, and series have been honored with 917 wins and 3,827 award nominations and counting, including multi-Emmy Award-winning and history-making comedies The Studio and Ted Lasso; global cultural phenomenon Severance; Apple’s most-viewed drama, Pluribus; Academy Award Best Picture winner CODA; and Academy Award winner F1, the highest-grossing sports feature of all time. In total, Apple earned 29 wins for the 78th Primetime Emmy Awards, including: Widow’s Bay (14) Outstanding Comedy Series Outstanding Lead Actor in a Comedy Series: Matthew Rhys Outstanding Supporting Actress in a Comedy Series: Kate O’Flynn Outstanding Supporting Actor in a Comedy Series: Stephen Root Outstanding Writing for a Comedy Series: Katie Dippold Outstanding Directing for a Comedy Series: Hiro Murai Outstanding Guest Actress in a Comedy Series: Betty Gilpin Outstanding Production Design for a Narrative Program (Half-Hour) Outstanding Casting for a Comedy Series Outstanding Cinematography for a Series (Half-Hour) Outstanding Music Composition for a Series (Original Dramatic Score) Outstanding Music Supervision Outstanding Sound Editing for a Comedy or Drama Series (Half-Hour) and Animation Outstanding Sound Mixing for a Comedy or Drama Series (Half-Hour) and Animation Pluribus (6) Outstanding Lead Actress in a Drama Series: Rhea Seehorn Outstanding Writing for a Drama Series: Vince Gilligan Outstanding Production Design for a Narrative Contemporary Program (One Hour or More) Outstanding Picture Editing for a Drama Series Outstanding Original Main Title Theme Music Outstanding Sound Mixing for a Comedy or Drama Series (One Hour) Margo’s Got Money Troubles (3) Outstanding Contemporary Costumes for a Series Outstanding Contemporary Hairstyling Outstanding Contemporary Makeup (Non-Prosthetic) Slow Horses (1) Outstanding Directing for a Drama Series: Saul Metzstein Palm Royale (3) Outstanding Choreography for Scripted Programming Outstanding Period Costumes Outstanding Period or Fantasy/Sci-Fi Makeup (Non-Prosthetic) Mr. Scorsese (1) Outstanding Documentary or Nonfiction Series Outstanding Commercial (1) “I’m Not Remarkable”: Apple Widow’s Bay Widow’s Bay is a quaint island town 40 miles off the coast of New England. But something lurks beneath the surface. Mayor Tom Loftis (Matthew Rhys) is desperate to revive his struggling community. There’s no Wi-Fi, spotty cellular reception, and he must contend with superstitious locals who believe their island is cursed. He wants these people to respect him. They don’t. They think he is soft and cowardly. And he is. But Loftis is determined to build a better future for his teenage son and turn the island into a tourist destination. Miraculously, he succeeds: Tourists are finally coming. Unfortunately, the locals were right. After decades of calm, the old stories that seemed too ludicrous to be true, start happening again. Widow’s Bay blends genuine horror with character-driven comedy. Pluribus Hailing from creator Vince Gilligan, Pluribus is a genre-bending original in which the most miserable person on Earth must save the world from happiness. Slow Horses This darkly funny espionage drama follows a team of British intelligence agents who serve in a dumping ground department of MI5 due to their career-ending mistakes. Led by their brilliant but irascible leader, the notorious Jackson Lamb (Academy Award winner Sir Gary Oldman), they navigate the espionage world’s smoke and mirrors to defend England from sinister forces. Margo’s Got Money Troubles Margo’s Got Money Troubles is a bold, heartwarming, and comedic family drama following recent college dropout and aspiring writer Margo (Elle Fanning), the daughter of an ex-Hooters waitress (Michelle Pfeiffer) and ex-pro wrestler (Nick Offerman), as she’s forced to make her way with a new baby, a mounting pile of bills, and a dwindling amount of ways to pay them. Palm Royale Palm Royale is a true underdog story that follows Maxine Simmons (Kristen Wiig) as she endeavors to break into Palm Beach high society. As Maxine attempts to cross that impermeable line between the haves and the have-nots, Palm Royale asks the same question that still baffles us today: “How much of yourself are you willing to sacrifice to get what someone else has?” Set during the powder keg year of 1969, Palm Royale is a testament to every outsider fighting for their chance to truly belong. Mr. Scorsese Mr. Scorsese is a film portrait of a man through the lens of his work, exploring the many facets of a visionary who redefined filmmaking, including his extraordinary career and unique personal history. With exclusive, unrestricted access to Martin Scorsese’s private archives, the documentary series is anchored by extensive conversations with the filmmaker himself and never-before-seen interviews with friends, family, and creative collaborators, including Robert De Niro, Daniel Day-Lewis, Leonardo DiCaprio, Mick Jagger, Robbie Robertson, Thelma Schoonmaker, Steven Spielberg, Sharon Stone, Jodie Foster, Paul Schrader, Margot Robbie, Cate Blanchett, Jay Cocks, and Rodrigo Prieto, along with his children, wife Helen Morris, and close childhood friends. From acclaimed director Rebecca Miller, Mr. Scorsese examines how his own colorful life experiences informed his artistic vision as each film he made stunned the world with originality. Starting with his New York University student films and continuing to the present day, this documentary explores the themes that have fascinated Scorsese and informed his work, including the place of good and evil in the fundamental nature of humankind. All titles are currently streaming on Apple TV. Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. About Apple TV Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $14.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.* For more information, visit apple.com/tvpr and see the full list of supported devices. View source version on businesswire.com: https://www.businesswire.com/news/home/20260915449300/en/ Apple Media Helpline
media.help@apple.com Original: Apple’s Outstanding Comedy Widow’s Bay triumphs as the most decorated freshman comedy in Emmy history and Apple TV leads as the most awarded network at the 78th Primetime Emmy Awards

Apple iPhone 18 Pro Delivery Lead Times Below Last Year, JPMorgan SaysSeptember 14, 2026 6:17 AM
IH Market News Early delivery lead times for Apple (NASDAQ:AAPL)’s iPhone 18 Pro and Pro Max are generally shorter than those recorded during last year’s iPhone 17 launch, according to JPMorgan, which said the data could partly reflect consumers waiting for Apple’s planned foldable device. Apple announced the iPhone 18 series on September 9, with pre-orders for the Pro and Pro Max models beginning September 12 and general availability scheduled for September 18. JPMorgan analysts led by Samik Chatterjee tracked delivery lead times in the US, China, Germany and the UK during the first week of pre-orders as an indicator of demand. Globally, home-delivery lead times averaged seven days for the iPhone 18 Pro and 19 days for the Pro Max. That compared with 15 and 24 days, respectively, for the equivalent iPhone 17 models a year earlier. “The shortfall relative to last year is more notable in the Pro SKU rather than the Pro Max SKU,” the analysts said. US Pro Max Lead Times Slightly Above Prior Year In the US, which represents approximately 34% of iPhone shipments, lead times were two days for the iPhone 18 Pro and 22 days for the Pro Max. That compared with four and 21 days, respectively, for the corresponding iPhone 17 models last year. JPMorgan said Pro Max delivery times were “tracking modestly ahead of the prior year even as the Pro tracks lower.” China Records Largest Year-on-Year Change China recorded the largest year-on-year reduction among the markets monitored by JPMorgan. Lead times for the iPhone 18 Pro and Pro Max were 13 and 21 days, respectively, compared with 30 days for both equivalent models a year earlier. China accounts for approximately 19% of iPhone shipments. JPMorgan said it expects Apple’s foldable phone, called Duo, to attract demand in China because consumers “are already primed for adoption of the foldable form factor” following several years of foldable devices from domestic manufacturers. In Germany, lead times stood at five days for the iPhone 18 Pro and 16 days for the Pro Max, compared with 14 and 22 days a year earlier. UK lead times were nine and 19 days, respectively, down from 14 and 22 days. Germany and the UK represent approximately 3% and 4% of iPhone shipments, respectively. JPMorgan Cautions Against Early Demand Conclusions Despite the shorter delivery times, JPMorgan said the initial data should be interpreted cautiously. The analysts noted that “supply allocations across the Pro Max and Pro SKU can be different from prior years” because of changes to this year’s product rollout, including the absence of a base model launch and the incremental introduction of Apple’s foldable device this autumn. JPMorgan said monitoring how delivery lead times develop over the coming weeks will be important in assessing underlying demand for the new iPhone models. Apple stock priceThe post Apple iPhone 18 Pro Delivery Lead Times Below Last Year, JPMorgan Says appeared first on US Editors. Original: Apple iPhone 18 Pro Delivery Lead Times Below Last Year, JPMorgan Says

~bought more 10/09 $400 calls average now .07c 
And still holding 09/25 $400 calls @.04c. 
120 contracts Les go appl 👌🏾

Apple Launches $1,999 Foldable iPhone Duo With October ReleaseSeptember 10, 2026 6:28 AM
IH Market News Apple (NASDAQ:AAPL) introduced its first foldable smartphone on Wednesday, unveiling the $1,999 iPhone Duo as it enters a market that includes Samsung and Huawei. The passport-sized device opens to a 7.6-inch display and includes a smaller external screen. Apple said the Duo is its thinnest iPhone when unfolded, although it remains thicker than some foldable devices from Chinese manufacturers. “It’s entirely new and at the same time remarkably familiar. A similar size to your passport, it feels familiar to hold and comfortable to use with one hand,” Chief Executive John Ternus said. The launch was Ternus’ first major product presentation as CEO. Apple’s iPhone generated $209.6 billion, representing just over half of group sales, during the company’s most recent fiscal year. Apple Targets Foldable Market With October 23 Release The iPhone Duo will become available on October 23 and will use Apple’s A20 Pro processor and C2 modem chip. The company said the battery provides 24 hours of mixed dual-screen use and can reach a 50% charge in about 20 minutes. Apple also presented the Duo as a productivity device, demonstrating applications including Zoom and Slack and the ability to display multiple app windows simultaneously. International Data Corporation expects Apple to secure about 40% of the foldable smartphone market by the end of next year, according to the supplied information. This represents an analyst forecast rather than an established outcome. “Apple’s entry is a serious threat to Samsung, particularly in North America,” said Paolo Pescatore, founder of PP Foresight, adding that Samsung faced a competitor capable of expanding adoption of the category. Samsung, which entered the foldable smartphone segment in 2019, has launched a publicity campaign for its own devices. Apple Expands AI and iPhone Line-Up Ternus also discussed Apple’s approach to artificial intelligence and privacy. “Honestly, trust only goes so far when your data is no longer yours to control,” he said. “That’s why Apple Intelligence runs on device whenever it can.” Apple also introduced the non-folding iPhone 18 Pro and iPhone 18 Pro Max, priced from $1,199 and $1,299 respectively, $100 above the starting prices of their predecessors. The company additionally announced updated AirPods starting at $129, as well as the Apple Watch Series 12 and Apple Watch Ultra 4. Apple shares closed 0.3% lower at $315.34 on Wednesday following the product presentation. Apple stock priceThe post Apple Launches $1,999 Foldable iPhone Duo With October Release appeared first on US Editors. Original: Apple Launches $1,999 Foldable iPhone Duo With October Release

U.S. Futures Rise as Markets Watch Iran Conflict, Oracle and Adobe Earnings: Dow Jones, S&P, Nasdaq, Wall StreetSeptember 10, 2026 5:30 AM
IH Market News U.S. stock futures moved higher on Thursday as investors monitored developments in the U.S.-Iran conflict, oil prices and upcoming economic data, while Oracle (NYSE:ORCL) and Adobe (NASDAQ:ADBE) prepared to report earnings. At 03:02 ET (07:02 GMT), Dow futures were up 213 points, or 0.4%, S&P 500 futures gained 18 points, or 0.2%, and Nasdaq 100 futures increased 15 points, or 0.1%. Wall Street’s main indices declined in the previous session amid further military exchanges between the U.S. and Iran and uncertainty surrounding traffic through the Strait of Hormuz. Brent crude moved above $100 a barrel for the first time since July. Investors are also awaiting U.S. producer and consumer inflation data this week. U.S. Treasury yields increased, with the benchmark 10-year yield reaching 4.84%, its highest level since 2023. The move followed higher oil prices and an announcement that the U.S. Treasury would repurchase fewer government bonds in its latest operation than some analysts had expected. The S&P 500 declined for a third consecutive session on Wednesday. “So even though we’re just over a week into September, it’s already living up to its reputation as one of the toughest months of the year for markets,” Deutsche Bank analysts said in a note. Apple (NASDAQ:AAPL) shares closed lower after the company unveiled a $1,999 foldable version of the iPhone. Trump Says Iran Conflict Will End After Midterm Elections U.S. President Donald Trump told supporters at a rally on Wednesday that the conflict with Iran would end after the U.S. midterm elections in November. The U.S. and Iran have exchanged air strikes in recent days. The supplied information also cited polling indicating that the conflict has affected Trump’s approval ratings and could influence Republican performance in the midterm elections, while gasoline prices have increased since fighting began in late February. Trump accused Iran of attempting to influence the election. The president has previously set deadlines for ending the conflict, while an interim ceasefire agreed in June did not last. The Wall Street Journal reported that Trump’s senior advisers have warned him that the conflict could continue through the remainder of his presidency, which is scheduled to end in January 2029. Oracle Earnings Due After Market Close Oracle is scheduled to report results after the U.S. market closes on Thursday. The company has outlined plans to increase spending and debt financing as it expands its artificial intelligence infrastructure. Oracle has secured agreements with companies including Meta Platforms and OpenAI as it develops its cloud and AI operations. In June, Oracle said it expected to raise approximately $40 billion through a combination of debt and equity financing next year, compared with a previous $20 billion at-the-market equity issuance. Capital expenditure for fiscal 2027 was forecast at $95 billion, compared with an analyst consensus estimate of $67.66 billion, according to LSEG data cited by Reuters. Adobe Results Also Scheduled Thursday Adobe (NASDAQ:ADBE) is also due to report earnings after U.S. markets close on Thursday. The results will be its first since Chief Financial Officer Dan Durn’s departure was announced in June. Chief Executive Shantanu Narayen also stepped down earlier in the year. Adobe previously raised its annual revenue and profit guidance. AI-related annual recurring revenue exceeded $500 million at the end of the second quarter. The company is developing artificial intelligence products while competing with design software providers including Figma and Canva. ECB Rate Decision in Focus The European Central Bank is widely expected to raise interest rates following its latest policy meeting. Energy prices have increased during the Middle East conflict, while European natural gas prices have reached their highest levels since 2023. Markets had fully priced in a 25-basis-point increase from the ECB, according to the supplied information. ING analysts described the expected move as an “insurance hike,” designed to “strengthen its credibility and to preempt any possible indirect or even second-round effects from the current energy price shock.” Oracle stock price Adobe stock price Apple stock price The post U.S. Futures Rise as Markets Watch Iran Conflict, Oracle and Adobe Earnings: Dow Jones, S&P, Nasdaq, Wall Street appeared first on US Editors. Original: U.S. Futures Rise as Markets Watch Iran Conflict, Oracle and Adobe Earnings: Dow Jones, S&P, Nasdaq, Wall Street

