Shares of Tillys Inc (NYSE:TLYS) climbed 3.6% on Monday after the youth-focused apparel retailer named Nate Smith as its new President and Chief Executive Officer, with the transition taking effect on August 18, 2025.

Smith, who currently leads Marolina Outdoor, Inc. as CEO, will also take a seat on Tillys’ Board of Directors. The leadership reshuffle marks a pivotal moment for the company, as Co-Founder Hezy Shaked steps away from his dual role as President and CEO to become Executive Chairman.

Bringing with him a deep background in lifestyle and action sports brands, Smith previously held the position of President, Americas at Boardriders, Inc. from mid-2017 through April 2024. He also held leadership roles at Oakley, IPATH Footwear, and Patagonia, following an eight-year tenure in the U.S. Navy.

In a statement regarding the appointment, Shaked said, “We believe Nate’s combination of robust industry experience, core values, and strategic vision will help revitalize our brand and drive further improvements in our business during this important time.”

Smith also shared his enthusiasm for the new role, stating, “I am honored to have the opportunity to lead a company like Tillys. Tillys has had a strong track record of success over its 43-year history, and I am excited to work with Hezy, the Board and the team to revitalize and build upon that history.”

Investor reaction to the announcement was notably upbeat, suggesting market confidence in Smith’s ability to guide the company through its next phase of growth and reinvention amid a highly competitive retail sector.

Tillys stock price

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