Moshe, I don't have PM. Here is what you were looking for as far as website promotion after optimization. I posted the name earlier "Guerrilla Marketing" The truth is if promoted properly anything will work but it is the attraction that you are aiming at that drives visitors and repeat visitors.
The simple truth is when you are done with your website. Open your store!
Get the word out that you are open 24 hours a day.
digg went viral believe it or not legally spamming people who placed ads on other sites. They would send them a response saying "Hi I saw your ad, I think this may be what your looking for." with their link. By saying "I looked at your ad" it's all legal like.
tinyurl did the same thing through targeting network marketers who had websites and advertised on line.
Google simply paid people to just say, "Google it" (Branded)
I see it all the time on the net and so do you like on Craigs list, Yahoo answers, News media blogs, etc... digg by the way used those media sources just the same.
Many have made small fortunes in sales just on Yahoo answers.
You see if you can get 1000 links from another media source no matter how you get it pointing to your site it not only increases you visibility but your rank just the same, traffic is traffic.
You can simply go on musical instruments for sale say on Craigs list and reply to musicians saying, "Hey I looked at your ad and thought you may be interested in this" with your link.
Just get that link out there as many times as you can from top media sources. You can answer as many questions on Yahoo answers with that link on every answer.
Plus you have to get it on the street like Mo is doing and put the link in the customers hand.
Concentrate on who your target market is then target them from all directions.
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