Apple unveils iPhone DuoSeptember 9, 2026 2:15 PM
Business Wire iPhone Duo features a breakthrough foldable design that’s beautiful, versatile, and durable, opening up possibilities that feel entirely new yet remarkably familiar Apple® today introduced iPhone® Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking, and a special nano-texture finish that minimizes glare for an unparalleled viewing experience. Closed, the 5.4-inch outer display delivers 90 percent of the screen area of iPhone 18 Pro in a compact, pocketable design.1 Both displays share the same aspect ratio, so content scales proportionally, ensuring visual continuity. iPhone Duo is built to last with an innovative hardware design and a precision hinge that offers a smooth, satisfying feel with every use. Powered by the new A20 Pro, iPhone Duo features an advanced thermal management system with a custom-designed vapor chamber and a dual-battery architecture, delivering pro performance and impressive all-day battery life. The advanced camera system takes stunning photos and videos, with the folding design unlocking fun new ways to use the camera that aren’t possible on any other iPhone. iOS 27 is reimagined, remaining familiar and intuitive while adapting to the versatile ways users can interact with iPhone Duo. And with Apple Intelligence™2 and Siri® AI,3 iPhone Duo brings powerful AI capabilities together with a user’s personal context. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909447182/en/ iPhone Duo is available in two refined colors: star white and night sky. Pre-orders begin Friday, October 16, with availability beginning Friday, October 23. “iPhone Duo is the most transformational change to iPhone since the original. With an entirely new design and intuitive experiences, it shows what’s possible when hardware and software are engineered together and redefines what it means to use a foldable phone,” said John Ternus, Apple’s CEO. “With the largest display ever on iPhone that still fits easily in your pocket, combined with the power of A20 Pro, iPhone Duo helps you stay more immersed and productive wherever you go, whether you’re enjoying content, multitasking across apps, or gaming.” Two Displays, One Breakthrough Design iPhone Duo delivers Apple’s largest iPhone display in an entirely new design. Closed, iPhone Duo is comfortable to use one-handed and fits easily in a pocket, with a 5.4-inch outer Super Retina XDR® display that provides 90 percent of the screen area of iPhone 18 Pro. Opened, the 7.6-inch inner Super Retina XDR display is 50 percent larger than iPhone 18 Pro Max, offering an immersive canvas for everything users do. A premium nano-texture finish reduces glare and reflections, creating a matte surface that minimizes crease visibility and feels great to touch. Beneath the inner display, a new FaceTime camera stays hidden when not in use to keep the screen uninterrupted. Both displays share the same aspect ratio, designed for how people use their iPhone, so the experience feels continuous whether iPhone Duo is open or closed. The displays also feature ProMotion®, Always On, and 3000 nits of peak outdoor brightness. Later this year, iPhone Duo will support Apple Pencil® with USB-C, allowing users to take notes, sketch, or mark up documents on either display. Touch ID® is integrated into the side button for easy, secure, and consistent authentication whether iPhone Duo is open or closed, and users can unlock iPhone Duo using their Apple Watch®. The design also features Camera Control to quickly launch the camera, including the brand-new Siri Camera mode, which lets Siri see what the user sees to answer questions and take action. Designed for Durability iPhone Duo is built to last and feels exceptionally solid with every use. It’s crafted from grade 5 titanium for incredible strength, with an enclosure that has an elegant mirror-polished finish and a 3D-printed hinge cover with a contrasting micro-blasted finish. Ceramic Shield® protects the back of iPhone Duo, and Ceramic Shield 2 on the front has 3x better scratch resistance than the previous generation. iPhone Duo is also splash-, water-, and dust-resistant with an IP68 rating.4 The hinge is engineered from more than 100 components to precisely control opening and closing and support the center of the display, delivering a smooth, satisfying feel. Internally, support ribs reinforce the structure for added stiffness, while antenna splits with ceramic fiber inserts enhance the frame’s rigidity. The inner display is designed to withstand the wear of everyday use. A scratch-resistant coating and a nano-textured cover layer — made from a custom polymer with up to 40 percent higher stiffness than other materials used in the industry — protect the surface. High-strength glass sits above and below the folding display panel, with custom adhesives that allow the layers to glide past one another like the pages of a book, relieving bend stress, and a titanium plate at the bottom further enhances durability. An Advanced Camera System with New Experiences iPhone Duo delivers an advanced camera system that brings all-new experiences made possible by its breakthrough design. With the new 48MP Fusion Main camera, users can shoot sharp photos at up to 48MP resolution with zero shutter lag, capture in the 24MP default for incredible image quality at a file size perfect for sharing, and get closer to the subject with an integrated optical-quality 2x Telephoto. The 48MP Fusion Main camera also benefits from a new computational image pipeline for sharp details, and excels in low light thanks to a large sensor, fast aperture, and sensor-shift optical image stabilization. The 48MP Fusion Ultra Wide camera — the same as on iPhone 18 Pro models — captures wider fields of view and enables macro photography, while the Center Stage® front camera can automatically take photos and videos in any orientation, so users don’t have to rotate iPhone for landscape selfies. Upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos.5 Under the inner display, a new FaceTime® camera helps users connect with friends and family whether iPhone Duo is held open or propped on a surface for hands-free calls. The foldable design with dual displays unlocks camera experiences that are not possible on any other iPhone. With Smart Take, users no longer miss out on being in the photo because they are behind the shutter or racing to beat a timer. On-device AI models running on A20 Pro analyze the scene in real time and automatically capture photos when subjects are posing. Users can take a selfie with the higher-resolution rear cameras and preview their shot on the outer display. Duo Preview shows the live preview on the outer display, helping subjects pose, check their framing, and guide the shot. Kid Cue plays animations from Peanuts on the outer display to grab the attention of children so they look at the camera. Duo FaceTime lets people who are with the user join a video call on the outer display, so everyone can share the moment without crowding around one screen. iPhone Duo supports 4K120 fps recording in Dolby Vision on the 48MP Fusion Main camera, unlocking gorgeous slow-motion effects by adjusting the playback speed. Users can now apply Cinematic effects after capture at up to 60 fps, and Audio Mix introduces new algorithms that deliver higher-quality voices and can now isolate music. Time-lapse supports 4K in Dolby Vision HDR, and users can prop iPhone Duo up without needing a tripod to easily capture longer-duration videos. A Reimagined Yet Familiar iOS Experience iOS 27 is tailored for iPhone Duo, delivering a familiar and intuitive experience that introduces new ways to interact with iPhone. Lock Screen controls, the Dock on the Home Screen, and app navigation and controls now appear on the side to maximize vertical space for content. When iPhone Duo is open, the display shows two Home Screen pages with Today View — a vertically scrolling list of customizable widgets — on the left. The status bar includes a circular, flexible system that nestles into the corner of the screen, showing relevant information like Wi-Fi, cellular strength, battery, and more. The Dynamic Island® is also redesigned to fit vertically on the side of the outer and inner displays, and expands to show Live Activities® and alerts. iOS seamlessly adapts to the new ways to use iPhone Duo — content reacts as it folds, reorients when turned to the side, and switches to the appropriate display when flipped over. Apple apps are optimized for iPhone Duo, and developers can easily adapt their apps using the new and updated APIs in the latest SDKs, and upcoming support for iPhone Duo in Device Hub in Xcode®. Third-party apps, including Netflix, Zoom, and Slack, are already taking advantage of the folding design to deliver immersive experiences that make the most of the larger display and new ways to use iPhone Duo. The expansive display supercharges productivity, letting users do more at once with new multitasking capabilities. Split View allows users to open two apps side by side on iPhone for the first time. Users can also quickly swap between apps; open two windows of the same app, like Safari; easily have a conversation with Siri AI while looking at content on the other side of the screen; and save pairs of apps to come back to later. StandBy gets a major upgrade on iPhone Duo. Set iPhone Duo down and it enters StandBy on either the outer or inner display — even when it’s not charging — turning the device into a photo frame, hub for widgets, clock, and more. New Calendar and Weather faces join existing Clock and Modular faces, while the Photos face is updated to display Shared Albums. Every face now offers deeper customization, with new colors, fonts, and complications to choose from. The Next Generation of Apple Intelligence and an All-New Siri iPhone Duo gives users access to Siri AI, an entirely new version of Siri that is rolling out in beta with iOS 27. Powered by Apple Intelligence, Siri is profoundly more personal, capable, and conversational, and becomes even more useful on the large inner display. Powerful AI capabilities paired with personal context make iPhone Duo an intelligent personal hub with privacy and security at its core. Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Users can write with Siri by simply describing what they need. The all-new Siri app also makes it easy to revisit past conversations or kick off new ones, with conversational history synced privately across products with iCloud®. Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. Image Playground™ also now offers photorealistic imagery, and with upcoming support for the SynthID standard, users can identify images generated or edited with AI.6 In Safari®, Notify Me helps users monitor web pages for changes, like product restocks or price drops, to stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. Pro Performance with A20 Pro and Advanced Thermal Management Powered by A20 Pro — the same chip in iPhone 18 Pro models — and paired with an advanced thermal management system, iPhone Duo delivers up to 35 percent better sustained performance than iPhone 17 Pro. A new chip package inspired by M-series Apple silicon connects A20 Pro directly to a custom vapor chamber, dissipating heat and powering multitasking, gaming, and complex AI workloads. A new display engine drives the inner and outer displays simultaneously and enables a fluid experience as users transition between them. The 6-core CPU is up to 20 percent faster than A19 Pro, delivering the fastest CPU in a smartphone; the 7-core GPU is up to 40 percent faster and more power efficient; and the new Dual 16-core Neural Engine offers 2x the compute power to run on-device AI models. A20 Pro also delivers 50 percent more unified memory bandwidth and is built on the latest 2-nanometer process technology. Impressive All-Day Battery Life iPhone Duo is designed with one high-energy battery on each side to maximize capacity while efficiently using internal space. A combination of Apple silicon and energy rebalancing algorithms allows the batteries to operate seamlessly as one, so users get up to 31 hours of video playback when using the inner display, up to 44 hours of video playback when using the outer display, and up to 24 hours of usage per charge when both displays are used equally.7 Users can also enjoy fast charging — iPhone Duo can charge up to 50 percent in around 20 minutes or wirelessly charge up to 50 percent in around 30 minutes with a MagSafe® or Qi2 charger.8 Powerful Wireless Capabilities iPhone Duo features an eSIM-only design worldwide that saves internal space to maximize battery capacity.9 eSIM offers greater flexibility, better security, and seamless connectivity compared to traditional physical SIM cards, and as an industry standard, it is supported by over 500 carriers around the world, including AT&T, T-Mobile, Verizon, and more. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.10 N1, an Apple-designed wireless networking chip, enables Wi-Fi 7, Bluetooth 6, and Thread, while C2, Apple’s next-generation cellular modem system, brings AI-powered improvements to cellular quality and reliability, and now supports mmWave in the U.S. Beautiful New Accessories To complement iPhone Duo, Apple is introducing beautiful new accessories. The iPhone Duo Folio — available in navy blue and taupe — features an integrated kickstand that supports a wide range of angles for reading, viewing content, or FaceTime, and folds away neatly when not in use. The iPhone Duo Case — available in sand and navy blue — is thin and light, with a protective two-part design that wraps around both sides of the device. Both cases are compatible with MagSafe, Qi2 25W, and Qi-certified chargers. With built-in magnets that align perfectly with iPhone Duo, they offer a magical attach experience and fast wireless charging. iPhone Duo and the Environment iPhone Duo was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 35 percent recycled content overall,11 including 100 percent recycled cobalt in the battery and 100 percent recycled titanium in the 3D-printed hinge cover. iPhone Duo is manufactured with 60 percent renewable energy, like wind and solar, across the supply chain, and meets Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, its paper packaging is 100 percent fiber-based12 and can be easily recycled at home. Pricing and Availability iPhone Duo is available in star white and night sky, and starts at $1,999 (U.S.), or $83.29 (U.S.) per month for 24 months, in 256GB, 512GB, 1TB, and 2TB storage capacities.13 Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone Duo, with 12- and 24-month leasing terms starting as low as $57.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.14 Customers in more than 70 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone Duo beginning at 5 a.m. PT on Friday, October 16, with availability beginning Friday, October 23. iPhone Duo will be available in 28 other countries and regions beginning Friday, October 30. The iPhone Duo Case will be available for $79 (U.S.) in navy blue and sand, and the iPhone Duo Folio with Kickstand will be available for $129 (U.S.) in navy blue and taupe. iPhone Duo Case and iPhone Duo Folio with Kickstand will be available to order beginning Friday, October 16. iPhone Duo will be available with iOS 27.1. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com. Apple Intelligence will be available with iOS 27 on Monday September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence. Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages. When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone Duo users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097. AppleCare® delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+® to cover their new iPhone, or, in available markets, AppleCare One? to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare. iCloud+® plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites™ app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit® Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability. New and qualified returning subscribers who purchase iPhone Duo can unlock three months of Apple One® for free. Apple One bundles up to six Apple services — including Apple TV®, Apple Music®, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the inner display screen is 7.58 inches diagonally, and the outer display screen is 5.36 inches diagonally. The actual viewable area is smaller. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13. Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security. iPhone Duo is splash-, water-, and dust-resistant. It was tested under controlled laboratory conditions and has a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty. The new texture and grain controls will be available in iOS 27 on iPhone models that support the latest generation of Photographic Styles. See supported models. SynthID will be available in a software update later this year and will be included for most edited images, depending on the edits applied. Testing conducted by Apple in August 2026 using preproduction iPhone Duo units and software, subscribed to LTE and 5G carrier networks, using a representative usage profile. Typical use is based on the median usage values across iPhone users and reflects a combination of passive and active use of a variety of applications, including but not limited to messaging, photos, music, social media, video streaming, games, web browsing, and navigation. iPhone Duo typical use based on equal usage between inner and outer displays. Battery life varies by use, configuration, cellular network, signal strength, and other factors; actual results may vary based on usage. Testing conducted by Apple in July 2026 using preproduction iPhone Duo units and software, and either USB-C Charge Cable or Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable (or higher) USB-C cable and USB PD power adapters. Fast-charge testing conducted with drained iPhone Duo units in open configuration. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary. The 60W-capable or higher adapter (available separately) must be paired with a USB-C charging cable, and the 35W or higher adapter must be paired with a MagSafe Charger (both available separately). Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim. iPhone Handoff will be available at launch with T-Mobile in the U.S. and with Telekom Germany in Germany. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight. Financing is available to qualified customers, subject to credit approval and credit limit, and requires users to select Apple Card® Monthly Installments (ACMI) as their payment type at checkout at Apple. They’ll need to select AT&T, T-Mobile, or Verizon as their carrier when they check out. An iPhone purchased with ACMI is always unlocked, so they can switch carriers at any time, subject to their carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to their card’s variable APR, not the ACMI 0 percent APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI. Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. Advertised payment amount may not include a trade-in device’s estimated value. Typical monthly payments (excluding taxes and any trade-in credit) range from $82.99 to $132.81 (U.S.) for a 12-month lease and $57.99 to $92.81 (U.S.) for a 24-month lease. Requires selection of an eligible carrier. Closing your lease and returning your device terminates your lease. You may incur a substantial charge if you terminate your lease before the end of the lease term. Additional terms and conditions apply. See apple.com/shop/apple-upgrade for more information. NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com. © 2026 Apple Inc. All rights reserved. Apple, the Apple logo, iPhone, Apple Intelligence, Siri, Super Retina XDR, ProMotion, Apple Pencil, Touch ID, Apple Watch, Ceramic Shield, Center Stage, FaceTime, Dynamic Island, Live Activities, Xcode, iCloud, Image Playground, Safari, MagSafe, AppleCare, AppleCare+, AppleCare One, iCloud+, Apple Invites, HomeKit, Apple One, Apple TV, Apple Music, and Apple Card are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260909447182/en/ Alex Kirschner
Apple
alexkirschner@apple.com Renee Felton
Apple
rfelton@apple.com Original: Apple unveils iPhone Duo

