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dnizzle6

06/29/11 11:06 AM

#7657 RE: dnizzle6 #7656

From personal experience, it is not a smart idea to "segment" out your market to MMA fighters (or even bodybuilders). This is what led to the downfall of "MuscleTech". Look at the GENERAL population, this is where a company will be the most successful. You can capture the 10% market of MMA fighters or the 60% market of people looking for general nutrition. Optimum Nutrition has the right idea, apply your products to the GENERAL POPULATION, and even BSN is heading in that direction.
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magicluck

06/30/11 1:23 AM

#7662 RE: dnizzle6 #7656

Because muscle pharm just wants to sell their stock so they can give their executives overly priced salaries.