Replies to post #7926 on Sino Agro Food Inc (fka SIAF)

[bonebreaker]

Marketing…free of charge for you mr Solomon.

Marketing segmentation
1/ Identify bases for segmenting the market
2/ Develop profiles of resulting segments
Market targeting
3/ Develop measures of segment attractiveness
4/ Select the target segment (s)
Market positioning
5/ Develop positioning for each target segment
6/ Develop marketing mix for each target segment

Markets consists of buyers, and buyers are too various, too widely characteristics, and too distinct in their buying attitudes. Thus, satisfying the customer’s needs and wants is vital for the company to attract the potential customers except than retaining the existing customers.
Nevertheless, in today’s complex and rapidly changing customer environment, it is impossible to meet all the customers’ requirements with one product. Therefore, it is necessary to select the segments in order to group together customers who have similar buying practices and buying attitudes. Once the segments have been chosen, the company should draw up a scenario of the target group customers with similar needs and buying behaviours. This profile would show a very accurate description to allow the company marketing “match” the needs of the customers. Having collected the market potential information, the company should determine whether go further ahead and verify further analysis or not. When the market potential has been identified, the company have to decide how much of that market share they are able to capture. Then the company should develop a definite marketing strategy for market segments they are trying to develop. Finally, the company can specify the target markets they
are going to position by using the verified market segments.

To be effective, certain following requirements have to be fulfilled:
-Measurability: the size, purchasing power, and characteristics of the segment can be measured
-Substantiality: segment is large and profitable enough to be served
-Accessibility: segment can be effectively reached and served
-Differentiability: segments are distinguishable, responding to marketing-mix elements and programs differently
-Action ability: effective programs can be formulated to attract and serve the segments

[Emilez]

The problem is that the market is not able to soak up the number of shares that he issues.

The fundamentals doesn't matter when more newly issued shares are dumped on the market than the market can absorb.