Apple unveils Apple Watch Ultra 4September 9, 2026 1:52 PM
Business Wire Featuring the new Health Sensing System, which provides the most accurate heart rate sensing in a wearable; powerful insights including readiness; and longer battery life Apple® today introduced Apple Watch Ultra® 4 — the ultimate sports and adventure watch — now including new, advanced health and fitness features, and longer battery life. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909667616/en/Apple Watch Ultra 4, the ultimate sports and adventure watch, now includes new, advanced health and fitness features, and longer battery life. Engineered with the new Health Sensing System and S11 chip, Apple Watch Ultra 4 delivers the most accurate heart rate sensing in a wearable,1 higher-frequency heart rate and heart rate variability (HRV) measurements, and a new readiness score to support athletes of all kinds. Apple Watch Ultra 4 also offers extended battery life to track outdoor workouts for up to 45 hours, and the most accurate on-device GPS in a sports watch.2 A redesigned Health app on iPhone® arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core.3 With watchOS® 27, Apple Intelligence™ powers Siri® AI on Apple Watch®, bringing personal context understanding and broad world knowledge to the wrist. These features add to the many ways Apple Watch Ultra already supports users with advanced workout tracking across activities, sleep tracking, powerful health features like heart health notifications and the ECG app,4 and game-changing safety capabilities like satellite communications.5 Apple Watch Ultra 4 is the most comprehensive wearable across health, fitness, and safety.6 Apple Watch Ultra 4 comes in sleek and durable natural and black titanium options. It is available to pre-order today, with availability beginning Friday, September 18. “The new Health Sensing System and S11 chip take Apple Watch Ultra 4 — our most rugged and capable Apple Watch — to the next level, delivering longer battery life, faster charging, and the most accurate heart rate sensing in a wearable,” said Kaiann Drance, Apple’s vice president of Worldwide Apple Watch Product Marketing. “With powerful health and fitness insights including readiness, new intelligent features, and its large, bright display, Apple Watch Ultra 4 is designed to support you wherever you go, from your workouts, to adventures, to everything you tackle in a day.” The Most Accurate Heart Rate Sensing in a Wearable Apple Watch Ultra 4 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Ultra 4 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, with Apple Watch showing the highest accuracy across devices. With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Ultra 4 now measures heart rate every five seconds, all day long. This continuous passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication. HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress. Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status.7 A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight. Readiness: A Daily Read on the Body’s Capacity Apple Watch Ultra 4 introduces readiness, a new feature that analyzes a user’s recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they’re headed into a workday or tackling their training plan. Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple. Longer Battery Life and Faster Charging For everyday use, Apple Watch Ultra 4 now offers more than two days of battery life, up to 50 hours. In Low Power Mode, it offers up to 84 hours of battery life.8 Charging is now faster than ever: Just 15 minutes adds up to 18 hours of additional battery life.9 For outdoor workout tracking, the new Extended Workout mode delivers up to 25 hours of battery life for tracking workouts with full GPS and heart rate readings — a 25 percent increase from the previous model. For even longer workouts, the Max Extended Workout mode allows Apple Watch Ultra 4 to track outdoor runs, walks, and hikes for up to 45 hours, typically enough to finish a 100-mile race, while still taking GPS readings every second.10 The Most Accurate Step Tracking of Any Smartwatch The pedometer model has been completely redesigned with new machine learning algorithms and the S11 chip to provide more accurate distance measurements during indoor walk or run workouts, and more accurate step counts all day. As a result, Apple Watch Ultra 4 now offers the most accurate step tracking of any smartwatch.11 The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face. A Redesigned Health App Offering a Holistic View of Long-Term Health The Health app on iPhone serves as a central and secure location for a user’s health and fitness information, uniquely positioning it to provide a better understanding of a user’s health. The Health app has been redesigned to dynamically respond to a user’s data using Apple Intelligence, with a new Insights tab that surfaces timely health information and a new Longevity tab that analyzes a user’s longitudinal health data for deeper insights. The Longevity tab includes Health Age, an Apple Watch feature that shows users how certain metrics are tracking relative to their actual age.12 The Health app also includes movement evaluations that measure flexibility, strength, balance, and more using vision-based AI models on iPhone and heart rate data from Apple Watch. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. The redesigned Health app will arrive later this year, starting in U.S. English. Audio Intelligence: A New Way to Stay More Present and Engaged Throughout the Day Since Apple Watch is always on a user’s wrist, it is the perfect device to help users stay alert to important sounds and stay present and engaged in conversations throughout the day. With the built-in microphone, the power of the S11 chip, the latest Apple Intelligence models on iPhone, and Private Cloud Compute, Apple Watch Ultra 4 offers a brand-new class of Apple Intelligence features. Audio Intelligence helps users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of its design. Audio Intelligence features include: Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn’t with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they’re detected. Live Rewind, which can help users recall what was just said in conversation. A double press of the Digital Crown® shows the previous 15 seconds of a conversation as a text snippet, so users can catch something they may have missed or are less familiar with. Users can ask Siri about the content of the text or save it to the Siri app to revisit later. Siri Recap, which can create high-level summaries of conversations that users can review later to jog their memory. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app, allowing users to be more present and engaged in the moment. Shazam®, which instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist. Privacy by Design Audio Intelligence features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Ultra 4 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it. Users are in control and can choose whether to opt in to each Audio Intelligence feature. They can decide exactly where and when Siri Recap takes notes, and can turn Siri Recap on or off at any time, right from Control Center. By design, Audio Intelligence features do not identify and attribute speakers, to protect the privacy of both the user and those around them. Siri Recap produces a brief, high-level summary of conversations — not a transcript — and is designed to exclude sensitive information like financial information or government-assigned identifiers. Live Rewind plays an audible chime when it is being used, even if Apple Watch is on silent, and shows a full-display animation and microphone indicator so people nearby can hear and see that the feature has been activated. Live Rewind text snippets and Siri Recap summaries are end-to-end encrypted in the Siri app with iCloud® syncing, and are not accessible even by Apple. Read more about how Audio Intelligence protects privacy. Siri Recap and Live Rewind arrive in beta later this year. Siri AI Brings Personal Context Understanding and Broad World Knowledge With watchOS 27, Apple Watch Ultra 4 supports Siri AI, an entirely new version of Siri powered by Apple Intelligence. The new Siri app lets users continue conversations on the go and tap into Apple Intelligence capabilities — like personal context understanding and broad world knowledge — making Apple Watch an even more intelligent companion on the wrist. A new Siri Modular watch face makes it even easier to access Siri throughout the day.13 Featuring watchOS 27 watchOS 27 brings a range of additional updates to Apple Watch Ultra 4, including: A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user’s most-used and recently used Apple Watch apps. A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget — all using only one hand.14 Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact’s birthday. Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.15 Support for Workout Buddy on Apple Watch when users don’t have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.16 Lineup and Bands Apple Watch Ultra 4 is available in natural and black titanium. This fall’s band lineup features new colors across the range. Trail Loop now comes in dark umber, sand, and burgundy, while Alpine Loop comes in desert, dark olive, and burgundy. Ocean Bands are now made from a unique translucent silicone, which comes in three new colors: translucent gray, translucent kelp, and translucent black. Apple Watch Hermès Ultra 4 In addition to Apple Watch Hermès Ultra 4 available in natural titanium, the Apple Watch Hermès collection introduces a bold new Grand H titanium band featuring a built-in extension mechanism to conveniently adjust the band to fit over a wet suit. Apple Watch Hermès Ultra 4 also features the new Fathom and Wonder watch face, which allows users to explore an illustration of the ocean’s depths. Rotate the Digital Crown to select one of four watch face options, from the surface to the seabed. Each option features a unique shade of blue and distinct animations. Apple Watch Ultra 4 and the Environment The new Apple Watch Ultra 4 was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 45 percent recycled material overall,17 including 100 percent recycled titanium in the 3D-printed titanium case and 100 percent recycled cobalt in the battery. All of the electricity used to manufacture Apple Watch Ultra 4 is sourced from renewable energy, like wind and solar, across the supply chain, and Apple has also invested in enough renewable energy around the world to match the electricity customers use to charge their Apple Watch. Like all Apple products, its paper packaging is 100 percent fiber-based18 and can be easily recycled at home. Pricing and Availability Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Ultra 4 today, with availability in stores beginning Friday, September 18. Apple Watch Ultra 4 starts at $799 (U.S.). New Apple Watch bands will be available to order today from apple.com/store and in the Apple Store® app, with availability in stores beginning Friday, September 18. watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE® 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com. Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence. Siri AI is rolling out with watchOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages. New subscribers may get three months of Apple Fitness+® and Apple Music® with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.19 AppleCare® delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+® to cover their new Apple Watch or, in the U.S., AppleCare One? to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare. Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for Apple Watch Ultra 4, with 12- and 24-month leasing terms starting as low as $24.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.^ For more information on Apple 2030, visit apple.com/2030. Footnotes Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy. GPS performance was evaluated based on route map accuracy in challenging urban environments for outdoor running and walking workouts, processed securely on device. Comparison made against industry-leading dual-frequency GPS sports watches commercially available at the time of testing in August 2026. Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence-enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models, and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older. Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3 or later. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS from cellular models of Apple Watch over satellite, a paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but iPhone doesn’t need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information. Based on an analysis of health, fitness, and safety features in commercially available bestselling wearables as of August 2026. The Vitals app is for wellness purposes only and not for medical use. Multiday battery life testing includes 630 time checks, 190 notifications, 30 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth, and 12 hours of sleep tracking over the course of 50 hours; Apple Watch Ultra 4 usage includes a total of 10 hours of cellular connection and 40 hours of connection to iPhone via Bluetooth over the course of 50 hours. Battery life testing in Low Power Mode includes 1,100 time checks, 330 notifications, 55 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth, and 18 hours of sleep tracking over the course of 84 hours; Apple Watch Ultra 4 usage includes on-demand cellular connection and 68 hours of connection to iPhone via Bluetooth over the course of 84 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary. Workout tested without iPhone and with heart rate sensor on during Outdoor Run workout sessions. Extended Workout turns on Low Power Mode during the workout; running form metrics will be unavailable. Max Extended Workout turns on Low Power Mode during the workout, and turns off alerts and splits; certain metrics will be unavailable. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary. Step-tracking accuracy testing was conducted by Apple using a 1,000-step accuracy test validated with video step counting. Comparison made against industry-leading smartwatches commercially available as of July 2026. The redesigned Health app is available on Apple Intelligence-enabled iPhone and iPad® models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 Max requires Apple Watch, AirPods Pro® 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available for users under 13. Requires Apple Watch Series 9 or later, Apple Watch SE 3, or Apple Watch Ultra 2 or later. The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight. Apple Music requires a subscription. Apple Fitness+ requires a subscription and compatible hardware and software. See support.apple.com/en-us/118210 for compatibility details. ^ Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. For example: For Apple Watch Ultra 4 with a purchase price of $799 (U.S.) (excluding taxes and any trade-in credit), the typical monthly payment is $24.99 (U.S.) (excluding taxes and any trade-in credit) for a 24-month lease term and $44.99 (U.S.) (excluding taxes and any trade-in credit) for a 12-month lease term. No security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device’s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval. Terminating your Apple Upgrade lease: Closing your lease and returning your device terminates your lease. You may incur a substantial charge up to the amount of your remaining lease payments if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month period. If you take no action at the end of your extension period, you will be charged for the amount due to exercise the purchase option under your lease. You will not own your device at the end of your lease, unless you pay the amount due to exercise the purchase option. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease. Apple Upgrade lease eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S. territories) or pickup at Apple Retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs. NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com. © 2026 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Watch Ultra, iPhone, Apple Intelligence, watchOS, Siri, Apple Watch, Digital Crown, Shazam, iCloud, Apple Store, Apple Watch SE, Apple Fitness+, Apple Music, AppleCare, AppleCare+, AppleCare One, iPad, and AirPods Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260909667616/en/ Clare Varellas
Apple
cvarellas@apple.com Nikki Rothberg
Apple
nrothberg@apple.com Original: Apple unveils Apple Watch Ultra 4

