I agree with you and I also look at what the customer ratings are to see if there is a better product then the one I am looking at.
As for us as investors I think the Amazon deal (with amazon selling not a merchant and the co shipping products) was just validation that the company is real and has productS.
We know they have a new DC in KS and what not but now we can see one of many real products that they are selling.
I think a major ad campaign via infomercial, tv, youtube etc is crucial to get the brand out there.
We have a DC, Amazon, PRODUCTS so we are validated and we know we can handle what we think retail is (wal-mart/petsmart/petco/target etc).
We have the majority of the puzzle here and now just need to see that last pieces.
We have a great base now lets see how far we can grow.
LONG AND STRONG $AAPT
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