Splash Beverage Group Inc. (AMEX:SBEV) climbed 4.5% on Friday after the company issued an operational update detailing recent progress and outlining its strategic roadmap as it undergoes a CEO transition.

The beverage portfolio company said it is preparing to roll out Chispo Tequila in six major U.S. markets — California, Nevada, Texas, Oklahoma, New York and Florida. Early feedback from distribution and retail partners has been encouraging, with one large restaurant chain reportedly planning to swap its current house tequila for the new brand.

Splash also revealed plans to enter the THC-infused beverage segment, noting that evolving federal regulatory developments could fuel growth opportunities. The firm pointed out that with a nationwide ban on these beverages potentially taking effect in a year, demand may surge in the near term.

Its water division continues to build traction, supported by a multi-year purchase order from an anchor customer worth about $6 million annually. To boost production of its Costa Rican water, Splash has lined up domestic contract-packing partners, with initial shipments potentially beginning as early as Q1 2026.

“As we turn the page to Splash’s next phase, our priorities are clear – execute, expand, and create sustainable value,” said Bill Caple, Chairman of the Board. “The foundation of strong brands, disciplined operations, and category innovation positions Splash to re-emerge as one of the most dynamic small-cap companies.”

The company reaffirmed its intention to secure an anchor acquisition aimed at accelerating growth and improving profitability. While management remains focused on beverage-sector opportunities, it also continues to explore other emerging high-growth categories.

Splash Beverage Group stock price

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