Introducing Apple Watch Series 12, with the all-new Health Sensing SystemSeptember 9, 2026 1:52 PM
Business Wire Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and HRV sensing, a readiness score, and Audio Intelligence features built with privacy at the core Apple® today introduced Apple Watch® Series 12, engineered with advanced health sensors and all-new Apple silicon to deliver the most accurate heart rate sensing in a wearable,1 and advanced health and fitness features. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909795044/en/Apple Watch Series 12 delivers the most accurate heart rate sensing in a wearable, higher-frequency heart rate and heart rate variability sensing, and a readiness score. With the new Health Sensing System and S11 chip, Apple Watch Series 12 delivers higher-frequency heart rate and heart rate variability (HRV) measurements, which power an enhanced suite of health and fitness features including a new readiness score. A redesigned Health app on iPhone® arrives later this year, including a new Longevity tab with a Health Age feature showing how metrics are tracking relative to a user’s age. In addition to powering the Health Sensing System, the S11 chip — Apple’s most powerful wearable chip — also enables new Audio Intelligence features arriving later this year, to help users remember key moments from their conversations and stay alert to important sounds, built with privacy, security, and accessibility innovations at the core.2 With watchOS® 27, Apple Intelligence™ powers Siri® AI on Apple Watch, bringing personal context understanding and broad world knowledge to the wrist. These features add to the many ways Apple Watch already helps users stay active, better understand their health, and get help when they need it, with advanced workout tracking, sleep tracking, heart health notifications, the ECG app,3 sleep apnea notifications,4 Fall Detection, Emergency SOS,5 and more. Apple Watch Series 12 is the most comprehensive wearable across health, fitness, and safety.6 Apple Watch Series 12 is designed to be as individual as the person wearing it and is available in an array of beautiful finishes, including dark bronze, black, light gold, and space gray aluminum, and radiant gold and natural titanium. It is also available in a stunning ceramic material, in pearl white and night blue. Aluminum models now feature Ceramic Shield® 2, which is tougher than any smartwatch glass and 60 percent tougher than the Ion-X of previous aluminum models.7 Apple Watch Series 12 is available to pre-order today, with availability beginning Friday, September 18. “Apple Watch Series 12 is the most advanced health and fitness companion we’ve ever created,” said Kaiann Drance, Apple’s vice president of Worldwide Apple Watch Product Marketing. “With our new Health Sensing System and S11 chip, Apple Watch Series 12 gives you meaningful insights, like readiness, so you can better understand how to take on your day and care for your health, plus intelligence features that make everyday life easier. And it’s all wrapped in a beautifully thin, light design you’ll love wearing all day and night.” The Most Accurate Heart Rate Sensing in a Wearable Apple Watch Series 12 is re-architected to provide continuous high-fidelity health monitoring using the Health Sensing System, featuring new optical and electrical heart sensors. Using this system and the S11 chip, Apple Watch Series 12 offers the most accurate heart rate sensing in a wearable. A scientifically rigorous study on a diverse population of over 1,000 participants compared the new heart rate sensing accuracy on Apple Watch against leading wearables, resulting in Apple Watch showing the highest accuracy across devices. With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 now measures heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day on a new heart rate watch face complication. HRV, a key indicator of stress and recovery, is now measured up to 24 times more often and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best for identifying daily signals of stress and recovery, while overall HRV is best for insights into a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery, while a lower variability value is an indicator of stress. Overnight vitals now includes recovery HRV measurements analyzed against a user’s personal baseline, providing a more complete view of their health status.8 A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight. Readiness: A Daily Read on the Body’s Capacity Apple Watch Series 12 introduces readiness, a new feature that analyzes a user’s recent activity, training load, vitals, and sleep score to offer insight into their capacity for the day ahead. Readiness provides a single 0-10 score with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their day, whether they’re headed into a workday or tackling their training plan. Readiness updates throughout the day as new data comes in, to reflect, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple. Longer Workout Battery Life and Faster Charging Apple Watch Series 12 continues to offer up to 24 hours of everyday battery life9 and now offers up to 10 hours of battery life during an outdoor workout — 25 percent more than the previous model.10 Apple Watch Series 12 also offers faster charging: Just 15 minutes now gets up to 12 hours of additional battery life — 50 percent more than the previous model — so users can quickly recharge while getting ready for the day or before bed.11 The Most Accurate Step Tracking of Any Smartwatch The pedometer model has been completely redesigned with new machine learning algorithms to provide more accurate distance measurements during indoor walk or run workouts, and the S11 chip allows for more accurate step counts all day. As a result, Apple Watch Series 12 now offers the most accurate step tracking of any smartwatch.12 The S11 chip also enables the brand-new Steps complication, so users can track their steps in real time, right from their watch face. A Redesigned Health App Offers a Holistic View of Long-Term Health The Health app on iPhone serves as a central and secure location for a user’s health and fitness information, uniquely positioning it to provide a better understanding of a user’s health. The Health app has been redesigned to dynamically respond to a user’s data using Apple Intelligence,13 with a new Insights tab that surfaces timely health information and a new Longevity tab that analyzes a user’s longitudinal health data for deeper insights. The Longevity tab includes Health Age, an Apple Watch feature that shows users how certain metrics are tracking relative to their actual age. The Health app also includes movement evaluations that measure flexibility, strength, balance, and more using vision-based AI models on iPhone and heart rate data from Apple Watch. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. The redesigned Health app will arrive later this year, starting in U.S. English. Audio Intelligence: A New Way to Stay More Present and Engaged Throughout the Day Since Apple Watch is always on a user’s wrist, it is the perfect device to help users stay alert to important sounds and stay present and engaged in conversations throughout the day. With the built-in microphone, the power of the S11 chip, the latest Apple Intelligence models on iPhone, and Private Cloud Compute, Apple Watch Series 12 offers a brand-new class of Apple Intelligence features. Audio Intelligence helps users stay aware of the world around them, catch what they missed, and remember key moments — with user control, privacy, security, and accessibility at the center of its design. Audio Intelligence features include: Sound Recognition, which comes to Apple Watch to alert users who are deaf or hard of hearing of important sounds, even when their iPhone isn’t with them. This feature listens for sounds like sirens, alarms, doorbells, or a baby crying, and uses on-device intelligence to notify users when they’re detected. Live Rewind, which can help users recall what was just said in conversation. A double press of the Digital Crown® shows the previous 15 seconds of a conversation as a text snippet, so the user can catch something they may have missed or are less familiar with. Users can ask Siri about the content of the text or save it to the Siri app to revisit later. Siri Recap, which can create high-level summaries of conversations that users can review later to jog their memory. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app, allowing users to be more present and engaged in the moment. Shazam®, which instantly detects the music playing around the user and automatically displays the song title and artist’s name on the Music Recognition widget in the Smart Stack, easily glanceable on the wrist. Privacy by Design Audio Intelligence features are private by design, combining hardware, software, and services to protect user privacy in a way that only Apple can. These features do not create or store audio recordings, and raw audio used for processing is completely inaccessible to the operating systems, apps, the user, or Apple. This is because the S11 chip on Apple Watch Series 12 includes Secure Exclave, a dedicated hardware-isolated compartment that processes audio in complete isolation from the rest of the system, then immediately deletes it. Users are in control and can choose whether to opt in to each Audio Intelligence feature. They can decide exactly where and when Siri Recap takes notes, and can turn Siri Recap on or off at any time, right from Control Center. By design, Audio Intelligence features do not identify and attribute speakers, to protect the privacy of both the user and those around them. Siri Recap produces a brief, high-level summary of conversations — not a transcript — and is designed to exclude sensitive information like financial information or government-assigned identifiers. Live Rewind plays an audible chime when it is being used, even if Apple Watch is on silent, and shows a full-display animation and microphone indicator so people nearby can hear and see that the feature has been activated. Live Rewind text snippets and Siri Recap summaries are end-to-end encrypted in the Siri app with iCloud® syncing, and are not accessible even by Apple. Read more about how Audio Intelligence protects privacy. Siri Recap and Live Rewind arrive in beta later this year. Siri AI Brings Personal Context Understanding and Broad World Knowledge With watchOS 27, Apple Watch Series 12 supports Siri AI, an entirely new version of Siri powered by Apple Intelligence. The new Siri app lets users continue conversations on the go and tap into Apple Intelligence capabilities — like personal context understanding and broad world knowledge — making Apple Watch an even more intelligent companion on the wrist. A new Siri Modular watch face makes it even easier to access Siri throughout the day.14 Featuring watchOS 27 watchOS 27 brings a range of additional updates to Apple Watch Series 12, including: A dynamic app grid featuring the icons for five Siri-suggested apps, which are a user’s most-used and recently used Apple Watch apps. A new single-handed tap gesture, which lets users conveniently open a widget in the Smart Stack by tapping their index finger and thumb. Now users can use the double tap gesture to scroll through the Smart Stack and single tap to select an individual widget — all using only one hand.15 Smart Stack widget suggestions, which surface when they are most relevant, like a Parked Car suggestion from Maps or a Birthday Message suggestion on a close contact’s birthday. Support for perimenopause and menopause in Cycle Tracking on Apple Watch and in the Health app on iPhone.16 Support for Workout Buddy on Apple Watch when users don’t have their iPhone nearby. Workout Buddy also now incorporates even more fitness data when delivering motivational insights, and is now available in Spanish in addition to English.17 Lineup Apple Watch Series 12 is available in 42mm and 46mm sizes. Aluminum finishes include beautiful new dark bronze, black, and light gold options, plus the popular space gray finish. Titanium finishes include a rich new radiant gold color, alongside natural titanium. A stunning new ceramic version of Apple Watch Series 12 is available in pearl white and night blue finishes. Sand and navy blue Sport Bands that come with ceramic versions of Apple Watch Series 12 feature a ceramic pin-and-tuck closure designed to pair perfectly with the case. Bands This fall’s Sport Band lineup features a rich array of new colors, including olive, burgundy, wildflower blue, and pale succulent. In addition to bringing new colors including chambray blue and magenta, Sport Loops introduce a special new plaid pattern using innovative inkjet-printing technology, available in burgundy plaid and light umber plaid options. Nike Sport Bands and Nike Sport Loops come in five new colors: essential white, chalk calm, pavement grey, after dark black, and green spark. The Milanese Loop is now available in stunning radiant gold to match the new radiant gold titanium case, and a new dark bronze color that pairs with the new dark bronze aluminum case.18 The Modern Buckle band now comes in a new woven material, featuring subtle texture with small, integrated specks of color, creating a visually rich and dynamic feel.19 For the first time, it is available with gold hardware designed to perfectly match radiant gold titanium cases, in addition to natural hardware. Apple Watch Hermès Series 12 Apple Watch Hermès Series 12 is now offered in a radiant gold titanium finish for the first time, in addition to the exclusive silver titanium. The radiant gold Apple Watch Hermès Series 12 comes with the new Noir satin Clou de Selle band, featuring a matching gold-finish clasp and saddle stud. The Apple Watch Hermès collection introduces a new band, Rocabar Club, featuring eye-catching color contrasts and an elongated H knitted in a graphic, three-dimensional pattern inspired by horse-jumping competitions. Apple Watch Series 12 and the Environment Apple Watch Series 12 was built with the environment in mind and drives progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. It is made with 40 percent recycled material overall,20 including 100 percent recycled aluminum in the aluminum case and 100 percent recycled titanium in the 3D-printed titanium case. All of the electricity used to manufacture Apple Watch Series 12 is sourced from renewable energy, like wind and solar, across the supply chain,21 and Apple has also invested in enough renewable energy around the world to match the electricity customers use to charge their Apple Watch. Like all Apple products, its paper packaging is 100 percent fiber-based22 and can be easily recycled at home. Pricing and Availability Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Series 12 today, with availability in stores beginning Friday, September 18. Apple Watch Series 12 starts at $399 (U.S.). New Apple Watch bands will be available to order today from apple.com/store and on the Apple Store app, with availability in stores beginning Friday, September 18. watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE 3, and Apple Watch Ultra 2 or later on Monday, September 14, and requires iPhone 11 or later or iPhone SE (2nd generation or later) with iOS 27 or later. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com. Apple Intelligence will be available with watchOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence. Siri AI is rolling out with watchOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages. New subscribers may get three months of Apple Fitness+ and Apple Music with the purchase of Apple Watch Series 12, Apple Watch SE 3, or Apple Watch Ultra 4. Offer and service availability varies by region. See apple.com/promo for details.23 AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch or, in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare. Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for Apple Watch Series 12, with 12- and 24-month leasing terms starting as low as $11.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.^ For more information on Apple 2030, visit apple.com/2030. Footnotes Based on data from an Apple-conducted study of heart rate accuracy during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy. Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence-enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older. Sleep apnea notifications are available on Apple Watch Series 9 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea. Emergency SOS requires a satellite connection, cellular connection, or Wi-Fi calling with an internet connection from Apple Watch or a nearby iPhone. See support.apple.com/108374 and apple.com/watch/cellular for more information. Based on an analysis of health, fitness, and safety features in commercially available bestselling wearables as of August 2026. Ceramic Shield 2 is available on Apple Watch Series 12 (aluminum case). Ceramic Shield 2 on Apple Watch Series 12 (aluminum case) is 60 percent tougher than the Ion-X glass on Apple Watch Series 11. The Vitals app is for wellness purposes only and not for medical use. All-day battery life testing includes 300 time checks, 90 notifications, 15 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth, and six hours of sleep tracking over the course of 24 hours; Apple Watch Series 12 (GPS) usage includes connection to iPhone via Bluetooth during the entire 24-hour test; Apple Watch Series 12 (GPS + Cellular) usage includes a total of four hours of cellular connection and 20 hours of connection to iPhone via Bluetooth over the course of 24 hours. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary. Workout tested without iPhone and with heart rate sensor on during Outdoor Run workout sessions. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular); all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary. Step-tracking accuracy testing was conducted by Apple using a 1,000-step accuracy test validated with video step counting. Comparison made against industry-leading smartwatches commercially available as of July 2026. The redesigned Health app is available on Apple Intelligence-enabled iPhone and iPad® models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 Max requires Apple Watch, AirPods Pro® 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in watchOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13. Requires Apple Watch Series 9 or later, Apple Watch SE 3, or Apple Watch Ultra 2 or later. The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115. Band is not water resistant. Band is not water resistant. Band contains magnets and may cause interference with Compass on Apple Watch. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Product evaluations are based on Apple Watch Series 12 with titanium and aluminum cases. Applies to Apple Watch Series 12 with aluminum and titanium cases. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight. Apple Music requires a subscription. Apple Fitness+ requires a subscription and compatible hardware and software. See support.apple.com/en-us/118210 for compatibility details. ^ Apple Upgrade lease: This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. For example: For an Apple Watch Series 12 42mm with a purchase price of $399 (U.S.) (excluding taxes and any trade-in credit), the typical monthly payment is $11.99 (U.S.) (excluding taxes and any trade-in credit) for a 24-month lease term and $21.99 (U.S.) (excluding taxes and any trade-in credit) for a 12-month lease term. No security deposit required. A trade-in device may reduce monthly payments. Advertised monthly payment amount may not include a trade-in device’s estimated value. Upgrades are not guaranteed and are subject to eligibility and approval. Terminating your Apple Upgrade lease: Closing your lease and returning your device terminates your lease. You may incur a substantial charge up to the amount of your remaining lease payments if you terminate your lease before the end of your initial lease term. You may have the option to upgrade to a new device by entering into a new lease agreement and returning your prior device. If you upgrade, your new monthly payments may be greater than your prior monthly payments. If you do not upgrade, terminate your lease, or purchase your device by the end of the initial lease term, the lease will convert to a month-to-month lease for up to six months. Your monthly payments may increase during the month-to-month period. If you take no action at the end of your extension period, you will be charged for the amount due to exercise the purchase option under your lease. You will not own your device at the end of your lease, unless you pay the amount due to exercise the purchase option. Insurance is not included in your lease, and you may incur damage fees if the device is lost, stolen, or not returned in the condition required by the lease. Apple Upgrade lease eligibility: Leases are only available to U.S. residents (excluding residents of U.S. territories). Leased devices are only available for shipping to U.S. addresses (excluding U.S. territories) or pickup at Apple Retail stores in the U.S. (excluding U.S. territories). To be eligible for a lease, you must be at least 18 years old (or the legal age in your state of residence), have a valid Social Security number or individual taxpayer identification number (ITIN), have an accepted credit or debit card, have an Apple Account in good standing, have a Klarna account, and be able to receive security verification codes via text message. Leases are not available on refurbished accessories or online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses or enterprises; Government, Education, or Veterans and Military Purchase Programs. NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com. © 2026 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Watch, iPhone, watchOS, Apple Intelligence, Siri, Ceramic Shield, Digital Crown, Shazam, iCloud, Apple Store, Apple Watch SE, Apple Watch Ultra, Apple Fitness+, Apple Music, AppleCare, AppleCare+, AppleCare One, iPad, and AirPods Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260909795044/en/ Clare Varellas
Apple
cvarellas@apple.com Nikki Rothberg
Apple
nrothberg@apple.com Original: Introducing Apple Watch Series 12, with the all-new Health Sensing System

