Don't shut out that crowd in advertising. Can market in many different avenues. The BenGay crowd is huge and growing. EnerJel's anti-inflammatory properties are just as important and potentially lucrative as its energetic properties. Why I love this product.
Not sure if BenGay spokes person, 45 year old Dara Torres, holder of twelve!!! olympic swimming medals, and currently trying to qualify for her 6th!!! olympics, would agree with you.
Suggest you look at her on DaraTorres.com and see if you still picture an elderly person. (let me know what you think)
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