dent1, here is my suggestion. jump in, the water is fine now.The market cap, for me, at this time is a non issue. As you do your DD, you begin to form an opinion of where this company is going. Money spent on advertising, and sales growth from advertising, will not show up until the following quarter is posted. so myself, I look towards the future,I have checked out all there PR's pertaining to contracts for advertising, and they are all legit.I have spoken, myself, to every radio station that has been mentioned in the PR's, and all have verified contracts.Here is your choice, Listen to the PLAYERS, or absorb the knowledge of SEASONED INVESTOR. Gregg