Apple advances health and fitness capabilities using Apple Intelligence and the most accurate heart rate sensing in a wearableSeptember 9, 2026 1:52 PM
Business Wire The all-new Apple Watch Health Sensing System enables a new readiness score and higher-frequency HRV, and a redesigned Health app offers users intelligent and actionable insights Apple® today announced its most advanced health and fitness experience yet, expanding what Apple Watch® and iPhone® can do as intelligent, science-driven tools for users’ personal wellbeing. Apple Watch Series 12 and Apple Watch Ultra® 4 introduce the new Health Sensing System, enabling the most accurate heart rate sensing in a wearable, as well as a new readiness experience to give users insight into their body’s capacity to take on their day.1 They pair with a redesigned Health app coming later this year to iPhone, which offers a holistic view of long-term health alongside new, easy-to-understand health and longevity insights powered by Apple Intelligence™.2 Together, these updates will give users a more complete picture of their health and fitness while keeping their personal health data private, secure, and under their control. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909479755/en/Apple Watch and iPhone deliver powerful and intelligent health and fitness insights. “At Apple, we believe technology can empower everyone with actionable, science-based insights built with privacy at the core. By combining breakthrough sensing on Apple Watch with Apple Intelligence in the Health app, we’re able to translate complex biometric data into clear guidance for users,” said Sumbul Desai, M.D., Apple’s vice president of Health and Fitness. “This both helps people navigate their day-to-day routines with confidence and connects those moments with deeper context around their longevity, building a strong foundation for a healthier future.” The New Health Sensing System on Apple Watch The new Health Sensing System on Apple Watch Series 12 and Apple Watch Ultra 4 features new optical and electrical heart sensors, enabling higher-frequency heart rate and heart rate variability (HRV) measurements, a new readiness score, a more comprehensive Vitals overview with the addition of HRV, and an updated Heart Rate app. Accuracy of health data is critical to providing meaningful insights. A scientifically rigorous study on a population of over 1,000 participants with representation across demographic groups compared the new heart rate sensing accuracy on Apple Watch against leading wearables, and resulted in Apple Watch showing the highest heart rate accuracy across devices. With larger, power-efficient green LEDs on the optical heart sensor, Apple Watch Series 12 and Apple Watch Ultra 4 now measure heart rate every five seconds, all day long. This continuous, passive measurement delivers deeper insight into a user’s fitness and physiological state while making Exercise and Move Activity rings even more accurate. Users can view their real-time heart rate at a glance throughout their day — whether they’re recovering from a workout or dashing for the train — using the updated Heart Rate app and new watch face complications. HRV, a key indicator of stress and recovery, is now measured as often as every five minutes — 24x more frequently — and available to view in a new section of the Heart Rate app. Apple Watch provides two separate variants of HRV for better understanding of a user’s health status. Recovery HRV is best to identify daily signals of stress and recovery, while overall HRV is best for insights on a user’s broader health, including cardiovascular health. Higher variability is generally associated with better overall recovery. Overnight vitals now includes Recovery HRV analyzed against a user’s personal baseline, providing a more complete view of their health status. A new daytime vitals view lets users toggle between overnight and daytime metrics, and can potentially spot shifts in their metrics before they show up overnight.3 Readiness: A Daily Read on the Body’s Capacity Apple Watch Series 12 and Apple Watch Ultra 4 introduce readiness — a new feature that analyzes a user’s recent activity, vitals, and sleep score, and then provides a single 0-10 score each day with a clear, actionable recommendation: Recover, Pace Yourself, Ready, or Go For It. This helps a user decide how to take on their workday or tackle their training plan. Readiness updates throughout the day as new data comes in, reflecting, for example, an intense workout or a shift in daytime vitals. Readiness clearly highlights which factors are driving the score and allows users to tap into more details. The scoring algorithm was developed using data from the Apple Heart and Movement Study, in collaboration with exercise scientists and physicians at Apple. A Redesigned Health App with Apple Intelligence at Its Core The Health app on iPhone is a central and secure location for a user’s health and fitness information, and can uniquely provide a better understanding of their overall health. Apple Intelligence brings powerful AI capabilities into the apps and experiences users rely on every day, making them more personal and helpful than ever, and with iOS 27 and iPadOS® 27, Apple Intelligence extends to the Health app. Redesigned to dynamically adapt to a user’s personal health and fitness metrics, the Health app now offers iPhone and iPad® users a view of their long-term health alongside easy-to-understand insights, providing personalized guidance that can help them live a better day and healthier life. The redesigned Health app has been built to securely and privately protect a user’s data at every step. Insights Tab The new Insights tab surfaces timely health information with a summary that updates throughout the day across heart, sleep, readiness, fitness, vitals, and cycle tracking data. A new For You section delivers personalized recommendations and relevant articles based on a user’s data — like a suggestion to improve a wind-down routine after a stretch of late nights. Longevity Tab A new Longevity tab analyzes a user’s longitudinal health data for deeper insights into heart health, sleep, mental wellbeing, movement health, metabolic health, hearing, and nutrition. The tab includes Health Age, a new feature that uses Apple Watch data to show users how their metrics are tracking relative to their chronological age, informed by the best available science. The algorithm can factor in metrics from Apple Watch like VO2 max, resting heart rate, sleep, and HRV, and users can also add lab data, including A1c and LDL, to enrich the analysis. Within the Longevity tab, users can see what’s shaping their long-term health based on data from iPhone, Apple Watch, AirPods®, and clinical health records, as well as third-party apps and devices. An informative visualization fills in each category, helping users understand their status in different areas of health. Users can further build out their health picture through new evaluations, at-home movement assessments, and the ability to add lab tests. Movement Evaluations Mobility is a critical marker of overall function and a strong predictor of independence, chronic disease risk, and quality of life. Yet routine assessment remains largely absent from proactive health management, typically requiring a visit to an exercise physiologist or physical therapist. Now, users can take in-depth physical assessments — measuring flexibility, strength, balance, movement mechanics, and VO2 max — right at home using their iPhone camera and Apple Watch. This experience runs entirely on device; no video is ever recorded, stored, or shared. Using vision-based AI models, these assessments provide real-time audio and visual feedback, and were developed using clinician input. Labs Lab results from routine testing can provide important insights into a user’s overall wellbeing. Health app users can already import existing labs and see their results and trends over time. Users will be able to schedule and purchase new labs that feature over 50 key biomarkers for $119 directly through the Health app at approximately 2,000 Quest Diagnostics locations in the U.S. Tailored Health Content Users will be able to see videos and articles across each area of health that overlays their data with insights from Apple Health clinical experts explaining why it’s important. For example, after a user receives their annual lab results, the Health app will present a video from an expert explaining their LDL levels, what the data means, and how they can take steps to improve, if needed. Or if a user learns from their movement assessment that they need to work on their balance, the Health app will present a video from an expert explaining what they can do. They will also receive an exercise plan to help them improve their balance, with moves selected for their ability and needs. The redesigned Health app will be available later this year, starting in U.S. English, with more languages to follow. Perimenopause and Menopause Support Arrive on Cycle Tracking A person’s menstrual cycle is an essential indicator of overall health, and the Cycle Tracking experience is designed to support individuals across life stages, from logging their first period to receiving a retrospective ovulation estimate, and now, to supporting perimenopause and menopause. Cycle Tracking adapts as users’ health priorities change, whether that’s rooted in curiosity, daily planning, family building, or long-term wellbeing. With iOS 27, the Health app adds support for perimenopause and menopause, as well as notifications about cycle deviations inclusive of perimenopause, to Cycle Tracking. Users will be able to log if they are in perimenopause or menopause for further customization of their Cycle Tracking experience, track their symptoms, and monitor cycles over time. Additionally, if a user logs bleeding after menopause, they will receive a notification to speak with their doctor. New educational articles are available in the Health app to help users better understand this new chapter, in addition to tips informed by clinical experts. Additionally, many people don’t recognize they’re in perimenopause because the symptoms can start years before their last period. Now, users age 40 and over can receive a notification if a deviation in their logged cycle patterns is suggestive of perimenopause, so they can speak to their doctor about it at their next appointment.4 More Ways to Stay Healthy With iOS 27, iPadOS 27, macOS® 27, and watchOS® 27, Apple introduces additional ways to stay healthy: Workout Buddy works on Apple Watch even when users don’t have their iPhone nearby. The feature also now incorporates even more fitness data when delivering motivational insights, and is available in both English and Spanish.5 Expanded GymKit® functionality enables users with AirPods Pro® 3 to sync their heart rate data through iPhone with compatible gym equipment, including treadmills and indoor bikes. More accurate treadmill readings, powered by new machine learning models, improve distance calculations from the very first step of a walk or run. Availability watchOS 27 will be available for Apple Watch Series 9 or later, Apple Watch SE® 3, and Apple Watch Ultra 2 or later beginning Monday, September 14, and requires iPhone 11 or later or iPhone SE 3 with iOS 27. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com. The redesigned Health app will be available on Apple Intelligence-enabled iPhone and iPad models with the latest software, with select features available only on iPhone. Some features may not be available in all regions or languages. Health Age requires Apple Watch. The test to estimate VO2 max requires Apple Watch, AirPods Pro 3, or a third-party heart rate sensing device. Some features require users to be 18 or older. For information on Apple Intelligence availability, visit support.apple.com/en-us/121115. Features are subject to change. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com. Footnotes Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available bestselling wearables available as of June 2026. For more information, visit apple.com/hraccuracy. Apple Intelligence is available with Siri® and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground™, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13. The Vitals app is for wellness purposes only and not for medical use. Cycle Tracking should not be used as a form of birth control. Requires a paired Apple Intelligence-enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish. Using Workout Buddy without iPhone nearby requires a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115. NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com. © 2026 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Watch, iPhone, Apple Watch Ultra, Apple Intelligence, iPadOS, iPad, AirPods, macOS, watchOS, GymKit, AirPods Pro, Apple Watch SE, Image Playground, and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260909479755/en/ Zaina Khachadourian
Apple
zkhachadourian@apple.com Lance Lin
Apple
lance_lin@apple.com Original: Apple advances health and fitness capabilities using Apple Intelligence and the most accurate heart rate sensing in a wearable

