From personal experience, it is not a smart idea to "segment" out your market to MMA fighters (or even bodybuilders). This is what led to the downfall of "MuscleTech". Look at the GENERAL population, this is where a company will be the most successful. You can capture the 10% market of MMA fighters or the 60% market of people looking for general nutrition. Optimum Nutrition has the right idea, apply your products to the GENERAL POPULATION, and even BSN is heading in that direction.