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wallst-winest

01/23/13 9:47 AM

#33166 RE: pescatom #33165

pescatom I'm from Edgewater NJ and I was in Dicks in December asking around...They didn't even know where the section of fitness products would be located. Scary!
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BeDub

01/23/13 10:22 AM

#33171 RE: pescatom #33165

The placement of product has as much to do with the distributor's relationship with the store as anything. If they send a display and product directly to the store, there's no telling how or where it gets set up. When delivery and placement is done in person by a competent representative or distributor, the location is typically predetermined and in some cases contractually specified.

My impression is that Mission has, in most cases, been successful in placing its products close to the register or else close to areas of high traffic.