Apple debuts iPhone 18 Pro and iPhone 18 Pro MaxSeptember 9, 2026 1:30 PM
Business Wire The new Pro lineup introduces variable aperture with the most advanced camera in an iPhone, incredible battery life, next-level performance, and Siri AI, all powered by A20 Pro Apple® today announced iPhone® 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, brings creative control that wasn’t possible before, and new Pro controls let users customize their experience in the Camera app. Both models feature a smaller and even more useful Dynamic Island®, as well as A20 Pro and a next-generation vapor chamber that together deliver the highest sustained performance in iPhone history. iPhone 18 Pro Max also delivers the largest increase in battery life ever on iPhone, thanks to advancements in Apple silicon and a larger battery.1 Featuring iOS 27 with Apple Intelligence™2 and Siri® AI,3 iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909172657/en/iPhone 18 Pro and iPhone 18 Pro Max feature the most advanced camera Apple has ever made and deliver massive leaps in battery life and performance. iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18. “With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.” An Advanced Camera System That Unlocks More Creativity Across Photo and Video The new 48MP Fusion Main camera with variable aperture is the most advanced camera Apple has ever made, bringing aperture control to iPhone for the first time along with even more creative control. Six laser-cut blades smoothly transition between different apertures, making it incredibly easy to capture the best shot by automatically adjusting for depth of field and lighting. Combined with a new sensor that improves image quality, the result is better low-light photography, crisper detail in the back of group photos, and more unique shots. Variable aperture also provides more control for creative pros by giving them the ability to manually adjust any of the four aperture settings in the Camera app, and an API is available to developers for even more control across the aperture range in their apps. With a new computational imaging pipeline, the Main camera produces sharper, more detailed shots, and upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos.4 Industry-leading video capabilities also become more versatile, with the ability to apply Cinematic effects after capture to videos shot at up to 60 fps. In Time-lapse mode, users can now record videos in 4K and Dolby Vision HDR. Audio Mix also has new algorithms that deliver higher-quality voices and can now isolate music. Pro controls is a new customizable experience in the Camera app for iPhone 18 Pro and iPhone 18 Pro Max that makes it easier than ever for users to access their most used settings and introduces new options for manual control. Users can now adjust settings such as lens aperture, shutter speed, and white balance, or use a histogram to check exposure levels throughout a scene. Introducing Apple Reference Image Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image.5 Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS®, and macOS® 27 for third-party apps to enable viewing of these reference images. Image metadata and upcoming support for the SynthID standard can also help users identify images generated or edited with AI.6 Together with Apple Reference Image, this set of features represents a multifaceted approach to image authenticity — vital for photojournalists, photographers, and everyday viewers. An Even More Useful Dynamic Island Using advanced display technology, the Dynamic Island is redesigned to create room for additional information. The upgraded Dynamic Island can now show three Live Activities at once, while continuing to enable Face ID® for securely unlocking iPhone 18 Pro models, authenticating purchases, signing in to apps, and more. A20 Pro: A Powerhouse for Pro Performance and AI Built using the latest 2-nanometer process technology, A20 Pro sets a new bar for mobile computing. Featuring 50 percent more memory bandwidth than A19 Pro, the new 6-core CPU features integrated Neural Accelerators and is faster than the competition, while the new 7-core GPU design is up to 40 percent faster than A19 Pro — a significant upgrade for graphics rendering. A20 Pro also features a new Dual 16-core Neural Engine, which accelerates on-device AI models and computational photography, and includes 32 total cores for double the AI processing power of A19 Pro. With huge upgrades across the entire chip, A20 Pro is a powerhouse for everything from more advanced on-device AI workloads to demanding games, and is designed to deliver exceptional performance for years to come. Both models feature N1, an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability. C2 delivers meaningfully faster uploads when compared to C1X while consuming 15 percent less energy, and now supports mmWave in the U.S. A New Thermal Management System for Maximum Performance A20 Pro introduces custom packaging inspired by M-series Apple silicon that places the silicon die side by side with the memory, removing the memory from the thermal path of the chip and allowing A20 Pro to attach directly to a next-generation vapor chamber. With new materials and three times more surface area than the previous generation on iPhone 17 Pro, the redesigned vapor chamber dramatically improves sustained performance and enables up to a 40 percent gain over the previous generation — the highest sustained performance yet. Incredible Battery Life iPhone 18 Pro models deliver a massive leap in battery life with new battery designs that leverage powerful silicon efficiencies. eSIM-only models deliver up to 36 hours of video playback on iPhone 18 Pro and up to 45 hours of video playback on iPhone 18 Pro Max. iPhone 18 Pro can also charge up to 50 percent in around 15 minutes, or wirelessly charge up to 50 percent in 30 minutes.7 On iPhone 18 Pro Max, five minutes of wired charging provides around seven hours of video playback, and based on a new battery usage model that leverages real-world data, it provides up to 30 hours of usage on a full charge.8 Featuring iOS 27 with the Next Generation of Apple Intelligence and an All-New Siri iPhone 18 Pro and iPhone 18 Pro Max give users access to Siri AI, rolling out in beta with iOS 27. Siri AI is an entirely new version of Siri powered by Apple Intelligence that is profoundly more personal, capable, and conversational. Both models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core. Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Siri mode in the Camera app allows users to get information and take action on what’s in front of them, and users can write with Siri by simply describing what they need. Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. And now Image Playground™ offers photorealistic imagery. In Safari®, Notify Me helps users monitor web pages for changes, like product restocks or price drops, and stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. iOS 27 delivers an expansive set of improvements that make iPhone more responsive, reliable, and easy to use, along with refinements to the software design and more ways to personalize the appearance of Liquid Glass. Additionally, powerful and simple tools, based on expert guidance, give parents more flexible ways to manage what their kids can see, who they can talk to, and when they have access. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.9 eSIM: A Flexible, Convenient, and Secure Connection eSIM offers greater flexibility, better security, seamless connectivity compared to traditional physical SIM cards, and more battery life on eSIM-only models.10 An industry standard, eSIM is supported by over 500 carriers worldwide, including AT&T, T-Mobile, Verizon, and more. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max will be available in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. These models feature an even larger battery, taking advantage of the space formerly occupied by the physical SIM to provide two additional hours of video playback. Beautiful New Accessories iPhone 18 Pro models introduce a range of new Silicone Cases, TechWoven Cases, Crossbody Straps, and FineWoven Wallets — all designed to complement the four beautiful finishes. The Clear Case features an updated design and is now compatible with the Crossbody Strap and Wrist Strap. The new Wrist Strap introduces a convenient, hands-free way to carry iPhone, AirPods Pro® 2, or AirPods Pro 3. Woven with 100 percent recycled polyester yarns and embedded with flexible magnets that keep it neatly fitted together, the Wrist Strap will be available in six colors: black, taupe, olive, crisp blue, magenta, and burgundy. iPhone 18 Pro and the Environment iPhone 18 Pro and iPhone 18 Pro Max were built with the environment in mind, and drive progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. Both models are made with 40 percent recycled content overall,11 including 100 percent recycled cobalt in the battery and 85 percent recycled aluminum in the enclosure. They are manufactured with 50 percent renewable energy, like wind and solar, across the supply chain, and meet Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, their paper packaging is 100 percent fiber-based12 and can be easily recycled at home. Pricing and Availability iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at $1,199 (U.S.) or $49.95 (U.S.) per month, and iPhone 18 Pro Max starts at $1,299 (U.S.) or $54.12 (U.S.) per month for 24 months.13 Apple offers great ways to save and upgrade to the latest iPhone models. With Apple Trade In®, customers trading in iPhone 13 or later can get $175 to $885 (U.S.) in credit instantly.14 Apple also partners with select carriers to offer incredible deals, and customers can get up to $1,200 (U.S.) in credits when they trade in iPhone 14 or later — in any condition — to put toward iPhone 18 Pro or iPhone 18 Pro Max. Customers can take advantage of carrier deals by visiting the Apple Store® online or an Apple Store location. For carrier deal eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in. Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone 18 Pro, with 12- and 24-month leasing terms starting as low as $34.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.15 Customers in more than 65 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone 18 Pro and iPhone 18 Pro Max beginning at 5 a.m. PT this Saturday, September 12, with availability beginning Friday, September 18. iPhone 18 Pro and iPhone 18 Pro Max will be available in 20 other countries and regions beginning Friday, September 25. A TechWoven Case with MagSafe® will be available for $59 (U.S.) in black, chambray blue, taupe, olive, mulberry, and burgundy. A Clear Case with MagSafe will be available for $49 (U.S.), and a Silicone Case with MagSafe will be available for $49 (U.S.) in black, navy blue, crisp blue, olive, burgundy, and magenta. A FineWoven Wallet with MagSafe will be available for $59 (U.S.) in black, navy blue, wildflower blue, olive, magenta, and burgundy. A Wrist Strap will be available for $29 (U.S.). A Crossbody Strap will be available for $59 (U.S.) in black, navy blue, taupe, sand, olive, crisp blue, magenta, burgundy, and light gray. iOS 27 will be available as a free software update on Monday, September 14. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com. Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence. Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages. When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone 18 Pro and iPhone 18 Pro Max users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. The free trial will be extended for iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-us/105097. AppleCare® delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+® to cover their new iPhone, or, in available markets, AppleCare One? to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare. iCloud+® plans start at just $0.99 (U.S.) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites™ app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit® Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/icloud and apple.com/ios/feature-availability. New and qualified returning subscribers who purchase iPhone 18 Pro or iPhone 18 Pro Max can unlock three months of Apple One® for free. Apple One bundles up to six Apple services — including Apple TV® , Apple Music®, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/apple-one. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. eSIM-only models of iPhone 18 Pro Max feature the largest increase in battery life on an iPhone by taking advantage of the space formerly occupied by the physical SIM. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Siri AI is not available to users under 13. Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security. The new texture and grain controls will be available in iOS 27 on iPhone models that support the latest generation of Photographic Styles. See supported models. Apple Reference Image is an opt-in feature. In China, Apple Reference Image will not be available at launch because of regulatory requirements. In the EU, Apple Reference Image capture will not be available at launch with iPhone 18 Pro models, but users with iOS 27, iPadOS 27, and macOS 27 will be able to develop and view reference images. SynthID will be available in a software update later this year and will be included for most edited images, depending on the edits applied. Testing conducted by Apple in July 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB-C Charge Cable or Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB-C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary. The 60W-capable adapter or higher with AVS (available separately) must be paired with a USB-C charging cable, and the 35W adapter or higher must be paired with a MagSafe Charger (both available separately). Testing conducted by Apple in August 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, subscribed to LTE and 5G carrier networks, using a representative usage profile. Typical use is based on the median usage values across iPhone users and reflects a combination of passive and active use of a variety of applications, including but not limited to messaging, photos, music, social media, video streaming, games, web browsing, and navigation. Battery life varies by use, configuration, cellular network, signal strength, and other factors; actual results may vary based on usage. iPhone Handoff will be available at launch with T-Mobile in the U.S. and Telekom Germany in Germany. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight. Financing is available to qualified customers, subject to credit approval and credit limit, and requires users to select Apple Card® Monthly Installments (ACMI) as their payment type at checkout at Apple. They’ll need to select AT&T, T-Mobile, or Verizon as their carrier when they check out. An iPhone purchased with ACMI is always unlocked, so they can switch carriers at any time, subject to their carrier’s terms. Taxes and shipping on items purchased using ACMI are subject to their card’s variable APR, not the ACMI 0 percent APR. ACMI is not available for purchases made online at special storefronts. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement for more information about ACMI. Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device. This offer is for a consumer lease, not a purchase or loan. Lease provided by Klarna Inc. for a 12- or 24-month term. Your first monthly payment is due approximately 30 days after device is shipped or available for pickup. Lease approval is subject to eligibility and is based on creditworthiness. Monthly payments are based on the selected device and lease term. Advertised payment amount may not include a trade-in device’s estimated value. Typical monthly payments for iPhone 18 Pro (excluding taxes and any trade-in credit) range from $49.99 to $100.03 (U.S.) for a 12-month lease and $34.99 to $70.01 (U.S.) for a 24-month lease. Requires selection of an eligible carrier. Closing your lease and returning your device terminates your lease. You may incur a substantial charge if you terminate your lease before the end of the lease term. Additional terms and conditions apply. See apple.com/shop/apple-upgrade for more information. NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com. © 2026 Apple Inc. All rights reserved. Apple, the Apple logo, iPhone, Dynamic Island, Apple Intelligence, Siri, iPadOS, macOS, Face ID, Image Playground, Safari, AirPods Pro, Apple Trade In, Apple Store, MagSafe, AppleCare, AppleCare+, AppleCare One, iCloud+, Apple Invites, HomeKit, Apple One, Apple TV, Apple Music, and Apple Card are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260909172657/en/ Matt Sutherland
Apple
m_sutherland@apple.com Stephanie Ng
Apple
sng26@apple.com Original: Apple debuts iPhone 18 Pro and iPhone 18 Pro Max

Apple introduces AirPods 5, featuring best-in-class open-ear Active Noise CancellationSeptember 9, 2026 1:35 PM
Business Wire With industry-leading ANC in an open-ear design, improved sound quality, hands-free access to Siri AI, and Live Translation, AirPods 5 deliver the best audio experience Apple has ever offered in this style of AirPods, at an incredible price Apple® today announced AirPods® 5, delivering the industry’s best Active Noise Cancellation (ANC) in an open-ear design and even better sound quality, at an outstanding value.1 AirPods 5 feature an all-new multiport acoustic architecture and next-generation Adaptive EQ for even more immersive sound. Their breakthrough open-ear ANC removes up to 50 percent more external noise compared to AirPods 4 with Active Noise Cancellation, alongside a more natural Transparency mode. Combined with Siri® AI and iPhone®, AirPods enable users to draw on their personal context and get answers with broad world knowledge, entirely hands-free.2 Users can also respond to Siri using head gestures, or use Live Translation to help connect across languages. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260909422575/en/AirPods 5 deliver the industry’s best Active Noise Cancellation in an open-ear design, an all-new multiport acoustic architecture, and next-generation Adaptive EQ for even more immersive sound. AirPods 5 offer the most affordable way to experience some of the most powerful AirPods features — along with greater durability with improved dust, sweat, and water resistance — at $129. For users who want even more, AirPods 5 with Wireless Charging Case add longer battery life and on-stem volume control for $149.3 Customers can pre-order starting today, with availability in stores beginning Friday, September 18. “We’re thrilled that with AirPods 5, we’re able to bring Active Noise Cancellation — one of our most beloved features — to our most affordable AirPods,” said Dave Pakula, Apple’s vice president of Hardware Engineering. “Both AirPods 5 models deliver a world-class listening experience and enable features like Live Translation for even more people. Paired with Siri AI, AirPods are a game changer for unlocking powerful hands-free capabilities.” Best-in-Class Active Noise Cancellation Customers love to use ANC to quiet the world around them so they can rest on a noisy flight, get lost in their favorite music, or stay focused on work. AirPods 5 remove up to 50 percent more noise compared to AirPods 4 with ANC thanks to a new multiport acoustic architecture and improved computational audio algorithms. Along with the benefits of ANC, AirPods 5 feature an improved Transparency mode that more naturally represents voices and nearby sounds, helping users stay connected to their surroundings. Providing the best of both worlds, Adaptive Audio dynamically blends Transparency mode and ANC based on the conditions of a user’s environment. And Conversation Awareness lowers the user’s media volume when they start speaking, helping them more easily talk to someone nearby. Re-Engineered Sound Quality Inspired by AirPods Pro® 3 and re-engineered for AirPods 5, a new multiport acoustic architecture and next-generation Adaptive EQ deliver richer, more detailed sound across an even wider range of ear geometries. This makes Personalized Spatial Audio more immersive and dynamic, so the user feels like they’re surrounded by whatever they are listening to.4 Intelligent Features, Hands-Free For users with an Apple Intelligence™-supported iPhone, AirPods 5 allow users to tap into helpful intelligent features hands-free and on the go. Siri AI, which is rolling out in beta in iOS 27, is a profoundly more capable and conversational assistant, offering personal context understanding across messages, emails, photos, and more, as well as app actions and broad world knowledge. For example, users can ask Siri to play the song a friend recommended in a message or navigate to a dinner reservation based on the confirmation buried in an email. Siri AI sounds more natural than ever, with expressive voices that a user can customize so it’s just right for them.5 And Dictation now captures what users say with greater precision. In addition to these new capabilities, Siri already works seamlessly with apps from Apple’s vast ecosystem of developers, so users can continue to take action in the apps they already use, like texting a friend in WhatsApp or playing a book on Audible. With Siri Interactions on AirPods, users can discreetly respond to Siri AI by simply nodding their head yes or shaking their head no. Live Translation, powered by Apple Intelligence, breaks down barriers by letting users communicate across languages. After setting up Live Translation in the Translate app and downloading their desired languages, AirPods users can access the feature by simultaneously pressing both stems, by saying “Siri, start Live Translation,” or by using the Action button on iPhone — allowing them to hear a conversation in their preferred language. Enabled by ANC and computational audio, this capability is now available across the entire AirPods lineup. AirPods 5 with Wireless Charging Case For users who want even more, AirPods 5 with Wireless Charging Case deliver great improvements to the AirPods experience. Force sensor with volume swipe arrives on AirPods 5, a first for the open-ear form factor, adding the ability to quickly adjust volume by swiping up or down on the stem. Battery life is also improved, with up to five hours of playback with ANC on a single charge — one hour longer than AirPods 4 with ANC, thanks to a redesigned battery. This extends up to 22 hours with the charging case when listening with ANC. The wireless charging case supports Apple Watch® chargers, Qi-compatible chargers, and USB-C. AirPods 5 and the Environment The new AirPods 5 were built with the environment in mind and drive progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. They are made with 40 percent recycled material overall,6 including 70 percent recycled plastic in the wireless charging case and 100 percent recycled cobalt in the battery. AirPods 5 are manufactured with 35 percent renewable energy, like wind and solar, across the supply chain, and meet Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, their paper packaging is 100 percent fiber-based7 and can be easily recycled at home. Pricing and Availability Customers in the U.S. and more than 65 other countries and regions can pre-order AirPods 5 today for $129 (U.S.), with availability in stores beginning Friday, September 18. Customers in the U.S. and more than 65 other countries and regions can pre-order AirPods 5 with Wireless Charging Case today for $149 (U.S.), with availability in stores beginning Friday, September 18. For full feature functionality, use AirPods 5 paired with an Apple device running the latest operating system software. Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence. Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages. Live Translation is available on compatible Apple devices with the latest operating system software when paired with compatible AirPods with the latest firmware when Apple Intelligence is turned on. This feature is not available in all languages or regions. AppleCare® delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+® to cover their new AirPods 5 or, in available markets, AppleCare One? to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and priority support from Apple Experts. In the U.S., customers can also choose AppleCare One Family, which extends that same coverage to every eligible device across an Apple Family Sharing group for one fixed monthly price. For more information, visit apple.com/applecare. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. Testing conducted by Apple in July 2026 using AirPods 5 paired with iPhone 17 with prerelease AirPods firmware and iOS 27. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the bestselling wireless open-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors. Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta in iOS 27, macOS® 27, and watchOS® 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU with iOS, iPadOS®, and watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/apple-intelligence. Hands-free access to Siri AI works on all AirPods. Siri AI is not available to users under 13. Battery life varies by use. See apple.com/batteries for details. Personalized Spatial Audio works with compatible content in supported apps. iPhone with TrueDepth® camera required to create personalized profile, which will sync across compatible Apple devices. Personalized Spatial Audio is not available when using other devices. Apple’s most powerful on-device model and the features it enables, like expressive voices and more advanced Dictation, are available on iPhone 18 Pro, iPhone 18 Pro Max, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPad® models with M4 or later and at least 12GB of unified memory, and Mac® models with M3 or later and at least 12GB of unified memory. The model and expressive voices are also available on Apple Vision Pro® (M5). Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight. NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com. © 2026 Apple Inc. All rights reserved. Apple, the Apple logo, AirPods, Siri, iPhone, AirPods Pro, Apple Intelligence, Apple Watch, AppleCare, AppleCare+, AppleCare One, macOS, watchOS, iPadOS, TrueDepth, iPad, Mac, and Apple Vision Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260909422575/en/ Andrea Schubert
Apple
a_schubert@apple.com Giovanni Bossio
Apple
gbossio@apple.com Original: Apple introduces AirPods 5, featuring best-in-class open-ear Active Noise Cancellation

Apple expected to unveil first foldable iPhone under new CEO John TernusSeptember 9, 2026 6:22 AM
IH Market News Apple (NASDAQ:AAPL) is expected to introduce its first foldable iPhone at a product event on Wednesday at the company’s headquarters in Cupertino, California, according to the supplied report. The event would mark the first major iPhone launch under new Chief Executive John Ternus and could represent one of the most significant design changes to Apple’s flagship smartphone since the removal of the physical home button with the iPhone X in 2017. The iPhone generated $209.6 billion in Apple’s most recent fiscal year, accounting for slightly more than half of the company’s total sales. Foldable iPhone expected to carry price above $2,000 Ternus, who previously served as Apple’s hardware chief, is expected to deliver the keynote address. The event would provide his first extended public commentary since becoming CEO. The new foldable device could be priced above $2,000, according to the report. Samsung Electronics and Huawei Technologies have offered foldable smartphones since 2019, although the category has remained a relatively small segment of the broader smartphone market. Analyst firms including IDC expect demand for Apple’s first foldable model to exceed the company’s initial production capacity. IDC also expects Apple to account for 40% of the foldable smartphone market by the end of next year. Design and durability features in focus Analysts expect Apple’s entry into the foldable category to draw attention to engineering areas including hinge durability and the visibility of the crease where the display folds. Resistance to water and dust is another area being monitored. Google’s Pixel 10 Pro Fold carries an IP68 rating, indicating protection against dust and immersion in one metre of water, according to the supplied material. The specifications and durability ratings of Apple’s expected foldable device were not provided in the source. Apple could change annual iPhone release schedule Wednesday’s event is also expected to signal a change in Apple’s annual product release timetable. Analysts expect the company to introduce new Apple Watch models while concentrating its smartphone announcements on the foldable device and the iPhone Pro and Pro Max ranges. Updates to Apple’s lower-priced iPhone models are expected to be delayed until next spring, according to the report. The change is intended to spread Apple’s product launches more evenly across the year. The company’s sales have historically increased during the year-end holiday quarter in the U.S. and Europe. Apple stock priceThe post Apple expected to unveil first foldable iPhone under new CEO John Ternus appeared first on US Editors. Original: Apple expected to unveil first foldable iPhone under new CEO John Ternus

Whether Liquidmetal Technologies (LQMT) shareholders will directly profit from Apple's highly anticipated foldable iPhone launch on September 9 is a topic of heavy debate, but the historical contract terms and corporate realities lean heavily toward "no." While excitement over Apple’s rumored "iPhone Ultra" using a liquid metal hinge has caused recent penny-stock hype, investors should approach with extreme caution.

