Hard to say...obviously the percentage of growth will decrease as subscription numbers increase...just a mathematical element there.....and I would also guess that the business will nowhere near match the holiday traffic...which is just an ideal time of the year to be part of the trial.....ultimately I'd be happy with 70 - 75 subscriptions sold per week per store.
The newer "high" traffic stores that enter into the trial should have a higher average I'd think as that area is nowhere as saturated as the older areas.
Perhaps Mwjoy can comment...not on the program or numbers..but make a comment on high traffic stores vs. average stores...for example out of the 17 trial stores...how many are SUPER stores...and out of the 17 how many stores kick ass....and whether or not some stores weigh in more heavily than others. If talking about Circuit City gets you into any sort of trouble at all then don't bother fellas.