[1] Here is why a direct financial windfall for LQMT shareholders is highly unlikely, compared with why some retail traders are still hopeful:Why LQMT May NOT Profit (The Bears / Financial Reality)The "Perpetual, Fully Paid" Clause: Under the original Master Transaction Agreement (MTA) signed in 2010 (and extended through 2016), Apple paid a lump sum ($20 million) for a perpetual, fully paid-up license to use Liquidmetal’s intellectual property for consumer electronics. This means Apple owes zero royalties to LQMT, regardless of how many millions of foldable iPhones they sell. [1] No Manufacturing Capabilities: LQMT as a corporate entity is historically a research, licensing, and IP holder with very little revenue and minimal staff. They do not possess the major industrial factories required to manufacture millions of complex, precision-engineered smartphone hinges for Apple.
[1The Actual Suppliers: Supply chain leaks (such as those from analyst Ming-Chi Kuo) point to third-party Asian manufacturers like Dongguan EonTec as the exclusive suppliers or builders of the alloy hinges, rather than Liquidmetal Technologies itself.Separation: Some experts note that the technical formula Apple licensed back then is distinct from the newer amorphous alloys and 3rd-generation machinery that companies in Asia use today, meaning Apple is operating entirely on its own historical R&D silo

Morgan Stanley estimates Apple foldable iPhone could generate $14 billion in December-quarter revenueSeptember 5, 2026 9:10 AM
IH Market News Morgan Stanley estimates that Apple’s (NASDAQ:AAPL) first foldable iPhone could contribute about $14 billion in revenue during the December quarter, with the bank describing the planned launch as the company’s most consequential since the iPhone X. “Apple’s first foldable iPhone is the biggest iPhone form-factor change since iPhone X,” analyst Erik Woodring wrote ahead of Apple’s Sept. 9 event. Morgan Stanley expects initial demand to be high relative to available supply. The bank forecasts between 7 million and 8 million units will be built during the second half of 2026, rising to as many as 20 million over the product’s first cycle. The bank also views the launch as a test of Apple’s pricing power and expects the company to introduce its largest like-for-like iPhone price increases in years. Woodring said higher NAND and DRAM costs are expected to result in year-over-year price increases of more than $200 for Pro models. He identified the expected transition to TSMC’s 2nm process as the main upgrade for the iPhone 18 Pro, with the change expected to support higher on-device artificial intelligence performance. According to Morgan Stanley, Apple appears “more focused on securing enough components than finding enough buyers,” although constraints in memory supply could limit production volumes in the near term. “The event will prove to be anything but ordinary,” wrote Woodring. “This is because for the first time in 15 years, Tim Cook will not headline the event; instead, new CEO John Ternus will lead the company into its first major iPhone form factor change in nearly 10 years, unveiling the much-anticipated iPhone Fold (Ultra?), alongside what are likely to be the broadest, and most significant, like-for-like iPhone price hikes in company history.” Morgan Stanley does not expect the base iPhone 18 or iPhone Air 2 to be introduced until the spring. Apple stock priceThe post Morgan Stanley estimates Apple foldable iPhone could generate $14 billion in December-quarter revenue appeared first on US Editors. Original: Morgan Stanley estimates Apple foldable iPhone could generate $14 billion in December-quarter revenue

~noted 

That Aug 31 Jefferies note was Edison Lee reaffirming the Aug 10 Underperform / $263.66 target, not a fresh cut. Supply-chain read on the glass iPhone, not a filing.

A one-day street note isn’t insider tape. If you’re treating it as a tell, look at the Form 4s: transaction date vs accepted date, and whether the sale is 10b5-1. The rating doesn’t answer that.

Apple Faces £2 Billion UK Lawsuit Over App Tracking Transparency RulesSeptember 3, 2026 7:02 AM
IH Market News Apple (NASDAQ:AAPL) is facing a £2 billion ($2.7 billion) lawsuit in London brought on behalf of app developers over its App Tracking Transparency rules, with the claim alleging that the company imposed stricter requirements on third-party developers than on its own services. The lawsuit was filed at London’s Competition Appeal Tribunal on Thursday and follows regulatory scrutiny in Europe of Apple’s App Tracking Transparency feature, which was introduced in 2021. Apple has previously said the feature was designed to give users control over whether apps can track their activity across other companies’ apps and websites. Lawyers bringing the UK claim allege that the rules applied to third-party app developers were more restrictive than those governing Apple’s own services, providing Apple’s advertising operations with a competitive advantage. Former CMA Official Leads UK Claim Ann Pope, a former senior official at Britain’s Competition and Markets Authority who is leading the lawsuit, said Apple’s policy “resulted in very significant harm to businesses that depend on Apple as a gatekeeper”. “This action is important to protect the rights of British businesses that depend on Apple, to ensure that the rules that Apple applies are fair, and to compensate the losses that British companies have suffered,” Pope said in a statement. Apple did not immediately comment on the new lawsuit. The company has previously said its App Tracking Transparency framework provides “important privacy protections”. Apple Tracking Rules Have Faced European Regulatory Scrutiny Apple’s App Tracking Transparency framework has also been examined by regulators elsewhere in Europe. In Germany, Apple last month agreed to changes concerning the rules governing how app developers can use personal data for targeted advertising. The German competition authority had accused Apple of abusing its market power. Meta, publishers, advertisers and app developers whose business models rely on advertising tracking had also criticised the framework. Regulators in France, Italy and Poland have also investigated Apple’s App Tracking Transparency rules. Apple stock priceThe post Apple Faces £2 Billion UK Lawsuit Over App Tracking Transparency Rules appeared first on US Editors. Original: Apple Faces £2 Billion UK Lawsuit Over App Tracking Transparency Rules

~hit $327s today.  This may go $344s a little before 09/09/26 event. 

OpenAI rejects Apple trade-secret allegations in employee disputeSeptember 1, 2026 6:33 AM
IH Market News OpenAI (NASDAQ:OAI) has denied allegations from Apple (NASDAQ:AAPL) that it misappropriated trade secrets through former Apple employees, arguing that the iPhone maker has not demonstrated that confidential information was taken. “This dispute is a mess of Apple’s own making, and it is trying to blame everyone else,” OpenAI said in a filing late Monday in the U.S. District Court in San Jose, California. Apple filed a lawsuit against OpenAI and former employees Tang Tan and Chang Liu in July, alleging the misappropriation of trade secrets involving hardware design, manufacturing and supply-chain operations as OpenAI develops consumer devices. OpenAI disputes claims over employee hiring OpenAI, led by CEO Sam Altman, contends that Apple is using the litigation to limit competition and discourage employees from leaving the company. This represents OpenAI’s position in the dispute and has not been established as fact. Court filings from the companies state that OpenAI has recruited approximately 400 Apple employees for its hardware initiative. OpenAI also cited California law allowing employees to move between competing companies. The dispute follows a partnership announced between the companies two years earlier that was intended to expand ChatGPT’s availability and support Apple’s artificial intelligence capabilities. Apple alleged in its original complaint that OpenAI’s recruitment of its employees formed part of a strategy to obtain information about a competitor. The company also alleged that Tan and Liu accessed internal Apple files after leaving their positions. OpenAI raises questions over Apple document procedures In Monday’s filing, OpenAI argued that Apple encourages employees to use personal iCloud accounts to access work-related documents and perform job functions. OpenAI claimed that this practice can make it difficult for departing employees to separate personal information from company materials. OpenAI also argued that Apple’s practice of immediately escorting departing employees from its premises does not provide sufficient time to return company devices, transfer internal files or hand over responsibilities. These statements form part of OpenAI’s defence against Apple’s allegations. Liu said in the filing that any access to Apple documents following his departure was intended to assist former colleagues in locating files or answering work-related questions. He also said Apple employees repeatedly contacted him for assistance after he left the company. Tan, who worked at Apple for 24 years, said he returned Apple prototypes before leaving and retained only materials that he described as non-confidential, including an employee departure checklist. OpenAI challenges Apple’s claims over employee departures OpenAI also disputed the broader argument that employees moving from Apple to a competing technology company could support allegations of unlawful conduct. Employees “can leave a company like Apple that has struggled to adopt AI and move to an exciting startup that builds innovative products,” OpenAI wrote. “Apple may not like those choices. But it cannot claim those choices are unlawful, and it cannot use its own sloppy procedures to blame others for its own mess.” Apple’s allegations remain subject to the ongoing legal proceedings, and the court has not established that OpenAI or the former employees misappropriated Apple trade secrets. Apple stock priceThe post OpenAI rejects Apple trade-secret allegations in employee dispute appeared first on US Editors. Original: OpenAI rejects Apple trade-secret allegations in employee dispute

~nice close AAPL.  Maybe get to $327ish by Wednesday 🤔 

~Jeffries with the fresh down grade today lolzzz…I think this goes to $340ish this week regardless. 

~bought some 9/25 $400 calls @.04c to add to my pile of 9/18 $400 calls @.12c which are currently (thx Jeffries for the kick in the teeth) underwater.  No matter holding 160 contracts.  Developers conference on 09/09/26.  Interesting to see if price can be held down all next week as well with the exception of some exogenous event.  I don’t think so IMO.  

Are you trying to say that the institutions are trying to knock the price down??? NO WAY!!!😁

OK, I'm done being an idiot, and really NOT interested in politics, but was there ever a guy like Lutnick in a presidential administration? To equalize that comment, there are plenty of Democrats trading from info on the inside, but Lutnick is always smiling. I wonder why?🤔

Is what it is, we investors (who look for value) just have to ignore the BS since it's their game to get investors to shake loose when it works for them to get the price knocked down. Peace, sir, and VERY well said.

Ternus has an interesting history - in a good way. In his senior year at UPenn, for his "senior project," he developed a machine for people with quadraplegia to feed themselves. Can't think of a more sympathetic concept than that. He sounds like a really good guy and incredibly smart.

I am wondering now if they are finally going to make use of Liquidmetal (which Ternus has been heavily involved with, apparently) for the foldable hinge, and how that would work for both companies. To be determined, but the timing looks right with Samsung's foldable phone having come out already.

Rothschild upgrades Apple to Buy as foldable iPhone and AI strategy drive optimismAugust 17, 2026 6:35 AM
IH Market News Rothschild & Co Redburn has upgraded Apple (NASDAQ:AAPL) from Neutral to Buy and lifted its price target sharply to $400 from $260, citing the company’s expected entry into foldable smartphones alongside the potential evolution of its artificial intelligence strategy. Analysts led by Timm Schulze-Melander said Apple’s AI offering, Apple Intelligence, has so far fallen short of expectations, with the technology group relying on a customised version of Google’s Gemini model for capabilities including an upgraded Siri. Apple is reportedly paying Google around $1 billion annually to access the model. At the same time, Google continues to pay Apple approximately $27.5 billion each year to secure search placement across its devices. Open-source AI could reduce Apple’s dependence on Google Redburn believes Apple could improve its competitive position by embracing open-source AI models, potentially through a partnership with Nvidia. The analysts described such an approach as “Fast Follower 2.0.” The team highlighted Nvidia’s Nemotron models, saying the technology “matches closed, frontier model performance” and could provide Apple with an alternative to its current dependence on Google’s AI technology. However, the analysts acknowledged that relations between Apple and Nvidia have previously been “genuinely acrimonious,” potentially complicating any closer partnership between the companies. A shift towards open-source models could nevertheless give Apple greater flexibility as it attempts to strengthen its position in generative AI without bearing all the costs and development risks associated with building frontier models internally. Foldable iPhone could provide new growth catalyst Another central factor behind Redburn’s upgrade is Apple’s anticipated launch of a foldable iPhone, expected in September. The broker forecasts sales of 14 million iPhone Ultra units during fiscal 2027 and estimates that only 4 million of those purchases will replace demand that would otherwise have gone towards conventional iPhones. Redburn expects the new device to be priced at $2,199, representing an 83% premium to the iPhone 17 Pro Max. The analysts argued that Apple’s history suggests it could significantly expand the foldable smartphone category rather than simply take market share from existing manufacturers. They pointed to AirPods and Apple Watch as examples, with Apple capturing between 65% and 75% of incremental unit growth in their respective product categories following launch. Redburn expects the foldable model to increase average iPhone selling prices by 11% by June 2027. Revenue and earnings estimates move above consensus The broker’s confidence in the foldable strategy has resulted in significantly more optimistic forecasts for Apple’s core smartphone business. Redburn’s iPhone revenue projections are between 3% and 14% above consensus estimates across fiscal 2026 to fiscal 2030. Its overall earnings forecasts are also increasingly bullish over the longer term, reaching between 8% and 18% above consensus by fiscal 2030. The combination of higher device prices, incremental unit demand and a potentially more flexible AI strategy forms the central argument behind the new $400 price target. Production and consumer adoption remain key risks Redburn nevertheless identified several risks that could challenge its investment thesis. Potential delays to production of the foldable iPhone are one concern, while technical difficulties surrounding display “crease visibility” and hinge durability could complicate manufacturing or affect consumer perceptions of the device. Apple’s continued dependence on third-party AI models also remains a strategic risk if the company is unable to establish a more independent approach to artificial intelligence. Consumer demand for foldable smartphones represents another uncertainty. The analysts noted that a 2023 CNET survey found 64% of consumers did not want a foldable handset. More recent research offers a considerably more encouraging picture for Apple, however. A Forbes survey found that 61% of consumers “would gain immediate confidence” in foldable smartphones if Apple entered the category. Apple stock priceThe post Rothschild upgrades Apple to Buy as foldable iPhone and AI strategy drive optimism appeared first on US Editors. Original: Rothschild upgrades Apple to Buy as foldable iPhone and AI strategy drive optimism

🚨 AI HAS A MATERIALS PROBLEM.

Silver 🥈 is critical to high-performance electrical infrastructure, while ultra-high-purity quartz (HPQ) is essential to semiconductor manufacturing.

Both face supply constraints. The AI boom isn't just about chips—it’s about the materials behind them. $AAPL

AAPL off the highs https://schrts.co/JurtFGXC

Apple Develops China-Specific AI Model With Alibaba Support, Reuters ReportsAugust 14, 2026 6:14 AM
IH Market News Apple Inc (NASDAQ:AAPL) has trained its own large language model specifically for the Chinese market with assistance from Alibaba (NYSE:BABA), Reuters reported on Friday, signalling a change in the technology giant’s approach to introducing artificial intelligence services in China. The development could give Apple greater control over its AI technology as it prepares to bring Apple Intelligence to Chinese users. It could also help the company comply with strict domestic regulations while competing more effectively against local smartphone manufacturers such as Huawei. According to three people familiar with the matter cited by Reuters, Apple developed the China-focused model in collaboration with Alibaba. The iPhone maker had previously been expected to rely more heavily on AI models supplied by Chinese technology companies. Alibaba Qwen set to support Apple Intelligence Under an arrangement approved last month by China’s Cyberspace Administration, Alibaba’s Qwen model is expected to be integrated into Apple Intelligence on compatible iPhones, iPads, Macs and Vision Pro devices sold in China. Reuters reported that technology supplied by Baidu is also expected to form part of Apple’s AI offering in the country. These partnerships are important because foreign technology companies must comply with China’s regulatory framework for generative AI services, making locally approved technology a key component of Apple’s strategy. Apple’s decision to develop its own model alongside these partnerships suggests the company is pursuing a more flexible approach rather than relying entirely on third-party AI providers. Apple adopts dual-track AI strategy in China A proprietary China-specific model could allow Apple to combine its own artificial intelligence technology with systems from locally approved partners. Such an approach could help the company satisfy regulatory requirements while preserving more control over how Apple Intelligence functions across its devices and how users interact with AI-powered features. The precise role of Apple’s internally trained model alongside Alibaba’s Qwen, Baidu technology and other potential third-party systems has yet to be determined, according to Reuters. However, the development indicates that Apple is seeking greater technological independence within the constraints of China’s tightly regulated AI market. Apple Intelligence prepares for China launch Apple Intelligence is expected to become available in China in the coming months following regulatory approval. Apple has already begun testing elements of its collaboration with Alibaba. Eligible Mac users in mainland China have reportedly been given the ability to connect Alibaba’s Qwen service with Siri and Writing Tools. The rollout would address a significant gap in Apple’s current product offering, as Chinese users have so far been unable to access the full range of Apple Intelligence capabilities available in some other markets. Apple seeks to strengthen its position against Chinese rivals The expansion of Apple’s AI capabilities comes as the company attempts to regain momentum in the highly competitive Chinese smartphone market. Domestic manufacturers have moved rapidly to introduce generative AI tools and other intelligent features across their devices, increasing competitive pressure on the iPhone. The absence of Apple Intelligence on Chinese iPhones has been cited as one factor limiting Apple’s ability to compete with local brands offering increasingly sophisticated AI capabilities. By combining its own model with technology from Alibaba and potentially Baidu, Apple could accelerate the introduction of locally compliant AI services while maintaining greater influence over its broader software ecosystem. Reuters said it remains unclear exactly how Apple’s self-trained model will ultimately operate alongside Qwen and other third-party technologies once Apple Intelligence is fully introduced in China. Apple stock price Alibaba Group Holdings stock priceThe post Apple Develops China-Specific AI Model With Alibaba Support, Reuters Reports appeared first on US Editors. Original: Apple Develops China-Specific AI Model With Alibaba Support, Reuters Reports

Apple opens Advanced Manufacturing Center in HoustonAugust 13, 2026 2:30 PM
Business Wire New training center helps American workers and businesses expand smart manufacturing skills Apple® today opened its new Advanced Manufacturing Center (AMC) in Houston. The center offers free training and educational sessions for small- and medium-sized businesses, giving them direct experience with state-of-the-art equipment, interactive labs, and tools they need to accelerate innovation. The AMC is located within the same Houston facility that builds and ships Apple’s advanced AI servers and will begin manufacturing Mac mini® this year. At the center — the company’s second U.S. manufacturing learning site — experts teach participants many of the same innovative processes used to make Apple products. As part of the center’s kickoff event, Apple is proud to host U.S. Secretary of Commerce Howard Lutnick, U.S. Senator Ted Cruz, U.S. Representative Christian D. Menefee, Houston Mayor John Whitmire, and Harris County Precinct One Commissioner Rodney Ellis, along with other officials and community partners. They are joining Apple leaders and the AMC’s first cohort of small- and medium-sized business leaders for a full day of hands-on training and programming. “In less than nine months, we have invested hundreds of millions of dollars into this Houston facility. We stood up a factory, started production, and shipped the first advanced AI servers off the line. Today, we’re thrilled to open our new Advanced Manufacturing Center, a place where businesses, workers, and students can learn the same innovative processes that we use to make Apple’s most groundbreaking products. And we’re pleased to begin Mac mini production later this year,” said Tim Cook, Apple’s CEO. “We believe in American workers and American ingenuity, and we are moving at an incredible pace because we want to build more than great products. We want to build the future of American manufacturing.” “This opening is an important step in Apple delivering on its promise to bring its manufacturing back to America,” said U.S. Secretary of Commerce Howard Lutnick. “With this Advanced Manufacturing Center, Apple will equip American workers with the skills they need to lead the next generation of technology.” Inside the 20,000-square-foot center, Apple experts will share their knowledge directly with participating businesses and entrepreneurs to help accelerate smart manufacturing across America. Curriculum topics will range from classroom sessions on advanced manufacturing principles for final assembly and design considerations for printed circuit board assembly, to interactive workshops that make use of the site’s representative production facility and equipment. As programming expands, the AMC will offer the same hands-on training to local college students, equipping the next generation of American manufacturing workers with critical skills. To mark the AMC’s opening, its first cohort of small- and medium-sized business leaders is spending the day immersed in hands-on training led by Apple engineers, covering smart manufacturing techniques like machine-learning-driven quality control and advanced automation. Participants are learning how to identify and adapt to production challenges in real time, engage with the lab’s holographic table and advanced factory-floor equipment, and gain hands-on experience assembling and laser etching a product themselves. The AMC builds on the work of the Apple Manufacturing Academy, which opened in Detroit in August 2025 and has already helped nearly 1,000 American companies learn smart manufacturing techniques and integrate AI into their production processes. The Apple Manufacturing Academy’s virtual programming also offers flexible, on-demand learning covering topics including automation, quality control optimization, and machine learning with vision, as well as professional development training. Apple announced earlier this year that it will bring Mac mini production to Houston. The company shipped its first advanced AI servers less than a year after identifying a factory site. Since announcing a $600 billion commitment last year, Apple and its American Manufacturing Program partners have invested in designing and producing custom silicon, advanced components, and cover glass in the U.S., demonstrating the company’s long-standing commitment to strengthening the country’s advanced manufacturing sector. Businesses interested in the Advanced Manufacturing Center can sign up to be notified for future sessions. Texas Governor Greg Abbott:
“Apple’s expansion in Houston underscores Texas as the epicenter of American industry and innovation. This new facility will deliver the skills Texans need to excel in advanced manufacturing. We thank Apple for its confidence in the Lone Star State.” U.S. Senator Ted Cruz:
“Apple’s new Advanced Manufacturing Center underscores that Texas is the best state in the country to do business. We prioritize innovation, competition, and make it easy for employers to grow and thrive. This new facility will drive job creation and directly benefit our communities by giving small- and mid-sized businesses access to cutting-edge equipment, interactive labs, and operations expertise. This project isn’t just great news for Lone Star State businesses, however. It’s great news for Texas working families.” U.S. Representative Christian D. Menefee:
“I’m excited about the opportunity Apple is bringing to Houston — partnering with small businesses, keeping manufacturing in the U.S., and creating jobs so folks in our community can build a future right here at home. This is a good day for Houston.” Houston Mayor John Whitmire:
“Houston is grateful to Apple for this significant investment in our city. The Advanced Manufacturing Center will create local jobs and will continue improving the quality of life of Houston residents. The AMC also recognizes our city as a growing technology hub and solidifies Houston’s leadership in the manufacturing sector of the United States.” Harris County Precinct One Commissioner Rodney Ellis:
“I am proud that Apple chose Harris County for this investment. My office has consistently fought to bring good jobs within reach of working people and ensure small businesses — especially those historically shut out — have a fair opportunity to compete and grow. At a time when rising costs are squeezing families here and across the country, this new center can help create pathways to greater economic security. I want every young person growing up in our neighborhoods, every student at a university or community college, and every small business owner working to grow their business to know there is a place for them in the future being built here. Investments like these expand opportunity to ensure that no one is left behind.” Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com. © 2026 Apple Inc. All rights reserved. Apple, the Apple logo, and Mac mini are trademarks of Apple. Other company and product names may be trademarks of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20260813257833/en/ Press Contacts: Nick Leahy
Apple
nleahy@apple.com Anna Mitchell
Apple
anna_m@apple.com Apple Media Helpline
media.help@apple.com Original: Apple opens Advanced Manufacturing Center in Houston

Jeffries downgraded Apple from Hold to Underperform. They're trying to get their traders in low prior to Apple's annual September event. These investment firms should be charged with fraud. What a load of BS. Time to buy...

Apple reportedly tests CXMT memory chips as AI demand tightens global supplyAugust 10, 2026 6:16 AM
IH Market News Apple Inc (NASDAQ:AAPL) is reportedly evaluating memory chips produced by China’s CXMT Corp for use across products including iPhones and MacBooks as surging artificial intelligence investment places increasing pressure on global memory supplies. According to The Wall Street Journal, Apple has also held preliminary discussions with CXMT about potentially sourcing memory components for devices sold within China, citing people familiar with the matter. Any deeper commercial relationship could face political and regulatory complications, however, given existing U.S. restrictions governing technology transfers to the Chinese semiconductor manufacturer. Memory shortage puts pressure on Apple costs Apple has been increasing prices for products in markets around the world, pointing partly to rising memory costs as AI companies compete with consumer electronics manufacturers for increasingly constrained supplies. Adding CXMT to its supplier network could potentially provide Apple with another source of memory components and help diversify procurement at a time when demand from artificial intelligence infrastructure is tightening availability across the semiconductor industry. However, CXMT may have limited ability to provide immediate relief. The Chinese manufacturer has reportedly already allocated its available production capacity for 2026, leaving little room to accommodate significant new international orders. Cost advantages are also uncertain. CXMT’s memory products can reportedly be priced at similar or even higher levels than components supplied by established global manufacturers including Micron Technology, SK Hynix and Samsung Electronics. U.S. export restrictions could limit Apple-CXMT cooperation Regulatory restrictions represent another potential obstacle. U.S. export controls prevent American companies from transferring certain technologies to CXMT, potentially limiting Apple’s ability to collaborate with the manufacturer on customised memory products. However, existing rules do not necessarily prevent Apple from purchasing standard components. Export-control lawyer Kevin Wolf told The Wall Street Journal that off-the-shelf memory products can still be used under the current restrictions. This distinction could provide Apple with a route to sourcing CXMT components without engaging in the deeper technical collaboration normally required for customised semiconductor development. AI memory crunch weighs on smartphones and PCs The global shortage of memory components is already beginning to affect consumer electronics shipments. Counterpoint Research data cited by The Wall Street Journal showed worldwide PC shipments declined 4% year-on-year during the second quarter, while smartphone shipments fell 11%. At the same time, CXMT is rapidly expanding its position in the global memory industry. The Chinese company’s revenue increased more than eightfold during the second quarter, while its share of worldwide DRAM revenue reached 7%. CXMT is continuing to invest in additional manufacturing capacity and reportedly aims to more than double production by 2028. For Apple (NASDAQ:AAPL), evaluating CXMT provides another potential option for navigating an increasingly constrained global memory market. However, capacity limitations, uncertain pricing advantages and U.S. technology restrictions mean the Chinese supplier may offer diversification rather than an immediate solution to the supply pressures created by the AI boom. Apple stock priceThe post Apple reportedly tests CXMT memory chips as AI demand tightens global supply appeared first on US Editors. Original: Apple reportedly tests CXMT memory chips as AI demand tightens global supply

~bought more 9/18 $400 calls average now .12c…I’m one hundred contracts in this.  

~bought some 9/18 $400 calls @.13c.  That gapped down imo very unwarranted. 

Apple Seeks Court Order Against OpenAI in Expanding Trade Secrets DisputeAugust 4, 2026 6:19 AM
IH Market News Apple (NASDAQ:AAPL) has asked a U.S. federal court to issue a preliminary injunction preventing OpenAI and two former Apple employees from accessing, using or disclosing confidential information as the technology giant pursues its trade secrets lawsuit. The request marks the latest development in Apple’s legal action against OpenAI, which it accuses of misappropriating proprietary information to support its expansion into consumer hardware. Apple Pushes for Injunction and Faster Evidence Gathering Alongside its request for a preliminary injunction, Apple also filed a motion seeking expedited discovery to accelerate the collection of evidence in the case. The company wants documents relating to the defendants’ alleged access to Apple’s confidential and trade secret information and has asked the court to order depositions from former Apple employees Chang Liu and Tang Yew Tan, who now work for OpenAI. Apple also requested depositions from OpenAI employee Yu-Ting Peng, another unnamed OpenAI employee who previously worked at Apple, as well as corporate representatives from both OpenAI and io Products, OpenAI’s commercial hardware division, which has also been named as a defendant. Liu previously served as a senior system electrical engineer at Apple, while Tan was the company’s vice president of product design for the iPhone and Apple Watch. Apple Warns of Lasting Harm In its court filing, Apple argued that immediate legal action is necessary to prevent further damage. “Apple will be irreparably harmed absent a preliminary injunction,” the company said. OpenAI Rejects Apple’s Allegations OpenAI dismissed Apple’s claims, arguing that the requested court order is unnecessary. “Apple’s request for a preliminary injunction is both based on false information and completely unnecessary because we do not have, nor want, any of their trade secrets,” OpenAI said in a blog post published late Monday. Legal Battle Highlights Growing AI Hardware Competition Apple filed the lawsuit last month in the U.S. District Court for the Northern District of California, alleging that OpenAI and the two former employees improperly used confidential company information to support the ChatGPT developer’s consumer hardware ambitions. The case follows OpenAI’s successful defence against a separate legal challenge brought by Elon Musk’s xAI and is expected to become a closely watched dispute over the future of AI-powered consumer devices. Industry analysts believe OpenAI is developing its own smartphone or another consumer hardware product that could eventually compete with traditional mobile platforms, potentially challenging Apple’s dominance in the premium smartphone market. Apple stock priceThe post Apple Seeks Court Order Against OpenAI in Expanding Trade Secrets Dispute appeared first on US Editors. Original: Apple Seeks Court Order Against OpenAI in Expanding Trade Secrets Dispute

AAPL buy the dip https://schrts.co/iMRNAHFr